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    Technology Product Placement And Mistakes To Avoid

    Posted by Greg Smith on November 14, 2018 at 12:50 PM

    Dell. Purely Product Placement.

    There's a lot involved in crafting a product placement program, so much more than just sending out products like computers and keeping your fingers crossed, hoping they are going to show up on screen. It takes strategy and connections to properly deliver successful product placement, regardless of the size and clout of your brand.

    Last week, Stacy Jones sat down with Gary Moore from Dell, where he runs the brand's global product placement program, and has been instrumental in achieving astronomical success on screen. In this blog post, Hollywood Branded shares successes and pitfalls of Dell's technology driven product placement program from Gary Moore's expertise and experience.



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    Topics: Product Placement & Branded Content

    Top Brand Partnerships With Bohemian Rhapsody

    Posted by Jessica Moore on November 9, 2018 at 9:41 AM

    Campaigns That Prove They Are The Champions

    With Oscar season on the horizon Hollywood has begun to roll out their potential nomination flicks in anticipation as we've entered November, and Bohemian Rhapsody is no different. After having been in talks for almost a decade, amidst cast, crew, and script changes, the wait is finally over, and the long-time, highly anticipated Freddie Mercury and Co. biopic held a big weekend opening in its debut.

    Along with every movie comes a slew of co-promotions and partnerships, but which brands stood out amongst the rest? In this blog, Hollywood Branded explores the diverse and unique campaigns to come from the top brand partnerships with Bohemian Rhapsody...



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    Topics: Product Placement & Branded Content

    How To #29: How Much Does Product Placement Cost

    Posted by Stacy Jones on November 5, 2018 at 10:50 AM

    The Most Asked Question Of Our Agency - How Much To Budget

    The one question our agency can count on to hear at least once a day from a brand inquiry is... so how much does it cost.  And quite frankly, that's a hard question to give an instant answer to. It is not like there is a schedule out there even similar to a network's media rate card that defines cost A, B or C.  And there are so many variables that have to be considered that it makes each brand's inquiry completely unique.

    And there is no way to compare apples to oranges as far as content partnerships go - because each is unique in its content creator team, distributor limitations, cast allowances and of course, storyline.  But I'm willing to give it a shot! In this blog, Hollywood Branded shares some generalizations on how much product placement costs - from single one offs to comprehensive programs.



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    Topics: Marketing Best Practices, Product Placement & Branded Content

    Top Brand Partnerships For Goosebumps 2: Haunted Halloween

    Posted by Jessica Moore on October 31, 2018 at 11:20 AM

    Campaigns With Fright Who Did It Right

    It's the most wonderful time of the year, and by wonderful I mean frightful. Around Halloween, both the box office and brands alike are dusting off their cobwebs and carving out pumpkins in preparation for the spooky season.There is a brand partner movie vehicle for every demographic from super scary (for adults) to kid-friendly (for the whole family.)

    With Goosebumps 2: Haunted Halloween's theatrical release we've seen some creatively creepy campaigns, as well as true out of the Jack-in-the-Box thinking. In this blog, Hollywood Branded braves spooky campaigns and brings you the top brand partnerships of Goosebumps 2: Haunted Halloween...



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Leveraging Podcast Advertising As Branded Content

    Posted by Stacy Jones on October 26, 2018 at 10:14 AM


    Podcasts Are A Massive Opportunity For Brand Advertising

    Our team knows a thing or two about podcasts, as we produce one every week on topics centered around helping brand managers best leverage content partnerships to impact their sales.  And maybe it's our fixation with our own podcast, but it caused us to start looking at podcasts as a marketing vehicle for our brand clients.

    And what we have discovered along the way is that most marketers are absolutely missing out on leveraging this fantastic branded content opportunity to get their brand integrated into third party content.  In this blog, Hollywood Branded is going to talk to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand. 



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    Topics: Product Placement & Branded Content

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