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Campaigns With Fright Who Did It Right
It's the most wonderful time of the year, and by wonderful I mean frightful. Around Halloween, both the box office and brands alike are dusting off their cobwebs and carving out pumpkins in preparation for the spooky season.There is a brand partner movie vehicle for every demographic from super scary (for adults) to kid-friendly (for the whole family.)
With Goosebumps 2: Haunted Halloween's theatrical release we've seen some creatively creepy campaigns, as well as true out of the Jack-in-the-Box thinking. In this blog, Hollywood Branded braves spooky campaigns and brings you the top brand partnerships of Goosebumps 2: Haunted Halloween...
Podcasts Are A Massive Opportunity For Brand Advertising
Our team knows a thing or two about podcasts, as we produce one every week on topics centered around helping brand managers best leverage content partnerships to impact their sales. And maybe it's our fixation with our own podcast, but it caused us to start looking at podcasts as a marketing vehicle for our brand clients.
And what we have discovered along the way is that most marketers are absolutely missing out on leveraging this fantastic branded content opportunity to get their brand integrated into third party content. In this blog, Hollywood Branded is going to talk to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.
Get Yeti For Some Big Partnerships
Breaking the myth that brand partnerships are only successful with live-action movies, Smallfoot set out to find new, creative ways to help bolster box-office success, and more than one brand heeded the yodel, I mean, call. But what exactly did those partnerships look like? We have you covered.
Animated movies offer a brand mecca of advertising partnerships. In fact, some of the most successful brand partnerships we have ever seen have been with films that have no options for product placement within them - either due to being a period film, or an animated family friendly movie that is going to crush the box office. In this blog Hollywood Branded explores the legendary brand partnerships with Smallfoot (no parkas needed)... and how brands leveraged co-branded promotional partnerships in an animated movie to target families.
A Scarily Good Opportunity For Brand Sales
Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.
While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures. In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case. And that high engagement actually occurs.
It's Good To Be Bad... Or At Least Morally Ambiguous
With the age of the anti-hero slowly making a rise, an ambitious journalist, a symbiote, and adventurous brands heed the call to bring some of the best partnerships the super world has ever seen. After tremendous success with previous films such as Suicide Squad, Deadpool, and more recently Deadpool 2 which grossed $734,239,628 at the worldwide box-office, there is a definite market for these less morally righteous characters, and thus, a marketing opportunity that promises creativity and out of the box thinking.
With box office action films always a brand integration favorite, it's not always just about what is in the film - but how brands leverage it in their advertising. In this blog, Hollywood Branded brings you the top brand partnerships with Sony’s Venom, and take a closer look at the strategies and how brilliant campaigns from two unlikely sources, much like Eddie Brock and a symbiote, can make all the difference…