Why 007 Has Been The King Of Product Placement Through The Decades
Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.
One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.
Topics: Strategic Partnerships, Product Placement & Branded Content
Disney Is Ready For Battle
Disney announced they are having their own streaming service and the crowd . went . wild! And it now has been revealed that the name of this SVOD (streaming video on demand) service is called Disney Plus.
Just when we thought Netflix was taking over the world…Disney plans their attack! You can sense a battle is upon us... Not only is Disney creating Disney Plus, but they are also putting more money into Hulu to produce and expand that platform's original content, while removing licensing rights to Netflix to carry streaming on Marvel/Disney owned content. In this blog, Hollywood Branded will discuss the new Disney streaming service Disney Plus, what Disney brands it will host content for and how product placement can be applied by brand managers.
More Opportunities To Get High Brand Engagement
What could be better than going out and catching the sequel of your favorite film in the Dolby 3-D experience while relaxing in a reclining chair? As you're munching on some warm, buttery popcorn then proceed to wash it down with your crimson red AMC cup filled with Coca-Cola; pure bliss. The average American goes to their local movie theater at least five times a year and the box office results show it. In just over ten months, the box office generated ten billion dollars in revenue during this year alone.
And here's the thing - movies offer a phenomenal platform for brands to advertise in. There is product placement in the content, and co-branded advertising in the theater as well. All to the enjoyment of the millions who watch. In this blog, Hollywood Branded discusses the power of movies proven by box office success, and how brands can leverage movies for strategic partnerships.
Life Is But A Stream
Are you a binge watcher? Who doesn’t want to keep watching their favorite TV series long into the night over a two day period and never go to sleep. Today, binge watching is the current trend and streaming video on demand (SVOD) shows no signs of diminishing.
And you have to admit, it is really nice not having ads play in the middle of an intense episode. However, there are times when you need a pause break (ahem restroom? rehydration? snack time?) and streaming services are going to learn to take advantage of that. And that lead to the latest development in streaming advertsing: pause ads. In this blog, Hollywood Branded discusses pause ads in SVOD content and what brands need to know about the future of advertising in streaming content.
Topics: Digital Marketing, Product Placement & Branded Content
Product Placement Opportunities In Your Consumers Favored Media Content
Many moons ago, branded content popped onto the scene with the quest to revitalize collaboration between editorial and advertising. This has led to both traditional and digital publishers launching full-service content studios including the New York Times’ T Brand Studios, Refiner29’s Brand Experiences, and CNN’s Courageous Studios.
This move has installed attention-grabbing content that seeks awards and praise from all. The overall idea is that brand marketers looking for more creative flexibility, total message control, and cheaper pricing will be arriving at these content studios’ front doors. And the media outlets are banking on brands interest in being able to provide quickly consumable content versus boring old ads. In this blog, Hollywood Branded discusses how media outlets are becoming production content producers, and what brands need to know to navigate the space.
