POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Celebrities, Their Brands, And Billions Of Dollars

Forbes recently released its list of America’s Richest Self-Made Women. From the world of celebrity, we saw names like Rihanna, Kim Kardashian, and Beyoncé. No one is particularly shocked to see these names on the list, but what is surprising is that they didn’t get there from record sales or a reality TV deal.

You've seen our blogs about companies using the power of celebrities to boost their own brand, but over the past couple years there has been an increasing amount of celebrities flipping the script and using their influence to generate revenue for their own brands. Celebrities are taking their wealth to new levels by using their influence to invest in themselves. In this blog, Hollywood Branded explores how celebrities are using their own platforms to build their brands and make crazy money.

Topics: Celebrity Initiative, Product Placement & Branded Content

Sorry, Didn't See Your text

Nothing gets the nation talking like a nicely timed election. More specifically, the elections sparked quite a lot of controversy this past year for more reasons than one. A statistic published by Adobe and given exclusively to Adweek stated “Nearly 40 percent of likely voters between the ages of 18 and 37 reported that they hadn’t seen any political advertising leading up to the Nov. 6 midterm elections.”

Digital ad blockers aside, Gen Z and Millennials are not privy to these linear methods of advertising. Gen Z alone has a total spending power of $143 billion and on overall spending of almost $100 billion. Brands need to start examining their advertising strategy if they are want to start engaging with those generations. In this blog, Hollywood Branded examines how to convert young consumers into customers!

Topics: Social Media Strategy, Digital Marketing

Letting Someone Else Create Your Content

Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

So what’s a brand to do if they want to reach new viewers and potential purchasers?  We're going to dive into some of the options you have to achieve this. Such as working with a blogger develop a relationship with a social influencer, and more. In this blog, Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

Topics: Social Media Strategy, Marketing Best Practices

Spotted In Public - Matching! 

The Kardashian's and Jenner's know that when they step out in public, cameras are going to flash and record their every move. As some of the biggest stars right now, it doesn't take long for the paparazzi to get a tip and make their way to a location. The Kar-Jenner lifestyle has been in the public eye since the beginnings of Keeping Up with the Kardashians, remember those days.

Being in the spotlight all the time isn't the easiest, because every move is open to judgement and assumption by the public. In this blog, Hollywood Branded examines Kendall Jenner's relationship status with Coca-Cola after she posted a curious picture of them together.

Topics: Strategic Partnerships, Social Influencers

LinkedIn Should Be On Your Team's 'Favorites' Tab

Sometimes, business owners feel like they have to chase down customers in order to find new business. The sales process can be exhausting if you are taking this approach, and it's not how it's meant to be done. The key is to have your customers approach your business, because your team has already attracted them to your brand. 

Recently, our CEO sat down with a B2B strategist who uses her experience in business, sales, and leadership to get teams motivated and energized to win both new and recurring business. In this blog, Hollywood Branded learns about converting your connections into customers with a LinkedIn expert, Charlie Whyman.

Topics: Business Advice, Podcast Interviews

The Partnership That Never Goes Out Of Style

"I want it and I want it now!"

We've all heard this notorious line, and it most likely has gone through our own minds from time to time. The need for instant gratification has only grown in the last decade, especially with the rise of Millennials and Gen Z. Whether it be waiting on your favorite Netflix TV show to load, urgently reloading Instagram to reach a certain amount of "likes", or waiting by the door for that delicious pizza to finally show up-we want things...and we want them NOW. 

The fashion world is no different. "Fast fashion" is a term used by fashion retailers to express fashion that moves from the catwalk to stores to meet new trends quickly and at an affordable price. Fashion retailers are partnering with pop culture brands to expand their reach to the audiences of TV Shows, movies, and artists. In this blog, Hollywood Branded shares 7 successful partnerships between fast fashion retailers and pop culture.

Topics: Strategic Partnerships

Navigating Through The World Of Digital Advertising

Digital advertising is currently at a place where traditional RFPs have become too slow, and programmatics have taken over to automate the intricate world of ad buying. As any advertiser (whether it be agency or brand owner) already knows, it can become a difficult undertaking determining the best way to advertise that suits your company's goals with the many formats available today. 

Private marketplaces are one of the largest and fastest growing practices to buy advertising across film, television, and virtually all display ads. It has the largest reach across potential consumers, as well as a guarantee of premium content and publishers that translates to effective impact and high ROI. In this blog, Hollywood Branded takes a comprehensive look at private marketplaces, their ebb and flow and what they can do for your brand. 

Topics: Business Advice

Does Your Brand Have a Voice In Social Causes?

Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.

In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position:  Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands influence social change and convey a message that will resonate with their consumer base, and provides three examples of brands doing it right.

Topics: Celebrity Initiative, Creative Content, Social Influencers

Who Runs Instagram? Female Influencers 

When we scroll down our Instagram feeds, we tend to overlook a lot of details. In marketing, details can make or break a brand, but many influencers out there seem to navigate the meticulous details of social media with fluid ease. Influencers out there navigate those details with their own flair that establishes a connection between the influencer and their community.

An amazing strength about influencer marketing is that an influencer can come from anywhere. Moms, fashion enthusiasts and content creators are merely a few options in a pool of hundreds of categories that influencers can fall under. In this blog, Hollywood Branded unpacks the strategies of three influential women and how they master the craft of influencer marketing through Instagram.

Topics: Celebrity Initiative, Social Media Strategy, Digital Marketing, Social Influencers, Influencer Marketing School

Take Action Everyday To Achieve Goals

So often, business owners fall short of their goals and end up scratching their heads wondering where things went wrong. It's hard to pinpoint where things started to go south when you are deep in the day to day tasks of running a business.

Recently, our CEO Stacy Jones sat down with an entrepreneur who has  experienced business failure in the past. Now, he's sharing what he learned to help other business owners avoid the same pitfalls and reach success. In this blog, Hollywood Branded gets a lesson in increasing business profitability from Peak Performance Group's founder, Thor Conklin.

Topics: Business Advice, Podcast Interviews