final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    How To #19: 6 Ways Scary Content Increases Sales

    Posted by Stacy Jones on October 15, 2018 at 5:02 PM

     


    A Scarily Good Opportunity For Brand Sales

    Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

    While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures. In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.



    Read More

    Topics: Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

    Top Brand Partnerships With Sony's Venom

    Posted by Jessica Moore on October 12, 2018 at 2:57 PM


    It's Good To Be Bad... Or At Least Morally Ambiguous

    With the age of the anti-hero slowly making a rise, an ambitious journalist, a symbiote, and adventurous brands heed the call to bring some of the best partnerships the super world has ever seen. After tremendous success with previous films such as Suicide SquadDeadpool, and more recently Deadpool 2 which grossed $734,239,628 at the worldwide box-office, there is a definite market for these less morally righteous characters, and thus, a marketing opportunity that promises creativity and out of the box thinking.

    With box office action films always a brand integration favorite, it's not always just about what is in the film - but how brands leverage it in their advertising.  In this blog, Hollywood Branded brings you the top brand partnerships with Sony’s Venom, and take a closer look at the strategies and how brilliant campaigns from two unlikely sources, much like Eddie Brock and a symbiote, can make all the difference…



    Read More

    Topics: Product Placement & Branded Content, Strategic Partnerships

    Streaming Service Reduces Ads In Favor Of Branded Content

    Posted by Greg Smith on October 2, 2018 at 12:03 PM

    Hulu Drops Advertising In Favor of Brand Integration

    Perhaps the biggest change in the way we engage with media is the ability to stream video content, shifting away from the traditional television. Keeping up with the change in the medium, commercial ad breaks have become increasingly shorter- with ads decreasing from segments of 30 seconds to only 18 or sometimes even shorter.

    It's clear that viewers are less interested with watching commercials than ever. How then will marketers continue to reap the benefits of one of the most expensive outlets of advertising? In this blog post, Hollywood Branded examines the changing landscape of television advertising, focusing on the new direction Hulu announced, as the streaming service will be reducing traditional ad breaks in favor of branded content.  



    Read More

    Topics: Product Placement & Branded Content

    Why Organic Product Placement Increases Brand Sales

    Posted by Stacy Jones on October 1, 2018 at 9:13 AM

    Why Is Organic Product Placement Better?

    Our team loves data, research and stats - and when we can't find answers to questions our clients and potential clients ask, we'll take it to the next level and run a survey ourselves.  One of the questions we are asked the most about is what case studies we have - literal proof is in the pudding that product placement works.

    And one of the survey factoids that has continuously been brought to light is that the majority of consumers far prefer branded content to more traditional forms of advertising.  That's not to say that all ads are not good advertising tools - but ads that haven't been crafted to be stories to themselves aren't typically as well received as product placement organically embedded into the content that viewers enjoy.  Basically, people aren't that interested in being clunked over the head by brands trying to shout their messaging from the roof tops.  Imagine that.  In our blog, Hollywood Branded shares our infographic on organic product placement, stats from our product placement survey, and provides detail to the types of product placement available for brand partnerships.



    Read More

    Topics: Survey Statistics, Product Placement & Branded Content

    4 Ways Brands Use Podcast Advertising To Drive Sales

    Posted by Greg Smith on September 28, 2018 at 4:44 PM

    Advertising And Product Placement In Podcasts

    For a long time, common questions you'd hear people ask in passing conversation have typically included TV, music and movies. And now a new conversation starter has firmly placed itself in the ring: what podcasts do you listen to? Since the NPR podcast, Serial, took the world by storm in 2014, podcasts have become one of the most popular forms of entertainment and news media.

    As the market for podcasts has expanded, so has the ability for advertisers and podcasters to collaborate and effectively support each other. In this blog, Hollywood Branded examines 4 ways brands use podcast advertising to drive sales, and discusses the benefits of marketing through the medium of podcasts.



    Read More

    Topics: Product Placement & Branded Content

    Download The Pricing Guide
    New Call-to-action
    Watch the video to learn what is Product Placement

    Join Over 30,000+ Marketers Who Read Our Blog