Inside What May Become The Next Trend Of Entertainment
Over the holidays, whispers circulated through the industry that a Premium Video on Demand (PVOD) test in Canada was on the horizon with the major studios, and that theatrical titles could be available within as quickly as a three-week window after initial release in cinemas.
The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Is this actually a win for movie-goers? What is the future impact on studios? In this blog, Hollywood Branded discusses how to watch movies from home on PVOD, and the impact for movie-goers, and studios alike...and the benefits for brands who do product placement.