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    How To #11 - Six Steps To Safeguard Celebrity Endorsement

    Posted by Stacy Jones on August 6, 2018 at 10:47 AM

    Get Your Investment's Worth

    When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur.  Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.

    Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success.  In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.



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    Topics: Celebrity Initiative, Marketing Best Practices

    Top Highest Paid Athletes & Their Endorsement Deals

    Posted by Justin Holvey on August 3, 2018 at 8:49 AM

    More than Supplemental Income: Endorsements

    One of the biggest stories in sports coverage recently was NBA superstar LeBron James’ decision to sign with the Los Angeles Lakers. It made headlines across the world, and besides his move to LA, what caught a lot of people’s attention was the size of his contract, a reportedly 4-year, $153.3 million deal. That is a lot of money, but did you know that LeBron will make more per year not on the court?

    Forbes released their list of the highest paid athletes of the past year, and for LeBron and many other athletes, endorsements are where a bulk of their money comes from. Endorsements are a lot more than a supplement to the athletes big contracts, they are just as important as their playing contract.In this blog, Hollywood Branded looks at three of the top highest paid athletes and their endorsement deals that have helped make them a global brand.



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    Topics: Celebrity Initiative, Sports Marketing

    The Top 10 Highest Endorsed Athletes And Their Brands

    Posted by AJ Henry on July 26, 2018 at 10:58 AM


    Sports Heroes Makes A Lot of Money - And Create Major Brand Ad Platforms

    Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments. 

    Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex? In this blog, Hollywood Branded explores why brands choose to partner with athletes, the top 10 highest endorsed athletes in 2018 and the brands that pay them.



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    Topics: Celebrity Initiative, Sports Marketing

    5 Celebrities Who Sell Brands With Their Voices

    Posted by Stacy Jones on July 16, 2018 at 8:51 AM

    We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

    Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

    And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.



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    Topics: Celebrity Initiative, Strategic Partnerships, Creative Content

    How To Create A Safety Net With Celebrity Endorsement Investment

    Posted by Stacy Jones on July 12, 2018 at 7:56 AM

     


    The Celebrity Impact For Brands

    Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  There are absolutely ways you can protect yourself.  In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe. 



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    Topics: Celebrity Initiative, Strategic Partnerships

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