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    5 Music Video Product Placement Case Studies [Infographic]

    Posted by Sarah Johnson on November 19, 2018 at 11:47 AM

    How Much Product Placement Is Too Much?

    Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences.  Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time.   And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.  

    Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously.   But sometimes the product placement can be a little too blatant.  A little too in your face.  So, what makes a product placement a home run win? In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.



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    Topics: Celebrity Initiative

    Why I Genuinely Love Keeping up with the Kardashians

    Posted by Chelsea Collins on November 13, 2018 at 9:08 AM

    My Name Is Chelsea And I Love The Kardashians

    It’s taken me a long time to admit this in public, but I love the Kardashian/Jenner family, and I believe that their method of branding has forever altered the advertising market for better or worse. My fandom started out slow, getting sucked in to an all-day marathon of Keeping Up With The Kardashians, following one or two sisters on Instagram, buying the magazine that the sisters were on the cover of.

    Thanks to social media and the level to which the family lets you into their lives, it wasn’t long until I started talking about these women like they were my friends. And that right there is exactly why they have become a one of a kind ambassador for brands. In this blog, Hollywood Branded explores the who, how, and why the Kardashians have become the business moguls they are today and what this means for their brands moving forward.



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    Topics: Social Influencers, Celebrity Initiative

    Top 5 Celebrity Endorsements

    Posted by Chloe Wang on November 2, 2018 at 5:01 PM

    Dwayne Johnson Tops Rankings For Celebrity Endorsement Among Actors

    Did you know there's a way to rank how successful a celebrity endorsement is in quantifiable metrics? Spotted, a data and research provider focused on the celebrity endorsement space, recently ranked actors with brand partnership from the best to the worst based on the success of their campaigns.

    Interestingly, the result shows that the average age among the best was 40, while the worst was only 28, suggesting that consumers trust older actors more than younger ones. In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner.



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    Topics: Celebrity Initiative

    Why Millennials Like Brands To Sponsor Music Festivals

    Posted by Stacy Jones on October 29, 2018 at 12:52 PM

    Billions Spent On Music Festivals By Brands

    While music festivals have been around for decades, it’s no secret that the popularity of events like Coachella, Lollapalooza, and Bonnarroo has exploded. And, of course, with more popularity, comes more exposure, which is precisely why sponsorship dollars spent on music events in 2017 is at $1.54 billion, up 4.8% from last year - which is the average yearly rate of growth over the last several years.

    Clearly there's a lot to be gained for brands looking to market towards millennials, as this venue continues to be a gainful market to invest in. In this blog post we look at some of the top brands sponsoring music festivals, and why their sponsorships are so successful, and why millennials like brands to sponsor music festivals. 



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    Topics: Celebrity Initiative, Event Activations

    9 Celebrity Brand Endorsements In Home Décor

    Posted by Greg Smith on October 25, 2018 at 3:46 PM

    Celebrity Brand Endorsements Take Home Décor By Storm

    As lifestyle influencers become a bigger piece to the puzzle of advertising in the interior design and home decor industry, we are seeing an increasing number of celebrities honing in on the social media influencer space and even launching their own lines of home decor and furniture. In fact, you'll be surprised to see who else has announced their own line as well!

    Recently the alternative R&B artist, Solange Knowles (you may know her as Beyonce's sister) announced a brand partnership with the famously affordable home décor brand, IKEA.In this blog post, Hollywood Branded examines the growing trend of celebrity endorsement partnerships in the home decor industry, and shares 9 of the celebrities doing it right now.



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    Topics: Strategic Partnerships, Celebrity Initiative

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