Stephen Woessner And Pioneering The World of Podcasts

Starting a podcast is a real undertaking in today's world of streaming content. What was once a primarily DIY operation has become a full industry with advertising opportunities just like film, television and (its predecessor) radio.

Our CEO at Hollywood Branded, Stacy Jones, recently sat down with the author of Profitable Podcasting, Stephen Woessner, to discuss his knowledge of exactly how a company can get started podcasting, and the advice he has for brands and agencies who are interested in leveraging this marketing practice. In this blog post, Hollywood Branded examines the best marketing practices for creating your podcast and mistakes to avoid from Stephen Woessner's experience.

Does Your Brand Have a Voice In Social Causes?

Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.

In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position:  Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands affect social change and how to convey a message that will resonate with your consumer base, and provides three case studies of brands doing it right.

It's The Most Wonderful Time Of The Year

The holiday season is a time for family, gift-giving, and cuddling up next to the fire to watch your favorite holiday movie. Because we watch these movies year after year, the brands we see in them become an iconic reminder of the movie - and work as well to keep the brand in the front of our minds as we Christmas shop.

Product placements have actually been a crucial part to some of your favorite holiday classics, whether you noticed or not. In fact, with the best ones, you probably didn't catch it at first. In this blog, Hollywood Branded looks at the top 5 holiday product placements from our favorite seasonal movies and how they keep consumers coming back to the featured brands year after year.

The Campaigns That Claimed Viral-Worthy Status

With Ralph Breaks The Internet: Wreck-It Ralph 2's premise having been staked within the world of the internet during a time where the online realm has become more expansive than ever, digital-centric brands seized the opportunity of a lifetime.

Now, with the film's release a slew of brilliant campaigns have popped up, and we've found the best of the best. In this blog, Hollywood Branded shares with you the top brand partnerships with Ralph Breaks the Internet: Wreck-it Ralph 2.

Just A Few Hints And Tips To Help Your Brand Socially Shine

The best time of the year is finally here. Family and friends, endless amounts of food and cozy nights by the fire...it’s officially Holiday season! Not only are the holidays great for our private lives but brands are able to reap the benefits of this wonderful time of the year as well. Why?

Well, these are the months that consumers engage with their favorite brands the most -- probably because of all of the presents that need to be bought! For brand marketers, this is a great time to implement a comprehensive marketing campaign that effectively engages current and prospective consumers. One of the best ways to go about doing this is through influencer marketing. In this blog, Hollywood Branded provides four (4) tips on how to successfully use influencers this holiday season to increase sales for your brand.