The Celebrity Sponsored Tweet
One of the main changes that has taken place on Twitter since the social network went public is the presence of paid ad tweet in the newsfeed.
Not to say Twitter has never been a paid advertising tool: Celebrities are often used to endorse brands via tweet callouts.
Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation. So what does this all mean for a marketer?