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    Choose Your Own Adventure TV Is Here With Netflix

    Posted by Mohamad Awadallah on January 2, 2019 at 1:10 PM

    The Future Is Now

    You trembled from "Playtest." You were captivated by "San Junipero." You began to raise an eyebrow halfway through "Shut Up and Dance" because there is no hint on what is happening next. All of this was shared by viewers with the Emmy-winning science-fiction anthology series, Black Mirror, which tends to leave many viewers with an "awe" look on their face after each episode.  And they are taking it to the next step.

    Leveraging the advancement in technology, the show creators have infused elements of video-game experiences with traditional television for their audience to enjoy with unique endings driven by the choices the viewer makes. In this blog, Hollywood Branded discusses the future of Black Mirror's new "choose your own adventure" episode release, blending television platforms, the future of technology and film. 



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    Topics: Product Placement & Branded Content

    PVOD:  How To Watch Movies From Home While Still In Theater

    Posted by Jessica Moore on December 24, 2018 at 8:29 AM

    Inside What May Become The Next Trend Of Entertainment

    Over the holidays, whispers circulated through the industry that a Premium Video on Demand (PVOD) test in Canada was on the horizon with the major studios, and that theatrical titles could be available within as quickly as a three-week window after initial release in cinemas.

    The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Is this actually a win for movie-goers? What is the future impact on studios? In this blog, Hollywood Branded discusses how to watch movies from home on PVOD, and the impact for movie-goers, and studios alike...and the benefits for brands who do product placement.



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    Topics: Creative Content, Product Placement & Branded Content, Strategic Partnerships

    The Top 5 Holiday Product Placements

    Posted by Stacy Jones on December 10, 2018 at 9:40 AM

    It's The Most Wonderful Time Of The Year

    The holiday season is a time for family, gift-giving, and cuddling up next to the fire to watch your favorite holiday movie. Because we watch these movies year after year, the brands we see in them become an iconic reminder of the movie - and work as well to keep the brand in the front of our minds as we Christmas shop.

    Product placements have actually been a crucial part to some of your favorite holiday classics, whether you noticed or not. In fact, with the best ones, you probably didn't catch it at first. In this blog, Hollywood Branded looks at the top 5 holiday product placements from our favorite seasonal movies and how they keep consumers coming back to the featured brands year after year.



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    Topics: Product Placement & Branded Content

    Top Brand Partnerships With Ralph Breaks The Internet

    Posted by Jessica Moore on December 7, 2018 at 11:28 AM

    The Campaigns That Claimed Viral-Worthy Status

    With Ralph Breaks The Internet: Wreck-It Ralph 2's premise having been staked within the world of the internet during a time where the online realm has become more expansive than ever, digital-centric brands seized the opportunity of a lifetime.

    Now, with the film's release a slew of brilliant campaigns have popped up, and we've found the best of the best. In this blog, Hollywood Branded shares with you the top brand partnerships with Ralph Breaks the Internet: Wreck-it Ralph 2.



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Product Placement Case Study: Daytime Talk Show Integration With Paper Goods

    Posted by Chelsea Collins on November 23, 2018 at 9:17 AM

    Daytime talk offers brands something no other TV production really can provide - true integrated conversation points about a brand, in 'brand speak'. Messaging is more able to be controlled.  Implied celebrity endorsement is achieved.  And a comprehensive program with on air, retail and digital elements can be activated.

    But the trick is... to make sure it is not overtly brand heavy, and that’s something that productions take very seriously. No talk show series never wants the viewer to feel like they’re watching an hour long commercial, which is why securing a brand partnership with is that much more special… and at times, even difficult - such as in this case study partnership we're going to share with you. In this blog post, Hollywood Branded provides a look into a product placement integration talk show case study and paper goods brand , and how it raised awareness about the brand's major extension into new retail locations.



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    Topics: Product Placement & Branded Content

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