TOPICS | Branded Content & Integration
There Are A Few Common Misconceptions We Want To Dispel
You walk into the movie theatre, sit down with your popcorn and soda and wait for the movie to begin. After the opening credits you see the hero of the movie playing basketball (Spalding) with his friends in Converse sneakers. Afterwards, he puts his Beats headphones on for the subway ride home, which has signage on the wall for Redbull. "Beats, Spalding, Converse and Redbull probably paid big bucks to get in that movie," you think. The truth is, not necessarily.
Most people think they know about the world of brand integration and product placement, yet many people don't understand that many things they hear about the practice are just that - myths. In this blog, Hollywood Branded busts 4 big myths about product placement and brand integration, and how your brand can start using TV and film as part of your marketing plan.