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    How NBA Brand Uniform Sponsorships Were Established

    Posted by JR Berghoff on June 20, 2018 at 10:31 AM

    You Saw It In Soccer... Now Basketball Is Trying It Out

    There is a new sports sponsorship opportunity in town that is making major headlines. And it is costing brands millions of dollars to get on some very exclusive space.  And brands like Bumble, Goodyear, General Electric, Wish, Rakuten, Disney, and StubHub have jumped on board.

    In a spin-off from what soccer teams have been doing for years, comes one in-your-face branding opportunity.  The uniform sponsorship.  In this blog, Hollywood Branded discusses how NBA brand uniform sponsorships were established, and what brands you can expect to see on your favorite teams.

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    Topics: Sports Marketing, Celebrity Initiative

    Top Brand Partnerships For The 2018 FIFA World Cup

    Posted by Luis Vargas on June 19, 2018 at 8:57 AM

    Endorsement Deals And Sponsorships

    The World Cup is without a doubt the single biggest sporting event in history. Countrymen and soccer fans alike come out in droves in support of their favorite players and national teams. And of course, that popularity means a few benefits come to brands who become partners:  attention, eyes, views, marketing opportunities, and a chance to make a lot of money.

    The fact that the World Cup only comes around every four years just adds to the excitement and anticipation of it all. With the billions of views that this momentous occasion generates, brands and marketers jump to get in on some of the action.  In this blog, Hollywood Branded looks at three of the ultimate sports and fitness brands that have the top brand sponsorships and endorsement deals for the 2018 FIFA World Cup.

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    Topics: Celebrity Initiative

    17 Celebrities With Their Own Clothing Lines

    Posted by Stacy Jones on June 18, 2018 at 10:52 AM

    Why Celebrity Clothing Lines Sell

    Target and Macy's were two of the first stores to create curated collections with celebrities, but today whether in partnership with an established distribution partner or as a entrepreneurial launched line, celebrities are flocking to create their own brands.  And it makes perfect sense.  Celebrities are their own built in advertising machines. 
    While they may not be willing to really go that extra mile with celebrity endorsement deals, where each tweet or photo shoot needs to be pre-planned and locked in a contract - they often leverage themselves to the max for their own lines.  And their names are so instantly recognizable, that fans flock to own what they believe their coveted favorite celebrities designed.  In this blog, Hollywood Branded takes a look at 17 celebrities with their own clothing lines through the years.

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    Topics: Celebrity Initiative

    When Celebrity Endorsements Go Wrong

    Posted by Stacy Jones on June 4, 2018 at 10:19 AM

    How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust

    No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy.  And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up.  Effective immediately, and possibly at the cost of millions of dollars.

    And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in.  In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand. 

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    A Comparison Of The Paid Ad Tweet Vs The Celebrity Tweet

    Posted by Stacy Jones on May 7, 2018 at 11:30 AM

    The Power of Twitter

    Twitter is ever-evolving and one of the changes in Twitter since the social network went public was the addition of paid ad tweets in the newsfeed. And while this happened quite awhile ago - it's still impacting brand choices for engagment. Something a little different than a paid celebrity tweet, where in 280 characters or less, celebrities endorse brands.  

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  In this blog post Hollywood Branded takes a look at what the difference between a paid ad post versus a celebrity endorsed post looks like and how each benefits a brand.   

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    Topics: Celebrity Initiative, Social Media Strategy

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