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    How To Market Your Brand To The Baby Boomer Generation

    Posted by Stacy Jones on April 9, 2018 at 9:01 AM

    Post World War 2 Babies

    Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 54 and 72 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions ingrained on their decades of experience in life.

    This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech savvy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.

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    Topics: Celebrity Initiative, Creative Content, Product Placement & Branded Content

    Case Study Of Great Branded Content And Celebrity Endorsement - Jeff Goldbum and

    Posted by Stacy Jones on April 3, 2018 at 9:01 AM

    Change Your Apartment. Change The World

    Over the last year, one brand has truly leveraged their celebrity endorsement partnership, by not only using a celebrity, but by creating an on screen fictional character to be the voice of their brand.  And it's well done branded content for what might otherwise appear to be a seemingly boring brand to advertise. and their fictional persona, Brad Bellflower, has enlightened viewers on the pathways to changing life - just by changing where they live.

    With eight commercials crafted just in the last year alone, storylines have ranged from how moving can get you a better job, find more free time, and even change you.  In this blog, Hollywood Branded shares a look into how and their Brad Bellflower Jeff Goldblum character has managed to create unique and interesting branded content that sticks to consumers minds.  

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    Topics: Celebrity Initiative, Creative Content

    How 5 Baby Brands Found Success Through Celebrity Parents

    Posted by Stacy Jones on April 2, 2018 at 9:53 AM

    Why Celeb Endorsement Of Baby Products Works So Well

    We as consumers are fascinated at the world of celebrities. They are rich, famous and glamorous. And this doesn’t change when they have babies – in fact, our fascination grows even more.  Celebrities certainly have a way of making parenting look so easy… and glamorous! 

    When we see our favorite celebrities give birth to adorable little mini-me-celebs we inherently pay attention to the way they parent… especially if we are parents ourselves. And our fascination includes what products they use, and in what clothes they dress these little mini-me's.   In this blog, Hollywood Branded looks at how several companies have successfully used celebrity endorsements of baby products to dramatically impact how consumers view and buy those brands.

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    Topics: Celebrity Initiative, Social Media Strategy

    Tips And Tricks On How To Land A Job In Entertainment Marketing

    Posted by Chelsea Collins on March 30, 2018 at 2:17 PM

    How To Break Into This Industry

    At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

    And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Influencers, Product Placement & Branded Content

    The Most Memorable Super Bowl Ad And How Tide Won The Ad Game

    Posted by Jessica Moore on March 21, 2018 at 8:33 AM

    No Dirty Laundry Here, It Must Be A #TideAd

    Super Bowl, the time of year large social gatherings huddle around a television set donned in the same colors, boasting a cornucopia of chicken wings, food platters, and ever-flowing alcohol, all with the sole intention of observing their team claim ultimate victory... for some, it's to see the commercials. Yes, you heard me correctly. Commercials.

    Though, it must be emphasized these are not just ordinary commercials, these are Super Bowl commercials; a transcendent form of advertising if ever there has been. Over the years these coveted slots have seen their fair share of commercials from humor to political, heart warming and even tear-jerking (we're looking at you, Budweiser). However, this year one brand asked what it meant to be named a Super Bowl ad and found its answer: a Tide ad. In this blog, Hollywood Branded explores the most memorable ad of Super Bowl LII, and how Tide went from old and dingy to new and bright and found success through the celebrity endorsement campaign.  Wait, this is starting to sound like a Tide ad, maybe it is... 

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    Topics: Celebrity Initiative, Creative Content

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