POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

Product Placement Campaign Objectives

Our agency conducted a detailed survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.

And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic.  But it does come in as second.  In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.   

Topics: Survey Statistics, Product Placement & Branded Content, Benefits

We All Want To Talk About Miles Teller and Tom Cruise, But...

Now I get it, when you see a blog about the new Top Gun movie, you probably want it to be gushing about Miles Teller's gorgeous mustache or Tom Cruise's sexy voice. However, I have something even more exciting to talk to you about when it comes to Top Gun: Maverick... Product Placement. I know, I know, it may not seem like the most exciting thing in the world, but in case you haven't been paying attention, we know how to do some talking about product placement over here at Hollywood Branded.

If you've seen the first and now second Top Gun movies, you won't be surprised to know that many of the product placement opportunities in the most recent film were very similar to the original. However, a few new brands have been added to the Top Gun roster that are worth noting. In this blog, Hollywood Branded shares a comprehensive list of the product placements in Top Gun: Maverick

Topics: General Entertainment, Branded Film, Film/Movies

Brand And Consumer Attitudes Toward Product Placement And Brand Integration

Our team conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. And it was a massive survey - with some surprising results along the way.

Product placement effectiveness and success of entertainment marketing, in general, depends on the existing attitudes toward product brand integration by the viewer - and the brand marketer. And there's some good news, brand integration is welcomed by all!  In this blog, Hollywood Branded shares insight into how brands, their agencies, and consumers feel about product placement, and how product placement positively affects brand sales. 

Topics: Survey Statistics, Product Placement & Branded Content, Benefits

Movie Stars Turned Moguls 

The association between a brand and a celebrity is nothing new. For decades, the famous faces allied with famous companies have been commonplace, frequently with companies willing to pay handsomely for a well-known pitchman or spokesperson. Stars spearhead films and trending television series, perform chart-topping songs, and captivate us on social media. But with growing regularity, many have become entrepreneurs by launching or investing heavily in their own tech, beauty, fashion, and lifestyle companies. 

And while it may be easy to dismiss some of these alliances as mere cash grabs, plenty of passionate stars have pivoted away from entertainment in favor of running their businesses. In this blog, Hollywood Branded explores several celebrities devoting their insights, passion, personal brand, and love of business to embrace a new role: entrepreneur.

Topics: Marketing Best Practices, Celebrities

If You Can Make It Here, You Can Make It Anywhere!

Hollywood is - and always will be - one of the most difficult places to make it big. Whether you're an actor, director, or screenwriter, it can seem daunting to make a name for yourself. And when you're a brand trying to make a name for yourself in the entertainment industry, it can seem impossible to know where to start. 

Now, as much as you may want to, you can't just place your product in a blockbuster film; you have to start small and work your way up! And that's where we come in: we want to help you learn how to best make a name for your brand in the entertainment industry. In this blog, Hollywood Branded discusses how to best start getting your brand in front of Hollywood tastemakers. 

Topics: Behind-The-Sign Of Hollywood, Marketing Best Practices, Basics, General Entertainment, Film/Movies

The Brand-Production Connection

Have you ever considered the reasons why productions want to work with brands? Not every brand is the right brand for product placement.  Why?  Well because the brand needs to have something to offer to the production to make it worth their while. 

And any brand, in almost any category, is capable of making a production absolutely want to work with you.  It just can take some insider knowledge to make it happen. In this blog, Hollywood Branded provides three reasons why productions use product placement.  See if you can spot the theme!

Topics: Product Placement & Branded Content

Music Marketing Is Not For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

Turns out you may want to reconsider marketing opportunities with one of the highest ROIs available in the world of entertainment marketing – and daresay, advertising in general. In this blog, Hollywood Branded looks at how brands can best harness the power of music.

Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices, How To

Trust The Senses: Appealing To All Audiences Through Sensory Marketing

Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interior. The smells of chocolate, taffy and other sweet delights are embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened. 

All set pieces found within the candy store must work in unison to create a particularly emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your business's most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience. 

Topics: Retail Marketing

A Little Insight Means A Lotta Money

Building marketing and advertising campaigns can sometimes feel like you have an Uzi and are shooting widely in a scatter mode, hoping to accidentally hit the bullseye.  In blockbuster action movies, the one holding the gun seems to always - even accidentally - manage to hit that moving target.  Not so easy though for a marketer. 

Knowing your target audience's preferences can mean the difference between building a marketing campaign that creates massive sales, or leaving an office listening to the sound of chirping crickets. In this blog, Hollywood Branded shares the infographic that Surveygoo, an online survey service in the U.K., created on why market research is important for brands.

Your Logo And Product Placement

There are some brands we simply can't work with. It's not that productions wouldn't like to use them. And it's not that they are "bad" brands that the government has specifically restricted usage of (like cigarettes.) It comes down to one reason (besides zero budgets...) and that is - bad logo design! 

And quite frankly, these brands battling a bad logo have other issues far beyond product placement, issues which extend to all of their advertising collateral as well.  In this blog, Hollywood Branded shares an infographic by Design Hill which shows the evolution of logo design and discusses the importance of logo design for product placement.

Topics: Product Placement & Branded Content, Tools