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Modern Advertisers Think Outside Of The Box When Selecting Celbrity Endorsements...
Marketing and advertisement has become very innovative, changing and adapting over the years. Celebrity endorsement has always been a big part of this, but brands must keep this interesting to retain their customers. This often includes crossovers-athletes endorsing cell phones, or musicians endorsing sportswear... in this day and age, celebrity endorsement ads come in all shapes and sizes. No one sticks to one method.
This week, we look at a few celebrity endorsement endorsement ads that use pairings of celebs and brands that you wouldn't necessarily expect with Rihanna, Serena, Mary J and A$AP.
What Does It All Mean?
Reality TV isn’t exactly a new thing— shows like Candid Camera (smile!) have been around since the 1940s. But the phenomena of reality television in its modern form has exploded since the early 2000s, with the Academy of Television Arts and Sciences giving reality TV its very own category in the Emmy Awards in 2001. And today, there are four separate reality program categories recognized and awarded each awards season.
In this blog we take a look at the various formats and types of reality shows of today’s television programming, each which offers its’ own unique brand integration partnership opportunity.
And The Emmy Goes To...
While last night's Primetime Emmy Awards may be the big talk of the weekend, the Academy of Television Arts and Sciences recognizes several additional categories of contributions to televised entertainment - including commercial ad campaigns not seen as part of the TV show.
Even in an age when traditional advertising can be skipped by viewers, the strongest of commercials will still bolster brand image as they pervade the social and digital world. We take a look at which brand's ad proved most successful in 2015 - and 6 styles of brand ads which are the reasons why.
Topics: Creative Content