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    How To Secure Product Placement With A Production

    Posted by Chelsea Collins on August 17, 2018 at 10:44 AM

    Making It Happen
     
    A popular question asked almost daily of our agency is, “How do these partnerships come about? How do you guys do it?” And unfortunately, the answer is not a simple one.
     
    There are many hours spent researching, connecting with the right people, negotiating, coming possibly close to a deal, having it crumble, and starting all over again before that slam-dunk opportunity falls into place. In this blog, Hollywood Branded provides insight on the lengths our team goes to secure product placement with a production, and bring these partnerships to life.  


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    Topics: Product Placement & Branded Content

    How A Strategic Brand Partnership Drives Sales: Supreme Case Study

    Posted by AJ Henry on August 16, 2018 at 12:50 PM

    Thanks To Supreme, You Can Get This Week's Newspaper for $50

    Streetwear brand Supreme has one of the best branding success stories of all time. From stickers to water bottles to now newspaper, you’ve seen that bright red and white logo everywhere. In fact, just today we were sitting in a meeting with a 40-odd year old executive from a multinational business and he had a Supreme sticker plastered on the back of his laptop.  Some brands transcend age and are more in tune with psychographics than demographics. 

    Somehow, someway, Supreme has figured out a way to slap their logo on virtually anything, and sell out within days. Including bricks. But, their most recent stunt has caught the marketing world by storm. In this blog, Hollywood Branded discusses how a strategic brand partnership drives sales, and a case study on how Supreme was able to make a newspaper cost $50 with their remarkable marketing campaign.  



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    Topics: Product Placement & Branded Content

    The Transforming Relationship Between Product Placement And Anime

    Posted by Dumisa Moyo on August 10, 2018 at 1:05 PM

    Product Placement Goes Beyond Kid's Animation With Anime

    Take one look at the Japanese animation industry and you'll quickly find yourself engulfed with some form of curiosity. Whether it is intrigue with regards to the animation style or utter repulsion at the site of planet sized eye balls on golf ball sized heads, anime can often illicit some form of questioning. 

    But there may be some of you who see potential within this industry. It’s an area that is less trodden, but a fantastic opportunity for product placement. That's why in this blog, Hollywood Branded will show you the transforming relationship between  product placement and anime, and help you learn why as a brand marketer you really should care. 



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    Topics: Product Placement & Branded Content

    Top Brand Partnerships With Mission: Impossible - Fallout

    Posted by Jessica Moore on August 9, 2018 at 3:27 PM

    Marketing Mission: Possible For This Summer's Action Flick

    Ethan Hunt is back, and he's here to save the world... again, in an action-packed, high-octane, edge of your seat summer blockbuster you won't want to miss! With every huge franchise comes even larger than life brand partnerships, with some of the most creative, unique, and memorable promotions the ad-game has to offer, and this film is no exception.

    With a sure fire box office win, this franchise sequel is again one of the most talked about films of the summer.  In this blog Hollywood Branded brings you the top brand partnerships with Mission: Impossible - Fallout, no stunts or safety harnesses required.



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    Topics: Product Placement & Branded Content

    5 Fake Brands On TV That You Won't Find In Real Life

    Posted by Stacy Jones on August 1, 2018 at 10:30 AM

    They Use Fake Brands On TV?

    Because brands are so present in our everyday lives, movies and TV shows have no choice but to acknowledge their presence. However, not every show is looking to give a shout-out to Pepsi every time a character is drinking a soda, so they create their own brand alternative of Pepsi. 

    And sometimes these brands seem just so real... that you might go online and google to find out where you can purchase them. And be a little surprised to find out... they only exist on screen, and they are fake-outs.  In this blog, Hollywood Branded shares five fake brands on TV that you won't find in real life.   



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    Topics: Product Placement & Branded Content