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    Protect Your Brand From Negative Celebrity Endorsement Deals

    Posted by Stacy Jones on March 13, 2018 at 4:19 PM

    The Celebrity Impact

    Celebrities are sales drivers who strongly influence consumer engagement. Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance their skills on the court, and Proactiv acne treatment became a successful brand due to Justin Bieber, Jessica Simpson and Katy Perry saying it worked.

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown. In this blog, Hollywood Branded discusses how to protect your brand from the negative when a celebrity endorsement deal has a bump in the road.

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    Topics: Celebrity Initiative, Strategic Partnerships

    Using Reality Stars For Celebrity Endorsements: The Bachelor Contestant Influencers

    Posted by Madison Krizan on March 7, 2018 at 8:34 AM

    Reality Stars Can Be A Brand's Best Friend

    When brands consider celebrity endorsement partnerships to help garner awareness with women, reality stars should be a go-to for consideration, especially when a brand doesn't have the millions needed to pay for a top tier actress or actor. Why? Because these individuals resonate so well with that viewer at home. 

    That viewer sees the reality star as the girl next door, the popular girl from high school, the girl they always wanted to be, the girl... you fill in the blank.  But the girl they can connect to.  So when those reality stars are used to promote a brand, there is a higher connection that passes through into being a purchase driver.  In this blog post, Hollywood Branded discusses some of the most successful social media influencers that have been developed through The Bachelor franchise and why their influence is so powerful.

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    Topics: Social Influencers, Celebrity Initiative

    Walmart's Smart Short Film Branded Oscar Campaign

    Posted by Stacy Jones on March 4, 2018 at 6:36 PM

    A Brand That Did Oscars Branding Right

    Walmart created a savvy Oscars ad campaign working with female directors Nancy Meyers, Melissa McCarthy and Dee Rees.  The goal was to have each of the three directors create a :60 short film inspired by a Walmart branded box.  Working with ABC and The Academy of Motion Pictures Arts & Sciences (what you know as The Oscars), the brand not only heavily invested in paying for three talented directors to be the face of the campaign, but also for the commercial ad time surrounding the Oscars with a teaser ad running during the red carpet, and then three :60 ad spots debuting each woman's completely different vision for their film.  

    Walmart's campaign managed to address their support of the politically rife issue of the low number of women in positions in Hollywood, by only working with women directors - a major hot topic that accompanies the #metoo political movement. And which directly contrasts to their partnership with only male directors for their 2017 Oscars campaign partnership.   In this blog, Hollywood Branded shares the highlights from the Walmart Oscars branded short film partnership with directors Nancy Meyers, Melissa McCarthy and Dee Rees.

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    Topics: Creative Content, Celebrity Initiative

    5 Opportunities For Advertising On Snapchat

    Posted by Madison Krizan on March 1, 2018 at 12:00 AM

    More Brand Advertising Options You Should Know About 

    At the beginning of February Snapchat shocked their millions of users worldwide by rolling out a brand-new update with completely redesigned features. All of these updates have increased the ease at which users connect with content from both friends and public accounts, leaving major opportunities for brands to use Snapchat as a platform for social media marketing. 

    And just this week they announced two new versions of Snapchat glasses as well.  Opportunities for brand exposure on Snapchat include: Snap Ads, Sponsored Lenses, Sponsored Geofilters, and Snapchat Influencer Partnerships. In this blog, Hollywood Branded discusses 5 new opportunities for advertising on Snapchat, how they work and the benefits for your brand. 

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    Topics: Social Influencers, Social Media Strategy, Celebrity Initiative

    Celebrities In Multiple TV Ads:  Jennifer Gardner, David Harbour, Tiffany Haddish

    Posted by Stacy Jones on February 27, 2018 at 12:28 PM

    Getting The Most From Your Celebrity Endorser - Multiple Commercials

    Ad content that stands out is often voiced or starring a familiar face recognized by TV viewers. Why do they do the trick of getting us to pay more attention than just an ad featuring unknown actors and voices?  That ring of familiarity.  We've already bought in and trusted or liked or some how feel connected to celebrity.  When we hear a voice like Morgan Freeman's, we know it's him and he rubs off onto the brand, giving it some of his star dust of trust power. 

    Brands who choose to work with celebrities on occassion go one step further - they make that celebrity the face of their entire campaign.  Sometimes it's for a set period of time - a quarter or 6 months, maybe even a year, like Group On is currently doing with Tiffany Haddish.  Other times it spans multple years, such as with Jennifer Gardner and Capital One's partnership.  And that's when the brand really wins.  Not only are they getting E.V.E.R.Y. L.I.T.T.L.E. T.H.I.N.G. they can from the MILLIONS of dollars they are paying the celebrity, but they are really creating a campaign that connects to their consumers.  In this blog, Hollywood Branded shares some of the recent celebrities in TV ad campaigns where brands have leveraged the celebrity to the max.

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    Topics: Strategic Partnerships, Celebrity Initiative

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