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Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried.
In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of. In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.
Get Your Investment's Worth
When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur. Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.
Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success. In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.
More than Supplemental Income: Endorsements
One of the biggest stories in sports coverage recently was NBA superstar LeBron James’ decision to sign with the Los Angeles Lakers. It made headlines across the world, and besides his move to LA, what caught a lot of people’s attention was the size of his contract, a reportedly 4-year, $153.3 million deal. That is a lot of money, but did you know that LeBron will make more per year not on the court?
Forbes released their list of the highest paid athletes of the past year, and for LeBron and many other athletes, endorsements are where a bulk of their money comes from. Endorsements are a lot more than a supplement to the athletes big contracts, they are just as important as their playing contract.In this blog, Hollywood Branded looks at three of the top highest paid athletes and their endorsement deals that have helped make them a global brand.
Sports Heroes Makes A Lot of Money - And Create Major Brand Ad Platforms
Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments.
Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex? In this blog, Hollywood Branded explores why brands choose to partner with athletes, the top 10 highest endorsed athletes in 2018 and the brands that pay them.