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We All Want To Drink Like The Stars
Do you remember the way Don Draper poured his Canadian Club into a glass while thinking about his next big pitch - or problem? We do. And we bet you do too. And we have the inside scoop as to how it happened.
Don Draper's drink of choice was no accident. Our company worked closely with the team at both Canadian Club and the production team of Mad Men to put together a comprehensive product placement plan that made sense for the brand and fit perfectly into the production. In this blog, Hollywood Branded shares the case study on the Mad Men Canadian Club integration, and how sales were massively impacted by this whiskey's starring role on TV for liquor brand product placement.
Case Study On How A Brand Rocket Fueled To Sales Success
We are often asked if having a brand appear in a segment on a talk show or as product placement in a TV show leads to actual sales. And our answer? We think so - but too many times clients don't have analytics in place to measure results. But when they do, it can make a MASSIVE impact.
Talk shows air five days a week, and some show a lot of brands within their content. Some placements are good, and others are absolutely great. And there is a little bit of magic sauce that can take it to the next level and actually impact brand sales along with the brand awareness talk shows offer. In this blog, Hollywood Branded shares a case study (not one of our own!) on how one brand found a way to increase sales with talk show product placement, and what the magic to this rocket fuel was.
What You Might Not Know... That I Take For Granted
I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry. Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.
What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you! In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.
Product Lines Are Coming
When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.
When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions.
The Benefits Of Product Placement Don't End After Airing
Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie. That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.
However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.