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Rare Star Power
If you were asked to name a young Hollywood star today whose name attached to a project alone has the ability of commanding large audiences to see a film, who comes to mind?
We asked our HB followers the same question, and the response was interesting.
Opinion: Who is a young Hollywood star today whose name attached to a film alone has the ability of commanding large audiences? #TellUs!
— Hollywood Branded (@Hollywood_PR) November 26, 2013
The Star Of The AFI Film Fest
There is no doubt that Hollywood knows how to create a captivating war film complete with all the right ingredients: Intense stunts, mind-blowing special effects, and of course, an emotional storyline to pull it all together. And as we learned at last week’s American Film Institute (AFI) premiere of Lone Survivor, it was clear that the Peter Berg-directed war drama contained all these necessary elements.
Together, Berg and the busiest man in Hollywood, Mark Wahlberg, brought to life the story of Lone Survivor and US Navy SEAL, Marcus Luttrell. And while we could go on forever about how the film successfully takes the audience into the field of battle, that we give the film two thumbs up, etc...our experience at the AFI Film Fest revealed a raw side to Hollywood that we were privileged to see firsthand, with a heart-wrenching emotional aspect resonating well beyond the film’s end.
Starstruck At The Festival
Something pretty major happened when Hollywood Branded attended the American Film Institute (AFI) Film Fest this past weekend. And that something is George Clooney! No, there was no Skype or U-Streaming involved; we actually breathed the same air as Mr. Danny Ocean himself!!! All is well in the universe.
The Celebrity Sponsored Tweet
One of the main changes that has taken place on Twitter since the social network went public is the presence of paid ad tweet in the newsfeed.
Not to say Twitter has never been a paid advertising tool: Celebrities are often used to endorse brands via tweet callouts.
Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation. So what does this all mean for a marketer?
Affordable Celebrity Endorsements
When you think celebrity endorsements, chances are you’re thinking big - somewhere along the lines of Michael Jordan for Nike, or Nicole Kidman for Chanel No. 5. If you’re a smaller business, chances are you’ve ruled out the opportunity completely under the assumption that it’s something you could never afford.