Is It An Ad... Or Do They Just Really Like That Brand?
There are many times when real life and fiction cross over one another into the blurred lines of advertising. And this is even more so in the world of celebrity endorsements, when a brand may partner with a celebrity to endeavor to make that partnership look oh-so-very real.
Why? Because authenticity is key. When a celebrity's fan base gets a whiff of a brand deal that is not authentic and natural, they can turn away. And that makes brands go to a lot of efforts to make sure their celebrity partnership deals feel real, and which has lead to 'stealth advertising." In this blog, Hollywood Branded discusses how brands use celebrities for stealth advertising endorsements of their products.