Get Your Investment's Worth
When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur. Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.
Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success. In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.