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Pop Culture Brand Partnership News And Insights

We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.

Tune in to Marketer's Content Playbook Virtual Summit and learn opportunities from some of the best minds in advertising, marketing, business and Hollywood.

The 4 Keys To Building A Powerful Podcasting Partnership For Brands

Posted by Sierra Schade on September 25, 2020 at 7:38 AM

How Podcasting Partnerships Are Changing The Game

Over the past few years, podcasts have shifted their placement within the world of entertainment, and they are now competing with mainstream audiences. Whether they’re streamed on Spotify or Apple Music, the message is still the same: podcasting is taking over the world. This medium is allowing for marketers to build close relationships with influencers, and it’s paying off when done properly.

However, don’t be mistaken. With new developments come new rules and an entirely new marketing landscape. In this blog, Hollywood Branded shares the 4 keys to building a powerful podcasting partnership for brands. 

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Topics: Social Influencers, Product Placement & Branded Content

The Rise + Success Of Micro-Influencer Marketing For Brands

Posted by Kitty Zhao on September 25, 2020 at 6:45 AM

Bigger Audiences Does Not Mean Better Engagement

From big-name YouTubers to newborn TikTok stars, influencer marketing has been one of the most prevalent marketing methods in the last decade. For many of us, watching one of our favorite internet personalities use and say how he/she loves a product often makes it more preferable.

I personally have bought products recommended by influencers on various platforms, and so have most of my friends. As the social media influencer market grows into a billion-dollar industry, new types of influencers are emerging Instead of working with the big names only, nano and micro-influencers are also­­ joining the play field. In this blog, Hollywood Branded discusses the rise of micro-influencer marketing and 4 of the main advantages to working with smaller influencers: it is affordable, accessible, authentic and has high engagement.

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Topics: Social Influencers

How Your Mindset Drives Success with Kim Ades

Posted by Greg Smith on September 24, 2020 at 9:50 AM

Coaching The Pros Like A Pro

Mastering how to run your business effectively is one thing, but mastering your mind is an equally important task to maintain success! As our subjective opinions on business matters can cloud judgment, it's important to get the insights of an objective third party to ensure that you make the best decisions for your business, your team and for you!

Recently, our CEO Stacy Jones sat down with Kim Ades, who is the President and Founder of Frame of Mind Coaching. The two had a great conversation about the best ways for a business owner to keep a clear mind and run their business at optimum efficiency. In this blog, Hollywood Branded examines how your mindset drives success, and how Frame of Mind coach, Kim Ades uses this concept to coach her clients and help them shift their thinking to yield successful results.

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Topics: Business Advice, Podcast Interviews

Leveraging a Casual Company Culture For Your Business

Posted by Hayden Patrick Simpson on September 23, 2020 at 7:14 AM

A Fun Company is a Lucrative One

Undoubtedly, conducting a job search is filled with uncertainty, however, the true uncertainty occurs after actually getting hired. Nowadays, with such a scarcity in jobs, people may find themselves settling for less than ideal companies that don't quite match their values or personality. 

One major aspect of a company's culture is where they align on the corporate-to-casual spectrum. While many companies feel as though professionalism in every aspect of the workplace is vital for success, marketing a company's culture as one that is relaxed and happy can go a long way for both employee morale and client satisfaction. In this blog, Hollywood Branded explains the benefits of a casual company culture and three companies who leverage theirs to create more business, a positive brand image, and recruit top candidates.

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Topics: Public Relations, Business Advice

Day In The Life Of An Intern At Hollywood Branded - Remote Version

Posted by Juliette Roberts on September 22, 2020 at 7:27 AM

The New Reality Of Learning On The Job - From Bed

Before COVID-19 hit, working from home seemed to many like a luxury, nor was it something typically offered at companies for potential internships.   Yet thanks to the pandemic, remote working has become the "new normal" for many around the world.

Hollywood Branded chose the path of embracing remote internships, and was better positioned than many in Hollywood due to having video conferencing and online project management systems already in place.Regardless, working from home is definitely a big adjustment and for employees and interns at Hollywood Branded, it's been a big learning experience - where we actually did get to learn!  In this blog, Hollywood Branded is going to walk you through what it’s like to have a remote internship with Hollywood Branded and how the workdays are spent.

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Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Product Placement & Branded Content, Internship

Endorsement Deals With Sofia Vergara - TV's Highest Paid Actress

Posted by Alexa Mancilla on September 21, 2020 at 8:37 AM

The Industry's Femme Fatale 

Sofia Vergara has been nominated in over 40 awards categories, winning 6 of them. In comparison to some other actresses she's not the leader of the pack in this measurement of talent prowess, but in the income category, the Columbian-born comedian has got everyone beat.

The Modern Family star has been listed as number one on - three times. The bilingual actress’s $30-million earnings is due in large part to her multi-cultural appeal, which has made her one of the most in demand spokespersons.  In this blog, Hollywood Branded takes a look at what has made Sofia Vergara such a great partner to so many brands.

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Topics: Celebrity Initiative, Strategic Partnerships

How Pop Music Artists Use Brands In Song Lyrics For Partnerships

Posted by Alexa Mancilla on September 18, 2020 at 7:03 AM

Brand Name-Dropping In Pop Music 

Music is one of the most universal ways for musicians to share their stories with fans; no matter what language a song may be in, people around the world can enjoy a song and its lyrics without even needing to know what is being said. Brand name drops in music are some of the easiest ways that brands can get publicity in a way that will reach millions, and the majority of the time, brands don’t even have to pay for the placement. 

Musicians including popular brands within their songs is a catchy way to showcase interest in a potentially mutually-beneficial partnership that can last for years to come, if both parties are interested. In this blog, Hollywood Branded explores how pop music artists name-dropping brands in their song lyrics can lead to massive success for brands.

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Topics: Product Placement & Branded Content, Music

Quieting Your Mind with Matthew Ferry

Posted by Greg Smith on September 17, 2020 at 6:45 AM

Finding Your Peace & Quiet

Productivity means staying focused, keeping busy and maintaining your eye on the prize. However in order to do this, we also have to find a way to calm ourselves to ensure we can maintain that needed focus. When we're always on the work grind, it can be hard to reach that state but is absolutely necessary for success.

Recently, our CEO Stacy Jones sat down with with an expert in the field of calming and centering the mind to discuss how we can better find balance. In this blog, Hollywood Branded examines why it is important to learn how to quiet your mind in order to maximize your creativity, productivity and success from the expertise of Matthew Ferry.

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Topics: Business Advice, Podcast Interviews

3 Ways To Build A Positive Brand Image During COVID-19

Posted by Kitty Zhao on September 16, 2020 at 7:47 AM

As A Brand... You Still Need To Do Marketing Despite The Gloom + Doom

COVID-19 made 2020 an extremely hard year for everyone. Ever since the pandemic began, economies around the world came to a grinding halt. Yet, businesses must be ready to bounce back and adapt to a new normal as quickly as possible. Due to the social distancing protocols that are still in effect, in-person marketing took a major hit.

Consumers are now significantly more open to new experiences, digital or on-site, and their response prompted a great shift in marketing tactics across all industries. While every industry is different, there are common trends we could follow. In this blog, Hollywood Branded discusses 3 marketing strategies that all brands should follow to continue to build a positive brand image during a COVID-ridden world.

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Topics: Social Media Strategy, Digital Marketing

Product Placement's Effectiveness in Video Games

Posted by Hayden Patrick Simpson on September 15, 2020 at 6:35 AM

The Advantage of Distraction

Video games have the ability to capture imagination, direct concentration and free us from reality. They offer us a moment to escape our mundane lives and step into an entirely new universe where we can be or do whatever we want. This freedom induces gamers to immerse so deeply into their games that it can feel like they are truly there. When this happens, properly placed adverts in video games can blend in so seamlessly with the virtual world that gamers more readily accept them.

It is due to this degree of immersion that gamers are more susceptible to persuasive ventures.  There are many captivating features of video games that make them more ideal for product placement but what is truly influential about video games is the art of distraction.In this blog, Hollywood Branded explains the persuasive power of product placement in video games - and why they work to create major brand sales.

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Topics: Product Placement & Branded Content, Business Advice, esports

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