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    Influencer Marketing School: Become A Certified Influencer Marketer

    Posted by Stacy Jones on April 21, 2018 at 10:05 AM

    Welcome...To Hollywood Branded's Influencer Marketing School

    With influencer marketing being THE buzz word in all of advertising and marketing today, our team decided to take our massive amount of knowledge and help marketers develop some truly deep insight into how to avoid mistakes, while building powerful influencer partnerships.  We created a course specifically for brand and agency marketers, as well as those planning on working for brands and their agencies, to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so.

    Get ready to learn a ton of how-to's and the tips and tricks of our trade, as you advance your influencer marketing game!  In this blog post, Hollywood Branded provides a glimpse into the launch of our Influencer Marketing School, and how your brand or agency can benefit.



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    Topics: Celebrity Initiative, Social Influencers

    Cannabis Celebrity Influencer Marketing [Infographic]

    Posted by Hadeel Saab on April 20, 2018 at 4:20 PM

    The Newest Marketing High: Cannabis Celebrity & Social Influencers  

    The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

    As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships. In this blog, Hollywood Branded discusses how cannabis brands have used Influencer Marketing and Celebrity Influencers to advertise, and shares our infographic on cannabis influencer partnerships.



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    Topics: Celebrity Initiative, Social Influencers

    Celebrity Endorsements with Bollywood Influencers

    Posted by Sheena Dhawan on April 13, 2018 at 7:10 PM

    The International Appeal Of India's Stars

    Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year!  Yep. More than Hollywood.

    Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the  brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!



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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Social Influencers

    Did The Brand Pay For The Celebrity To Hold That?

    Posted by Stacy Jones on April 12, 2018 at 4:20 PM

     

    Is It An Ad... Or Do They Just Really Like That Brand?

    There are many times when real life and fiction cross over one another into the blurred lines of advertising.  And this is even more so in the world of celebrity endorsements, when a brand may partner with a celebrity to endeavor to make that partnership look oh-so-very real.

    Why? Because authenticity is key.  When a celebrity's fan base gets a whiff of a brand deal that is not authentic and natural, they can turn away.  And that makes brands go to a lot of efforts to make sure their celebrity partnership deals feel real, and which has lead to 'stealth advertising."  In this blog, Hollywood Branded discusses how brands use celebrities for stealth advertising endorsements of their products.



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    Topics: Celebrity Initiative

    Case Study Of Great Branded Content And Celebrity Endorsement - Judy Greer and Hilton Garden Inn

    Posted by Stacy Jones on April 10, 2018 at 8:41 AM

    Change Your Apartment. Change The World

    In the last year or so, a hotel brand has managed to harness the power of celebrity endorsements to bring to life an advertising campaign that is relateable to their targeted consumer.  And it's well done branded content that has allowed both Hilton's booking app and their mid level hotel chain, Hilton Garden Inn to stand out from competitors.   

    With six commercials crafted just in the last year alone, storylines have ranged from saving time, finding the right hotel, and comparing vacation options. In this blog, Hollywood Branded shares a look into how Hilton and their celebrity endorser co-star Judy Greer has created an ad campaign out of branded content that appeals to consumers. 



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    Topics: Celebrity Initiative, Creative Content

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