POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Making Product Placement Exciting

When you think of product placement, your first thought might jump to a mental image of a character driving a certain car or maybe eating a bag of chips from a name brand. While some product placement does look like that, that doesn’t mean that all product placement has to look the same.

Just as much as TV shows can be creative with their plot lines, brands can collaborate and have creative and fun examples of product placement put into the productions they’re working with. In this blog, Hollywood Branded discusses three fun and creative examples of product placement in television!

Topics: Product Placement & Branded Content

Tik Toker And Intimates Retailer Promote Body Positivity

Influencer and brand partnerships are not a new concept to anyone, especially with social media influencers becoming the new generation of celebrities. However, many brands are beginning to make conscious decisions about who they partner with based on their shared values and mission. Recently, body positivity and self-love movements have been on the rise within fashion brands and personal care companies, as insecurity and discomfort with one’s own body are becoming more of a burning issue than ever before.

Curve model and TikTok influencer, Remi Bader, has been on a mission since September 2020 to change this reality. In this blog, Hollywood Branded looks at Remi Bader and Aerie’s partnership as they aim to promote self-love and body positivity while also being honest about insecurities and the mental health struggles that many face as a result of toxic beauty standards.

Topics: Social Influencers, Impact Of Influencer Marketing

The marketer's mindset is an essential component of a business. Without it, you can hold back not only the marketing of your business, but yourself as a business professional.

Recently, our CEO, Stacy Jones sat down with an expert in holistic marketing. In this blog, Hollywood Branded learns about how marketers can become productive from the expertise of Mari-Liis Vaher, who is the CEO and founder of Powerful Marketers.

Topics: Business Advice, Podcast Interviews

Are You ...Ready For It? 

Say what you will about Taylor Swift, but no one can deny that she is an absolute genius when it comes to creating a brand for herself. Throughout her 15-year-long music career, Swift has made headlines for her music, her business ventures, and even her politics. 

A career as long as Taylor's, however, doesn't come naturally. She has worked tirelessly to keep fans entertained - even when she isn't making music! In this blog, Hollywood Branded discusses Taylor Swift's marketing tactics - and how they have helped her become a global sensation. 

Topics: Celebrity Initiative, Public Relations, Social Media Strategy, Music, Music Festival And Concerts, Celebrities

Let's Talk TikTok

If you've taken a stroll through social media lately, then I'm sure you have come across the "Adult Swim" trend on TikTok, where users mimic the iconic Adult Swim bumps. This trend has been hot for a few days, and in fact, its popularity is continuing to grow, exponentially. 

If you're confused as to what this trend is, or why it has been gaining so much traction, I am here to give you an answer. In this blog, Hollywood Branded examines how bumps have evolved, and how the new, Adult Swim trend became so popular on TikTok. 

Topics: Social Media Strategy, By Generation, For Brand Marketers, brand exposure, TikTok

Sex And The City Is Brand Heaven

Samantha, Charlotte, Miranda and Carrie embody the life of luxury. Four successful women living, partying, working and dating in arguably the most fashionable city in the world leaves plenty of room for amazing product placement. Not only is Sex And The City the number one HBO comedy of all time, but it is wildly popular among the elite of television, winning 7 Emmy Awards, 8 Golden Globes, and 3 Screen Actors Guild Awards.

It went on to spawn two feature films as well, transformed the way the world saw young professional women in New York, and, now, is back for a reboot on HBO! In this blog post, Hollywood Branded takes a look at the top 15 brands mentioned by name in Sex And The City and why they were so important to the show.

Topics: Product Placement & Branded Content, In Action

The Age of Social Media

The rise of digital consumption is already here and has been for some time now. We see it with podcasts, YouTube channels, streaming platforms, and countless other examples showcasing the rapid growth of the online world.

A perfect example of growth in technology leading to new marketing tactics is TikTok. Aside from its contagious trends and entertaining nature, it has helped transform businesses and transcend influencers' personal brands. In this blog, Hollywood Branded shines a light on how to utilize TikTok as a business tool rather than a social tool. 

Topics: Marketing Best Practices, Digital Marketing, Social Influencers, Business Advice, For Brand Marketers

As a millenial in an old school industry, our recent podcast guest works to convince digital and social heavy brands to cut through the clutter and take a chance on a more traditional advertising approach.

Recently, our CEO, Stacy Jones sat down with an expert in outdoor advertising and experiential marketing. In this blog, Hollywood Branded learns all about Out of Home Advertising from the expertise of Melissa Howell, the Director of Client Partnerships at Wilkins Media.

Topics: Business Advice, Podcast Interviews

Why Your Company Should Consider This Advertising Strategy

If you’ve been watching TV lately, you may have seen the new Cheetos commercial featuring Mila Kunis and her husband, Ashton Kutcher. In the commercial, Kutcher sings custom lyrics from Shaggy’s hit song; “It Wasn’t Me,” about how he has repeatedly “caught” Kunis eating all of the Cheetos in different locations of their house.

Shaggy even makes a guest appearance in the extended version of the commercial to tie it all together. The commercial brings together one of Hollywood’s biggest power couples, a favorite snack among Americans, and an “oldie but a goodie” song from the 2000s. This isn’t the first time a brand commercial has re-written the lyrics to a popular song, nor will it be the last. This advertising strategy not only boosts sales, but it also aligns the brand with specific audiences who may be fans of the song. In this blog, Hollywood Branded will look at how songs became important parts of commercials, examples of other brands who re-wrote songs, and how your brand can take advantage of this beneficial, advertising strategy.

Topics: Marketing Best Practices, Product Placement & Branded Content, Music, For Brand Marketers, Examples

The Hottest Celebrity Accessory This Season

The allure of celebrity beauty routines is nothing new, as big names have been setting the standard of beauty since Cleopatra made the “cat-eye” cool. With the rise of social media, we have been able to gain an inside look into the routines of our favorite celebrities by following their glam squads and viewing tutorials created by the celebs themselves (Hello, Ariana Grande 2012 Tutorial).

This has made it much easier for fans to practice recreating celebrity looks step by step. However, in recent years, many, many famous names have been taking it to the next level through releasing their very own beauty brands, whether it be makeup or skincare focused. In this blog, Hollywood Branded shares how celebrities have found success by launching beauty brands.

Topics: Retail Marketing, Celebrity Endorsements, Examples, Celebrities, Beauty