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    Gender Bias And Female Targeted Marketing

    Posted by Greg Smith on March 14, 2019 at 8:03 AM

    Cheers To Inclusion

    At the beginning of this year, AdAge announced that "sobering times were ahead for many alcohol brands" and as trends in supply and demand ebb and flow, it can be difficult to account for the most effective and successful ways to target your core audience. But what if so many brands have been missing the mark by targeting the wrong audience in the first place?

    Statistics do indicate that male audiences are a key demographic to alcohol brands but what about women? One of our latest podcast interview guests would argue that marketers have missed the mark entirely by neglecting to appeal to female demographics. In this blog post, Hollywood Branded examines alcohol brands' gender bias and female targeted marketing from the experience of Pomp & Whimsy's Dr. Nicola Nice.

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    Topics: Business Advice, Podcast Topic

    Licensed Product Lines From Film & TV

    Posted by Stacy Jones on January 11, 2019 at 9:22 AM

    So Hip That Fans Are Knocking On Your Door For Purchase Opportunities

    Don’t you want to be the brand that broke the mold and done a little something extra to make yourself super cool, and highly purchasable? Going it alone isn’t necessarily so easy but partnering with another brand that already has that aura of cool is an opportunity that if leveraged right, leads to major success.  And that is what happens when brands create licensed lines around pop culture – specifically the brand partner being a feature film or TV show.

    For brands interested in leveraging the world of entertainment, partnering with a TV show or a feature film, at the very beginning, can lead to major brand wins. In this blog, Hollywood Branded looks at how some brands have leveraged pop culture to create licensed lines from TV shows or feature films, and how these new brand lines get massive consumer attention and have built in buyers from the get go.

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    Topics: Product Placement & Branded Content, Podcast Topic

    Branded Content, Product Placement And Mistakes To Avoid

    Posted by Greg Smith on January 9, 2019 at 10:00 AM

    Integrating Your Brand In Film & Television

    Branded content and product placement are perhaps two of the most crucial factors for an effective marketing campaign. We may be a little biased since they are two of our field of expertise, but we're not alone in this sentiment!

    From placements like Eggo waffles in Stranger Things to Reese's Pieces in ET, effective product placement creates an authentic awareness that relates to consumers unlike any other form of advertising. In this blog post, Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Arabian.

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    Topics: Strategic Partnerships, Product Placement & Branded Content, Podcast Topic

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