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    Twitter Advertising: The Paid Ad Tweet Versus The Celebrity Tweet

    Posted by Stacy Jones on September 27, 2013 at 7:08 PM

    The Celebrity Sponsored Tweet

    One of the main changes that has taken place on Twitter since the social network went public is the presence of paid ad tweet in the newsfeed.

    Not to say Twitter has never been a paid advertising tool: Celebrities are often used to endorse brands via tweet callouts.

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  So what does this all mean for a marketer?



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    Topics: Celebrity Initiative, Public Relations, Social Media Strategy, Strategic Partnerships

    Celebrity Endorsement Misconceptions: Budget Limitations

    Posted by Stacy Jones on September 25, 2013 at 6:53 PM

    Affordable Celebrity Endorsements

    When you think celebrity endorsements, chances are you’re thinking big - somewhere along the lines of Michael Jordan for Nike, or Nicole Kidman for Chanel No. 5. If you’re a smaller business, chances are you’ve ruled out the opportunity completely under the assumption that it’s something you could never afford.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Sofia Vergara Is TV's Highest-Paid Actress, Enticing Endorsement Deals

    Posted by Stacy Jones on September 24, 2013 at 1:57 PM

    The Industry's Femme Fatale

    Sofia Vergara may have lost to Merrit Wever in the Supporting Actress in a Comedy category at this year’s 2013 Emmy Awards, but in the income category, the Columbian-born comedian has got everyone beat.

    The Modern Family star is number one on Forbes’ list of top-paid prime-time TV actresses for the second consecutive year. The bilingual actress’s $30-million earnings is due in large part to her multi-cultural appeal, which has made her one of the most in demand spokespersons.



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    Topics: Celebrity Initiative, Strategic Partnerships

    The Miley Cyrus Effect: How Does Celebrity Controversy Impact Brands?

    Posted by Stacy Jones on September 23, 2013 at 4:20 PM

    No More Innocent Image

    Since Miley Cyrus’s scandalous MTV VMAs performance, it seems that talk of the star has been incessant. From the major news networks to social media, it seems impossible to get away from the topic, regardless of the fact that it happened nearly a month ago now.

    It is undeniable that the young singer's behavior, which most currently consisted of a hysterical meltdown while performing at the iHeartRadio Music Festival this past weekend, has attracted attention.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Hollywood Branded At New York Fashion Week!

    Posted by Stacy Jones on March 11, 2013 at 3:16 PM

    Hollywood Branded Experiences New York Fashion Week

    Two weeks ago I flew to New York in the midst of dreadful snow storm, Nemo; I held tight to my seat and prayed for my life. I was joining the flurry of models, makeup artists and hair stylists that had gathered for New York Fashion Week.

    I couldn’t wait to get a taste of the hustle and bustle of New York City. I was absolutely thrilled about the opportunity to attend New York Fashion Week for our client, Harman Kardon's brand integration that promoted the amazing Harman Kardon CL High-Performance headphones.



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    Topics: Celebrity Initiative, Event Activations, Social Media Strategy

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