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    5 Celebrities Who Sell Brands With Their Voices

    Posted by Stacy Jones on July 16, 2018 at 8:51 AM

    We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

    Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

    And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.



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    Topics: Creative Content, Celebrity Initiative, Strategic Partnerships

    How To Create A Safety Net With Celebrity Endorsement Investment

    Posted by Stacy Jones on July 12, 2018 at 7:56 AM

     


    The Celebrity Impact For Brands

    Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  There are absolutely ways you can protect yourself.  In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe. 



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    Topics: Celebrity Initiative, Strategic Partnerships

    How Hollywood Celebrities Are Used For Global Endorsements

    Posted by Stacy Jones on July 2, 2018 at 10:30 AM

    The Global Hollywood Celebrity Phenomena

    You know a celebrity has made it to the top if they are well known in Los Angeles or New York.  But these Hollywood celebrities aren’t just famous in the United States – they are recognizable to a massive scale around the world.  And in fact, many of these celebrities make a lot of money endorsing an international brand that targets both the US and foreign audience.

    Celebrities who are known globally range from A-listers to reality TV stars in such shows as X Factor, Big Brother, or Master Chef. They also include social influencers, individual personalities who have made names for themselves on social media sharing sites such as Instagram and YouTube. In this blog, Hollywood Branded looks at how international countries view the Hollywood celebrity and shares some of the top brand celebrity endorsements around the world. 



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    Topics: Celebrity Initiative

    5 Reasons Why Celebrity Controversy Doesn't Always Damage The Brand

    Posted by Luis Vargas on June 26, 2018 at 1:11 PM

    How To Spin The Negative Into A Positive When Things Go Awry

    There has been a major shift in the last decade where words and sentiments that would have previously been safeguarded and never spoken to media outlets are now shared freely.  Technology is to thank for that, as social media allows one's instant thoughts to be broadcast around the world in less time than it takes to type out that opinion and use social media as a loudspeaker.  Which for most of us is not a giant concern, as there are not so many watching our social stream like a hawk.  And people feel protected to say what they feel behind the near anonymity of social media.

    But for brands, celebrities and those larger than life influencers, it's a whole new world where being vocal about one's beliefs can cause the absolute perfect storm of a PR nightmare.  And how one deals' with the aftermath is what controls the consequences that are felt, which are surprisingly often not overly damaging.  In this blog, Hollywood Branded discusses five of the reasons why celebrity controversy is not always damaging to their brand, or those associated with it.  



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    Topics: Celebrity Initiative

    How to Leverage Music Videos for Branded Content Partnerships

    Posted by David Di Miele on June 21, 2018 at 12:51 PM

    Music Product Placement Is Not Just For Teenagers

    A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

    But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.



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    Topics: Product Placement & Branded Content, Social Influencers, Celebrity Initiative

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