Gaga, Telephone, and the Power of Product Placement
Lady Gaga's 'Telephone' showcases how bold product placements in music videos...
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We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Our team provides insights to best practices and how brands are leveraging pop culture../brand%20collaboration.png)
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Selena Gomez: The Ultimate Celebrity for Modern Brand Partnerships
Explore why Selena Gomez is the ultimate celebrity for brand partnerships,...
2 min. read
How Hollywood Branded Integrated BlackBerry into Sex and the City
Discover how Hollywood Branded seamlessly integrated BlackBerry into Sex and...
3 min. read
When Pop Culture Lifts Off and NIL Deals Explode
Discover how pop culture and NIL deals are reshaping fame, influence, and...
3 min. read
Four brands that are doing sensory marketing right
Discover how non-food brands are leveraging sensory marketing and food imagery...
3 min. read
Lionel Messi: The Ultimate Global Icon for Winning Brand Partnerships
Discover why Lionel Messi is the ultimate global icon for brand partnerships,...
4 min. read