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    Marketing Your Brand At Awards Ceremonies

    Posted by Greg Smith on January 17, 2019 at 2:56 PM

    FIJI Water Makes Biggest Win At Golden Globes

    The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

    At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.



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    Topics: Public Relations, Celebrity Initiative

    How To #5: The Celebrity Swag Bag Gifting

    Posted by Stacy Jones on January 14, 2019 at 3:51 PM

    The Celebrity Swag Bag

    Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events.  Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.

    Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand.  But how do you get your brand chosen for this star dusted PR opportunity? In this blog, Hollywood Branded shares 8 ways to successfully leverage brands for celebrity swag bag gifting that leverage press and provide content takeaways for marketers.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    3 Case Studies Of How Brands Affect Social Change

    Posted by Tyra Dumont on December 11, 2018 at 9:45 AM

    Does Your Brand Have a Voice In Social Causes?

    Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.

    In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position:  Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands affect social change and how to convey a message that will resonate with your consumer base, and provides three case studies of brands doing it right.



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    Topics: Celebrity Initiative, Creative Content, Social Influencers

    Branded Celebrity Partnerships And Mistakes To Avoid

    Posted by Greg Smith on December 5, 2018 at 10:54 AM

    Making Moves With Movie Stars

    There's a lot involved in crafting a celebrity endorsement partnership and there are a lot of mistakes you can make. Identifying the right celebrity and the best way to approach them is a feat in and of itself.

    Recently, Our CEO Stacy Jones, had a chance to sit down and chat with Lori Sale of Brand & Artist Management, who has extensive experience in branded deals and celebrity endorsements and discussed her experience in creating branded talent deals from the side of the celebrity.  In this blog post, Hollywood Branded examines branded celebrity partnerships and the best methods to approach celebrities from the expertise and experience of Brand & Artist Management's Lori Sale.



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    Topics: Celebrity Initiative, Social Media Strategy, Podcast Interviews

    Post Malone & Crocs: Celebrity Partnership

    Posted by Tyra Dumont on November 20, 2018 at 11:55 AM

    Step Into Post Malone’s Shoes

    He has the fans. He has the style. He has the voice. And now… he has the Crocs. That’s right ladies and gentlemen, Post Malone has collaborated with Crocs footwear. He has designed his own shoe for the brand and those "Posty Crocs" are currently a hot commodity on the market.

    As brands work hard to stay relevant and bring in new customers, the constant struggle they face is finding innovative ways to stand out in order to keep current consumers and attract more. With a brand like Crocs who have been around since 2002 it is difficult to keep up with new and trendy competitors. However, the Crocs brand is utilizing the power of celebrities and their influence on the public. In this blog, Hollywood Branded examines the successful celebrity partnership of Post Malone and Crocs and why working with celebrities is a smart move for your brand.



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    Topics: Celebrity Initiative

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