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    Did The Brand Pay For The Celebrity To Hold That?

    Posted by Stacy Jones on April 12, 2018 at 4:20 PM

     

    Is It An Ad... Or Do They Just Really Like That Brand?

    There are many times when real life and fiction cross over one another into the blurred lines of advertising.  And this is even more so in the world of celebrity endorsements, when a brand may partner with a celebrity to endeavor to make that partnership look oh-so-very real.

    Why? Because authenticity is key.  When a celebrity's fan base gets a whiff of a brand deal that is not authentic and natural, they can turn away.  And that makes brands go to a lot of efforts to make sure their celebrity partnership deals feel real, and which has lead to 'stealth advertising."  In this blog, Hollywood Branded discusses how brands use celebrities for stealth advertising endorsements of their products.



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    Topics: Celebrity Initiative

    Case Study Of Great Branded Content And Celebrity Endorsement - Judy Greer and Hilton Garden Inn

    Posted by Stacy Jones on April 10, 2018 at 8:41 AM

    Change Your Apartment. Change The World

    In the last year or so, a hotel brand has managed to harness the power of celebrity endorsements to bring to life an advertising campaign that is relateable to their targeted consumer.  And it's well done branded content that has allowed both Hilton's booking app and their mid level hotel chain, Hilton Garden Inn to stand out from competitors.   

    With six commercials crafted just in the last year alone, storylines have ranged from saving time, finding the right hotel, and comparing vacation options. In this blog, Hollywood Branded shares a look into how Hilton and their celebrity endorser co-star Judy Greer has created an ad campaign out of branded content that appeals to consumers. 



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    Topics: Creative Content, Celebrity Initiative

    How To Market Your Brand To The Baby Boomer Generation

    Posted by Stacy Jones on April 9, 2018 at 9:01 AM

    Post World War 2 Babies

    Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 54 and 72 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions ingrained on their decades of experience in life.

    This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech savvy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.



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    Topics: Creative Content, Celebrity Initiative, Product Placement & Branded Content

    Case Study Of Great Branded Content And Celebrity Endorsement - Jeff Goldbum and Apartments.com

    Posted by Stacy Jones on April 3, 2018 at 9:01 AM

    Change Your Apartment. Change The World

    Over the last year, one brand has truly leveraged their celebrity endorsement partnership, by not only using a celebrity, but by creating an on screen fictional character to be the voice of their brand.  And it's well done branded content for what might otherwise appear to be a seemingly boring brand to advertise.  Apartments.com and their fictional persona, Brad Bellflower, has enlightened viewers on the pathways to changing life - just by changing where they live.

    With eight commercials crafted just in the last year alone, storylines have ranged from how moving can get you a better job, find more free time, and even change you.  In this blog, Hollywood Branded shares a look into how Apartments.com and their Brad Bellflower Jeff Goldblum character has managed to create unique and interesting branded content that sticks to consumers minds.  



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    Topics: Creative Content, Celebrity Initiative

    How 5 Baby Brands Found Success Through Celebrity Parents

    Posted by Stacy Jones on April 2, 2018 at 9:53 AM

    Why Celeb Endorsement Of Baby Products Works So Well

    We as consumers are fascinated at the world of celebrities. They are rich, famous and glamorous. And this doesn’t change when they have babies – in fact, our fascination grows even more.  Celebrities certainly have a way of making parenting look so easy… and glamorous! 

    When we see our favorite celebrities give birth to adorable little mini-me-celebs we inherently pay attention to the way they parent… especially if we are parents ourselves. And our fascination includes what products they use, and in what clothes they dress these little mini-me's.   In this blog, Hollywood Branded looks at how several companies have successfully used celebrity endorsements of baby products to dramatically impact how consumers view and buy those brands.



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    Topics: Celebrity Initiative, Social Media Strategy

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