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The Fall Of The Rom Com
While you may not have noticed it, romantic comedies were experiencing a slow and painful death. Once the go-to movie choice for friends and couples, the genre was slowly going flat at the box office. The plots were unoriginal, the leads stopped pushing the boundaries. Viewers preferred to stay home and wait for their favorites than risk a night out with a lack-luster (and day we say it… cheesy) film. Studios shied away from mid-budget films (think Legally Blonde and Pretty Woman) as they felt geared mainly towards women and put their budgets instead towards the huge blockbusters that could attract all audiences. It doesn’t help that You’ve Got Mail doesn’t garner billions of extra dollars in merchandise licensing deals.
The days of the romantic comedy were all but gone… until now! Until Netflix, that content creator behemoth, put Rom Coms back in our reality of content options in a a very under the radar way. In this blog, Hollywood Branded takes a look at how Netflix revived romantic comedies and what this means for brands for content partnership deals.
The Bounce Back Of The Last Year
The results have arrived for the hottest shoes of the season and it is not something you would expect. It is not Nike's new and glamorous SF Air Force 1 series, nor Adidas's highly desired Yeezy 350 Boost V2 shoes. Whether you want to believe it or not, it is the new Crocs Dimitri Clog line. Crocs collaborated with one of the biggest names in the music industry, Post Malone, and together they were able to turn some heads in the fashion scene.
Celebrities advertising products has a huge impact on consumers' purchase-making decisions. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing. In ths blog, Hollywood Branded discusses the trendy return of Crocs, Post Malone's love for the shoe brand, and how he influenced the brand's sales.
There's A Common Misconception About Product Placement
Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. A big difference when it comes to pricing, results on screen, and how your brand can actually market the partnership.
The word "Product Placement" has been used for decades, while "Brand Integration" came into being from media agencies who wanted to differentiate the practice and tie it to media buying. But it's really not quite that simple... In this blog, Hollywood Branded looks at the two practices of product placement versus brand integration explained, side by side, to provide you with in-depth understanding.
Is Self-Driven Car The Future Of Automobile?
We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)
However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.
So Hip That Fans Are Knocking On Your Door For Purchase Opportunities
Don’t you want to be the brand that broke the mold and done a little something extra to make yourself super cool, and highly purchasable? Going it alone isn’t necessarily so easy but partnering with another brand that already has that aura of cool is an opportunity that if leveraged right, leads to major success. And that is what happens when brands create licensed lines around pop culture – specifically the brand partner being a feature film or TV show.
For brands interested in leveraging the world of entertainment, partnering with a TV show or a feature film, at the very beginning, can lead to major brand wins. In this blog, Hollywood Branded looks at how some brands have leveraged pop culture to create licensed lines from TV shows or feature films, and how these new brand lines get massive consumer attention and have built in buyers from the get go.