POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

The Strategy Of Teaching

Have you ever wondered how professionals profit off of their own personal branding and expertise? What stands as a mystery to many of us is common knowledge for popular experts.

Recently, our CEO sat down with Terry Hale to hear about how it's done. In this blog, Hollywood Branded learns how to build your expertise by providing education from the expertise of Terry Hale, a master of commercial real estate investing.

Topics: Business Advice, Podcast Interviews

How These Partnerships Are Beneficial And Competitive

Film franchises: you either love them or hate them. Oftentimes, with these franchises, come huge fan bases and the rights to additional merchandise which can range from toys to home décor.

Partnering with a film franchise seems like a no brainer, but how can you get started and what goes into a partnership of this size? In this blog, Hollywood Branded will dive into past film franchise partnerships, how they work, and how your brand can start one.

Topics: Strategic Partnerships, Product Placement & Branded Content, strategy, Benefits, Branded Film

Socially Distanced Experiential Events

What did you eat for lunch 5 days ago? How about...the names of all the people you spoke with today? Odds are you probably don't remember (but if you do, I'll have what you're having). In this digital COVID-run world, event marketers are having to work harder to create and offer memorable events for attendees. 

It's easy to get distracted when we are experiencing something on screen. We are able to distance ourselves or are pulled out of an environment we've immersed ourselves in on-screen. The result of this is that we aren't as engaged and living in the moment than if we were actually there in person. In this blog, Hollywood Branded discusses how brands are maintaining consumer engagement in fun and entertaining ways through drive-thru experiences during COVID.

Topics: Strategic Partnerships, COVID-19 - Hollywood, General Entertainment

How The McCelebrity Partnerships Has Saved The Brand

Would you ever buy a $10,000 McDonald’s BBQ sauce or a McDonald’s receipt on eBay? That may sound outrageous, but people have done it, and by people, I mean die-hard fans! The loyalty you have for your favorite celebrity is something that McDonald’s acknowledges quite well, and trust me, they will use it to their advantage.

This is  why they have created strategic partnerships to give fans what they deserve and to try to recover from 2020’s unprecedented revenue decreases on their end. In this blog, Hollywood Branded explores how celebrity partnerships have helped McDonald’s cultivate stronger emotional bonds with their customers by the revival of past strategies.

Topics: Strategic Partnerships, Celebrity Endorsements

The Three Minute Story

Music is something that unites everyone around the world; it is a universal language. Perhaps that is why brands have begun to partner with artists to help enhance and develop the story line within their music video. Not only are companies helping the artist, but they are also able to gain valuable exposure to millions of people in a three minute storyline.

The past year (and a little longer) three top brands (Apple, Nike, and Fortnite) have all partnered with artists to help develop the story line of their music video while at the same time promoting their brand. In this blog, Hollywood Branded discusses the top three music videos with brand exposure.

*NOTE: THIS BLOG HAS BEEN UPDATED AS OF APRIL 5, 2021.*

Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Media Strategy, Creative Content, Music, Celebrity Endorsements, For Brand Marketers, Music Festival And Concerts

A Constant Need For Content

You hear it all the time as it's now an unavoidable fact of marketing: content is number one. It's crucial to have a wealth of content for all your digital marketing efforts. You want to be posting often and consistently.

Not only do you need to be posting content regularly, it needs to be good! This of course sounds obvious but specifically, your content needs to be high quality images and speak to current trends of the time and season. How then do you solve the problem of constant content? In this blog post, Hollywood Branded examines how brands can use influencer marketing for a content creation strategy.

Topics: Social Media Strategy, Creative Content, Social Influencers, Influencer Marketing 101

Where Do Startups Start?

It goes without saying that startups are tricky in every stage! From coming up with a solid idea to trying to understand your target market, and beyond to actually managing a successful business, it's hard to know how to make the wisest decisions and go about things!

Recently, our CEO sat down with a seasoned individual in this area of expertise. In this blog, Hollywood Branded learns how to effectively and efficiently grow a startup with Hamlet Azarian, CEO of LinkSignal.

Topics: Business Advice, Podcast Interviews

The Key To Success

Marketing is a key function for any business. The more you perfect your performance in this area, the more it’s going to show in your profits, so it’s something you should always be seeking to optimize. In a world where marketing increasingly takes place online, it’s vitally important that you’ve got the technology needed to market your brand. This will allow you to automate certain processes and get the best out of your brand marketing efforts.

You might be doing lots of things right with your marketing, but it could be that your tech is holding you back. In this blog, Hollywood Branded explores the tech you need to better market your brand.

Topics: Business Advice, HB Podcast

Taking Pop Culture Promos A Step Further

Licensing agreements are usually beneficial to everyone involved. The licensor (the owner of the intellectual property) gets paid royalties by the brand who wants to use their image, which can give them additional advertising and help save a lot of their promotional budget. Additionally, the brand (the licensee) benefits by gaining exposure from cobranded promotions and the attention of fans who may not have been previously interested in their products.

Both the licensor and the licensee help each other out and the fans get to enjoy all of the exciting, co-branded products! In this blog, Hollywood Branded examines the way brands have partnered with pop culture to create licensed products and lines.  

Topics: Strategic Partnerships

Making Marketing More Effective

If you work in marketing or at an agency, you probably won't need to be told about time pressures and how they can affect your ability to explore the effectiveness of your strategies fully. You're also aware that this leads to last-minute solutions and their effect on your results. In an ideal world, you'd have the time to work out a strategy in detail, having all of the information you need (especially from your client) well in advance so that you can clearly identify specific objectives and how to work towards them.

Topics: Business Advice