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    How to Leverage Music Videos for Branded Content Partnerships

    Posted by David Di Miele on June 21, 2018 at 12:51 PM

    Music Product Placement Is Not Just For Teenagers

    A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

    But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.

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    Topics: Product Placement & Branded Content, Social Influencers, Celebrity Initiative

    Understanding Objectives of Entertainment Marketing To Increase Sales

    Posted by Stacy Jones on June 11, 2018 at 1:08 PM

    Product Placement Campaign Objectives

    Our agency conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.

    And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic.  But it does come in as second.  In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.   

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    Topics: Survey Statistics, Product Placement & Branded Content

    Top Brand Promotional Partnerships With Jurassic World: Fallen Kingdom Movie

    Posted by Jessica Moore on May 30, 2018 at 9:43 AM

    How Brands Capitalized On The Million Year Old Market

    With Universal Pictures and Amblin Entertainment's highly anticipated Jurassic World: Fallen Kingdom eyeing its debut amidst the summer blockbuster release date, the brand promotions are charging in full force. From vehicles to food, and even a delivery service, a number of creative and unique partnerships are taking the Jurassic World by storm.

    When brands build smart strategies to leverage huge summer blockbusters, they win big time.  They are able to engage with the movie's fans who will particularly take note, and bring more excitement into their own advertising campaigns that will help them stand out in general.  In this blog, Hollywood Branded will fearlessly journey through the age when dinosaurs roamed the Earth to bring you the top  brand partnerships with Jurassic World: Fallen Kingdom...

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    How Girls Trip Product Placement Partnership With Essence Festival Led To Massive Box Office Success

    Posted by Dumisa Moyo on May 29, 2018 at 8:59 AM

    How Product Placement Drove Box Office Viewership

    Here’s a known fact...the film industry is massive; the money being handled within it is vast, but the willingness to take marketing risks is often low. This is not the case with film producers such as Will Packer, who actually encourages his team to build marketing strategies into the heart of his films.

    With Girls Trip, this marketing strategy included a secondary storyline that was a true product placement extravaganza for one brand, which in turn, helped catapult the film into international box office success. In this blog, Hollywood Branded walks through how Girls Trip's product placement partnership with Essence Festival led to massive box office success for the film.    

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    Topics: Product Placement & Branded Content

    Product Placement Trade Out Opportunities in Hollywood TV and Film

    Posted by Stacy Jones on May 28, 2018 at 3:55 PM

    Brand Relationships With Hollywood

    There are a few dozen brands who have figured out how to truly leverage Hollywood.  Why not more?  Quite frankly - it's perplexing.  Because the opportunity is absolutely there, waiting to be seized by brand managers.  Yet many brands, across really key categories, have either not tried product placement, or not done so effectively.

    There are certain categories where success is really a no brainer.  These include beverages (both alcohol and non-alcoholic), automotive brands, electronics (my oh my the opportunities), apparel, jewelry and watches and countless others. And some brands reign king across those categories, while others rarely if ever make even a walk on background role on screen.  But the potential is there for every brand -- if you just let Hollywood know you are ready to play in the game.  In this blog, Hollywood Branded shares how brands can successfully leverage product placement trade out opportunities in Hollywood TV and film.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

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