POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

How Disney Fans Use Social Media To Make A Living

Lately, there has been a word coined for adults who are in love with all things Disney: “Disney Adults." While people may roll their eyes at the people who go to the parks monthly, have Disney decor, and almost seem to worship Mickey Mouse, they don’t know how so many Disney fans are using their social media to make a living off of going to the parks. 

Topics: Public Relations, Social Media Strategy, Social Influencers, Opportunities, For Brand Marketers, Influencer Marketing 101, General Entertainment, TikTok, Film/Movies

What It Is And Why It Works

There are various contexts in which the term "The Netflix Effect" has been used recently; how streaming services are affecting children's brains, the television binge-watching phenomenon, or even tying the streaming service to an overall lack of motivation or activity. However, when it comes to pop culture and entertainment marketing, there is a far more intriguing definition. The Netflix Effect refers to a surge in popularity as it relates to certain products, brands, and even celebrities because of their feature in Netflix television shows and movies. 

Try to think of any television show or movie that you have seen Penn Badgley in. Gossip Girl and You coming to mind? What movies do you associate Lana Candor with? To All the Boys I've Loved Before. Right again. But what do these two actors have in common? They were both catapulted into fame because of their Netflix series and movie. In this blog, Hollywood Branded discusses The Netflix Effect, what it is, and why it is so effective. 

Topics: Marketing Best Practices, Digital Marketing, In Action, SVOD Content - Placement, Basics, General Entertainment, Celebrities, Film/Movies

How To Know When An Influencer Is A No Go

Social media influencers are the biggest thing right now as far as brand marketing is concerned. And with the rise of the social media celebrity, it's becoming easier and easier to find an influencer to represent your brand.

But it's important to know when an influencer may be bad news for your brand, and some of these warning signs aren't always obvious. In this blog, Hollywood Branded reveals the top social influencer red flags brand marketers need to know and how to spot them.

Topics: Celebrity Initiative, Social Media Strategy, Creative Content, Tips For Influencer Marketing

He's All That

The Netflix original film, He's All That, starring Addison Rae in her acting debut and Connor Buchanan left many viewers with cringe worthy moments of product placement throughout the film. 

He's All That, was a spin off of the classic 1999 romcom, She's All That, and many viewers were hopeful that this remastered version would exceed expectations, but amongst viewers there were mixed feelings. The one thing that almost everyone can agree on is the immense amount of product placement in the film. In this blog, Hollywood Branded is going to dive in and point out examples of the most in your face moments of product placement throughout the film. 

Topics: Celebrity Initiative, Social Media Strategy, Social Influencers

Look No Further Than Influencers to Increase Brand Awareness!  

You have a brand, but you really want to get more engagement for your name and products. You know your company is capable of doing great once more people find out about it, and an influencer can help guide you in that direction.

Influencer marketing is now one of the best ways to market your brand. Promoting your business on social media is a great way to get noticed, since people are constantly checking their social feeds on a daily basis. Add an influencer to the mix, and you will not be disappointed. In this blog, Hollywood Branded explains why your company needs an influencer to promote your products so that you can watch your brand get the recognition that it deserves.

Topics: Social Influencers, Influencer Marketing School, Impact Of Influencer Marketing, Tips For Influencer Marketing

Streaming Services Are Shaping Modern Advertising

Will the TV commercial as we know it be extinct in a matter of years or maybe even months? Streaming platforms have seen tremendous growth over the past few years, and this trend certainly won’t stop soon. These subscription-based services allow viewers to watch programming uninterrupted for a fee, leaving many companies out of luck for traditional commercial break exposure. Luckily, brands can still be a part of the viewing experience through product placement and brand integration.

While these concepts aren’t new to the entertainment marketing world, the methods in which product placement and integration take place have certainly changed. The rise of high-tech data collection, content personalization, and artificial intelligence are reshaping the possibilities for brands to advertise within programming. In this blog, Hollywood Branded explores the rise of streaming platforms and what companies can do to better advertise their products or services with the help of high-tech innovations in product placement and brand integration.

Topics: Marketing Best Practices, Product Placement & Branded Content, For Brand Marketers, Hollywood Branded

Product Placement Is Hot!

It's important for product placement to feel authentic, and when it is practiced in reality TV, it can either feel incredibly natural or incredibly forced.

"Cooking With Paris" is a great example of product placement, in reality TV, done right. In this show, all instances feel casual, while granting brands great exposure. In this blog, Hollywood Branded shares the hottest product placements in "Cooking with Paris," and discusses why brands should look towards similar shows for similar opportunities.

Topics: Product Placement & Branded Content, Celebrity Endorsements, General Entertainment, Celebrities

And Why They Matter To Brands...

As the world around us changes rapidly, so does marketing. Marketers are constantly trying to think of new ways to promote their products, and more and more companies are turning to social media influencers to help gain new customers. 

Social media influencers are now becoming celebrities in their own rite. And because of this, their fans are ready to support them in any way. What better way to capitalize on this than starting a partnership with the next up-and-coming influencer? In this blog, Hollywood Branded discusses the top 15 highest-paid Instagram influencers and their brand deals.

Topics: Strategic Partnerships, Social Media Strategy, Social Influencers

The beauty industry is experiencing explosive growth in the market. With over $425 billion of revenue, it's one of the top choice products that consumers purchase, and the demand for influencer marketing is always increasing!

Now social media plays a critical role in connecting people and products, and we can see this through a number of platforms, especially Pinterest. Therefore, you need to utilize its features and functions to reach a broader audience.In this blog, Hollywood Branded explains why Pinterest is the best platform to connect with consumers and influencers, and we share 9 new features for successful Pinterest marketing. 

Topics: Ways To Use Influencer Marketing

All Things Branded Content 

We love branded content (after all, there's a reason we are called Hollywood Branded). So, we recently invited an expert onto our show to discuss the ins and outs of branded content, and how it ties into journalism and storytelling.

Our guest, Ben, has tons of experience in the field. He's also incredibly knowledgable on social targeting and SEO.  In this blog, Hollywood Branded discusses the power of journalism in branded content, from the expertise of Ben Worthen, who is the CEO of Message Lab.

Topics: Podcast Interviews, Podcast, HB Podcast