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    Celebrity Lounge And Swag Bags

    Posted by Greg Smith on January 30, 2019 at 11:00 AM

    Getting Your Brand In the Bag

    Celebrity gifting is perhaps one of the best ways to increase your brand awareness and your sales as well! It's no coincidence that brand products fly off the shelves the day after a celebrity is seen sporting them, especially on the red carpet.

    As awards season is upon us, brands have utilized so many unique ways (often by the guidance of agencies like ours) to find a way to gift their products to celebrities. In this blog, Hollywood Branded shares insights on celebrity lounges and swag bags during red carpet events from Distinctive Assets' founder, Lash Fary's experience and expertise.



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    Topics: Celebrity Initiative

    Post Malone's Crocs Sold Out—and For a Good Reason

    Posted by Mohamad Awadallah on January 29, 2019 at 11:10 AM

    The Bounce Back Of The Last Year 

    The results have arrived for the hottest shoes of the season and it is not something you would expect. It is not Nike's new and glamorous SF Air Force 1 series, nor Adidas's highly desired Yeezy 350 Boost V2 shoes. Whether you want to believe it or not, it is the new Crocs Dimitri Clog line. Crocs collaborated with one of the biggest names in the music industry, Post Malone, and together they were able to turn some heads in the fashion scene. 

    Celebrities advertising products has a huge impact on consumers' purchase-making decisions. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing. In ths blog, Hollywood Branded discusses the trendy return of Crocs, Post Malone's love for the shoe brand, and how he influenced the brand's sales. 



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    Topics: Celebrity Initiative, Product Placement & Branded Content

    How To #10: 12 Steps To Celebrity Event Sponsorships

    Posted by Stacy Jones on January 28, 2019 at 11:00 AM

    The Celebrity Stamp Of Approval

    With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

    The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages. In this blog, Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

    Marketing Your Brand At Awards Ceremonies

    Posted by Greg Smith on January 17, 2019 at 2:56 PM

    FIJI Water Makes Biggest Win At Golden Globes

    The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

    At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.



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    Topics: Celebrity Initiative, Public Relations

    How To #5: Celebrity Swag Bag Gifting

    Posted by Stacy Jones on January 14, 2019 at 3:51 PM

    The Celebrity Swag Bag

    Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events.  Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.

    Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand.  But how do you get your brand chosen for this star dusted PR opportunity? In this blog, Hollywood Branded shares 8 ways to successfully leverage brands for celebrity swag bag gifting that leverage press and provide content takeaways for marketers.



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    Topics: Celebrity Initiative, Event Activations, Marketing Best Practices

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