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HB Round-Up: Product Placement


Product Placement Is The New Commercial

In case you don't know, product placement is a huge aspect of Hollywood Branded's success. While consumers may not give a whole lot of thought to it in the moment, product placement is vital in getting products in front of millions of eyes, for a very cheap price. 

Product placement is the cause of success for a myriad of brands. And, if you're anything like us, you can't help but keep a careful eye out for every instance of product placement in pop culture! In this blog, Hollywood Branded recaps some of our favorite blogs on product placement. 

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Topics: Product Placement & Branded Content

Get Your Brand Discovered Through Third-party Validation

Are You Ready For Your Close Up?

Getting the word out about your business can be tough, and while there are many marketing and advertising strategies that can help you reach your goal, one extremely effective strategy can be validation by a third-party expert. After all, isn't it more effective to have a credible source brag about your product or service compared to a company social media manager?

Mark Crawford, a partner at TechMeetsTrader, sat down with our CEO to give his expert advice on how to use consumer data to get your brand in front of the right third party. In this blog, Hollywood Branded discusses how to make sure your brand is able to be discovered completely through third-party validation from information that exists online and not some information you put there.

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Topics: Podcast Interviews, Podcast, HB Podcast

Marketing Value Of The Macy's Thanksgiving Day Parade

Happy Thanksgiving, Y'all!

It wouldn't be Thanksgiving without the Macy's Thanksgiving Day Parade! The spectacle is known for its masterfully decorated floats, high-flying balloons, celebrity performances, and high-school marching bands nationwide. And don't forget about the true star of the show, Santa Claus.

This iconic parade brings millions of consistent viewers from across the US to celebrate the holiday with their friends and family. And with this kind of large and devoted viewership, it’s a brand marketer’s dream. In this blog, Hollywood Branded shares what it takes to be a Macy's Thanksgiving Day Parade sponsor and the everlasting marketing value of the spectacle.

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Topics: Event Activations, Misc Branded Events, General Entertainment, brand exposure, Pop Culture

What's Hot In Hollywood: AMAs, The Walking Dead Finale, And More

Here's What You Missed!

If you've been following our blog for a while, you know that we're obsessed with all things pop culture. But can you blame us? It's fascinating! This weekend saw a plethora in all things entertainment and pop-culture. Elton John live streamed his final North American concert on Disney+, celebrities like Taylor Swift won big at the American Music Awards, and so much more.

Keep reading to stay up to date with what's happening in Hollywood and to find some tips and tricks to help your brand enter the entertainment world. In this blog, Hollywood Branded discusses brand endorsements at the AMAs, the power of branded content in The Walking Dead Finale, and the latest in pop culture marketing news.

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Topics: Music, Celebrity Events, General Entertainment, Celebrities, Pop Culture, Brand Activations

Top Product Placements In The Princess Diaries Franchise

The Queen Is Coming...Back

In the wise words of Mia Thermopolis, "shut up!" Apparently, "miracles happen once in a while (if you believe)" because The Hollywood Reporter recently announced the third installment of the iconic Princess Diaries franchise with Disney. It's hard to believe that only 21 years ago, Anne Hathaway graced the silver screen for the first time and introduced us to Genovia. 

While you may not have noticed at first, there are many brands placed and integrated into the films. M&M pizza, ring a bell? In anticipation of the upcoming film, let's highlight some brands shown in the previous two installments. In this blog, Hollywood Branded looks back at the top product placements featured in The Princess Diaries franchise. 

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Topics: Product Placement & Branded Content, General Entertainment, Film/Movies, Pop Culture

How Celebrities Have Found Success By Launching Beauty Brands

The Hottest Celebrity Accessory This Season

The allure of celebrity beauty routines is nothing new, as big names have been setting the standard of beauty since Cleopatra made the “cat-eye” cool. With the rise of social media, we have been able to gain an inside look into the routines of our favorite celebrities by following their glam squads and viewing tutorials created by the celebs themselves (Hello, Selena Gomez 2022 tutorial).

This has made it much easier for fans to practice recreating celebrity looks step by step. However, in recent years, many, many famous names have been taking it to the next level by releasing their very own beauty brands, whether it be makeup or skincare-focused. In this blog, Hollywood Branded shares how celebrities like Rihanna and Selena Gomez have found success by launching beauty brands.

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Topics: Celebrity Partnership, Case Study, Celebrities

Doubling The Number Of Clients You Serve

Double Or Nothing

No matter the brand or company, there is one question that is always asked—how do we grow our revenue? It's the classic business question, and it's no wonder because growth is something everyone strives for. You can read many tips and tricks to tackle this goal, but Darell Amy, Growth Strategist, has it down to a science. 

Darell sat down with our CEO, Stacy, to give advice that will help companies expand their revenue and their clients. Keep reading for excerpts of their conversation. In this blog, Hollywood Branded discusses how to double revenue by following two strategies: getting new clients and cross-selling to current clients by setting aggressive but realistic growth goals.

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Topics: Podcast Interviews, For Brand Marketers, Podcast, HB Podcast

How I Grew My Audience to 5 Million Followers

There Is No One-Size-Fits-All for Growing an Audience

Ever wonder how influencers end up having millions of followers? Believe it or not, it doesn't happen overnight. Creating a social media account is easy, but gaining an audience is a whole other story. 

Everyone has a different story, and each one is unique. With the ever-growing and ever-changing world of the internet and online culture, paired with the individual nuances of people, there is no one size fits all with growing a platform, but this is what I found works for me. In this blog, Hollywood Branded shares how influencer Nathan Piland grew his audience to over five million followers.

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Topics: Social Media Strategy, Social Influencers, Impact Of Influencer Marketing, Influencer Marketing 101

Yellowstone Brands, Co-Promotions, and Branded Content

Take Us To The Ranch

Yellowstone is officially back for its fifth season, and it's time to get back on the ranch and saddle up with the Duttons. Predictable advertising and in-your-face marketing are a thing of the past. Now more than ever, marketers are challenged with the task of creating engaging, unique, and subtle content that promotes brand awareness. Enter product placement, co-promotions, and branded content.

As the most-watched show on cable, Yellowstone has perfected building opportunities not only for placement but co-branded spots during the show break, allowing wins for all involved. In this blog, Hollywood Branded shares brands featured in Yellowstone and the co-promotional branded content surrounding the series. 

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Topics: Strategic Partnerships, Product Placement & Branded Content, Pop Culture, Brand Partnerships

How Entertainment Marketing Is Different Than Advertising... or PR


The Difference And How It Affects Your Brand

What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing." And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy into) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.

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Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

the cost of doing business entertainment marketing