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The Coachella Valley Music and Arts Festival, held at the Empire Polo Club in Indio, California, is arguably the most popular music festival today. Held every year, well before the COVID-19 pandemic shut down the world, Coachella was a getaway for music lovers, artists, and celebrities, alike. For two three-day weekends, attendees are able to escape reality and transported into the world of music.
Many people think of Coachella as just a music festival, but from a marketers standpoint, Coachella is a goldmine when it comes to opportunities to increase brand awareness. According to Insider, in 2019, Coachella had an attendance of 99,000 people per day, and a total of 594,000 people for both weekends. With the right amount of money and strategy, brands are able to capitalize on this heavily publicized event. In this blog, Hollywood Branded shares three brands who have used Coachella for successful activation and marketing campaigns.
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Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Creative Content, Social Influencers
Balancing work life and your family is a big challenge for some of the most successful entrepreneurs. Recently, our CEO Stacy Jones sat down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency.
Jay is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. In this blog post, Hollywood Branded examines what mistakes to avoid in developing a digital marketing strategy, and Jay’s experience in balancing life in the office and life at home.
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Topics: Business Advice, Podcast Interviews
As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.
That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off. But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales.
In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in October 2020 including Insider and Business Insider. Let's take a walk down memory lane...
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Topics: Celebrity Initiative, Product Placement & Branded Content
When you think of product placement, your first thought might jump to a mental image of a character driving a certain car or maybe eating a bag of chips from a name brand. While some product placement does look like that, that doesn’t mean that all product placement has to look the same.
Just as much as TV shows can be creative with their plot lines, brands can collaborate and have creative and fun examples of product placement put into the productions they’re working with. In this blog, Hollywood Branded discusses three fun and creative examples of product placement in television!
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When used correctly and responsibly, influencer marketing can be a highly effective way of gaining new exposure and, most importantly, sales for your brand. However, it's very easy to have an influencer marketing campaign turn sour just by a simple negative element blowing up.
There are many negative elements that can affect a marketing campaign such as a damaged reputation of an influencer or just simply bad implementation of the campaign. In this blog Hollywood Branded takes a look at 5 examples of global influencer marketing gone wrong and why they received negative results.
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The rise of podcasts has grown immensely and 2020 is no short of high listener rates because the pandemic has skyrocketed numbers even more. People love podcasts due to the easy on the go accessibility and in March 2020, it was recorded that 104 million Americans listen to podcasts daily, which is probably even more by now.
On September 24th of this year, Spotify (who, despite being a music streaming platform, have an array of podcasts and boast 21% of all users utilizing the app solely for podcasts) and Chernin Entertainment Group announced a multiyear first look partnership, where Chernin Entertainment will be able to choose from the 250 original podcasts on Spotify and repurpose into other forms of media, like film and TV shows. In this blog, Hollywood Branded will discuss how platforms like Spotify are transitioning to the big screen and show examples of some popular podcasts have turned to shows today.
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Topics: podcasts, Celebrity Endorsements
As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.
That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off. But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales.
In this blog, Hollywood Branded shares top product placement, media interviews in October 2020 including Marketplace and the Santa Barbara Independent. Let's take a walk down memory lane...
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Topics: Celebrity Initiative, Product Placement & Branded Content
As the holidays are now upon us, many of us are revisiting some of our favorite holiday films. We would be remiss not to mention two of the most popular holiday classics - Home Alone 1 and 2! With the star power of names like Macauly Caulkin, Joe Pesci and Catherine O'Hara (certainly not a big name at the time but now more popular than ever thanks to Schitt's Creek!), these films are must watch for every household in December.
One note that bears repeat on the subject of these holiday classics is the product placement in the films and the way it helps tell the story! There are so many brands throughout the film and of course a classic toy line created just for the film! In this blog, Hollywood Branded examines the top product placements in the Home Alone 1 and 2 and how they have stood the test of time.
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Topics: Celebrity Initiative, Product Placement & Branded Content
The power of Instagram influencer partnerships has been proven to impact brand sales. A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight. But choosing your Instagram influencer partner isn't as easy as just seeing who has the biggest fan base, as even on this platform fake followers can be bought!
Sometimes it's easy to see that the follower base is comprised of fake accounts - but other times, a little more insight is needed to avoid partnering with fake Instagram influencer fan bases. In this blog, Hollywood Branded shares 8 simple steps to help you find out if an influencer has fake Instagram followers, so you can get the most bang for your buck!
Read MoreTopics: Social Media Strategy, Social Influencers, Tips For Influencer Marketing
As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.
That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off. But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales.
In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in August and September 2020 including The Hustle, Morning Consult, and AdWeek. Let's take a walk down memory lane...
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Topics: Celebrity Initiative
