Trust The Senses: Appealing To All Audiences Through Sensory Marketing
Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interior. The smells of chocolate, taffy, and other sweet delights embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened.
All set pieces found within the candy store must work in unison to create a particular emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your businesses' most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience.