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HB Round-Up: Music

Posted by Alexa Mancilla on March 1, 2021 at 7:30 AM

Music Is More Than Just For The Listener 

If you're anything like the HB team, you can't get enough of music. For some of our team members, we have to have music playing at all hours of the day! While it may not seem like it at first, music is an incredible catalyst for marketing. 

With music, artists are able to reach millions of fans in an intimate way that crosses language barriers and more. Because of this, brands who get involved ini the music industry can do the same thing. In this blog, Hollywood Branded recaps some of our favorite pieces about music marketing. 

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Topics: Music, In Action, Celebrity Endorsements, Music Festival And Concerts

10 Musician-Owned Brands That Everyone Needs to Know

Posted by Sela Mueller on February 26, 2021 at 7:30 AM

Companies Founded by Our Favorite Singers 

In the world today, some of our favorite brands are owned or frequently repped by celebrities! Think of Kylie Cosmetics’ booming success and the renowned Yeezys! Famous people have an amazing ability to make everything they do into a sensation. So, many celebrities shift their careers a bit toq make their passions into flourishing businesses!

Multiple celebrity brands have gone in and out of style over the years, and it’s hard to keep up with all the changes. In this blog, Hollywood Branded shares 10 musician-owned brands that everyone needs to know. 

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Topics: Music, Celebrity Endorsements, Case Study, Celebrities

Preventing Tax Fraud and Financial Scams With Brian Watson

Posted by Sela Mueller on February 25, 2021 at 7:30 AM

Common Schemes and What to Look Out For

We've heard about the huge scandals with celebrities who make bad choices with their money and end up in prison. We get scam calls and emails - even text messages all the time! It's amazing how common things like tax fraud and financial scams are. What do we need to be aware of in order to stay safe?

Recently, our CEO sat down with Brian Watson to discuss this topic! In this blog, Hollywood Branded learns about preventing tax fraud and financial scams with Brian Watson, a special agent with the IRS.

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Topics: Business Advice, Podcast Interviews

Bumble: A New Publicly Traded Company

Posted by Brandon Pike on February 24, 2021 at 7:30 AM

The Era Of Dating Apps

Online dating has been around for years from websites like match.com to eHarmony. However, within the past decade, the power of mobile phone applications has taken over most industries, including when it comes to finding love. With companies like Tinder, Hinge, and of course, Bumble, users are able to constantly swipe to find “the one” at times that are convenient to them: on a bus, airplane, waiting for food – you name it!

Bumble is one that has taken a different strategic approach. Bumble allows, in heterosexual relationships, the female to make the first move. Founded in 2014 by Whitney Wolfe Heard, who in fact was a cofounder of Tinder, Bumble’s location-based algorithm allowed women the ability to respond within 24 hours of a match being made, and if not the match would disappear.  In this blog, Hollywood Branded discusses Bumble’s inspiring founder, their IPO, and the work we have done with the company.

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Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Media Strategy, Marketing Best Practices, Creative Content, Product Placement & Branded Content, Opportunities, For Brand Marketers, Case Study, Branded Film

The Power Of The Meme For Brands

Posted by Allie Duke on February 23, 2021 at 7:30 AM

How Internet Memes Can Be A Free Marketing Strategy

Since their creation, memes have been a key tool in bringing people together to help them relate to a single piece of media. Actually, the term “meme” is older than you think; the word came from Richard Dawkins’ 1976 book; “The Selfish Gene,” in which he introduced the term to mean “how ideas replicate, mutate, and evolve.” Looking at how memes are circulated today, this definition makes perfect sense. 

As we’ve seen, memes have most recently evolved into being used by companies and brands to appeal to a younger audience, and most of the time it works. So how can your company get in on this viral marketing strategy, and how can it benefit your business in the long run? In this blog, Hollywood Branded will discuss the history of memes, all the ways they can benefit your brand, and how you can get started on a social media strategy.

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Topics: Marketing Best Practices, Digital Marketing

HB Round-Up: Event Activations

Posted by Alexa Mancilla on February 22, 2021 at 7:30 AM

Celebrity Event: They're More Than Just For Fans! 

While COVID has caused us to miss out on lots of A-List events, it's always nice to look back and reminisce on the incredible and extravagant events of the past. 

While events are no doubt fun for celebrities and fans alike, they're also great opportunities for brands, as well! Event activations are the perfect place to get your brand in front of the eyes of thousands (including influential people like A-List celebrities) for a relatively cheap price.  In this blog, Hollywood Branded recaps some of our favorite pieces about marketing within event activations. 

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Topics: Opportunities, Hollywood Branded, Celebrities

How Podcasts Help Build A Brand’s Message

Posted by Kira Cusick on February 19, 2021 at 7:30 AM

Seizing The Moment

Podcasting hit its stride in 2014 and has been growing in popularity ever since. Borrowing from other familiar mediums such as radio and blogging, podcasting created a new way to connect with consumers by taking on the tone of an intimate conversation on the listeners topic of choice. This connection between creator and consumer made podcasting an appealing platform for brands to advertise through.

Similar to radio-style ad placements, these ad placements are effective in spreading a message to a desired demographic. Some brands have taken this one step further to create a podcast solely to promote their brand and message through related entertaining content. In this blog, Hollywood Branded will explore examples of branded podcasts and how they work to build a brand’s image and business.

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Topics: Inbound Marketing, For Brand Marketers, Examples, Podcast, HB Podcast, Case Study

Hiring a Remote Team & Creating Positive Company Culture With Ian Drummond

Posted by Sela Mueller on February 18, 2021 at 7:30 AM

Key Insights on Managing a Company During a Pandemic

Making the leap to COVID safe business practices has proven difficult for many businesses.  Especially when trying to hire new employees or interns when the face to face interactions of the past - including in person interviews, have been put on hold. Companies are functioning so differently today than they were at this time last year, and have created unique approaches and solutions to the remote office environment.

Recently, our agency founder Stacy Jones sat down with our head of operations and HR, Ian Drummond, to discuss Hollywood Branded's own approach. In this blog, Hollywood Branded discusses  hiring a remote team and creating a positive company culture with Ian Drummond, COO of Hollywood Branded.

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Topics: Business Advice, Podcast Interviews

What An Ad-Free Experience Means For Streaming Services

Posted by Naurice Minor on February 17, 2021 at 7:30 AM

Streaming As Entertainment

Streaming is at the forefront of the entertainment industry, especially with everyone being stuck at home due to the pandemic. With a huge selection of content and platforms to choose from, there hasn’t been a better time to be in the business of streaming.

With more and more viewers choosing platforms that allow them to escape the infamous commercial break, advertisers have to reformat their campaigns to get in front of the viewer without a commercial. In this blog, Hollywood Branded explains how streaming services work with advertisers on their terms, and how they choose to function.

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Topics: Digital Marketing, SVOD Content - Placement

Top Brand Partnerships In 'Dick Clark's New Year's Rockin' Eve'

Posted by Sarah Kistler on February 16, 2021 at 7:30 AM

The Impact Of Partnerships On Viewer Experience

When the clock struck midnight and we moved into 2021, where were you? Perhaps you were with some family, close friends, or beloved pets, and chances are you were probably one of the 10.18 million people who counted down with Ryan Seacrest to welcome in the New Year.

It is clear to see that a production such as Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest is no small feat made possible with the help of partnerships. With an audience of millions nationwide, brands must be strategic in how they place their products to resonate with their target audience and ensure they remain top of mind. In this blog, Hollywood Branded discusses the top brand partnerships that stood out during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.  

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Topics: Opportunities, Celebrity Endorsements, General Entertainment

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