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    How To #26: Cracking 15 Steps To Get More Social Influencer Partnerships

    Posted by Stacy Jones on October 8, 2018 at 9:00 AM

    Leveraging A Celebrity Influencer's Social Power

    Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

    The instant gratification and social nature of the digital space provides brand marketers the ability to immediately and effectively interact with millions of potential customers, and receive measureable results, from unique hashtags to trackable promo codes that allow for brand marketers to measure ROI. In this blog post, Hollywood Branded provides 15 steps brand managers should take to get more social influencer partnerships to raise brand awareness and drive sales.



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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

    Posted by Stacy Jones on October 3, 2018 at 1:26 PM

    Did They Actually Like My Pic!?

    So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

    In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job. In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 



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    Topics: Celebrity Initiative, Social Media Strategy

    Celebrity Investments In Businesses

    Posted by Justin Holvey on September 20, 2018 at 9:02 AM


    Not All Their Business Takes Place in Hollywood

    When you think of how celebrities get successful, the first thing that comes to mind is their work in entertainment. Either from their acting, singing, hosting, or anything onscreen, their public face is how they got famous and where we see them most of the time. However, to really make the big bucks, a lot of celebs invest their hard earned dollars in other ventures. 

    From Food to Technology, celebrities have put their name and fortune behind all different kinds of businesses. Some have gone on to massive success, while others have faltered. But one thing is certain- celebs are not just doing business in Hollywood. In this blog, Hollywood Branded looks at some of the different successes (and failures) of celebrities investments in businesses, for brands interested in exploring this alternative endorsement option.



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    Topics: Celebrity Initiative, Strategic Partnerships

    7 Ways To Work With Celebrity Influencers

    Posted by Stacy Jones on September 10, 2018 at 12:37 PM


    Marketing Mistakes (And How to Avoid Them) Podcast Series

    Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded on this podcast. Learn from her 20 years of experience as she shares top notched advice on the best marketing practices for brands. She will also walk you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

    In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones discusses seven steps of how to partner with celebrity brand ambassadors using their social media platforms to bring more awareness to your brand - and shares an infographic for easy reference.



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    Topics: Celebrity Initiative, Marketing Best Practices

    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

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