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    The Last Dance - Successful Sports Marketing During COVID-19

    Posted by Marina Moceri on June 2, 2020 at 7:12 AM

    ESPN Creatively Revitalized Marketing To Their Demographic, In The Absence Of Live Sports

    Whether it be sports games, sports highlights, or award shows, the world is in a serious entertainment drought.  However, there is a new show in town that might just do the trick.  Michael Jordan and his fellow ‘97-‘98 Chicago Bulls teammates star in The Last Dance, bringing the world back to relive one of the greatest basketball teams of all time. 

    From partnerships to viewership to social media, the series does more than tell the story of NBA Basketball; it brings viewers to see the experiences off the court.  In this blog, Hollywood Branded discusses how The Last Dance successfully utilized sports marketing in the absence of live events and revitalized yesteryears marketing trends. 

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    Topics: Celebrity Initiative, Strategic Partnerships, Sports Marketing

    Why Brands Should Partner With YouTube Stars, Like David Dobrik

    Posted by Brandon Pike on June 1, 2020 at 10:11 AM

    The YouTube King

    For those of us who have been addicted to YouTube, or those who have just found the platform during quarantine, know the name: David Dobrik. The 23-year-old looks like your average adult male: long hair, brown eyes, funny, and social. However, his multifaceted talents and creative strategy is how he was able to create his insanely popular platform.

    Before COVID-19 trapped us all away in our houses, David would post new videos weekly to his channel. However, what makes each of the videos worth watching? The people, the content, and a short run-time of 4:21 (four minutes, 21 seconds). Whether it be sponsored giveaways, playing pranks on his notorious, ‘Vlog Squad,’ or helping out his friends or community, David Dobrik knows how to pay it forward. In this blog Hollywood Branded discusses why brands should partner with YouTube Stars, like David Dobrik.

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    Topics: Celebrity Initiative, Social Media Strategy, Creative Content, Social Influencers

    How To #18: The 3 Key Steps To Leveraging Celebrity Gifting

    Posted by Stacy Jones on June 1, 2020 at 7:13 AM

    The Celebrity Effect On Brands

    Consumers are proven to follow the trends of celebrities and embrace the products that those they covet and admire use – on screen and off screen. A celebrity seen with a brand provides a perceived endorsement presence that can impact sales and increase consumer awareness of the brand.

    And there are just so many ways to leverage that endorsement for press and social media, or even to open new retail doors. In this blog, Hollywood Branded shares three key steps you need to take to leverage the power of celebrity gifting.  

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    Topics: Celebrity Initiative, Marketing Best Practices

    Social Media Challenge: Brands Go ALL IN

    Posted by Chelsea Collins on May 29, 2020 at 5:45 AM

    These Are More Than Just Celebs Going ALL IN - They Are Co-Branded Partnerships

    If you’ve been on social media for even an hour during the months of April and May, you’ve at least heard of the “ALL IN” Challenge. Started by billionaire Michael Rubin, the ALL IN Challenge is a digital fundraiser created for COVID-19 relief that has taken the Ice Bucket Challenge to a whole new level. The ALL IN Challenge has found celebrities from all walks of life be it sports, film, TV, social media offering up once in a lifetime experiences with themselves in exchange for proceeds going to hunger-focused charities.

    With practically everyone feeling the effects of COVID-19, offering up these incredibly rare celebrity moments and possessions is the only way Rubin knew people would still dig into their pockets… and it’s working. In this blog, Hollywood Branded reveals how brands and celebrities aligned in co-branded ALL IN social media challenges - all while serving as the perfect example of how a brand can leverage a celebrity partnership...

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    Topics: Celebrity Initiative, Social Influencers

    How Cryptocurrency is Changing Business with Jamar James

    Posted by Greg Smith on May 28, 2020 at 8:43 AM

    Decrypting Cryptocurrency

    Business measures are changing rapidly to adapt in this new climate we live and at Hollywood Branded, we can tell you firsthand how important cyber security is for your business. As cryptocurrency and block chain proves to be one of the safest ways to safeguard your funds, we thought it would be helpful to learn a little more on how cryptocurrency could map out the future of business.

    Recently, our CEO sat down with an expert in the field of cryptocurrency so she (and you) can learn a little more!  In this blog, Hollywood Branded discusses cryptocurrency and blockchain, how it's changed the game for so many people and how it is impacting the future landscape of business.

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    Topics: Business Advice, Podcast Interviews

    How Increased Streaming May Impact Cinema Advertising

    Posted by Allie Duke on May 27, 2020 at 4:37 PM

    Is COVID-19 Killing Theaters? 

    Product placement could be the next move for brands losing theater advertising. As social distancing orders continue across the world, many businesses and industries are having to pivot their strategies to avoid losing sales.

    While some essential businesses are operating as normal, film production and distribution companies are getting creative with how to release their films without losing money. But how is this affecting theaters and the companies that rely on them for revenue? In this blog, Hollywood Branded looks at how streaming movies may impact cinema advertising, affect marketing dollars, and be the end for theaters.

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    Topics: Digital Marketing, Product Placement & Branded Content

    How Consumers and Brands Behaviors Change During a Pandemic

    Posted by Gerson Menchu on May 26, 2020 at 8:57 AM

    Purchasing Behavior Changes During A Pandemic

    Normally, we as consumers change our purchasing behavior gradually.  However, these days are not normal times and the pandemic has forced us to immediately drive change to the way we prefer to purchase items. It is in these moments that we truly can show our appreciation for technology, since consumers are opting for options for online purchasing and home delivery more than ever before.

    In addition companies and brands are noticing this dramatic change and creating strategies to not be left behind, with some seeing higher sales than ever before, and others edging closer to bankruptcy. In this blog, Hollywood Branded discusses consumer and brand behavior changes during the Covid-19 pandemic, and how some businesses are standing out.

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    Topics: Podcast Interviews

    How To #26: Cracking 15 Steps For Better Social Influencer Partnerships

    Posted by Stacy Jones on May 25, 2020 at 7:30 AM

    Leveraging A Celebrity Influencer's Social Power

    Partnering with a celebrity social influencer and tapping into their fan base is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association.

    The instant gratification and social nature of the digital space provides brand marketers the ability to immediately and effectively interact with millions of potential customers, and receive measureable results, from unique hashtags to trackable promo codes that allow for brand marketers to measure return on investment (ROI.) In this blog post, Hollywood Branded provides 15 steps brand managers should take to get better social influencer partnerships to raise brand awareness and drive sales.

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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    10 Celebrities And Their Beauty Brands

    Posted by Paige Brody on May 22, 2020 at 6:30 AM

    Becoming Their Own Marketable Product

    When you're a big name celebrity, you are not just a triple threat who can sing, dance, act... you now must also be able to create. For today's celebrities, when you are building your brand it is all about either creating your own line extension within an existing brand, or starting your own brand from scratch.

    This is why (smart) brands proactively work to build relationships with celebrities in order harness these marketing powerhouses into turnkey licensing campaigns that are a step above the standard of a traditional celebrity endorsement. Celebrities more so today than anytime in the past want to have a stake of ownership in what they are aligning their face to, and they know they have the ability to really help market to their core followers - and share in the profits. In this blog, Hollywood Branded takes a look at 10 celebrities that have launched their own skincare and beauty brands or created a line extension within an already established brand.

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    Topics: Celebrity Initiative

    Mental Health And Company Culture With Michelle Dickinson

    Posted by Greg Smith on May 21, 2020 at 8:00 AM

    Creating A New Culture: Become An Agent Of Change

    Building a company culture promoting a positive attitude toward mental health is perhaps more important now than ever before. In the wake of COVID-19, employees need to be able to address the reality of the conditions we are living in and how they can impact mental health. Creating a new culture embracing the spectrum of mental health is the best way to succeed personally and professionally.

    Recently, our CEO sat down with an advocate of change in the perception of  mental health within company culture. In this blog, Hollywood Branded explores how to become an agent of change in company culture to support team members through difficult times from the expertise of Mental Health Trifecta's Michelle Dickinson.

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    Topics: Business Advice, Podcast Interviews

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