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    Top Brand Partnerships With Captain Marvel

    Posted by Jessica Moore on March 22, 2019 at 9:00 AM

    Campaigns That Went Higher, Further, Faster

    What do you get when you mix one of the top pilots in the world, alien abilities, and the 1990's? You get a powerhouse film set to break each and every record. In Marvel's historic first female-led title film, Captain Marvel flew into theaters March 8th, breaking the box office and boasting the best brand campaigns 2019 has seen to date.

    So, who made the list this time around? We're glad you asked. In this blog, Hollywood Branded brings you the top brand partnerships with Captain Marvel... no spoilers, we promise!

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    Topics: Strategic Partnerships, Creative Content

    The Super Bowl's Representation Of Women And What It Means For Brands

    Posted by Anya Salmen on March 20, 2019 at 9:00 AM

    Women's Representation In Advertisements Can Impact A Brand

    A Super Bowl commercial can arguably be the most powerful 30 seconds a brand can get in advertising, because for once everyone wants to watch. With millions tuning in and plenty of press coverage, these 30 seconds are a brand's chance to define an image for themselves and tell America why they should like them. 

    Choosing what to show in your commercial will represent your brand and will tell people what is important to the brand on a larger scheme; this can be anything from loyalty to equality to even humor. When it comes to female representation, it has become a topic of high importance for the success of a brand - after all, most consumer bases are made up of mostly females. In this blog, Hollywood Branded explores the Super Bowl's representation of women during Super Bowl LIII commericals, and what it meant for the brands. 

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    Topics: Public Relations, Creative Content

    Amplify Your Brand Through Cause Marketing

    Posted by Greg Smith on March 19, 2019 at 9:00 AM

    Though Nike's controversial ad campaign with Colin Kaepernick caused quite a stir and a backlash from older demographics, the campaign was a successful in sales with their core demographic as it was in spreading awareness to the conversation of police brutality in America. But from anyone who's been following Nike closely, this marketing technique should not have come as a surprise at all.

    In fact, Nike has been investing in cause marketing since the 1980s, with consistently positive results for the brand. Clearly the shoe brand has been onto something that other brands like Gillette, whose ad campaign against toxic masculinity caused equal controversy, are just now beginning to implement. In this blog post, Hollywood Branded examines how to amplify your brand through cause marketing from the expertise of Signify's Kristi Porter.

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    Topics: Public Relations, Creative Content, Podcast Interviews

    Best SXSW Activations of 2019

    Posted by Chelsea Collins on March 15, 2019 at 9:00 AM

    What You Wanted To Instagram At SXSW This Year

    South by Southwest is said to be the event for everyone – there’s tech, there’s music, there’s film, etc. The streets are packed with people, and wherever there's room to stand, you can find branding too. As this industry convention has become a festival that people plan yearly trips to attend, it has truly become a golden opportunity for brand marketing.

    Over the years, SXSW has become a mecca for engagement and experiential marketing activations, and this year was certainly no different. In this blog, Hollywood Branded takes a look at the best SXSW activations of 2019, and just what made them so memorable.

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    Topics: Event Activations, Creative Content

    Top Brand Partnerships With The Lego Movie 2: The Second Part

    Posted by Jessica Moore on March 13, 2019 at 9:00 AM

    A Step By Step Guide To Co-Promotional Success

    Five years later the highly anticipated sequel to the box office hit The Lego Movie is back, and this time they've brought a host of creative brands who sought to become master builders of unique brand campaigns.

    So, what kind of partnerships came to be from these tiny colored bricks? We're glad you asked. In this blog, Hollywood Branded brings you the top brand partnerships with The Lego Movie 2: The Second Part.

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    Topics: Creative Content, Retail Marketing

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