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    How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

    Posted by Stacy Jones on March 11, 2019 at 9:02 AM

    The Successful Celebrity Event

    When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

    Not only do these celebrities not attend for free -- you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet? Need them there for a photos shoot? Spend more in the long run. In this blog, Hollywood Branded provides 8 steps to inviting a celebrity to your event and insight into what steps a brand manager needs to take to not sabotage the partnership, ensuring that the brand gets everything they need from the celebrity endorser experience.

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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    How Matthew McConaughey Increased Sales for Lincoln

    Posted by Alexis Tawater-Tiedemann on March 4, 2019 at 10:00 AM

    Matthew McConaughey Created A Lasting Impression In Lincoln Ads

    Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for Lincoln through this celebrity endorsment, and  how it has impacted the brand.

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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Beauty, Jewelry And Fashion Brands On The Red Carpet

    Posted by Chelsea Collins on March 1, 2019 at 12:57 PM

    And The Oscar Goes To...

    I believe there really are two types of Oscar viewers- those who watch to see the previous years’ worth of motion picture magic be rewarded, and those who watch to see who’s going to kill or be killed on the red carpet. I am the latter. My Oscars evening did not start when the show started at 5pm PST, but rather three hours earlier, stalking my favorite celebs on social media to see if they were offering a sneak peek at their look on their Instagram stories.  The opportunity that beauty, jewelry and fashion brands around the world vie for.

    The real show for people like me is the red carpet, when one by one Hollywood’s elite take their chance at going down in fashion history. In this blog, Hollywood Branded  takes a look at the impact beauty, jewelry and fashion brands on the red carpet made at the 2019 Oscars.

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    Topics: Celebrity Initiative, Strategic Partnerships

    Target's Celebrity Endorsement With Chrissy Teigen

    Posted by Mohamad Awadallah on February 27, 2019 at 11:00 AM

    A Supermodel Turned Celebrity Cookware Brand Owner

    From model to best selling cookbook author, celebrity influencer and mogul, Chrissy Teigen has set out to debut something new and huge for her fan base and expanding to even more chefs at home. She has paired up with Target to drop a kitchenware collection in sync with her second cookbook, Craving: Hungry for More.

    From beginning her career modeling in a swimsuit ad for Target to having her products lined up on their shelves, Teigen has partnered with the mainstream, budget conscious Target, renown for crafting exclusive celebrity product lines that accessible to all consumers. In this blog, Hollywood Branded examines Target's Celebrity Endorsement With Chrissy Teigen.

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    Topics: Celebrity Initiative

    The Most Effective Celebrity Endorsements For Super Bowl 2019

    Posted by Chelsea McCormick on January 31, 2019 at 5:24 PM

    The Most Expensive Advertising On Air 

    The big game day is here again, and advertisers have been getting ready for the biggest advertising bonanza available: the Super Bowl! Our agency's attention is focused less on the game, and more so on the high priced commercials in what is appropriately deemed the most expensive night on TV. In 2018 brands paid the highest ad price in Super Bowl history at $5.2 million for a 30-second ad.  And in return, reached an estimated 103.4 million audience. 

    This year, those 30 second-ads will cost a record breaking $5.25 million - which breaks down to $175,000 per second of airtime on CBS. But that's not the entire price tag to consider.  Not only do many brands actually buy the longer format of 60 seconds of air time, or multiple ads, they also pay millions of dollars to celebrity endorsers, as well as a pretty penny to production companies in order to create the most watched ads of the year. In this blog, Hollywood Branded looks at the 22 brands who incorporated 35 celebrities, and the best and worst of the Super Bowl 2019 commercial celebrity endorsements.  

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    Topics: Celebrity Initiative, Creative Content

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