POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Leveraging Your Website 

Every businesses and organization should have a website—even health non-profits! It's a wonderful tool to provide information, exposure, and clients! However, there's a significant difference between a great website, and a mediocre one—it's in your best interest to not settle for the latter.

To help our fellow marketers out, we brought in an expert—Spencer Brooks. He is extremely educated in all things digital marketing and web-design, but his industry of expertise is health non-profits. However, his tips, tricks, and insights can be applied to numerous businesses and professions. In this blog, Hollywood Branded learns about the power of digital metrics and web design from marketing professional Spencer Brooks, who is the Founder and Principal of Brooks Digital.

Topics: Podcast Interviews, Podcast, HB Podcast

A Film Fit For An All-Star

Iconic superstar athletes only come around once in a generation, and basketball player LeBron James is one of those sensational athletes. Fans have been watching James in the NBA since 2003, just six years after the release of Space Jam with Michael Jordan. It might actually be easier for film franchises to become major sensations over athletes like James and Jordan due to big production budgets and generations of fans to come long after the release date. So, what is a surefire way for brands to gain success from movie deals and product placement? The answer is to be a part of those big-budget films that feature red-hot celebrities and all-star athletes like LeBron James.

James has been heralded as the next Michael Jordan for some time now due to winning potential, similar talent level on the court, and endorsement and personal brand connections. Approximately twenty-five years later, LeBron James is filling Jordan’s shoes in Space Jam: A New Legacy. Brands surely recognized the exposure potential of this blockbuster franchise, making the next Space Jam a marketing goldmine. In this blog, Hollywood Branded explores the brand-filled universe of Space Jam: A New Legacy and why pricey film franchise moments are worth it.

Topics: Product Placement & Branded Content, Sports, Celebrity Endorsements, General Entertainment, Case Study

Card Game Creates The Blueprint For Brand Marketing

The card game We’re Not Really Strangers has spread its wings and reached new heights on social media. We're Not Really Strangers has pioneered a new era of marketing, evident by their tremendous growth on platforms like TikTok and Instagram. We’re Not Really Strangers uses the power of social media to promote mental health and self-worth.

The game has created a movement by utilizing the power of conversation, and it has been incredibly advantageous for sales. In this blog, Hollywood Branded discusses what brands can learn from the card game We’re Not Really Strangers. 

Topics: Social Media Strategy, Marketing Best Practices, Digital Marketing, For Brand Marketers, TikTok

How To Know When An Influencer Is A No Go

Social media influencers are the biggest thing right now as far as brand marketing is concerned. And with the rise of the social media celebrity, it's becoming easier and easier to find an influencer to represent your brand.

But it's important to know when an influencer may be bad news for your brand, and some of these warning signs aren't always obvious.

In this blog, Hollywood Branded reveals the top social influencer red flags brand marketers need to know and how to spot them.

Topics: Celebrity Initiative, Social Media Strategy, Creative Content, Tips For Influencer Marketing

The Montero Show 

Lil Nas X. Even if you don't listen to his music, it's virtually impossible to go a day without hearing about him. His rise to becoming a household name has been swift; it seems as though it was just yesterday when "Old Town Road" was being blasted across the airwaves! 

Since the release of his first single, "Montero," Lil Nas X has been hyping up the release of his highly anticipated album—which is of the same name. From sharing his "pregnancy journey" as he prepared to "birth" the album, to creating a 10-minute short film, Lil Nas has made it impossible not to be excited about this masterpiece! In this blog, Hollywood Branded breaks down some of the best product placement moments in Lil Nas X's album trailer for MONTERO. 

Topics: Strategic Partnerships, Marketing Best Practices, Music, In Action, Opportunities

The Iconic Met Gala Teaches A Lesson About Marketing  

The Met Gala is possibly the most talked-about annual celebrity event. Who could forget Rihanna’s stunning yellow Guo Pei gown from the 2015 Gala? Or Kylie Jenner’s viral celeb-packed, bathroom selfies from the event? To say the Met Gala is iconic would not be an exaggeration. 

​​Not only is the Met Gala an exclusive event, but it is also untelevised. For those of us who did not get the invite from Anna Wintour, our only way “in” is through live tweets and photos. Social media is the driving force behind the hype of the Met Gala and can teach brands a few things about successful social media marketing. In this blog, Hollywood Branded explains what brands can learn from fashion's biggest event, the Met Gala.  

Topics: Celebrity Endorsements, Celebrity Events, For Brand Marketers, General Entertainment, Celebrities

3 Celebrities You Didn't Know Have NFTs

Non-fungible tokens (NFT’s) have given digital assets a whole new meaning and Hollywood celebs are of the many people who’ve taken part. What seemed to be just another extension to the fascinating (and confusing!)  world of cryptocurrency, the NFT marketplace piqued the interest of those beyond the crypto-enthusiasts and has evolved to become a unique way for celebrities to connect with loyal fans.

NFTs have given celebrities the chance to try their hand at something new upon creating one-of-a-kind art with unique value. Once creating an NFT, the opportunities of what to do with it are almost as unique as the NFT itself. In this blog, Hollywood Branded shares 3 celebrities that have taken NFTs to the next level.

Topics: Marketing Best Practices, Digital Marketing, tech

Why It Could Benefit Your Beauty Brand

The era of male beauty brands and influencers is here, and you don’t want to miss it. Celebrities like Machine Gun Kelly, Harry Styles, and A$AP Rocky are challenging fashion norms on the red carpet, on the street, and inspiring a new generation with male beauty.

Your beauty brand could greatly benefit from a shift in male-targeted or androgynous marketing. You should jump on this early wave and consider partnering with a male celebrity or influencer. In this blog, Hollywood Branded will dive into the evolution of male beauty, some of the most famous male beauty influencers, and how your brand can take advantage of this shift in the industry.

Topics: Strategic Partnerships, Marketing Best Practices, Social Influencers, strategy, Celebrity Endorsements, Ways To Use Influencer Marketing, Impact Of Influencer Marketing, Tips For Influencer Marketing, Influencer Marketing 101

Who Said Content Marketing Was Hard?

Content marketing is a powerful thing, and allows brand marketers to add significant strength to your brand messaging as well as overall awareness.  Everywhere you turn 'content marketing' is being discussed as the next great big thing to happen to advertising.  

And you know what?  If your brand isn't utilizing it, then you are missing out on a great opportunity for exposure.  In this blog, Hollywood Branded shares the the top 8 ways you can leverage your branded content marketing.

Topics: Social Media Strategy, Product Placement & Branded Content, strategy

The Decreased Demand For In-Person Entertainment

Live performances have always been a staple of the entertainment industry. However recently, we have been able to listen to our favorite artist’s new album at home the instant it is released, more and more stand-up comedians are premiering their specials on Netflix, and since the film industry has had to adapt to the pandemic, people can watch movies at home the same day they are released in theaters.

With the convenience of new luxuries such as the ability to watch a movie at home the day it comes out or the ability to watch an artist’s live performance at home, many people would prefer to stay at home instead of going to a concert or to the movies (even if everything was fully open). According to a survey conducted by Variety, up 70% of people would prefer to stay at home to watch a new movie rather than viewing it in theaters. In this blog, Hollywood Branded explores how technological advancements, the COVID-19 pandemic, and more have decreased the demand for entertainment with in-person attendance.

Topics: Hollywood Branded, Covid-19-Business, COVID-19 - Hollywood