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    How A TV Ad Became A Movie: Top 5 Brand Partnerships With Uncle Drew

    Posted by Jessica Moore on July 6, 2018 at 11:41 AM

    Products With Courtside Seats To The Hottest Ticket In Town

    Following the highly anticipated film's opening weekend smash, and raking in $15.5MM despite going up against Jurassic World: Fallen Kingdom, Incredibles 2, and Sicario: Day of the Soldado - a movie that was launched from a brand's ad campaign has come in #4 overall for the weekend.  (And has barely broken a sweat in the process.)

    This is a unique turn of events, where a brand has literally created a feature film based off of an ad campaign. The mecca of all motherloads for the brand. And most interesting... is the number of other brands interested in jumping on the bandwagon to help support the ad (ahem, film) in some pretty large ways. In this blog, Hollywood Branded shares how one brand's TV ad became a movie, and the top five brand partnerships with Uncle Drew who helped propel the movie to becoming a top hit.

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    MoviePass Competitors You Should Know About

    Posted by Luis Vargas on July 5, 2018 at 11:41 AM

    Movie Goers Rejoice

    If you haven’t heard of the monthly subscription service MoviePass, it is simply amazing and quite honestly, you’ve been missing out.  And even if going to the theater hasn't been on the top of your to-do list recently, the new and innovative Moviepass membership program is bound to get more people going to the theater than ever before. (At least they hope it does.)

    And of course whenever an innovative and revolutionary idea or concept comes along, there are always bound to be other competitors and copy cats jumping on board to cash in on the craze. For every Netflix there is a Hulu or Amazon Video ready to swoop in on customers. And the same goes for the idea of watching unlimited films in theaters. In this blog, Hollywood Branded discusses what you need to know about Moviepass’ competitors including Sinemia and AMC Stubs A-list.

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    Topics: Product Placement & Branded Content, Strategic Partnerships

    High TV Consumption Results In Traditional Advertising Alternatives

    Posted by Justin Holvey on July 3, 2018 at 12:47 PM

    Product Placement, The Ad Alternative To Keep In Mind

    The average American watches 4 hours of TV every day.  For brands who do traditional advertising, TV ad buys are still a solid option.  And while that still is a strategy that should be kept in a brand's marketing arsenal, that alone isn't going to cut it any longer as it is just too easy to skip those ads.

    Brands who embrace alternative options such as product placement to become part of the content and storyline win as they aren't able to be ad skipped or fast forwarded. And there is a plethora of options for every brand now, as TV networks are very niche focused content, to help guarantee their own audiences.    In this blog, Hollywood Branded looks at how today's high TV consumption results in traditional advertising alternatives like product placement.

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    Topics: Product Placement & Branded Content

    How Nostalgic Films Help Brands Connect With Consumers

    Posted by Bree Bregman on June 28, 2018 at 1:53 PM

    Turn the Past Into Profits For Your Company

    Most of us didn’t grow up on purpose, but while we were busy earning college degrees, developing relationships and building our careers, we somehow arrived at ‘adulthood’ whether or not we wanted to. There are undeniable perks that come with not being a child; you can stay awake as long as you’d like, spend your money as you wish, and enjoy a glass of wine at the end of the day. Still, we find ourselves reminiscing about carefree summer days spent by the pool.

    And being able to be taken back to these past moments and memories in our lives is a gift from Hollywood. Hollywood loves revisiting the past through favorite movie sequels, and when it does, brands can jump on board all the hoopla by becoming part of the content, or leveraging the allure of the film in their own marketing efforts. In this blog, Hollywood Branded uncovers how nostalgic films help brands connect with consumers and increase sales from highly anticipated sequels, reboots and spinoffs.

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    Topics: Product Placement & Branded Content

    Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

    Posted by Stacy Jones on June 25, 2018 at 8:55 AM

    Night Falls As The Agents Prepare For Battle

    Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. This scene, central to the plot of this last summer's critically acclaimed Sicario had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

    So how does a brand manage to become central to an action scene and incredibly important to a film?  In this blog post, Hollywood Branded shares this case study and behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.

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    Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content, Product Placement & Branded Content

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