Some Things Need To Be Let Go Of

2018 was a big year for influencer marketing. Over 80% of brands increased their influencer budget in 2018, hundreds of new influencer specific platforms were developed, and thousands of new influencers came to light. Influencer marketing provide brands with a direct alley to reach their target audience in an authentic way.

While influencer marketing has matured over the past year, there are few different practices that are holding back brand marketers from achieving great results. In this blog, Hollywood Branded goes over three (3) different influencer marketing practices that must be left in 2018.

FIJI Water Makes Biggest Win At Golden Globes

The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.

Is Self-Driven Car The Future Of Automobile?

We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)

However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.

The Celebrity Swag Bag

Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events.  Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.

Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand.  But how do you get your brand chosen for this star dusted PR opportunity? In this blog, Hollywood Branded shares 8 ways to successfully leverage brands for celebrity swag bag gifting that leverage press and provide content takeaways for marketers.

So Hip That Fans Are Knocking On Your Door For Purchase Opportunities

Don’t you want to be the brand that broke the mold and done a little something extra to make yourself super cool, and highly purchasable? Going it alone isn’t necessarily so easy but partnering with another brand that already has that aura of cool is an opportunity that if leveraged right, leads to major success.  And that is what happens when brands create licensed lines around pop culture – specifically the brand partner being a feature film or TV show.

For brands interested in leveraging the world of entertainment, partnering with a TV show or a feature film, at the very beginning, can lead to major brand wins. In this blog, Hollywood Branded looks at how some brands have leveraged pop culture to create licensed lines from TV shows or feature films, and how these new brand lines get massive consumer attention and have built in buyers from the get go.