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The Importance Of Integrated Sales And Marketing Strategy

The Power of SMarketing

Businesses can (and should) be well-oiled machines; however, as most know, it's not that simple because every company is made of many moving parts—including sales and marketing. While they are two separate departments, sales and marketing often go hand in hand (even if they don't always want to admit it).

Andy Buyting, CEO of Tulip Media Group, has perfected the marriage of the two, otherwise known as "smarketing." His “integrated content” strategy has served both himself and his clients exceedingly well. In this blog, Hollywood Branded shares the positive things that can happen for your business when your sales and marketing strategies are aligned. 

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Topics: Podcast Interviews, Podcast, HB Podcast

How Behind The Scenes Drama Benefited Don’t Worry Darling's Marketing

There’s No Such Thing As Bad Publicity

We’ve all heard the phrase, “there’s no such thing as bad publicity,” right? But is that actually true? Well, according to the entertainment news circuit, we are being given an impromptu free case study on this very subject, thanks to all the salacious gossip surrounding the Don’t Worry Darling set.

The psychological thriller has been the talk of the town for the past month, with rumors flying left and right, leading to high interest from the public. In this blog, Hollywood Branded dives deep into how the alleged scandals from the set of Don’t Worry Darling turned the film into a trending topic.

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Topics: Marketing Best Practices, General Entertainment, Celebrities, Film/Movies

Redesigning A Brand Logo Perfect For Product Placement

Time For A Refresh

A strong logo can have a significant impact on your business—this is true for any brand. Great logos represent your company and can lead to increased brand recognition. Because, of course, you want your brand to be recognizable! Think of Apple—you know exactly what company the logo belongs to without any words or explanation. 

That is what you want when it comes to product placement. If a logo is "bad," messy, or unrecognizable, then what is the point? In this blog, Hollywood Branded discusses important design notes to keep in mind when creating a brand logo that will pop in film and television. 

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Topics: Product Placement & Branded Content

10 Social Media Marketing Tips For Small Businesses

Where Do I Start?

Social media is an ever-evolving and changing world that is almost impossible to stay on top of. And in fact, it can feel pretty overwhelming (even defeating) if you are trying to gain a social presence and digital traction with your brand.

There are some easy basics that, if followed, WILL lead to success and growth. In this blog, Hollywood Branded shares 10 social media marketing tips for small businesses to help your brand grow organically.

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Topics: Social Media Strategy

Movie Mistakes : Hollywood's Biggest Fails

It Even Happens To The Experts

From Titanic and Troy to Lord of the Rings and Harry Potter - from famous Hollywood classics such as The Invisible Third to popular animated films such as Frozen. Embarrassing bloopers are part of the everyday business in Hollywood. I mean, we all make mistakes, and not even filmmakers are infallible, whether it’s a crew member sneaking into the frame or objects magically changing their position.

Such mishaps occur not only in summer blockbusters but also in Oscar-winning Hollywood productions targeted at a mass audience. Mistakes that, let’s be honest - one can hardly imagine that they were approved by the makers. In this blog, Hollywood Branded explains the phenomenon of movie mistakes and presents a few goofy examples you may or may not have seen before.

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Topics: General Entertainment, Film/Movies

The Biggest Mistakes Marketers Make

Why We Have A Marketing Problem

When it comes to marketing nowadays, it can feel slightly daunting—especially in our new post-quarantine environment of hybrid offices, work-from-home lifestyles, and our personal and professional lives overlapping more than they ever have before. Marketing is no longer as straightforward as it once was. 

Gee, a CEO, teacher, and an award-winner marketer, has helped hundreds of businesses in his career, and sat down with Hollywood Branded to share his valuable insight on why we have this problem, and what marketers can do about it. In this blog, Hollywood Branded discusses positioning your brand on value versus price, why most marketing fails, and what you can do to generate more effective marketing.

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Topics: Podcast Interviews, Podcast, HB Podcast

Uber's 2022 Partnerships

Competition Is Everywhere

With heavy competition on both the rideshare and app delivery fronts, it's certainly a battle among brands on how to stand out in consumers' minds. Uber has managed to stay at the top having worked with some of the hottest IPs, best-known brands, and coolest music artists over the years.

As for a company, the fight never truly ends as long as it's around. In this blog, Hollywood Branded discusses some of Uber's partnerships from 2022 to stay in the lead. 

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Topics: Strategic Partnerships, Brand Partnerships

Top 10 Steps To Create A Successful Music Video Partnership

How To Partner With Your Favorite Artist

Music video partnerships are one of our agency's favorite ways for brands to see really-fast consumer engagement, social chatter and website traffic, and sales. Partnering with a music artist is a great marketing tool that allows a brand to gain millions of impressions – far more than perhaps what they could have gotten if they had not been in a music video.

But how do you even get your brand to partner with the next biggest music star? In this blog, Hollywood Branded shares the important steps to take when creating a music video partnership. 

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Topics: Celebrity Partnership, Product Placement & Branded Content, Music, How To, Brand Partnerships

6 Ways To Market Your Brand Like a Kardashian

The Power Of Kim

No one could have predicted 15 years ago that Paris Hilton’s assistant, with appearances here and there on The Simple Life, would come to be one of the world’s biggest superstars today. From "breaking the internet" to being deemed #WorldsMostTalkedAbout by Vogue and one part of the Kardashian-Jenner clan, everything the celebrity touches seems to turn to gold. 

The rest of her family is no different. What is their secret? As the internet loves to say, "God works hard, but Kris Jenner works harder." The Kardashians know how to market themselves. In this blog, Hollywood Branded shares how you can market your brand like a Kardashian.

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Topics: Celebrity Partnership, Strategic Partnerships, Social Media Strategy, Opportunities

Netflix's Ad Model: When It's Rolling Out & What It Means For Brands

The End of an Era 

At the beginning of 2022, Netflix shocked the world by confirming everyone’s worst fears: they too would be introducing an ad model to boost revenue. This news isn’t all that shocking at all though once you pair it with its other surprising news that it had lost subscribers for the first time in a decade, and they projected it would lose even more. If comes down to Netflix with ads or no Netflix at all, we do sadly agree that the company made the right decision to save itself. 

It's going to take some getting used to all around – from Netflix to the brands to the subscribers. And we anticipate the model to be in flux for a few years before they land on what’s right. Here’s what we know so far. In this blog, Hollywood Branded will explore what we know so far about Netflix’s ad model and what it means for brands.

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Topics: Strategic Partnerships, Digital Marketing, Product Placement & Branded Content, SVOD Content - Placement, SVOD Content - Hollywood, Branded Film, Brand Partnerships

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