POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

All 'Bout Brands

Most of the time, we discuss marketing from an agency's perspective (I mean, we can't help it! After all, we are an agency). But, this time, we decided to change it up. So, we invited Doug Zarkin onto our show, who has tons of experience building and commercializing brands for sale to the general public.

So, CMO's and brand owners—this one's for you! And, of course, we're here to give you all the deets. In this blog, Hollywood Branded shares the key to building a major brand from the expertise of Doug Zarkin, who is the VP and CMO of Pearle Vision.

Ghostface is Watching 

For those of you who aren't horror film buffs, it might seem a bit shocking to hear that the Scream franchise is back — and scarier than ever. The cult classic film series is a meta horror-slasher franchise starring Neve Campbell, Courteney Cox, and David Arquette as they, along with other recurring characters work to catch — and survive — the succession of murderers who adopt the persona of Ghostface as he brutally kills members of the Woodsboro, CA community. 

Ghostface, and his subsequent Scream 5 film, has returned with a vengeance, and Paramount is ready to showcase his wrath. In this blog, Hollywood Branded discusses one of the unorthodox marketing tactics behind the newest film in the Scream franchise. 

Topics: Social Media Strategy, Marketing Best Practices, Creative Content, Digital Marketing, Social Influencers, Ways To Use Influencer Marketing, Basics, General Entertainment, Film/Movies, Advertising

Fast Food For Thought

Ironically enough, it seems that celebrity’s fast-food campaigns have become the new ‘Got Milk’ campaign. Rising in popularity after Michael Jordan’s stellar McDonald’s campaign in 1992, this type of partnership kind of took a dip due to the strain it put on many of these QSR’s. Most partnerships were marked by custom meals that cost the chains millions of dollars to implement quickly and efficiently.

However, in recent years we’ve seen an uptick again as America’s favorite restaurants have figured out new ways of bringing these partnerships and new benefits (app downloads and merch collaborations) to life. In this blog, Hollywood Branded takes a look at some of our top fast-food celebrity partnerships.

Topics: Strategic Partnerships, Marketing Best Practices, Celebrity Endorsements, Celebrities, Pop Culture

Hollywood Brands Turned Euphoric

You know them and you love them. The cast of the new hit series Euphoria has gathered quite a large fan base and brands are capitalizing on this. 

Topics: Strategic Partnerships, Celebrity Endorsements, Celebrities

Growing in Popularity 

The NBA is now the 2nd most watched sport in America boasting an average of 1.32 million viewers for a regular season game. In 2017, Hip Hop surpassed rock and roll as the most popular genre of music. Last year, more than 30% of all on-demand audio and video streams in the United States were R&B or hip-hop tracks.

The NBA and Hip Hop have some of the biggest names in the Entertainment industry today. It may be harder at this point to find someone who doesn’t know LeBron James Or Drake. These two industries have catapulted to the top of their respected fields over the years, and have done so together. In this blog, Hollywood Branded shares 4 times the NBA and the hip-hop world have collaborated. 

Topics: Anime, Sports, HipHop, Basketball

Let's Talk TikTok

Okay. We get it. You're tired of us mentioning TikTok, but let's face it—it's the hottest thing out there. It's revolutionizing pop-culture, and in fact, it's the most downloaded app of 2021. (Don't believe me? Ask Forbes). 

Numerous individuals, such as Addison Rae, Charlie D'Amelio, Bella Poarch, and many (many) more, have leveraged the app to skyrocket into fame, and kickstart their careers. But the app isn't just great for influencers and rising stars; it's also great for brands. In this blog, Hollywood Branded shares why Duolingo and Ryanair are doing TikTok right and creating some of the best content on the app.

Topics: Celebrity Endorsements, Examples, Celebrities, Beauty

Does The Industry Market With Fake Social Media Relationships?

Have you ever noticed how invested you become into celebrity relationships?  It might make you watch the new Keeping Up With The Kardashians episode, or buy the new US Weekly magazine from the grocery store.

Celebrity relationships can be a great way to brand or re-brand quickly and elevate status.  In this blog, Hollywood Branded discusses how Hollywood might use fake celebrity relationships to market and bring certain goals to life.

Topics: Public Relations, Case Study, Celebrities

The Three Minute Story

Music is something that unites everyone around the world; it is a universal language. Perhaps that is why brands have begun to partner with artists to help enhance and develop the story line within their music video. Not only are companies helping the artist, but they are also able to gain valuable exposure to millions of people in a three minute storyline.

The past year (and a little longer) three top brands (Apple, Nike, and Fortnite) have all partnered with artists to help develop the story line of their music video while at the same time promoting their brand. In this blog, Hollywood Branded discusses the top five music videos with brand exposure.

Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Media Strategy, Creative Content, Music, Celebrity Endorsements, For Brand Marketers, Music Festival And Concerts

The New Big Thing for Brand Marketers

It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares five of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts. 

Topics: Social Influencers, Product Placement & Branded Content, Opportunities

The Skinny Confidential Brand Empire

She’s an entrepreneur, skin care guru, and branding queen! Lauryn Evarts Bosstick has built an empire for herself. As an influencer, she built an audience through blogging and turned it into a preventative skin tools line.

This now business owner, author, and entrepreneur made a name for herself and influenced her way to success, while staying true to her audience. In this blog, Hollywood Branded explores how influencer  Lauryn Bosstick developed The Skinny Confidential brand and the steps she took to build her successful community.

Topics: Anime, Sports