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    The Top Fashion Brands In TV Series

    Posted by Stacy Jones on November 22, 2017 at 9:45 AM

    Fashion Brands Historically Score Big Time In Hot TV Series                     

    TV offers brands of all categories a phenomenal launching pad to showcase their products being held by, in a scene with or even dressing the leading actors and actresses on screen.  This practice is typically referred to as Product Placement, and it's one we write about often, as it's a base to build our agency services from.  There are two approaches - either loaning product to a production to help them save on costs of purchasing, or money being paid to a production to create a bigger storyline around the product. 

    For fashion brands, many opportunities exist to simply loan product, as their high dollar value means massive savings to TV storylines that require that air of luxury to be shown on screen.  And for years, fashion brands have taken advantage of this opportunity in some of the most popular shows on air. In this blog, Hollywood Branded shares an infographic and research by Winkelstraat on the top fashion brands in TV series.

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    Topics: Product Placement & Branded Content

    11 Ways To Use Content Marketing For Baby Boomers

    Posted by Stacy Jones on November 17, 2017 at 9:44 AM

    A Little History On Why Product Placement Works

    One of the great things about content marketing and Product Placement is that it will work for any age range, from Gen Z, Millennials, Gen Xer to Baby Boomer.  And it's worked all the way back to the first days of film and TV.  Remember James Dean and his combing his hair?  Well, that comb appeared in "Rebel Without A Cause" and the sales of Ace combs increased - but so did cigarettes when he starred in 1956 "Giant" and showed the 'glamorous' side of smoking to be the cool kid.  Even bare-chested Clark Gable in 1934's "It Happened One Night" impacted an entire category - but in a reverse, it caused men to stop wearing undershirts, and sales dropped.  

    That is how product placement works - whether on purpose, or by accident, it has impacted thousands of brands across dozens of categorize over the years.  And when you up that branding to include messaging and provide a look inside the brand? It can make your sales soar. In this blog, Hollywood Branded shares 11 ways to leverage product placement and influencers to use content marketing for baby boomers.

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    Topics: Celebrity Initiative, Product Placement & Branded Content, Social Influencers

    Product Placement Versus Brand Integration Explained

    Posted by Stacy Jones on November 16, 2017 at 6:03 AM

    There's A Common Misconception About Product Placement

    Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. A big difference when it comes to pricing, results on screen, and how your brand can actually market the partnership.  

    The word "Product Placement" has been used for decades, while "Brand Integration" came into being from media agencies who wanted to differentiate the practice and tie it to media buying.  But it's really not quite that simple... In this blog, Hollywood Branded looks at the two practices of product placement versus brand integration explained, side by side, to provide you with in-depth understanding.

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    Topics: Product Placement & Branded Content

    Why Hasn't Your Your Brand Partnered With Netflix Content Yet?

    Posted by Stacy Jones on November 9, 2017 at 6:35 AM

    You Are Really Missing Out On Eyeballs Then...

    It's time your brand made the leap from thinking broadcast TV is the end-all-be-all.  It just isn't, unless you want to shell out massive amounts of ad dollars.  The new players on the block that are building up steam - and interest from Madison & Vine, as well as brands around the globe, are the SVOD platforms.  Netflix, Amazon, Crackle, Hulu all offer something that many of the networks just can't offer.  Massive eyeballs and great content.

    Not driven by brands who advertise and who sign off on the content being over the top PC and brand-friendly... these shows are garnering audiences because they do the exact opposite.  They don't cater to the advertiser.  And that's why brands can win big. In this blog, Hollywood Branded provides insight into the power of the new streaming TV content, and why your brand needs to embrace Netflix content.

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    Topics: Product Placement & Branded Content

    The Top 10 Brand Mentions In Sex And The City

    Posted by Stacy Jones on December 1, 2015 at 2:30 PM

    Sex And The City Is Brand Heaven

    Samantha, Charlotte, Miranda and Carrie embody the life of luxury. Four successful women living, partying, working and dating in arguably the most fashionable city in the world leaves plenty of room for amazing product placement. Not only is Sex And The City the number one HBO comedy of all time, but it is wildly popular among the elite of television, winning 7 Emmy Awards, 8 Golden Globes, and 3 Screen Actors Guild Awards. It went on to spawn two feature films as well, and transormed the way the world saw young professional women in New York.

    Hollywood Branded takes a look at the top ten brands mentioned by name in Sex And The City and why they were so important to the show.

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    Topics: Product Placement & Branded Content

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