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    The Top Food Influencers and Branded Partnerships

    Posted by Justin Holvey on August 23, 2018 at 4:41 PM

    Delicious Food is a Major Influencer Category 

    What is one thing that almost everyone can relate to? Their love of food! Everyone needs to eat, so finding new and creative ways to cook has made food content some of the most popular to watch on social media.

    Influencers are making millions of dollars a year posting videos and sharing content all about food, and brands help to make it possible for everyone to enjoy their favorite foodie’s content by paying them to do so. In this blog, Hollywood Branded looks at the top 10 (according to Forbes) Food Influencers and the Brands that they have partnered with.

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    Topics: Social Influencers, Product Placement & Branded Content, Strategic Partnerships

    HQ Trivia And The Opportunity For Brand Sponsorship And Product Placement

    Posted by JR Berghoff on August 21, 2018 at 5:35 PM

    HQ Trivia Game Beloved By... All

    HQ is a new trivia app that has gained a ton of popularity. Every week, participants from around the nation (and possibly the world) are asked 12 questions with only 10 seconds to answer each one, and if you are smart enough to answer all of them correctly, you win a share in whatever the cash prize is that night. Or even other actual real tangible prizes - like Nike shoes.

    The app launched in August 2017 with only 5,000 players tuned in. Just in a few months the app reached a record breaking 2.8 million users. HQ is free to download, and requires no catch, and is entirely based on advertiser revenue. Today with generation Z becoming more focused on their smartphone/ tablet screens, advertisers are realizing the marketing potential that comes along with it, and this happens to be a game that transcends demographic ages and focuses on those who want to be challenged and play games. In this blog, Hollywood Branded discusses the HQ trivia game and how brands can get involved through product placement and sponsorship. 

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Why Brands Benefit From Product Placement in TV Pilots

    Posted by Stacy Jones on August 20, 2018 at 4:29 PM

    Brand Partnerships During TV Pilot Season

    The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

    That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.

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    Topics: Product Placement & Branded Content

    How To Secure Product Placement With A Production

    Posted by Chelsea Collins on August 17, 2018 at 10:44 AM

    Making It Happen
    A popular question asked almost daily of our agency is, “How do these partnerships come about? How do you guys do it?” And unfortunately, the answer is not a simple one.
    There are many hours spent researching, connecting with the right people, negotiating, coming possibly close to a deal, having it crumble, and starting all over again before that slam-dunk opportunity falls into place. In this blog, Hollywood Branded provides insight on the lengths our team goes to secure product placement with a production, and bring these partnerships to life.  

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    Topics: Product Placement & Branded Content

    How A Strategic Brand Partnership Drives Sales: Supreme Case Study

    Posted by AJ Henry on August 16, 2018 at 12:50 PM

    Thanks To Supreme, You Can Get This Week's Newspaper for $50

    Streetwear brand Supreme has one of the best branding success stories of all time. From stickers to water bottles to now newspaper, you’ve seen that bright red and white logo everywhere. In fact, just today we were sitting in a meeting with a 40-odd year old executive from a multinational business and he had a Supreme sticker plastered on the back of his laptop.  Some brands transcend age and are more in tune with psychographics than demographics. 

    Somehow, someway, Supreme has figured out a way to slap their logo on virtually anything, and sell out within days. Including bricks. But, their most recent stunt has caught the marketing world by storm. In this blog, Hollywood Branded discusses how a strategic brand partnership drives sales, and a case study on how Supreme was able to make a newspaper cost $50 with their remarkable marketing campaign.  

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    Topics: Product Placement & Branded Content

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