final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    What Brands Need To Know When Choosing A Celebrity Endorser

    Posted by Stacy Jones on October 19, 2018 at 4:51 PM

    Making A Mistake Is Sure To Cost You Results And Money

    Are you a brand that's ready to make waves with your social presence? Maybe you've sat down with your marketing team and decided that the best way to tap directly into your desired audience. You may think that a celebrity endorsement is the best way to increase your brand exposure.

    There are, however, many different ways to achieve a successful social media campaign to promote your brand, and while you think a celebrity is the best bet, you might be wrong. In this blog, Hollywood Branded is going to discuss how to make sure sure your brand chooses the right celebrity endorser for your advertising campaign.



    Read More

    Topics: Social Influencers, Celebrity Initiative

    Case Study: The Strategic Use of Controversial Celebrity Endorsement

    Posted by Chloe Wang on October 11, 2018 at 3:49 PM

    Nike's Latest Ad Campaign

    It's common knowledge that one of the most effective marketing tactics for brand advertising has always been through celebrity endorsement. However, when choosing which celebrity to work with, companies have to be extremely careful, since controversial celebrities can backlash on the brand image. Nike announced Colin Kaepernick as a major part of its 30th anniversary for the “Just Do It” campaign at the beginning of September. It soon led to several boycotts nationwide – a Rhode Island town council even approved a nonbinding resolution to boycott Nike products (although it was revoked a week after due to the widespread backlash).

    Despite the outrage of some consumers (with extreme reactions, such as burning their Nike shoes), Nike’s sales, in fact, has increased 31% from Sunday through Tuesday over Labor Day. In this blog, Hollywood Branded shares what impact Nike's latest ad campaign had on the brand and discusses how it succeeded with its controversial celebrity endorsement.



    Read More

    Topics: Celebrity Initiative, Public Relations

    How To #26: Cracking 15 Steps To Get More Social Influencer Partnerships

    Posted by Stacy Jones on October 8, 2018 at 9:00 AM

    Leveraging A Celebrity Influencer's Social Power

    Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

    The instant gratification and social nature of the digital space provides brand marketers the ability to immediately and effectively interact with millions of potential customers, and receive measureable results, from unique hashtags to trackable promo codes that allow for brand marketers to measure ROI. In this blog post, Hollywood Branded provides 15 steps brand managers should take to get more social influencer partnerships to raise brand awareness and drive sales.



    Read More

    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

    Posted by Stacy Jones on October 3, 2018 at 1:26 PM

    Did They Actually Like My Pic!?

    So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

    In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job. In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 



    Read More

    Topics: Celebrity Initiative, Social Media Strategy

    Celebrity Investments In Businesses

    Posted by Justin Holvey on September 20, 2018 at 9:02 AM


    Not All Their Business Takes Place in Hollywood

    When you think of how celebrities get successful, the first thing that comes to mind is their work in entertainment. Either from their acting, singing, hosting, or anything onscreen, their public face is how they got famous and where we see them most of the time. However, to really make the big bucks, a lot of celebs invest their hard earned dollars in other ventures. 

    From Food to Technology, celebrities have put their name and fortune behind all different kinds of businesses. Some have gone on to massive success, while others have faltered. But one thing is certain- celebs are not just doing business in Hollywood. In this blog, Hollywood Branded looks at some of the different successes (and failures) of celebrities investments in businesses, for brands interested in exploring this alternative endorsement option.



    Read More

    Topics: Strategic Partnerships, Celebrity Initiative

    Download The Pricing Guide
    New Call-to-action
    Watch the video to learn what is Product Placement

    Join Over 30,000+ Marketers Who Read Our Blog