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Integrating Your Brand In Film & Television
Branded content and product placement are perhaps two of the most crucial factors for an effective marketing campaign. We may be a little biased since they are two of our field of expertise, but we're not alone in this sentiment!
From placements like Eggo waffles in Stranger Things to Reese's Pieces in ET, effective product placement creates an authentic awareness that relates to consumers unlike any other form of advertising. In this blog post, Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Arabian.
The Future Is Now
You trembled from "Playtest." You were captivated by "San Junipero." You began to raise an eyebrow halfway through "Shut Up and Dance" because there is no hint on what is happening next. All of this was shared by viewers with the Emmy-winning science-fiction anthology series, Black Mirror, which tends to leave many viewers with an "awe" look on their face after each episode. And they are taking it to the next step.
Leveraging the advancement in technology, the show creators have infused elements of video-game experiences with traditional television for their audience to enjoy with unique endings driven by the choices the viewer makes. In this blog, Hollywood Branded discusses the future of Black Mirror's new "choose your own adventure" episode release, blending television platforms, the future of technology and film.
Inside What May Become The Next Trend Of Entertainment
Over the holidays, whispers circulated through the industry that a Premium Video on Demand (PVOD) test in Canada was on the horizon with the major studios, and that theatrical titles could be available within as quickly as a three-week window after initial release in cinemas.
The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Is this actually a win for movie-goers? What is the future impact on studios? In this blog, Hollywood Branded discusses how to watch movies from home on PVOD, and the impact for movie-goers, and studios alike...and the benefits for brands who do product placement.
It's The Most Wonderful Time Of The Year
The holiday season is a time for family, gift-giving, and cuddling up next to the fire to watch your favorite holiday movie. Because we watch these movies year after year, the brands we see in them become an iconic reminder of the movie - and work as well to keep the brand in the front of our minds as we Christmas shop.
Product placements have actually been a crucial part to some of your favorite holiday classics, whether you noticed or not. In fact, with the best ones, you probably didn't catch it at first. In this blog, Hollywood Branded looks at the top 5 holiday product placements from our favorite seasonal movies and how they keep consumers coming back to the featured brands year after year.