It goes without saying that having a digital presence is a key component to achieving success but while the need for having a website is understood, what often goes unnoticed is the importance of regularly updating your website.
Sites like Amazon wouldn't be where they are if their homepage looked exactly the same every time you opened it, and yet that is the case for many brands of all sizes. In this blog, Hollywood Branded takes a look at how you can optimize your website for success from the experience and expertise of WebStore Ltd's Greg Jameson.
Topics: Digital Marketing, Podcast Interviews
Bots And Your Brand
We hear about bots all the time. They're on every social platform and can influence not only our perception of literally anything - politics, brands, music, art etc. Artists can now use bots to reach out to fans and ask them to stream music when it releases, thus impacting the charts when their album drops.
Knowing that bots can create such a deceptive image of information, it's important for brands to know how influencers can use them to inflate the perception of their reach. In this blog, Hollywood Branded examines how to decode the illusion of bots in influencer marketing from the expertise of Sylo's Brett Garfinkel.
Topics: Digital Marketing, Social Influencers, Podcast Topic
Leaning In To LinkedIn
As social media plays a key role in digital marketing efforts, it becomes a question of which social channels are best suited for your brand's needs and audience. As LinkedIn becomes increasingly important in today's market, it's clear that this medium is important both for your brand and yourself in a professional capacity.
But knowing this, it can be daunting trying to approach where to start and how best to tackle this social channel. In this blog post, Hollywood Branded covers tips to maximize LinkedIn for your brand from the expertise of Ajax Union's Joe Apfelbaum.
Topics: Digital Marketing, Podcast Topic
When You SEO The Light
Digital marketing is one of the most essential functions for all brands operating in our today's climate. It's not enough just to have a website but to understand what the targeted key words for your industry are and how to incorporate them into a strategy that understands your audience.
Truthfully, SEO is just the beginning in developing a plan to make your brand stand out and convert your site traffic into sales. In this blog post, Hollywood Branded examines some web optimization best practices from the advice and expertise of Disruptive Advertising's Chris Dayley.
Topics: Digital Marketing, Podcast Interviews
Why Brands Partner With YouTube Influencers
Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product.
As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with YouTube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in YouTube endorsements and why they work so effectively.
Topics: Social Media Strategy, Digital Marketing, Social Influencers
