Fashion Brands Historically Score Big Time In Hot TV Series
TV offers brands of all categories a phenomenal launching pad to showcase their products being held by, in a scene with or even dressing the leading actors and actresses on screen. This practice is typically referred to as Product Placement, and it's one we write about often, as it's a base to build our agency services from. There are two approaches - either loaning product to a production to help them save on costs of purchasing, or money being paid to a production to create a bigger storyline around the product.
For fashion brands, many opportunities exist to simply loan product, as their high dollar value means massive savings to TV storylines that require that air of luxury to be shown on screen. And for years, fashion brands have taken advantage of this opportunity in some of the most popular shows on air. In this blog, Hollywood Branded shares an infographic and research by Winkelstraat on the top fashion brands in TV series.