POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Organic Marketing On TikTok Is A Gamechanger 

If you are a celebrity who can create a good product, the odds are already leaning in your favor. But if you are a celebrity who can create a good product AND it goes viral on TikTok, you better build some bigger warehouses. But seriously, it's no secret that TikTok has become one of the most important social platforms to leverage when it comes to product marketing over the past few years. If your brand isn't partnering with TikTok influencers to get your name out there, it might be time to start. Don't get me wrong though, I know that being Harry Styles or Rihanna already helps your chances at success when launching a brand or product. 

All that being said, a product isn't subject to the TikTok famous act of "gatekeeping" just because it is attached to a celebrity name. It must be pretty good right? In this blog, Hollywood Branded shares 5 viral celebrity brands that are taking over TikTok. 

Topics: Celebrities, TikTok, Brand Activations

Let's Get Social 

Everywhere you look, it seems as though social media is taking over. Every new marketing tactic is intended to go viral. If your brand isn't taking part in social media, you likely won't be successful in the long run. 

That's where social media marketing expert, Keaton Nelson, comes in. He join Stacy Jones on this week's podcast to discuss all things social media marketing. In this blog, Hollywood Branded shares why social media marketing is critical for your brand and how to properly utilize it. 

Topics: Podcast Interviews, Podcast, HB Podcast

Top 5 Trailers Shared Online At Comic-Con 2022

My first San Diego Comic-Con is now in the books and I have fully rested and recovered. Once the dust settled on all the announcements and news tidbits, I was able to check out all the clips that were released online and decided what I was most excited about.

Every year, fans await anxiously to see the new trailers premiering at Comic-Con. The trailers are the talk of the town for weeks afterward and are an amazing way to create massive buzz for a production. In this blog, Hollywood Branded shares the top 5 trailers shared online at Comic-Con 2022.

Topics: General Entertainment, Film/Movies, Pop Culture, Television

Trust The Senses: Appealing To All Audiences Through Sensory Marketing

Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interior. The smells of chocolate, taffy and other sweet delights are embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened. 

All set pieces found within the candy store must work in unison to create a particularly emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your business's most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience. 

Topics: Retail Marketing

Happy 15th Anniversary To Hollywood Branded!  

I opened a box containing a binder and stamp fifteen years ago today, and my world changed forever. That binder was the documentation stating that I had successfully filed in the State of California and federally - and officially launched Hollywood Branded.

I was now the proud owner of an agency expected to pay taxes. I had no idea in 2007 that we were entering a recession and no one in their right mind would start a business. Luckily I've always been up for a challenge. In this blog, the CEO of Hollywood Branded discusses the challenges and grit it takes to run an agency in Hollywood over the last 15 years. 

Topics: Business Advice

Social Media Is (not) Okay

Social media can be the absolute worst. But it can also be the absolute best. The trick is finding the sweet spot, and that’s exactly what writer and director Quinn Shepard’s new film Not Okay did with its marketing campaign. The film, which showcases the highs and lows of social media and mainstream attention, started marketing using TikTok during the filming process and gained viral status along the way! What better way to market a movie about social media obsession than through social media itself?

This highly innovative and successful campaign may set a precedent for future film marketing. In this blog, Hollywood Branded will take a look at Hulu’s Not Okay social media marketing campaign.

Topics: Social Media Strategy, TikTok, Film/Movies

Why Is Growth Marketing Important? 

Growth marketing focuses mainly on building customer relationships and fostering loyalty, and Nima Gardideh is an expert on this. As the co-founder and CTO at Pearmill, he works to enable better digital performance through advertising and creative marketing. 

Utilizing tech to create a strong digital presence is vital in today's marketing landscape. In this blog, Hollywood Branded shares how to best approach experimenting with different aspects of growth marketing to find what works best for you. 

Topics: Podcast Interviews, Podcast, HB Podcast

Why Brands Should Evaluate Their Opportunities

Partnering with brands and featuring them in projects can yield cost-saving production benefits, amongst others. But before looking into these types of opportunities, a production should be evaluated and it should be determined whether or not they offer something that the brand feels is beneficial.

Always part of our entertainment marketing strategy for brands is showcasing the different aspects of production to our clients. In this blog, Hollywood Branded shares 3 key questions brands should always ask before partnering with a production.   

Topics: Strategic Partnerships

Media is Forever 

If you've been following our blog for a while, you know that we talk about product placement a lot. But, can you blame us? It's our bread and butter! 

Every day, we get new inquiries from brands who want to explore product placement programs with us. However, oftentimes, it takes us a bit to truly explain the importance of product placement and why it's such an incredible and unique advertising tool. In this blog, Hollywood Branded shares why product placement works so well - and why your brand should get involved in the space.

Topics: Product Placement & Branded Content

Card Game Creates The Blueprint For Brand Marketing

The card game We’re Not Really Strangers has spread its wings and reached new heights on social media. We're Not Really Strangers has pioneered a new era of marketing, evident by its tremendous growth on platforms like TikTok and Instagram. We’re Not Really Strangers uses the power of social media to promote mental health and self-worth.

The game has created a movement by utilizing the power of conversation, and it has been incredibly advantageous for sales. In this blog, Hollywood Branded discusses what brands can learn from the card game We’re Not Really Strangers. 

Topics: Social Media Strategy, Marketing Best Practices, Digital Marketing, For Brand Marketers, TikTok