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The Campaigns That Claimed Viral-Worthy Status
With Ralph Breaks The Internet: Wreck-It Ralph 2's premise having been staked within the world of the internet during a time where the online realm has become more expansive than ever, digital-centric brands seized the opportunity of a lifetime.
Now, with the film's release a slew of brilliant campaigns have popped up, and we've found the best of the best. In this blog, Hollywood Branded shares with you the top brand partnerships with Ralph Breaks the Internet: Wreck-it Ralph 2.
Daytime talk offers brands something no other TV production really can provide - true integrated conversation points about a brand, in 'brand speak'. Messaging is more able to be controlled. Implied celebrity endorsement is achieved. And a comprehensive program with on air, retail and digital elements can be activated.
But the trick is... to make sure it is not overtly brand heavy, and that’s something that productions take very seriously. No talk show series never wants the viewer to feel like they’re watching an hour long commercial, which is why securing a brand partnership with is that much more special… and at times, even difficult - such as in this case study partnership we're going to share with you. In this blog post, Hollywood Branded provides a look into a product placement integration talk show case study and paper goods brand , and how it raised awareness about the brand's major extension into new retail locations.
Dell. Purely Product Placement.
There's a lot involved in crafting a product placement program, so much more than just sending out products like computers and keeping your fingers crossed, hoping they are going to show up on screen. It takes strategy and connections to properly deliver successful product placement, regardless of the size and clout of your brand.
Last week, Stacy Jones sat down with Gary Moore from Dell, where he runs the brand's global product placement program, and has been instrumental in achieving astronomical success on screen. In this blog post, Hollywood Branded shares successes and pitfalls of Dell's technology driven product placement program from Gary Moore's expertise and experience.
Campaigns That Prove They Are The Champions
With Oscar season on the horizon Hollywood has begun to roll out their potential nomination flicks in anticipation as we've entered November, and Bohemian Rhapsody is no different. After having been in talks for almost a decade, amidst cast, crew, and script changes, the wait is finally over, and the long-time, highly anticipated Freddie Mercury and Co. biopic held a big weekend opening in its debut.
Along with every movie comes a slew of co-promotions and partnerships, but which brands stood out amongst the rest? In this blog, Hollywood Branded explores the diverse and unique campaigns to come from the top brand partnerships with Bohemian Rhapsody...
The Most Asked Question Of Our Agency - How Much To Budget
The one question our agency can count on to hear at least once a day from a brand inquiry is... so how much does it cost. And quite frankly, that's a hard question to give an instant answer to. It is not like there is a schedule out there even similar to a network's media rate card that defines cost A, B or C. And there are so many variables that have to be considered that it makes each brand's inquiry completely unique.
And there is no way to compare apples to oranges as far as content partnerships go - because each is unique in its content creator team, distributor limitations, cast allowances and of course, storyline. But I'm willing to give it a shot! In this blog, Hollywood Branded shares some generalizations on how much product placement costs - from single one offs to comprehensive programs.