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A New Spin On Product Placement
There are brands who have funded and helped launch movies... and then there are brands who have created fake movie trailers to help launch their brands. These long form videos are typically housed on the brand's website and YouTube pages, and promoted through digital buys. They can be broken down into teaser pieces and promoted through social media, and pitched as PR stories for media to pick up and carry on their own outlets. It's actually pretty genius.
And the big win is that they allow the brand to have some fun and approach the consumer in a much more engaging content piece than a traditional ad. And it's not an entirely new phenomena - musicians have used fake movie trailers to launch their own new releases in the past. In this blog, Hollywood Branded looks at two brands who have created TV ads that are in fact fake movie trailers for their new product launches.
General Benefits of Product Placement For Brands
Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program. My response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes me that EVERY brand doesn't pursue this affordable celebrity marketing platform.
Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs - that they have created entire teams to support the programs. And yet it is a somewhat elusive-to-many marketing practice to many brand marketers. In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.
Busting The Myth
There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion. Article after article have been written to support this myth - but the truth lies outside what you may read.
While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond? In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.
The Power Of Social
For brand marketers who are skeptical of the significance of social media and celebrity social followings, this is the year to change your viewpoint! Some may argue that celebrity endorsement partnerships are a pointless youth obsession - but there is actually evidence pointing towards its ability to capture some of the most coveted target markets brands want to cater to. And not just that millennial demo.
In fact, in the last few years music, TV and film marketers are actually taking celebrity social media influence into consideration when choosing who to cast for a production, and what content to market. The celebrity's own ability to be a marketing machine - and more than just the actor - is driving casting decisions. In this blog, Hollywood Branded takes a look at why celebrity social followings play a huge role in marketing strategies.
Have you ever considered reasons why productions want to work with brands? Not every brand is the right brand for product placement. Why? Well because the brand needs to have something to offer to the production to make it worth their while.
And any brand, in almost any category, is capable of making a production absolutely want to work with you. It just can take some insider knowledge to make it happen
In this blog, Hollywood Branded provides three reasons why productions use product placement. See if you can spot the theme!