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    Secrets to Product Placement in Bollywood Movies

    Posted by Sheena Dhawan on April 26, 2018 at 9:40 AM

    The "Other" Hollywood That Offers Product Placement

    Halfway across the world lies the nation that created Bollywood. India is a beautiful mesh of varying sub-cultures, languages, religions, and historical landmarks, and the producer of one export that offers marketers around the world a tremendous advertising opportunity. 

    In fact, in Bollywood more than 1,500 films are produced every year, across more than 20 different languages, and viewed around the world.  From Hindi, Tamil, English, Punjabi, Telugu, Malayalam, and Kannada, Bollywood provides entertainment appealing to all of its citizens. And all of these films offer brands the ability to be interwoven into scripts through product placement.  In this blog, Hollywood Branded shares the magic behind product placement opportunities in musical Bollywood films, and how brands can leverage international exposure.  

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    Topics: Product Placement & Branded Content, International Partnerships, Celebrity Initiative

    Celebrity Endorsement Deals Gone Wrong: When Brands Cross The Line

    Posted by Stacy Jones on April 23, 2018 at 11:30 AM

    How Celebrity Endorsement Misuse Leads To Lawsuits 

    A celebrity image can be a massive commodity for a brand and drive major sales increases. Whether it is the way the celebrity dresses, the lifestyle the celebrity leads, or the shops the celebrity chooses to shop in, brands are on their trail to see whether or not there will be a potential for brand leverage and recognition.

    But what happens when a brand or retailer crosses the line to make it appear that the particular celebrity has endorsed their product, when in fact they have not? What everyone fears.  Lawsuits.  In this blog, Hollywood Branded takes a look at celebrity endorsement deals gone wrong, when brands cross the line of legality.

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    Topics: Celebrity Initiative, Public Relations, Strategic Partnerships

    Influencer Marketing School: Become A Certified Influencer Marketer

    Posted by Stacy Jones on April 21, 2018 at 10:05 AM

    Welcome...To Hollywood Branded's Influencer Marketing School

    With influencer marketing being THE buzz word in all of advertising and marketing today, our team decided to take our massive amount of knowledge and help marketers develop some truly deep insight into how to avoid mistakes, while building powerful influencer partnerships.  We created a course specifically for brand and agency marketers, as well as those planning on working for brands and their agencies, to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so.

    Get ready to learn a ton of how-to's and the tips and tricks of our trade, as you advance your influencer marketing game!  In this blog post, Hollywood Branded provides a glimpse into the launch of our Influencer Marketing School, and how your brand or agency can benefit.

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    Topics: Social Influencers, Celebrity Initiative

    Cannabis Celebrity Influencer Marketing [Infographic]

    Posted by Hadeel Saab on April 20, 2018 at 4:20 PM

    The Newest Marketing High: Cannabis Celebrity & Social Influencers  

    The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

    As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships. In this blog, Hollywood Branded discusses how cannabis brands have used Influencer Marketing and Celebrity Influencers to advertise, and shares our infographic on cannabis influencer partnerships.

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    Topics: Social Influencers, Celebrity Initiative

    Celebrity Endorsements with Bollywood Influencers

    Posted by Sheena Dhawan on April 13, 2018 at 7:10 PM

    The International Appeal Of India's Stars

    Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year!  Yep. More than Hollywood.

    Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the  brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!

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    Topics: Celebrity Initiative, Strategic Partnerships, International Partnerships, Social Influencers

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