Hollywood Branded activated and coordinated the product placement of our client, FLIR, in one of Netflix’s top scripted series, Ozark. To our delight, the placement has won "Best International Product Placement For Television" from Europe's prestigious ProPKo Awards!
In the episode, leading characters Cade and Ruth attempt to steal an expensive piece of FLIR equipment from a luxury boat to sell on the black market, and are thwarted when they find the owner unexpectedly home, forcing them to flee empty-handed. FLIR equipment became the storyline driver behind in this secondary story arch, garnering multiple verbal mentions and logo exposures as two characters sought to obtain the highly valued thermal camera – while managing their own troubled relationship. In this blog, Hollywood Branded shares insight into the making of an award winning product placement, FLIR in the popular television series, Ozark.
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Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.
It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years. And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McConaughey increased sales for Lincoln through this celebrity endorsment, and how it has impacted the brand.
Read MoreTopics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy
I was recently interviewed by the British publication The Grocer, by writer Megan Tatum to share my insights on how US and UK approach product placement differently. The article she wrote is absolutely insightful and fantastic - but gated with a required subscription, with access at What Does The Future Look Like For Product Placement.
Much of this difference is actually driven by legal restrictions, where European laws have a more limited allowance for advertising without alerting consumers to the appearance of product placement in content. In this blog, Hollywood Branded shares insights on the differences between US and UK product placement, and how we see this marketing practice growing.
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Over the past decade, podcasts listenership has skyrocketed. The majority of people in the United States actively listen to podcasts, and a maybe have even been a guest or know someone who hosts their own. Although most podcasts are started with enthusiasm, why is it that so many expire after only a few episodes? With a little guidance from experts, you can help keep up the momentum behind your own.
Recently, our CEO sat down with a booking agent who knows the in and outs of podcasting. With almost two decades in media, today's guest has an incredible amount of knowledge worth listening to. In this blog, Hollywood Branded learns about pitching your podcast from the powerhouse publicist behind The Talent Squad, Kelly Glover!
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Topics: Business Advice, Podcast Interviews
Music videos are great places to promote products. They rack up tons of views, people see their favorite artists with the brands, and the content is engaging. Kandypens are oil vape pens that have found their way into many hip-hop music videos for a variety of artists.
Placing products that fit well into videos is necessary. The partnerships should be natural, as you want to keep viewers engaged, while making sure the brand is being seen by the right people. There's no question that hip-hop is the perfect place to promote Kandypens. In this blog, Hollywood Branded shares a case study with examples of how Kandypens have been featured in various music videos.
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So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that. Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends. Or actually working. In fact... there is something many fans and brands don't realize. Most celebrities don't write their own social media posts. That includes those carefully orchestrated fee based brand posts.
In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job. In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts.
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Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie. That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.
However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales. In this blog, Hollywood Branded takes a look at 8 ways brands share product placement exposure and provides case study examples on some of our clients' most successful repurposing of their product placements.
Read MoreTopics: Social Media Strategy, Marketing Best Practices, Product Placement & Branded Content
We’re all accustomed to seeing brands like like Dr. Pepper, Doritos, and Burger King partnering with entertainment properties for licensing and co-promotional deals. QSR’s (quick service restaurants) and CPG’s (consumer product goods) have been staples for distributors and networks to help them reach broad audiences. However, some of you may have noticed that luxury brands are getting in the game as well.
For most, as your age rises, so does your disposable income, making those Gen X’ers and Baby Boomers a prime target for high-end brands. In this blog, Hollywood Branded looks at how luxury brands utilize entertainment marketing partnerships to enhance their business.
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Topics: International Partnerships, Strategic Partnerships, Public Relations, Marketing Best Practices, Product Placement & Branded Content, Retail Marketing
Partnering with non-profits, philanthropic endeavors and charitable causes is not only a great PR initiative, it's also a great way for celebrities to use their name to give attention and recognition to issues they feel passionate about.
Matthew McConaughey is known for unforgettable performances in comedies, dramas, action films and even rom-coms. But he's also an accomplished philanthropist with a passion for giving back to the community and this holiday season, he wants to help ensure everyone has access to a turkey dinner. In this blog post, Hollywood Branded examines the celebrity partnership between Matthew McConaughey, Wild Turkey and Operation BBQ.
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Social platforms such as Instagram and Facebook have opened a whole new world of advertising to the many brands that thrive on endorsements. Where as celebrity endorsements was once seen as ‘selling out’, they are now so common that you can practically find them on any celebrity’s feed.
Even though we see celebrity endorsements on a daily basis, some advertisers might think that they are becoming less effective. As a result, some brands are trying to stand out by pairing with surprising celebrities. In this blog, takes a look at a few of our favorite unexpected celebrity endorsements that made a big impact on the brands they endorsed.
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Topics: Celebrity Initiative
