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    Product Placement Case Study: App & Movie

    Posted by Chelsea Collins on September 27, 2018 at 9:40 AM

    How An App Secured Prominent Product Placement

    When viewers watch movies, they often think that what they see on screen was what the writers originally wrote.  But in the case of product placement, that isn't quite what happens.  In fact, a brand can often have an active role at the table discussing how to better portray and position their brand within content.

    Which is were our agency, and others like ours, comes in as we are experts at leading those conversations to ensure that the production doesn't lose their creativity and absolute sheer genius of what they have written, and that the brand isn't lost along the way, as the partnership is crafted.  In this blog post, Hollywood Branded shares a product placement case study and behind the scenes look into how one such partnership was create; and how Bumble made its way onto Candace Bergen’s iPad, and subsequently into the hearts of millions of women watching in theaters.   



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    Topics: Product Placement & Branded Content

    The Top Celebrity Podcasts

    Posted by Luis Vargas on September 26, 2018 at 8:46 AM

    The New Big Thing For Brand Marketers

    It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

    The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts.  



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    Topics: Social Influencers, Product Placement & Branded Content

    A Mad Men Case Study On Liquor Product Placement

    Posted by Stacy Jones on September 24, 2018 at 1:52 PM

    We All Want To Drink Like The Stars

    Do you remember the way Don Draper poured his Canadian Club into a glass while thinking about his next big pitch - or problem? We do. And we bet you do too.  And we have the inside scoop as to how it happened.

    Don Draper's drink of choice was no accident. Our company worked closely with the team at both Canadian Club and the production team of Mad Men to put together a comprehensive product placement plan that made sense for the brand and fit perfectly into the production.  In this blog, Hollywood Branded shares the case study on the Mad Men Canadian Club integration, and how sales were massively impacted by this whiskey's starring role on TV for liquor brand product placement.



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    Topics: Product Placement & Branded Content

    Increase Brand Sales With Talk Show Product Placement

    Posted by Stacy Jones on September 17, 2018 at 11:54 AM

    Case Study On How A Brand Rocket Fueled To Sales Success

    We are often asked if having a brand appear in a segment on a talk show or as product placement in a TV show leads to actual sales.  And our answer? We think so - but too many times clients don't have analytics in place to measure results.  But when they do, it can make a MASSIVE impact.

    Talk shows air five days a week, and some show a lot of brands within their content.  Some placements are good, and others are absolutely great.  And there is a little bit of magic sauce that can take it to the next level and actually impact brand sales along with the brand awareness talk shows offer.  In this blog, Hollywood Branded shares a case study (not one of our own!) on how one brand found a way to increase sales with talk show product placement, and what the magic to this rocket fuel was.



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    Topics: Public Relations, Product Placement & Branded Content

    Things Our Team Says They Have Learned...

    Posted by Stacy Jones on September 12, 2018 at 11:26 AM

    What You Might Not Know... That I Take For Granted

    I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry.  Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.

    What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you!  In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.



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    Topics: Product Placement & Branded Content, Social Influencers, Strategic Partnerships

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