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    How To Use Sensory Marketing To Appeal To Any Audience

    Posted by Dumisa Moyo on January 8, 2019 at 9:35 AM

    Trust The Senses: Appealing To All Audiences Through Sensory Marketing

    Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interiorThe smells of chocolate, taffy, and other sweet delights embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened. 

    All set pieces found within the candy store must work in unison to create a particular emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your businesses' most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience. 



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    Topics: Retail Marketing

    Using Technology You Have To Increase Sales: RFID Strategies Part II

    Posted by Dumisa Moyo on December 18, 2018 at 7:17 AM

    Tuning In To Innovative Marketing

    As we look at the ways technology effects commerce and marketing, we always expect to see advancements from the latest and greatest to steer the way toward innovative brand marketing. But what if we haven't been utilizing older technology to its fullest? 

    This has proven to be exactly the case with Radio Frequency Identification Marketing (RFID)! Brands are becoming increasingly aware of its potential and that there are many ways for RFID to be implemented into your next marketing campaign. In this blog post, Hollywood Branded examines and discuss 3 examples of using older technology to market effectively today with RFID.



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    Topics: Retail Marketing

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