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    Celebrities In TV Ads:  Miley Cyrus, Maya Rudolph and Russell Wilson

    Posted by Stacy Jones on December 21, 2017 at 7:02 AM

    From Music To Acting To Sports - A Celebrity Type For Every Brand

    One of the most interesting and engaging ways a brand can grab consumer's attention is by leveraging their fan favorite's celebrities.  From music to acting to sports... and all sorts of other types of celebritydom in between, TV ads that use celebrities just stand out. 

    One strategy we've been seeing are brands who re-use their celebrity partners for more than one ad spot - often spanning multiple years.  Below we have shared three different scenarios - single ad, multiple ads in one year, and multiple ads across the years to see which strategy you find the most effective. In this blog, Hollywood Branded shares a look at celebrities in TV ads for Converse, Seventh Generation and Bose.

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Day In The Life Of An Internship At Hollywood Branded

    Posted by Sophia Sun on December 20, 2017 at 8:15 AM

    So What Is It Like Being an Intern

    A normal day for an intern at Hollywood Branded is never the same. Coming into any internship, many believe you won’t be able to participate in and hear about all the aspects of the job, with duties being more around admin, research, filing and general boringness.  But here at Hollywood Branded, that was not the case at all during my internship.

    Every day is, in fact, an exciting day where I learned something new and gained even more knowledge about brand integration, product placement, celebrities and influencer partnerships. In this blog, Hollywood Branded intern, walk you through the day in the life of an internship at Hollywood Branded.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Product Placement & Branded Content

    4 Reasons Why Every Brand Should Have An Inbound Marketing Program

    Posted by AJ Henry on December 15, 2017 at 9:34 AM
    We Speak From Our Own Experience
    Inbound marketing is one of the most effective marketing strategies for any business, yet, we find that so many businesses don’t have one. Maybe because it’s time consuming? Or maybe because several brands don’t even know about inbound marketing? Whatever the case may be, brands that aren’t taking advantage of inbound marketing are missing out on a lot of prospective leads that could be coming through their sales funnel.
    Our agency knows about this first hand, as in the last four years, we have embraced inbound marketing and learned how massive the results can be.   We credit our continued new business sales growth specifically to Inbound Marketing.   And just recently, have begun offering our knowledge to other brands to help them build their own Inbound Marketing programs In this blog, Hollywood Branded explains 4 reasons why every brand should have an inbound marketing program as the foundation of their marketing strategy.

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    Topics: Product Placement & Branded Content, Inbound Marketing

    12 Ways Apps Use Entertainment Content To Increase Downloads

    Posted by Stacy Jones on December 11, 2017 at 8:03 AM

    How 3rd Party Content Can Make Your App A Star While Driving Downloads

     From TV partnerships to feature film, digital podcast to radio... 3rd party content offers brands - and apps - the opportunity to become embedded in the storyline.  And those product placement exposures act as brand builders, targeting consumer demographics that will ultimately lead to heightened brand awareness, and treasured downloads.

    Now that doesn't mean success happens overnight or with one content partnership.  In fact, just like any sort of advertising or PR campaign, repetitive exposure is what will lead to overall success. In this blog, Hollywood Branded provides insight into the 12 ways brand marketers use entertainment content to increase downloads.

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    Topics: Product Placement & Branded Content

    3 Ways Apps Can Leverage Influencers, Celebrities And Content To Drive Downloads

    Posted by Stacy Jones on December 7, 2017 at 7:02 AM

    Why Marketing Technology Isn't All That Different 

    There are over 6.3 million apps currently on the market. And that number is only growing substantially.  The App Store alone is projected to have over 5 million apps by the year 2020.  And with the average adult user only using 9 apps a day, and 30 per month that is an incredibly crowded marketplace with a very difficult issue of distinction. 

    Now, all those apps are not necessarily good.  Nor are they all funded well enough to be able to market themselves.  But many are, and our team is often called in to brainstorm and discuss how marketing strategies can build app awareness, in this very crowded marketplace.  So what's an app brand marketer going to do?  Our suggestion -- social influencer and content marketing. In this blog, Hollywood Branded provides insight into the 3 ways to use influencer, celebrity and content to drive downloads for apps.

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    Topics: Celebrity Initiative, Social Influencers, Product Placement & Branded Content

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