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    Movies Are A Brand Markter's Best Friend - Box Office Is Growing

    Posted by Mohamad Awadallah on February 15, 2019 at 11:00 AM

    More Opportunities To Get High Brand Engagement

    What could be better than going out and catching the sequel of your favorite film in the Dolby 3-D experience while relaxing in a reclining chair? As you're munching on some warm, buttery popcorn then proceed to wash it down with your crimson red AMC cup filled with Coca-Cola; pure bliss. The average American goes to their local movie theater at least five times a year and the box office results show it. In just over ten months, the box office generated ten billion dollars in revenue during this year alone. 

    And here's the thing - movies offer a phenomenal platform for brands to advertise in.  There is product placement in the content, and co-branded advertising in the theater as well.  All to the enjoyment of the millions who watch. In this blog, Hollywood Branded discusses the power of movies proven by box office success,  and how brands can leverage movies for strategic partnerships.



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    Topics: Product Placement & Branded Content

    New Ad Buy: Pause Ads In SVOD Content

    Posted by Tyra Dumont on February 14, 2019 at 8:58 AM

    Life Is But A Stream

    Are you a binge watcher? Who doesn’t want to keep watching their favorite TV series long into the night over a two day period and never go to sleep. Today, binge watching is the current trend and streaming video on demand (SVOD) shows no signs of diminishing.

    And you have to admit, it is really nice not having ads play in the middle of an intense episode. However, there are times when you need a pause break (ahem restroom? rehydration? snack time?) and streaming services are going to learn to take advantage of that. And that lead to the latest development in streaming advertsing: pause ads. In this blog, Hollywood Branded discusses pause ads in SVOD content and what brands need to know about the future of advertising in streaming content.



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    Topics: Digital Marketing, Product Placement & Branded Content

    How Entertainment Is A Growing Market For Branded Content Media Advertisers

    Posted by Dumisa Moyo on February 12, 2019 at 11:00 AM

    Product Placement Opportunities In Your Consumers Favored Media Content

    Many moons ago, branded content popped onto the scene with the quest to revitalize collaboration between editorial and advertising.  This has led to both traditional and digital publishers launching full-service content studios including the New York Times’ T Brand Studios, Refiner29’s Brand Experiences, and CNN’s Courageous Studios.

    This move has installed attention-grabbing content that seeks awards and praise from all. The overall idea is that brand marketers looking for more creative flexibility, total message control, and cheaper pricing will be arriving at these content studios’ front doors. And the media outlets are banking on brands interest in being able to provide quickly consumable content versus boring old ads. In this blog, Hollywood Branded discusses how media outlets are becoming production content producers, and what brands need to know to navigate the space.  



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    Topics: Product Placement & Branded Content

    Great Brand Opportunities As Netflix Brings Romantic Comedies Back

    Posted by Chelsea Collins on February 8, 2019 at 2:34 PM

    The Fall Of The Rom Com

    While you may not have noticed it, romantic comedies were experiencing a slow and painful death. Once the go-to movie choice for friends and couples, the genre was slowly going flat at the box office. The plots were unoriginal, the leads stopped pushing the boundaries. Viewers preferred to stay home and wait for their favorites than risk a night out with a lack-luster (and day we say it… cheesy) film. Studios shied away from mid-budget films (think Legally Blonde and Pretty Woman) as they felt geared mainly towards women and put their budgets instead towards the huge blockbusters that could attract all audiences. It doesn’t help that You’ve Got Mail doesn’t garner billions of extra dollars in merchandise licensing deals.

    The days of the romantic comedy were all but gone… until now!  Until Netflix, that content creator behemoth, put Rom Coms back in our reality of content options in a a very under the radar way. In this blog, Hollywood Branded takes a look at how Netflix revived romantic comedies and what this means for brands for content partnership deals.



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    Topics: Product Placement & Branded Content

    Post Malone's Crocs Sold Out—and For a Good Reason

    Posted by Mohamad Awadallah on January 29, 2019 at 11:10 AM

    The Bounce Back Of The Last Year 

    The results have arrived for the hottest shoes of the season and it is not something you would expect. It is not Nike's new and glamorous SF Air Force 1 series, nor Adidas's highly desired Yeezy 350 Boost V2 shoes. Whether you want to believe it or not, it is the new Crocs Dimitri Clog line. Crocs collaborated with one of the biggest names in the music industry, Post Malone, and together they were able to turn some heads in the fashion scene. 

    Celebrities advertising products has a huge impact on consumers' purchase-making decisions. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing. In ths blog, Hollywood Branded discusses the trendy return of Crocs, Post Malone's love for the shoe brand, and how he influenced the brand's sales. 



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    Topics: Product Placement & Branded Content, Celebrity Initiative

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