POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Marketing That Maximizes Sales

It important to do everything you can to ensure your business is running efficiently and you aren't missing out on any sales, but it can be hard to know where to begin. 

Recently, our CEO sat down with an expert in this area. In this blog post, Hollywood Branded learns how to find success with eCommerce marketing from Mike Begg, the co-founder and chief strategist of AMZ Advisors.

Topics: Business Advice, Podcast Interviews

Media As We Know It

In the increasingly digital age we live in today, it’s practically impossible to avoid the various forms of new media in existence today. With new types of technology emerging just about every day, media is becoming increasingly personalized to the individual consumer.

With technology evolving at the same pace as the media that it’s developed with, the future of media and content creation has the potential to change the face of storytelling. In this blog, Hollywood Branded explains how advances in technology are leading the world towards new digital experiences.

Topics: Social Media Strategy, Creative Content, General Entertainment, tech

The King of Cannabis

Seth Rogen has established himself as a cannabis icon. After creating and starring in some of the most hilarious and influential stoner comedies of all time, such as Superbad, Pineapple Express, and This Is the End, Rogen and his creative partner Evan Goldberg have decided to enter the world of marijuana retail.

Earlier this year, the pair launched the brand Houseplant in America (after having launched it in their home country of Canada two years prior), offering not only top-shelf weed – at top-shelf prices – but stylish and retro homeware such as the table lighter which will definitely be making a comeback to a coffee table near you. Not long after launching, the site crashed due to the demand of Rogen’s fans, and the excitement only grew stronger after that. In this blog, Hollywood Branded will explore Houseplant as an example of how celebrities can use their personal passions and established fan bases to launch a successful business.

Topics: Retail Marketing, Case Study, Celebrities

Their Own Walking Advertisement

One of our favorite celebrity partnerships is when a brand and celebrity partner together to create a new product line.  It's the direction many brand marketers are taking their celebrity endorsement campaigns now, and there is a good reason.

When a celebrity truly partners with a brand and has a stake in the game, you can get a lot more of their attention and involvement.  It moves the needles from asking a celebrity to simply show up - to actually taking authentic actions to help drive sales and profits. One of the biggest categories beyond fashion and beauty for these types of celebrity collaborations is alcohol.  Typically celebrities will partner with an already established brand line - but some take it upon themselves to launch an entirely new product.  In this blog, Hollywood Branded dives in to share a look at 20 celebrities who have their own alcohol brand lines.

Topics: Celebrity Initiative, Celebrity Endorsements, Celebrities

The New Age Of Influencing

You can't scroll around social media anymore without seeing someone recommend a restaurant, workout, or some special gadget that they swear makes their life so much better. Sometimes the recommendations are a little annoying, but other times, they're actually very helpful! It turns out, social media is a great place for people in the beauty industry to get their followers excited about products that are really working for them, or spread the news about products that everyone should avoid.

Skinfluencers are a prime example of this practice! The importance and impact of skinfluencers have skyrocketed since the quarantine began in March of 2020. In truth, they actually have quite a lot they can teach us! In this blog, Hollywood Branded explores what a skinfluencer is and 5 TikTok skinfluencers that you should know.

Topics: Social Media Strategy, Social Influencers, Beauty

Take The Mystery Out Of Obtaining Credit

Have you ever wanted to start a business? Obtaining corborate credit to start and grow your business doesn't have to be complicated. 

Recently, our CEO sat down with Andrew Rey to learn how agents can play the game of capitalism. In this blog post, join Hollywood Branded's CEO, Stacy Jones and learn how to navigate the credit world from the expertise of Andrew Rey, the CEO of Flow Business Funding and best-selling author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business.

Topics: Business Advice, Podcast Interviews

Your Favorite Brand Has A Surprise For You

Imagine walking down the streets of Paris and finding a beautiful flower shop, but wait… when you focus your attention a little bit more, you see the logo of your favorite designer brand. You may think "Impossible! Since when does my favorite designer bag brand sell flowers?” Well, my friend, it is most likely that you have found yourself in front of a pop up shop! 

These creative pop up shops are catching consumers’ eyes by the second since it is a new and exciting way to get your brand out there. It can be described as an experience rather than a normal shopping day. In this blog, Hollywood Branded explores the customer-brand connection that pop-up shops develop.

Topics: Event Activations, Marketing Best Practices, Impact Of Influencer Marketing, General Entertainment

Olivia Rodrigo's Journey To Fame

You get home from work, settle down into your couch, pick up your phone, and begin scrolling through TikTok. Video after video, an endless stream of girls crying to a song about a Driver’s License floods your feed. You don’t recognize this girl or song and immediately question if you’re that out of the loop. You’re old, but not that old, as you grew up in the world of Cheetah Girls, Hannah Montana, and Wizards of Waverly Place.

The newest star to take over Tik Tok is Olivia Rodrigo. Similar to most rising young stars, Olivia's claim to fame started with Disney. However, you might be asking how she so quickly rose to mainstream fame because of this. In this blog, Hollywood Branded discusses the journey on how 18-year-old Olivia Rodrigo started becoming a household name.

Topics: Music, Music Streaming, General Entertainment, Celebrities

Sports Heroes Make A Lot of Money - And Create Major Brand Ad Platforms

Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest-standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments. 

Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex? In this blog, Hollywood Branded explores why brands choose to partner with athletes, the top 10 highest endorsed athletes in 2021, and the brands that pay them.

Topics: Celebrity Initiative, Sports Marketing, Celebrity Endorsements

What Happens When Travel Influencers Cannot Travel?

It’s no surprise that the pandemic has absolutely shaken up the entire world. Travel came to a halt, and many people were left stranded in foreign countries due to strict travel restrictions. But what happened to those whose livelihood depended on travel? To say that travel influencers had a tumultuous year is an understatement. 

Many travel influencers lost a lot of revenue because brand deals fell through and frankly, their content had become irrelevant; they can no longer pose with Chanel jackets on the streets of Rome or model bikinis at the beach in Bali. So, how did travel influencers keep their followers engaged throughout this year? In this blog, Hollywood Branded explores how travel influencers have adjusted to the pandemic. 

Topics: Covid-19-Business, Travel