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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

Posted by AJ Henry on July 25, 2017 at 7:45 AM

TOPICS | Celebrity Initiative, Social Influencers


How A Brand Helped Make An Album Platinum

People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint.  In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.

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Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

TOPICS | Celebrity Initiative, Creative Content, Social Influencers


How The Sultry Pop Queen And Sprint Teamed Up

Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.

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Audi Finds A Celebrity Endorsement In Spiderman Star Tom Holland

Posted by Alexis Tawater-Tiedemann on July 19, 2017 at 9:15 AM

TOPICS | Celebrity Initiative, Social Media Strategy

How The Newest Marvel Cast Member Helps Sell High-Tech Cars

Tom Holland has just become a huge star. From his internet-famous fake feud with co-star Anthony Mackie who plays Falcon in the Marvel series to his widespread attention on talk show interviews, Holland is the perfect celebrity endorsement for people of all ages.

And his brand endorsement deals are just getting started.  As his fame continues to rise, so will his partnerships.  In this blog, Hollywood Branded looks at Audi's new celebrity endorsement ad featuring Tom Holland.

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Rio 2016 Olympic Athlete Endorsements Break Records [Infographic]

Posted by Lauren Bowman on July 18, 2017 at 7:37 AM

TOPICS | Celebrity Initiative, Sports Marketing

How Big Name Brands Utilize the Olympic Games’ Star Athletes

Though it’s been almost a year since the 2016 Olympic Games in Rio de Janeiro, Brazil, many of the Games’ highest performing athletes are still reaping the benefits of their endorsements during the Olympic Games. Brands often continue to feature the previous year's celebrity athletes in brand endorsement advertising campaigns following the previous Olympics.  We continue to see star athletes utilized for these ad campaigns, inclusive of Ashton Eaton, Simone Biles, and Missy Franklin - continuing the endorsement deals aligning the brand with well-known proven winners.

While the Olympics has a black-out period for brands to not feature athletes unless they are official sponsors, the months and years following have no such restriction.  This allows both non-official and official sponsors to leverage the power of these global phenomenons.  In this blog, Hollywood Branded shares our infographic and dives into how the Rio 2016 Olympic athlete endorsements break records capitalizing on the world’s obsession of athlete’s success. 

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When Brand Marketing Goes Wrong: Kendall & Kylie's T-Shirt Disaster

Posted by Stacy Jones on July 13, 2017 at 9:11 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing

How The Young Social Media Celebrities Messed Up - And The Lesson Learned

Kendall and Kylie Jenner are some of the biggest names in the world right now, reaching billions of followers daily across their multiple social media accounts. They have capitalized on their family's fame and their fashion line is wildly popular, selling tons of product even at designer prices.

However, in their latest misstep, just months after Kendall's Pepsi ad scandal, the Jenner sisters are again in hot water after some tasteless t-shirts received wild backlash. In this blog, Hollywood Branded looks at the Jenner sisters' latest brand marketing slip-up and how brands can avoid this mistake when brand marketing goes wrong.

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The Bachelor Celebrity Influencers: From The Rose To The Followers

Posted by Sarah Johnson on July 12, 2017 at 8:11 AM

TOPICS | Celebrity Initiative, Social Influencers


A Chance At Love Or Fame

Since 2002, one of America’s most popular reality drama shows is the Bachelor/ Bachelorette series. Throughout the show, contestants are trying to win over the hearts of the Bachelor or Bachelorette by obtaining a single red rose each week, so they have the chance to win the show - or at least have one more week of romantic adventures! For all but one contestant, they won’t walk away engaged with the final rose, but they may walk away with a whole new world opened to them:  Brand endorsement deals. 

There are always speculations over whether some contestants are on the show for “the right reasons” - to find love or find fame. But if played right, there is ALMOST the guarantee of becoming a celebrity social media influencer. In this blog post, Hollywood Branded discusses how past contestants of The Bachelor become viable celebrity social influencers for brand endorsements. 

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Cannabis Celebrity Influencer Marketing [Infographic]

Posted by Hadeel Saab on July 11, 2017 at 7:01 AM

TOPICS | Celebrity Initiative, Social Influencers

The Newest Marketing High: Cannabis Celebrity & Social Influencers  

The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships.  In this blog post, Hollywood Branded shares our infographic showcasing current cannabis influencer marketing as brand advocates of the “cannabis culture”.

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Saks Fifth & Amazon Create Fashion Windows To Celebrate Original Content

Posted by Stacy Jones on July 3, 2017 at 9:04 AM

TOPICS | Celebrity Initiative

How The Fashion Giant Honored Five Amazon Original Series At Their New York Store

Streaming Video On Demand (SVOD) is becoming more and more a part of our daily culture. And as a part of their For Your Consideration campaign for the 2017 Emmy Awards, Saks Fifth Avenue featured costumes and wardrobes from five Amazon Original Series at their flagship location in Manattan.

And now they are building on their own historic success of partnering with movies and TV shows ranging from Universal Pictures' The Great Wall to Fox's Empire to feature their costumes in the New York fashion windows, to much success.  In this blog post, Hollywood Branded looks at the strategic partnership between Saks Fifth Avenue and Amazon to showcase their streaming original content.

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Podcast Episode 17:  Do You Want To Hire A Celebrity or A Celebrity Influencer? [Infographic]

Posted by Stacy Jones on June 30, 2017 at 10:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  overview Stacy Jones, Hollywood Branded's CEO talks about the different results for a brand to hire a celebrity versus a celebrity influencer, and provides an infographic that helps show the differences.

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Why An Influencer Isn't Responding To Your Inquiries

Posted by AJ Henry on June 28, 2017 at 8:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers

You've Called... You've Emailed... And Crickets Is All You Hear

In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion.  In this blog post, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.

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Budweiser & Adam Driver Team Up For Touching Celebrity Endorsement Ad

Posted by Stacy Jones on June 27, 2017 at 7:27 AM

TOPICS | Celebrity Initiative, Creative Content

How The Star Wars Star Is Heading Up The Brand's New Marketing Campaign

Adam Driver is one of the hottest names in Hollywood. From starring as the major villain in the new Star Wars: The Force Awakens, to his recurring role on Girls, Driver is one of the most sought-after celebrities. But before he was a celebrity, he served in the United States Marine Corps, and Budweiser is using him in their touching new ad spots in which they team up with non-profit Folds of Honor.

In this blog post, Hollywood Branded takes a look at Budweiser's new ad campaign featuring a celebrity endorsement ad from Adam Driver - that just may bring you to tears.

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Celebrity Endorsement Ads: Intel, Hilton and Apartments.com

Posted by Stacy Jones on June 21, 2017 at 9:34 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

These Three Brands Pull In Some Star Power In Funny New Ads

In this roundup of celebrity endorsement ads, Lebron James, Jim Parsons from The Big Bang Theory, comedienne Judy Greer and Jeff Goldblum all shine in these latest spots aired on national television.

In this blog, Hollywood Branded takes a look at the latest comedic celebrity endorsement ads from Intel, Hilton Garden Inn, and Apartments.com.

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How Vine Stars Continue To Be Social Influencers After The Fall Of Vine

Posted by Stacy Jones on June 20, 2017 at 7:59 AM

TOPICS | Celebrity Initiative


These Stars Managed To Keep Their Internet Fame After Losing Their Platform

After Twitter shut down Vine, the extremely prominent video sharing app that popularized the super-short film trend, influencers that had risen to popularity on the app seemingly had nowhere to go. Vine was a big money maker for them, with sponsored Vines, product placement and endorsement ads allowing them to monetize their internet fame.

While some of these stars faded away like the app, others have turned to other social media or video platforms to promote their brand as well as other brands. In this blog post, Hollywood Branded looks at where Vine stars are now, why they are so popular and how your brand can use them as social influencers.

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Nespresso & Clooney Team Up Again In Iconic Hollywood Celebrity Endorsement Ad

Posted by Stacy Jones on June 19, 2017 at 4:52 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Espresso Brand Is At It Again With The Dapper Leading Man

Nespresso has been working with George Clooney as their brand ambassador for over 10 years now, and somehow each ad gets better. And ever since Danny Devito shared the screen with Clooney last year in their hilarious spot, people have paid more attention than ever to the brand that managed to secure one of the most sought-after names in celebrity endorsements.

And Nespresson hasn't stopped there - bringing on more recognized faces in their current ads - and expanding into the realm of movie licensing.  In this blog post, Hollywood Branded takes a look at Nespresso's latest celebrity endorsement ad starring George Clooney and classic Hollywood stars in iconic traveling scenes from the silver screen.

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Brands and Politics:  Smirnoff Pokes Fun At Donald Trump In New Campaign

Posted by Stacy Jones on June 15, 2017 at 7:32 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How The Vodka Brand Is Using The Russian Investigation To Its Advantage

Needless to say, the political climate in the United States and abroad has had its share of extremes in the last year.   President Donald Trump has redefined the idea of the political celebrity, and many brands have hopped on board to tap into the changing and divisive political sphere.

After the election, Tecate poked fun at the border wall and now, Smirnoff is having its fun with the Russia investigation.  In this blog post, Hollywood Branded takes a look at how Smirnoff is using Donald Trump's negative press to boost their own brand in their new marketing campaign.

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Snapchat's Brand Marketing Wins Big At Cannes

Posted by Stacy Jones on June 14, 2017 at 7:51 AM

TOPICS | Celebrity Initiative


How The Social Media Giant Dominates Festival-goers' Skyline

Snapchat has been leading the game for a while when it comes to brand marketing. They are never afraid to do what it takes to get their message across, and this year's Cannes festival has been no exception.

This year, Snapchat has gone beyond the usual social media marketing strategy to include a massive Ferris wheel in their advertising. In this blog post, Hollywood Branded takes a look at Snapchat's latest brand marketing stunt and why it works for the social media company.

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Top 5 Red Flags When Choosing Potential Social Influencers

Posted by Stacy Jones on June 9, 2017 at 2:37 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How To Know When An Influencer Is A No Go

Social media influencers are the biggest thing right now as far as brand marketing is concerned. And with the rise of the social media celebrity, it's becoming easier and easier to find an influencer to represent your brand.

But it's important to know when an influencer may be bad news for your brand, and some of these warning signs aren't always obvious. In this blog, Hollywood Branded reveals the top 5 social influencer red flags brand marketrers need to knowand how to spot them.

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Podcast Episode 14: Celebrity Tweets Versus Paid Ads And Amplified Posts [Infographic]

Posted by Stacy Jones on June 7, 2017 at 12:09 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses the benefits of a celebrity tweet versus a paid ad on Twitter and shares our infographic complete with case studies of what has worked for other brand marketers.

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Lyft & Joe Jonas Team Up For Snapchat Marketing Campaign

Posted by Stacy Jones on June 6, 2017 at 1:12 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Former Boy Band Star Drives Lyft For Unsuspecting Riders

Lyft is one of those brands that just does marketing right. From swooping in on Kendall Jenner's celebrity endorsement after Uber blocked her to creating a fun way to get around South by Southwest, the ride-sharing company knows how to draw attention. 

Their latest endeavor sees the carpool company teaming up with the middle Jonas brother and his new band DNCE to give unsuspecting people rides around Los Angeles. In this blog, Hollywood Branded looks at Lyft's new Snapchat marketing campaign featuring Joe Jonas and his band and how the future of marketing is changing.

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Podcast Episode 13: How To Pick The Right Brand Influencer [Infographic]

Posted by Stacy Jones on June 3, 2017 at 1:01 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones covers  7 steps to securing the right brand influencer for your marketing campaign and shares our infographic for what it costs and how it works.

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With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

Posted by Stacy Jones on June 2, 2017 at 9:05 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers. In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Stacy Jones on June 1, 2017 at 10:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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Jeep, Samsung & Nationwide Tap Rising Musicians For Celebrity Endorsement Ads

Posted by Stacy Jones on May 29, 2017 at 9:12 AM

TOPICS | Celebrity Initiative, Creative Content


How Music Can Be An Effective And Creative Celebrity Endorsement

99% of movies, television, content, and yes, even ads, would be strange, awkward and downright powerless without music. And while music in the background can set a mood or convey an emotion, integrating that music and the musicians who made it into the ad itself can be an eye-catcher for viewers.

In this blog, Hollywood Branded looks at new celebrity endorsement ads from Jeep, Samsung, and Nationwide that use music to market their brand.

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Hollywood Branded Influencer Marketing Infographic Library Now On Pinterest

Posted by Stacy Jones on May 28, 2017 at 4:17 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations


We've Done It!

It's taken some time... and we are very proud to say we have launched our entire Influencer Marketing infographic library on Pinterest!  In the upcoming days, weeks and months more of our content will be added to the already burgeoning amount of blogs and training materials available. Our agency spends a considerable amount of time to create materials to help brand marketers learn to leverage influencers and entertainment content marketing to a higher degree within their own marketing efforts. And we want to share it with you!

In this blog, Hollywood Branded shares with you ALL of our infographics on influencer marketing content now available at the click of your mouse in our Pinterest marketing library, available at https://www.pinterest.com/HollywoodBranded.

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How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

Posted by Alexis Tawater-Tiedemann on May 26, 2017 at 11:16 AM

TOPICS | Celebrity Initiative, Event Activations, Digital Marketing


The Charity Reached Massive Success - With A Little Help From Some A-Listers

Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause. In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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