Your Logo And Product Placement
There are some brands we simply can't work with. It's not that productions wouldn't like to use them. And it's not that they are "bad" brands that the government has specifically restricted usage of (like cigarettes.) It comes down to one reason (besides zero budgets...) and that is - bad logo design!
And quite frankly, these brands battling a bad logo have other issues far beyond product placement, issues which extend to all of their advertising collateral as well.
In this blog, Hollywood Branded shares an infographic by Design Hill which shows the evolution of logo design and discusses the importance of logo design for product placement.