More Opportunities To Get High Brand Engagement
What could be better than going out and catching the sequel of your favorite film in the Dolby 3-D experience while relaxing in a reclining chair? As you're munching on some warm, buttery popcorn then proceed to wash it down with your crimson red AMC cup filled with Coca-Cola; pure bliss. The average American goes to their local movie theater at least five times a year and the box office results show it. In just over ten months, the box office generated ten billion dollars in revenue during this year alone.
And here's the thing - movies offer a phenomenal platform for brands to advertise in. There is product placement in the content, and co-branded advertising in the theater as well. All to the enjoyment of the millions who watch. In this blog, Hollywood Branded discusses the power of movies proven by box office success, and how brands can leverage movies for strategic partnerships.