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    How Hollywood Celebrities Are Used For Global Endorsements

    Posted by Stacy Jones on July 2, 2018 at 10:30 AM

    The Global Hollywood Celebrity Phenomena

    You know a celebrity has made it to the top if they are well known in Los Angeles or New York.  But these Hollywood celebrities aren’t just famous in the United States – they are recognizable to a massive scale around the world.  And in fact, many of these celebrities make a lot of money endorsing an international brand that targets both the US and foreign audience.

    Celebrities who are known globally range from A-listers to reality TV stars in such shows as X Factor, Big Brother, or Master Chef. They also include social influencers, individual personalities who have made names for themselves on social media sharing sites such as Instagram and YouTube. In this blog, Hollywood Branded looks at how international countries view the Hollywood celebrity and shares some of the top brand celebrity endorsements around the world. 

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    Topics: Celebrity Initiative

    5 Reasons Why Celebrity Controversy Doesn't Always Damage The Brand

    Posted by Luis Vargas on June 26, 2018 at 1:11 PM

    How To Spin The Negative Into A Positive When Things Go Awry

    There has been a major shift in the last decade where words and sentiments that would have previously been safeguarded and never spoken to media outlets are now shared freely.  Technology is to thank for that, as social media allows one's instant thoughts to be broadcast around the world in less time than it takes to type out that opinion and use social media as a loudspeaker.  Which for most of us is not a giant concern, as there are not so many watching our social stream like a hawk.  And people feel protected to say what they feel behind the near anonymity of social media.

    But for brands, celebrities and those larger than life influencers, it's a whole new world where being vocal about one's beliefs can cause the absolute perfect storm of a PR nightmare.  And how one deals' with the aftermath is what controls the consequences that are felt, which are surprisingly often not overly damaging.  In this blog, Hollywood Branded discusses five of the reasons why celebrity controversy is not always damaging to their brand, or those associated with it.  

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    Topics: Celebrity Initiative

    How to Leverage Music Videos for Branded Content Partnerships

    Posted by David Di Miele on June 21, 2018 at 12:51 PM

    Music Product Placement Is Not Just For Teenagers

    A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

    But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.

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    Topics: Celebrity Initiative, Social Influencers, Product Placement & Branded Content

    How NBA Brand Uniform Sponsorships Were Established

    Posted by JR Berghoff on June 20, 2018 at 10:31 AM

    You Saw It In Soccer... Now Basketball Is Trying It Out

    There is a new sports sponsorship opportunity in town that is making major headlines. And it is costing brands millions of dollars to get on some very exclusive space.  And brands like Bumble, Goodyear, General Electric, Wish, Rakuten, Disney, and StubHub have jumped on board.

    In a spin-off from what soccer teams have been doing for years, comes one in-your-face branding opportunity.  The uniform sponsorship.  In this blog, Hollywood Branded discusses how NBA brand uniform sponsorships were established, and what brands you can expect to see on your favorite teams.

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    Topics: Celebrity Initiative, Sports Marketing

    Top Brand Partnerships For The 2018 FIFA World Cup

    Posted by Luis Vargas on June 19, 2018 at 8:57 AM

    Endorsement Deals And Sponsorships

    The World Cup is without a doubt the single biggest sporting event in history. Countrymen and soccer fans alike come out in droves in support of their favorite players and national teams. And of course, that popularity means a few benefits come to brands who become partners:  attention, eyes, views, marketing opportunities, and a chance to make a lot of money.

    The fact that the World Cup only comes around every four years just adds to the excitement and anticipation of it all. With the billions of views that this momentous occasion generates, brands and marketers jump to get in on some of the action.  In this blog, Hollywood Branded looks at three of the ultimate sports and fitness brands that have the top brand sponsorships and endorsement deals for the 2018 FIFA World Cup.

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    Topics: Celebrity Initiative

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