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    Amplify Your Brand Through Cause Marketing

    Posted by Greg Smith on March 19, 2019 at 9:00 AM

    Though Nike's controversial ad campaign with Colin Kaepernick caused quite a stir and a backlash from older demographics, the campaign was a successful in sales with their core demographic as it was in spreading awareness to the conversation of police brutality in America. But from anyone who's been following Nike closely, this marketing technique should not have come as a surprise at all.

    In fact, Nike has been investing in cause marketing since the 1980s, with consistently positive results for the brand. Clearly the shoe brand has been onto something that other brands like Gillette, whose ad campaign against toxic masculinity caused equal controversy, are just now beginning to implement. In this blog post, Hollywood Branded examines how to amplify your brand through cause marketing from the expertise of Signify's Kristi Porter.



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    Topics: Public Relations, Creative Content, Podcast Interviews

    Understanding Sports Fans And Marketing To Them

    Posted by Greg Smith on March 12, 2019 at 9:00 AM

    Striking Out In Sports Marketing ROIs

    While getting a ticket to the World Series or Superbowl remains a real feat for sports fanatics, it's also becoming harder and harder for smaller sports organizations to fill the seats. Though the fandom hasn't died, sports entertainment companies and venues are up against many hurdles in efforts to increase profits.

    How then do sports marketers better understand their demographics and effectively reach them? In this blog post, Hollywood Branded examines the best practices for understanding sports fans and marketing to them from the experience of Old Hat Creative's Zac Logsdon.



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    Topics: Sports Marketing, Podcast Interviews

    Boosting Authority And Influence Through Social Media

    Posted by Greg Smith on March 7, 2019 at 9:30 AM

    Insta-Influence

    In 2019, there's no denying the need for a brand to have a strong presence in social media but it can be daunting to and some smaller brands may not know where to begin. The task of effectively utilizing social media poses a lot of questions that agencies can help you with but you still need to have an idea of what you're looking to achieve before you open that door.

    Leveraging social media to position your brand for success is not an easy feat but it is truly rewarding in today's social climate. In this blog post, Hollywood Branded examines the best practices for positioning yourself as an expert through social media from the experience of UpMyInfluence's Josh Elledge.



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    Topics: Social Media Strategy, Digital Marketing, Podcast Interviews

    Automated Marketing Strategies With Magnus Unemyr

    Posted by Greg Smith on March 5, 2019 at 12:06 PM

    AI In Today's Market

    When we hear words like "artificial intelligence" and "automation," smaller brands and business owners may become uncomfortable with the daunting and futuristic ring to these words. But if you look at the way that various brands have been marketed to you (for several years now), it's actually just a very common component of most marketing departments in our current climate.

    Recently our CEO Stacy Jones sat down and spoke with an expert in automation who demystified the inner workings and method to successful automated marketing. In this blog post, Hollywood Branded examines the best practices for automated marketing from the expertise and experience of Magnus Unemyr



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    Topics: Digital Marketing, Podcast Interviews

    Developing Effective Sales Strategies With Anthony Kirby

    Posted by Greg Smith on February 21, 2019 at 10:31 AM

    Increasing Sales & Productivity

    Every brand wants to increase sales and productivity and that's probably what brought you to this blog in the first place. But so often it's easy to miss the forest for the trees in this quest to improve revenue. 

    How then does a band improve their sales strategies? In this blog post, Hollywood Branded examines how to develop effective sales strategies from the experience and expertise of Anthony Kirby from the podcast #DifferenceMaker. 



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    Topics: Business Advice, Podcast Interviews

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