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    Why Having A Fantastic Logo Matters...[Infographic]

    Posted by Stacy Jones on December 28, 2017 at 11:34 AM

    Your Logo And Product Placement

    There are some brands we simply can't work with. It's not that productions wouldn't like to use them. And it's not that they are "bad" brands that the government has specifically restricted usage of (like cigarettes.) It comes down to one reason (besides zero budgets...) and that is - bad logo design! 

    And quite frankly, these brands battling a bad logo have other issues far beyond product placement, issues which extend to all of their advertising collateral as well.
    In this blog, Hollywood Branded shares an infographic by Design Hill which shows the evolution of logo design and discusses the importance of logo design for product placement.



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    Topics: Product Placement & Branded Content

    4 Product Placement Myths [Infographic] Eps 5

    Posted by Stacy Jones on December 27, 2017 at 7:56 AM

    Marketing Mistakes (And How to Avoid Them) Podcast Series

    In this Marketing Mistakes episode, learn the easiest way to start getting your brand into the content of top TV shows or feature films, and the truth behind 4 common product placement myths. In this blog, Listen to Hollywood Branded's podcast, or view the infographic that breaks down the facts to product placement so your brand can find success!



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    Topics: Product Placement & Branded Content

    Take Flight With Airline Product Placement

    Posted by Stacy Jones on December 26, 2017 at 10:16 AM

    Calculated Product Placement For Airline Companies Makes A Positive Impact

    If you saw Batman v Superman: Dawn Of Justice, it would have been impossible to miss Turkish Airlines as a massive part of the film - for both product placement and promotion with a co-branded TV ad that debuted long before the film.

    For airlines, partnerships with movies open up huge global opportunities for brand marketing and promotional partnerships.  And with films having scenes that take place around the world, all airlines have the opportunity to reap in the rewards of brand awareness these films and TV shows offer. In this blog, Hollywood Branded looks at partnerships between airlines and films, and how the brand integration partnership is a strategic benefit for both.



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    Topics: International Partnerships, Strategic Partnerships, Product Placement & Branded Content

    Toy Story Effect: How Film's Product Placement Increased Sales Of Toys

    Posted by Stacy Jones on December 25, 2017 at 10:05 PM
     

    Entertainment Content Has Long Been Considered A Major Sales Tool

    Entertainment content is considered a major sales tool for toy brands, and one of the films that has the biggest impact on toys in recent years is the Toy Story franchise, the first computer animated film in Hollywood. Kids everywhere watched and wanted to join the lives of Woody, Buzz and the Toy Story gang.  Having released 3 Toy Story films to date (with a 4th in 2019), Disney and Pixar have made some of the film's featured toys household names to younger generations.  From Etch-A-Sketch, Slinky to Mr. Potato Head, Generation X's favorite toys have been introduced to children all over the world.
     
    In fact, one of these toys was actually out of business when the first Toy Story came out in 1995 by director John Lasseter.  And demand brought the toy (and jobs) back!
    In this blog, Hollywood Branded takes a look at how Toy Story product placement increased sales of toys.


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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Celebrities In TV Ads:  Miley Cyrus, Maya Rudolph and Russell Wilson

    Posted by Stacy Jones on December 21, 2017 at 7:02 AM

    From Music To Acting To Sports - A Celebrity Type For Every Brand

    One of the most interesting and engaging ways a brand can grab consumer's attention is by leveraging their fan favorite's celebrities.  From music to acting to sports... and all sorts of other types of celebritydom in between, TV ads that use celebrities just stand out. 

    One strategy we've been seeing are brands who re-use their celebrity partners for more than one ad spot - often spanning multiple years.  Below we have shared three different scenarios - single ad, multiple ads in one year, and multiple ads across the years to see which strategy you find the most effective. In this blog, Hollywood Branded shares a look at celebrities in TV ads for Converse, Seventh Generation and Bose.



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    Topics: Product Placement & Branded Content, Strategic Partnerships

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