Cheers To Inclusion
At the beginning of this year, AdAge announced that "sobering times were ahead for many alcohol brands" and as trends in supply and demand ebb and flow, it can be difficult to account for the most effective and successful ways to target your core audience. But what if so many brands have been missing the mark by targeting the wrong audience in the first place?
Statistics do indicate that male audiences are a key demographic to alcohol brands but what about women? One of our latest podcast interview guests would argue that marketers have missed the mark entirely by neglecting to appeal to female demographics. In this blog post, Hollywood Branded examines alcohol brands' gender bias and female targeted marketing from the experience of Pomp & Whimsy's Dr. Nicola Nice.