Lights, Camera, Fun
At Hollywood Branded, we are fortunate to have a dynamic and constantly changing work environment. No two days are ever the same, and we love the excitement that comes with that. However, even amidst the hustle and bustle, there are certain tasks that we perform on a regular basis.
One of the unique aspects of our work is that we get to read scripts, watch TV shows and movies, and scour the internet and social media to stay up-to-date on the latest celebrity news and trends. Not many jobs offer such perks, and we feel privileged to be in such an exciting and creative industry. In this blog, Hollywood Branded shares glimpse into our fast-paced and dynamic world, and shed light on what makes our work so unique and exciting.
Script Reading
At Hollywood Branded, we take our job of finding brand opportunities in the entertainment industry seriously, especially when it comes to scripts. For those mega-big blockbusters, we go to the studios to read the scripts in person, which makes us feel like Hollywood insiders. However, for independent films and many other studio projects, scripts are sent our way for us to read and breakdown for potential brand integration opportunities.
Our team of experts dives into each script, scouring it for brand opportunities that are apparent and in our face. But that's not all. We love to dig deeper, exploring the storylines and characters to uncover hidden opportunities that might not be immediately obvious. It's like solving a puzzle, but with a fun and creative twist!
Endless Meetings and Phone Calls
Meetings, meetings, meetings! We are all about keeping our finger on the pulse of the entertainment industry, and that means connecting with all kinds of people and projects. We love chatting with producers, directors, and even craft services to find new brand integration opportunities. And when we're not in the office, you might find us on a film set or hosting clients for a behind-the-scenes tour.
Our meetings are anything but boring. Whether we're brainstorming with a production team or scouting for the latest product placement opportunity, we always bring our A-game. And of course, we're always on the lookout for new and exciting projects to collaborate on. After all, why settle for the ordinary when you can work in Hollywood?
Contracts Contracts Contracts
We take paperwork seriously - but that doesn't mean we can't have a little fun with it! Every product we work with has its own set of documents, from sign-offs to bailment agreements. We want to make sure everything is crystal clear so that everyone is on the same page.
And when it comes to big brand integration deals, you can bet we're dotting our i's and crossing our t's. Lawyers from every corner of the industry chime in to make sure we're covering all the bases. It might be time-consuming, but we're committed to making sure every deal is airtight.
At the end of the day, paperwork might not be the most exciting part of our job, but it's crucial for making sure everything runs smoothly
Shipping Out & Delivering Products
At Hollywood Branded, we're always on the move, shipping out and delivering products to sets and celebrities on a daily basis. We pride ourselves on responding quickly to any last-minute requests that come our way. To make sure everything runs smoothly, we use our databases to track inventory and coordinate every step of the delivery process, no matter where in the world it takes us.
In addition to deliveries, we also manage our warehouse and keep everything organized for the brands we work with. From on-set deliveries to managing inventory, we're always working hard to make sure our clients get the best service possible.
Interviews With Press
Media outlets frequently reach out to our agency for interviews on everything from product placement to celebrity and influencer partnerships. We're often asked to weigh in on various celebrity gaffes and how they affect their own brand image. It's all in a day's work for our team of media experts!
Watch TV. And More TV. And Go See A Film Or Two
Our team watches A LOT of TV and movies! Whenever we place a product in a TV show or movie, we then need to watch the content to ensure it appears as planned. It can mean hours upon hours of viewing, especially when we provide props that are on set all season long. We have to watch each and every episode, carefully looking for the appearance. After we spot a client's product, we then clip the video and grab screen grabs, providing a full write-up and a grade to create a metric value of the placement.
And then there are the movies! Every time we work on a movie, we need to watch it in the theater or attend a screening or premiere. We take notes and report back to the client on what made the final edit. But that's not all - once the film comes out on DVD or streaming, we have to re-watch it and clip the scenes for reporting.
If you want to see examples of our clipping content for reporting, check out our blog post "Mad Men Case Study on Liquor Product Placement"!
Potty Breaks For The K-9 Support Team
Yep. We said it. But really this is just a tongue in cheek way to talk about the fact that we are a dog-friendly office, and we do make sure our co-working doggy friends get outside to get some air and walks throughout the day. Which helps makes sure we get some air and walks too. The dogs are around if someone needs a friendly drop-by smooch, and they are always up for a handshake or tummy rub. And to make sure people share their lunch or snag a chicken treat.
On a day to day basis we have Sadie the German Shepherd mix and Leia the Cocker Spaniel, but we also get an additional office visitor from one of our team's friends in need of a place to visit.
Symone (a sometimes visitor), Sadie & Leia...lined up for a chicken treat
Research, and More Research
Our team spends hours scouring databases, reading trades, and Googling like it's our job (because it is!). We keep up with social media marketing trends, upcoming music videos and films, TV show pilots and network pickups, celebrity gossip, and red carpet events. We're basically walking encyclopedias of all things Hollywood. Our job is to process all that info and match it with the brands we work with - and we love it!
Event Activations & On Set Shoots
When we do a partnership, each person on our team is fully on board to activate it - and that can mean everyone across the company pitching in depending on the needs. From being at the talk show or TV/film shoot, to setting up and working a Hollywood celebrity event, there are potential needs across all seven days of the week to help out. Of course, with celebrities in the mix all along, which can make it even more fun when the days can be long.
Blogs, Blogs, Blogs
Our team loves to write and share their thoughts on Hollywood happenings, from brand partnerships to influencer trends. This helps us stay informed and provide valuable insights to clients. Even our K-9 team members get in on the action! And every blog post is accompanied by visually stunning images, allowing us to sharpen our design skills too.
Signage For Events Or On Screen Needs
Our team is always ready to create customized content for TV, film, and events. Whether it's signage for a farmers market scene or an actual event, we're here to help. We use professional software, but we've also found easy-to-use tools like Canva and Piktochart to make the process more turnkey. And the best part is, everyone on our team can learn these skills too! Check out our blog, Graphics Cheat Sheet For Brand Marketers, to learn more about our tools of the trade.
Social Media Posts
Our team is a bunch of social media butterflies! We love posting on behalf of our clients and creating turnkey social media content for every product placement or activation we curate. Not only that, but we also share our knowledge and expertise through our own social media platforms and give our followers a sneak peek into our Hollywood life on Instagram. We may be working hard behind the scenes, but we're always ready to strike a pose for the camera!
Wait, But More?
There is so much more that we do - and we invite you to start following our social media to get even more looks behind the scene!
If you are interested in learning how product placement works, check out this e-book guide we designed that provides true insight on our industry and best practices.
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