POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Partnerships From A Production's Point Of View 

Brand partnerships are our thing. That's what we are known to do, and many members of our team have loads and loads of experience doing just that and working in the entertainment industry.

So, recently, our CEO sat down and chatted with one of our colleagues to share her experience in branded entertainment and discuss the production's perspective of brand partnerships.  In this blog, Hollywood Branded shares the secrets to securing a successful brand partnerships from the expertise of Rachel Wagner, who is the Director of Brand Partnerships at our agency.

Topics: Strategic Partnerships, Business Advice, Podcast Interviews, For Brand Marketers, Hollywood Branded

Celebrities That Made Brands The Talk Of The Town

Last year celebrities rolled their sleeves up and got to work during their unexpected time off in lieu of the pandemic. As a result, we’ve seen brand collaborations anywhere—from fast-food chains to fashion brands to makeup lines and more. Between the power of social media and celebrities’ loyal fan bases, brands have been able to market themselves with exceptional success.

During a time when much of the world had little to do, these celebrity/brand partnerships gave us something to be excited about. Whether it be a TikTok trend or a “while supplies last” sale, some brands got everyone to hop on the train. In this blog, Hollywood Branded shares some of the most talked-about celebrity/brand collaborations from the past year.

Topics: Marketing Best Practices, Celebrity Endorsements, COVID-19 - Celebrity, Celebrities, brand exposure, TikTok

TikTok is for EVERYONE

TikTok is taking over the world, there’s no doubt about that. With nearly 700 million users active on the short form video app, TikTok has garnered immense global influence and has begun to attract users from all walks of life. Because of its global popularity, TikTok serves as more than a marketplace for video content. In recent years, TikTok has become a machine capable of skyrocketing the careers of content creators to unimaginable levels.

TikTok’s algorithm is unmatched by other online platforms and is coveted for its ability to make a “nobody” into a “somebody” overnight. For 21-year-old Canadian content creator William White (@Whiteyy18) this was just the case. In less than two weeks, White shot from 200,000 to 1.4 million followers and earned verification on TikTok.

Unlike many popular creators, White has been carried by a demographic comprised of middle-aged women. In this blog, Hollywood Branded explores the TikTok career of William White and the power nostalgia has played in his rise to online stardom.

Topics: Social Media Strategy, Digital Marketing, Impact Of Influencer Marketing, Influencer Marketing 101, brand exposure, TikTok

Companies Founded by Our Favorite Singers 

In the world today, some of our favorite brands are owned or frequently repped by celebrities! Think of Kylie Cosmetics’ booming success and the renowned Yeezys! Famous people have an amazing ability to make everything they do into a sensation. So, many celebrities shift their careers a bit toq make their passions into flourishing businesses!

Multiple celebrity brands have gone in and out of style over the years, and it’s hard to keep up with all the changes. In this blog, Hollywood Branded shares 15 musician-owned brands that everyone needs to know. 

Topics: Music, Celebrity Endorsements, Case Study, Celebrities

Don't Fall Behind!

Marketing is always evolving, so it's important that you stay informed. You should know about the current trends and how you can leverage them for your business.

Luckily, our knowledge is always up-to-date on all things marketing!  In this blog, Hollywood Branded shares a few marketing trends that you should know for 2021. 

Topics: Social Media Strategy, Marketing Best Practices, Digital Marketing, tech

Bringing Purpose to Your Promotions

It can be challenging to know how to gain exposure for your brand. Providing meaningful branded merchandise is one way you can work towards acheiving your brand loyalty and recruiting goals.

Recently, our CEO sat down with an expert in promotional products. In this blog, Hollywood Branded learns why company swag should be purposeful and practical from the expertise of Seth Frey, President of Big Frey Promotional Products.

Topics: Business Advice, Podcast Interviews

Where This Brand Partner Blooms

Often when people think about Tyler, The Creator the first thoughts that come to mind are his music or his brash behavior - both of which have had him banned in over 30 countries. What many people don't think of is the word entrepreneur - but they should!

Tyler, The Creator's net worth is estimated at $16 million and while it's easy to assume that he's rich because he's a music artist, he's actually got several different business ventures. In this blog, Hollywood Branded examines different brand partnerships Tyler, The Creator has participated in as well as the success of his own clothing brand.

Topics: Strategic Partnerships, Celebrity Endorsements

Endless Influence

Fitness is a huge industry with a ton of influence, and these women are making a huge impact around the globe from just about every platform out there. Whether they're sharing workouts from their living room or their gym, millions of people are looking to them for inspiration and expertise. 

Not only are these women incredible athletes, they also have to be extremely business-minded to succeed in such a heavily populated industry. Read more to find out who the best of the best are. In this blog, Hollywood Branded shares six female influencers who are leading the charge in the fitness industry right now.

Topics: Digital Marketing, How To, Case Study

The New Big Thing for Brand Marketers

It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts. 

Topics: Social Influencers, Product Placement & Branded Content, Opportunities

Why Brands & Olympic Athletes Make A Good Partnership

Olympic athletes are some of the world's most influential, inspiring and motivating people on the planet. These humans have trained their whole entire life dedicated to their craft and making the olympics is the dream for most of these athletes. 

Olympians have the power to influence the people around them effortlessly due to the traits and super power qualities they naturally posses by being a successful athlete. Especially with the Olympics being right around the corner, these athletes have the power to drive brand awareness because they are currently in the spotlight leading up to their big day and even after. In this blog, Hollywood Branded will show the examples of 10 olympic athletes your brand should partner with this year. 

Topics: Celebrity Initiative, Social Influencers