There's A Common Misconception About Product Placement

Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. A big difference when it comes to pricing, results on screen, and how your brand can actually market the partnership.  

The word "Product Placement" has been used for decades, while "Brand Integration" came into being from media agencies who wanted to differentiate the practice and tie it to media buying.  But it's really not quite that simple... In this blog, Hollywood Branded looks at the two practices of product placement versus brand integration explained, side by side, to provide you with in-depth understanding.

Is Self-Driven Car The Future Of Automobile?

We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)

However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.

So Hip That Fans Are Knocking On Your Door For Purchase Opportunities

Don’t you want to be the brand that broke the mold and done a little something extra to make yourself super cool, and highly purchasable? Going it alone isn’t necessarily so easy but partnering with another brand that already has that aura of cool is an opportunity that if leveraged right, leads to major success.  And that is what happens when brands create licensed lines around pop culture – specifically the brand partner being a feature film or TV show.

For brands interested in leveraging the world of entertainment, partnering with a TV show or a feature film, at the very beginning, can lead to major brand wins. In this blog, Hollywood Branded looks at how some brands have leveraged pop culture to create licensed lines from TV shows or feature films, and how these new brand lines get massive consumer attention and have built in buyers from the get go.

Integrating Your Brand In Film & Television

Branded content and product placement are perhaps two of the most crucial factors for an effective marketing campaign. We may be a little biased since they are two of our field of expertise, but we're not alone in this sentiment!

From placements like Eggo waffles in Stranger Things to Reese's Pieces in ET, effective product placement creates an authentic awareness that relates to consumers unlike any other form of advertising. In this blog post, Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Arabian.