POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

How Inclusive Marketing Can Benefit Your Brand

Hollywood is changing and diversity is finally making its way into the business more prominently. With diversity issues being brought back to the forefront of political news, it is important for brands to know how to navigate this new marketing climate. Putting out advertising material in the wake of serious political events can cost a company its reputation. Brands need to continue to release marketing content while respecting social values. To do this effectively, they need to align themselves with the movements and show support.

One of the best ways to do this is to partner with shows and films that have diverse casts and crews. Product placement in television and movies is a great way to partner with productions and has proven to be a financial success for many brands. Additionally, promoting diversity on screen is beneficial to a company’s reputation and is essential to breaking down systematic oppression in the United States. But how can brands pull this off successfully if they’ve never done it before? In this blog, Hollywood Branded will dive into the history of diversity on screen and how your brand can benefit from partnering with diverse productions.

Topics: Product Placement & Branded Content

Placing Your Brand in Hollywood

Product placement can be an absolute game changer both for your brand's awareness and ROI. The right exposure in film and television can make your brand top of mind for consumers when they make their next purchase. Not only that, increased exposure makes your brand more relevant.

Recently, our CEO Stacy Jones sat down with a colleague in product placement and the two discuss their experience, and share their perspective on what brands should be doing to create massive success on screen. In this blog post, Hollywood Branded learns how to drive your business product placement and the massive success it can create for your brand.

Topics: Product Placement & Branded Content, Business Advice, Podcast Interviews

Where Does Product Placement Occur?

Product placement is an extremely beneficial advertising tactic for brands. It can occur in any type of entertainment including television, film, music videos, video games, and yes even books.

In fact, including product names in books is becoming increasingly popular; there are numerous places an author can just slip in a brand name, creating authenticity to their characters. This slip takes our view of the character to a whole new level where we are picturing that character wearing or using the product. In this blog, Hollywood Branded dives into the world of product placement in books, and what the opportunities are for your brand.

Topics: Product Placement & Branded Content

The Greek Ambassador As An Influencer For Your Brand

Choosing the right social influencer can be tough because their persona has to align precisely with your brand’s image and attract a specific target audience. Not to mention, their actions are a direct reflection of your brand’s reputation. Despite these obstacles, social influencing has become an explosive source for marketing products to larger audiences, instilling desired brand images and generating sales. 

With so many types of influencers, marketing methods, and content platforms choosing the right influencer for your company's goal becomes a complicated task. With this in mind, one untapped source of influencer marketing exists in the rush of college Greek life and may fit strikingly with your brand. In this blog, Hollywood Branded will characterize one possible influencer type, The Greek Ambassador, and categorize their potential function in your brand.

Topics: Social Influencers, Influencers, Brand Ambassador

Beauty Industry Creative Marketing Tactics In Uncharted Territory

Although many industries thrive off the work of influencers, the beauty industry dominates in their creative use of non-conventional marketing tactics. Makeup brands differentiate themselves by driving the consumers to their products unlike any other, and they do so by utilizing collaborations and brand partnerships. One of the most notable instances of beauty influencer partnerships launched in 2019: the Jeffree Star x Shane Dawson Conspiracy Collection.

It sold out in just less than 30 minutes, selling over 1 million eyeshadow palettes. The internet sensations dominated the industry and broke the internet, literally. To do this, they took an unchartered approached and created a YouTube documentary series that highlighted the year-long process to create the product. By bridging the gap between YouTube and beauty production, the brand and influencers were able to soar to new heights in their success. In this blog, Hollywood Branded discusses the creative and innovative marketing strategy that Jeffree Star and Shane Dawson took to revolutionize the beauty industry.

Topics: Strategic Partnerships, Marketing Best Practices, Social Influencers, Influencers, Content Creation

Latin Music Has Surpassed Country Music In Popularity 

Generation Z, the youngest generation in the U.S., is becoming the most ethnically diverse generation and best educated generation yet. Whether it be pop, trap, or rap, Latin music is rising above and making appearances in the most popular U.S. music genres. Latin music has even become the 5^th most popular music genre in the U.S., outshining country and EDM.

Partnering with Latinx celebrities isn’t just an aid to target your Latin consumers, but consumers of all backgrounds. Brands that aren’t capitalizing on the Latin Music movement are missing out on opportunities for larger viewership, higher engagement reach, and ultimately, a wider range of customers. In this blog, Hollywood Branded discusses the strength of, and why, brands should be proactively building partnership strategies with Latinx Musicians.

Topics: International Partnerships, Strategic Partnerships

Linking Up on LinkedIn

As social media is constantly evolving, it can be difficult not only to adapt to new platforms but specifically to maximize their potential. A measure for success might look completely different from one social platform to the next, depending on how you can utilize it to create effective content and build leads.

Recently, our CEO, Stacy Jones sat down with an expert in digital marketing to discuss how companies can experience significant growth by using technology and effective marketing techniques. In this blog post, Hollywood Branded examines how B2B companies can generate better leads with LinkedIn ads from the expertise of Anthony Blatner of Modern Media.

Topics: Digital Marketing, Business Advice, Podcast Interviews

Brands Who Know How To Market To LGBTQ

Thousands of people line the streets of major U.S. cities in celebration for their fellow LGBTQ loved ones every June. Except this year, it looked a little different. Pride is a massive, month-long celebration each year that emphasizes, very publicly, the LGBTQ community. This year, the weight was put on influencers and brands to carry pride without the typical events this year as it shifted to a largely digital celebration due to COVID-19.

LGBTQ influencers have become huge role models for the younger generation in the struggle for equality and self acceptance. The fact that brands have the ability to now partner with these creators in a way that highlights their support is something that changes the way our culture views pride today. In this blog, Hollywood Branded will be looking into diversity within the LGBTQ community and the ways in which Pride was stayed alive through online brand partnerships.

Topics: Strategic Partnerships, Product Placement & Branded Content

Do You "Keep Up?"

We all know who the Kardashians are. They are not only a name, but a brand, that has been drilled into our heads from their reality show, Keeping Up With The Kardashians, as well as through controversies, business ventures, and of course, their social media endeavors.

To some people, the powerful Kardashian and Jenner brands stem from a leaked video in 2007 of Kim, and her then-boyfriend, Ray J. And that’s it. There is nothing more. However, I think that the Kardashians are more than just social media and television personalities. They are smart, creative, like-minded, and professional individuals that know how to leverage themselves among other people and create a brand for their name, but also the companies that they endorse and the ones that they found.

Even though all of the sisters have had major success in their industries, one sister stands out among the rest. Kylie Jenner, at just 22-years-old, has created an empire that goes way beyond her celebrity status. In this blog, Hollywood Branded discusses how Kylie Jenner is able to keep herself, along with her company, trending with her unique and creative marketing strategies.

Topics: Celebrity Initiative, Social Media Strategy, Creative Content, Social Influencers

Hollywood Branded Announces Inaugural Virtual Content Marketing Summit

I'm proud to share that we have launched a new division at Hollywood Branded, the Marketer's Content Playbook, centered on expanding our footprint in educational growth for entrepreneurs, brands and agency marketers. We've designed the conference  to provide brand marketers and agencies with the tools to create more effective and impactful marketing content. We've even made admission free to attend. This virtual event will take place from Tuesday, August 4^th through Thursday August 6^th, 2020 and there will be an option to access each speaker's presentation along with transcripts and DIY content playbook guides after the event through our agency's class and certification website: Learn.HollywoodBranded.com.

This online summit offers presentations centered around the topic of How To Do Content Marketing – Better. The 3-day event lineup includes over 100 thought leaders from the world of brands, agencies, media, influencers and Hollywood who will provide insights to recharge brand marketers and help them better address today’s difficult marketing climate during this global pandemic as well as how to participate in conversations during this powerful time of social reform.  Attendees will be able to build their own Content Marketing Playbook by choosing from over 50 hours of presentations, case study discussions, panels and workshops on how to create better content, generate effective advertising, and leverage pop culture partnerships. In this blog, learn more from Hollywood Branded about why you as an entrepreneur, agency and brand marketer, or marketing student need to attend this massive yearly virtual event!