Showing Off Your Brand In Real Time

With the help of Internet, everything's so much faster that we can message friends from the other side of the world in less than a second, video chat with families away from home, and we even check what's happening internationally in real time. For marketers, it means that every single event can now be an opportunity to improve the publicity of their products.

Advertising is no longer just about putting up a commercial on TV or designing a billboard, but being able to respond to real-time events, which provides brands a chance to demonstrate the true "who is" of their brand. In this blog post, Hollywood Branded shares 4 examples of real-time viral marketing responses and provides insight into 4 case studies of successful viral campaigns.

Our Top Favorite Tools

Providing content on your blog that others find valuable enough to stick around and read is one of the holy grails of creating lead generation for your business.  However, one of the most important takeaways from that inbound marketing activity is having marketing analytics in place to track audience behavior, channel activities or even search engine scores.   

The raw data pulled by software tools is phenomenal at painting a picture of what you have that is going right, and where tweaks may need to be made. In this blog, Hollywood Branded shares the marketing analytics tools that we are using to unify our data and to have a better understanding of how our audience interacts with us.

There's A Common Misconception About Product Placement

Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. A big difference when it comes to pricing, results on screen, and how your brand can actually market the partnership.  

The word "Product Placement" has been used for decades, while "Brand Integration" came into being from media agencies who wanted to differentiate the practice and tie it to media buying.  But it's really not quite that simple... In this blog, Hollywood Branded looks at the two practices of product placement versus brand integration explained, side by side, to provide you with in-depth understanding.

Some Things Need To Be Let Go Of

2018 was a big year for influencer marketing. Over 80% of brands increased their influencer budget in 2018, hundreds of new influencer specific platforms were developed, and thousands of new influencers came to light. Influencer marketing provide brands with a direct alley to reach their target audience in an authentic way.

While influencer marketing has matured over the past year, there are few different practices that are holding back brand marketers from achieving great results. In this blog, Hollywood Branded goes over three (3) different influencer marketing practices that must be left in 2018.

FIJI Water Makes Biggest Win At Golden Globes

The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.