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Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.
In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position: Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands influence social change and convey a message that will resonate with their consumer base, and provides seven examples of brands doing it right.
Read MoreTopics: Celebrity Initiative, Creative Content, Social Influencers
There are tons of moving parts when it comes to films. From set decoration to props and costumes, it can be difficult for brands to have an organic spotlight moment.
Luckily for brands, there's product placement! Without any investment, there's no way for brands to control the specific way they want their product to be shown in a production. In this blog, Hollywood Branded discusses how brands have used product placement to showcase their products in The Suicide Squad.
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Topics: Product Placement & Branded Content, SVOD Content - Hollywood, Film/Movies
How can you start to leverage social media for your business? How do you turn your social media followers into clients? How do you even build a social media following? How should you brand yourself?
Social media is a powerful tool, and every business should be using it! However, there are lots of questions you need to ask yourself (and lots of answers you need to know!) if you want to use these platforms the right way. So, we sat down with a social media expert to get all of the answers. In this blog, Hollywood Branded shares the expertise of Dre Fox, CEO of Time of Dre, on how you can start monetizing your social media and improve your personal branding.
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Space Jam: A New Legacy should really have been called Space Jam: The Film We All Needed After The Craziest Year We’ve Ever Had. Releasing both theatrically and on HBO Max for the first 30 days of its premiere, the movie proved to be both family and COVID-friendly. The film was super fun and entertaining, which is why it’s no surprise that the accompanying brand partnerships were equally fun and entertaining. They were creative and some of them truly out of the box – like the $100,000 watch.
Though the film is competing with some major summer blockbusters (Black Widow, Suicide Squad, Snake Eye: G.I. Joe Origins), it’s tough to beat the combination of LeBron James and a 90’s classic riddled with nostalgia. And from a marketing perspective, let us tell you that Warner Brothers has been BUSY. Poised to release in 2019, thanks to traditional film delays combined with COVID, the studio had even more time than usual to bring partnerships to life. The film has over 200 brand collaborations supporting it! Below is a sprinkle of some of our favorites. In this blog, Hollywood Branded takes a dive into our favorite brand partnerships with Warner Brothers’ Space Jam: A New Legacy.
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Topics: Strategic Partnerships, Behind-The-Sign Of Hollywood, Marketing Best Practices, Film/Movies
Team USA’s Opening Ceremony outfits made waves on Twitter during the opening ceremony of the 2021 summer Olympics in Tokyo. Just like past Olympics, the athletes were dressed in a classic preppy look, trademarked by their official outfitter, Ralph Lauren.
The result of this historic partnership can be seen on the bodies of every Team USA athlete, but there’s more to this collaboration. In this blog, Hollywood Branded shares everything you need to know about the partnership between Ralph Lauren and Team USA.
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Topics: Event Activations, Marketing Best Practices, Celebrity Endorsements, COVID-19 - Celebrity, brand exposure
As the world around us changes rapidly, so does marketing. Marketers are constantly trying to think of new ways to promote their products, and more and more companies are turning to social media influencers to help gain new customers.
Social media influencers are now becoming celebrities in their own rite. And because of this, their fans are ready to support them in any way. What better way to capitalize on this than starting a partnership with the next up-and-coming influencer? In this blog, Hollywood Branded discusses the top 13 highest-paid Instagram influencers and their brand deals.
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Topics: Strategic Partnerships, Social Media Strategy, Social Influencers
Despite how popular and important social media has become in the modern world, it is still constantly evolving and growing. Over the last few years, social media has led to the creation of the internet celebrity (or influencer). Due to the concept of online fame still being in its infancy, there is still a lot to learn about it. However, one thing we do know is that, in most cases, internet fame is temporary. Many people skyrocket to popularity on platforms like TikTok only to experience that fame for a brief period of time.
However, many influencers are aware of the volatile nature of online celebrity and have ventured out to build brands outside of their online platforms and even social media, entirely. Influencers with some of the largest followings on TikTok, such as Addison Rae, Bella Porche, and the D’Amelio sisters, are key examples of that. In this blog, Hollywood Branded outlines the ways in which TikTok’s biggest names are building brands outside of social media.
Read MoreTopics: Social Influencers, Music, Celebrities, TikTok, Film/Movies
Digital marketing is a powerful tool, but it's important that you do it right! That means recognizing the importance of authenticity, building a website that is tailored to your customers' needs, recognizing your competitive advantage, and leveraging call-to-actions—but that's not all. In fact, there is a lot you need to keep in mind.
So, we chatted with an expert to get the deets, and if you're running a service-centric business, this is definitely the episode for you. In this blog, Hollywood Branded shares how service-centric businesses can best leverage digital marketing, from the expertise of Michael Buzinski, who is the CEO of Buzzworthy Integrated Marketing.
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Topics: Podcast Interviews, Podcast, HB Podcast
Podcasting is one of the fastest-growing mediums today, where brands have the fantastic opportunity to reach targeted and niche audiences. In this day and age where audiences generally ignore visual ads, bypass commercials on TV, and install digital ad-blockers, podcasts have the opposite effect. Why? Because listeners are loyal to their favorite podcasters. Podcasters are considered to be authentic and honest. That’s why 81% of podcast listeners say they always pay attention to podcast ads.
Podcasting partnerships are an excellent and effective medium to reach a captivated audience of millions. In this blog, Hollywood Branded shares 4 essential keys to acknowledge for your brand when considering future podcast partnerships.
Read MoreTopics: Strategic Partnerships, Hollywood Branded, Podcast
"Vlogs" have been "the big thing" for the past 6 years. In a world entirely oversaturated with content and media, vlogs stand out in a big way. Pioneers in the industry such as David Dobrik, Emma Chamberlain, and Logan Paul have risen to unfathomable fame and success using the vlog platform as the basis for their content, while many attempt to follow in their footsteps.
But why does such a simple formula for content perform so well? How can David Dobrik post a day in his life and get 22 million views on the video? And why do communities flock so loyally to their favorite creators? In this blog, Hollywood Branded explores five reasons why vlog channels are so popular and perform so highly.
Read MoreTopics: Social Media Strategy, Digital Marketing, brand exposure, TikTok, daviddobrick, vlog
