So Hip That Fans Are Knocking On Your Door For Purchase Opportunities
Don’t you want to be the brand that broke the mold and done a little something extra to make yourself super cool, and highly purchasable? Going it alone isn’t necessarily so easy but partnering with another brand that already has that aura of cool is an opportunity that if leveraged right, leads to major success. And that is what happens when brands create licensed lines around pop culture – specifically the brand partner being a feature film or TV show.
For brands interested in leveraging the world of entertainment, partnering with a TV show or a feature film, at the very beginning, can lead to major brand wins. In this blog, Hollywood Branded looks at how some brands have leveraged pop culture to create licensed lines from TV shows or feature films, and how these new brand lines get massive consumer attention and have built in buyers from the get go.