POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

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    Top Brand Partnerships With Pokémon Detective Pikachu

    Posted by Jessica Moore on May 17, 2019 at 12:04 PM

    Co-Promotions That'll Make You Wanna Catch 'Em All

    Pika, Pika! What do you get when you mix the hilarious humor of Ryan Reynolds and an adorable fluffy lightning bolt conjuring mouse? The perfect flick to release your inner child, and lift your spirits after watching Avengers: Endgame or Game of Thrones... it was a rough weekend.

    With one of the most beloved and well-known franchises across generations (and the globe) now expanding into a live-action feature film, brands readied their Pokéball's and joined in the adventure -- but only a handful managed to claim the top spots. In this blog, Hollywood Branded brings you the top brand partnerships with Pokémon Detective Pikachu...



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    Topics: Strategic Partnerships

    Best Practices In Facebook Ads

    Posted by Greg Smith on May 16, 2019 at 12:40 PM

    Facing The Importance of Facebook Ads

    At this point every brand has a presence on Facebook as we all understand how important a social profile is for your business. Creating a consistent strategy for success in your social content is the most important step to making wins in your digital marketing efforts.

    But how do you define success in your Facebook advertising and what are you looking to achieve - engagements or (the sought after and more difficult) conversions? Recently, our CEO Stacy Jones sat down to chat with a Facebook advertising expert to help shed some light on the topic.  In this blog post, Hollywood Branded examines the best practices in Facebook Ads from the advice and expertise of Social Media Traffic School's Sally Hendrick.



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    Topics: Digital Marketing, Podcast Interviews

    2 Very Blatant Displays of Product Placement in Sports

    Posted by AJ Henry on May 15, 2019 at 9:00 AM

    Your Logo In Front of the World

    Ahh product placement -- the art of getting your logo plastered on the screen in front of people. You've seen it before. That Gatorade bottle that’s perfectly in the corner of the screen when a sports reporter is interviewing Lebron James after his win, or that Hershey’s chocolate bar resting on the table of a family scene while they are watching TV. 

    In most cases, product placement is rather discrete and tastefully done, which you may be surprised to know, is our agency's preference.  You don't want something to stand out so much that it is painful for the audience. Instead you are seeking that perfect advertising moment of either brand exposure, or brand usage, done in a realistic way.  Though that is not always the case. In this blog, Hollywood Branded explores two hilariously blatant displays of product placement in sports that may have been just a little over the top.



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    Topics: Sports Marketing, Product Placement & Branded Content

    Position Yourself As An Expert Through Publishing

    Posted by Greg Smith on May 14, 2019 at 9:00 AM

    Publishing As A Pro

    Digital publishing has really transformed the world of publishing, now that anyone can publish their own book through different methods. But while the platform is more open, you still want to be careful to make sure your execution is as seamless as possible.

    Now that brand owners have the ability to self-publish or use other digital publishing methods, this platform makes it easier to demonstrate your expertise in the field. Recently, our CEO Stacy Jones sat down to chat with a an expert book editor to help shed light on this topic. In this blog post, Hollywood Branded takes a look at how you can position yourself as an expert through publishing a book from the advice and expertise of Eric Anderson.



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    Topics: Business Advice, Podcast Interviews

    The Magical Harry Potter Brand Partnerships [Infographic]

    Posted by Anna Carron on May 13, 2019 at 9:00 AM

    Product Placement & Brand Partnerships In Harry Potter Franchises

    Harry Potter is one of the most successful film and book franchises of our time. It catapulted the author J.K. Rowling from living on welfare to being a billionaire by creating stories about Harry Potter and his friends Ron Weasley and Hermione Granger.

    And throughout the films, despite them being set in a time of magic and well... not quite real life, brands managed to find their way on screen, or natural co-promotional media and retail tie in partnerships. In this blog, Hollywood Branded shares our infographic on the magical Harry Potter brand partnerships.



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    Topics: Strategic Partnerships