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HQ Trivia Game Beloved By... All
HQ is a new trivia app that has gained a ton of popularity. Every week, participants from around the nation (and possibly the world) are asked 12 questions with only 10 seconds to answer each one, and if you are smart enough to answer all of them correctly, you win a share in whatever the cash prize is that night. Or even other actual real tangible prizes - like Nike shoes.
The app launched in August 2017 with only 5,000 players tuned in. Just in a few months the app reached a record breaking 2.8 million users. HQ is free to download, and requires no catch, and is entirely based on advertiser revenue. Today with generation Z becoming more focused on their smartphone/ tablet screens, advertisers are realizing the marketing potential that comes along with it, and this happens to be a game that transcends demographic ages and focuses on those who want to be challenged and play games. In this blog, Hollywood Branded discusses the HQ trivia game and how brands can get involved through product placement and sponsorship.
Brand Partnerships During TV Pilot Season
The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.
That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements. In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.
Thanks To Supreme, You Can Get This Week's Newspaper for $50
Streetwear brand Supreme has one of the best branding success stories of all time. From stickers to water bottles to now newspaper, you’ve seen that bright red and white logo everywhere. In fact, just today we were sitting in a meeting with a 40-odd year old executive from a multinational business and he had a Supreme sticker plastered on the back of his laptop. Some brands transcend age and are more in tune with psychographics than demographics.
Somehow, someway, Supreme has figured out a way to slap their logo on virtually anything, and sell out within days. Including bricks. But, their most recent stunt has caught the marketing world by storm. In this blog, Hollywood Branded discusses how a strategic brand partnership drives sales, and a case study on how Supreme was able to make a newspaper cost $50 with their remarkable marketing campaign.