This past Sunday the Kansas City Chiefs and the San Francisco 49ers sealed their invitation to Super Bowl LIV - the biggest sporting event of the year. Sports fans all over the world are planning their watch parties, while non-sports fans are getting excited about a halftime performance by Jennifer Lopez, entertaining commercials... and a reason to party on a Sunday. Whether your a sports fan or not, the Super Bowl gives everyone a reason to celebrate!
As a marketing agency, we get super excited (see what we did there!) to see how brands get creative with their advertisements when they have the attention of millions of viewers who are glued to their TV Screens. In this blog, Hollywood Branded looks back at some of our favorite celebrity endorsement Super Bowl endorsements over the past 5 years. Let's take a walk down memory lane...
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Topics: Celebrity Initiative
In the shadow of famous well-known social influencers, a new trend has arisen: the micro-influencer. These individuals have fewer, but very faithful followers. They often focus on a niche topic, such as health, exercise, food or beauty. And, what makes them so powerful to brands, is that they also have a very high percentage of likes and comments.
These influencers can generate a higher, more organic reach and engagement on social-media platforms for brands as well. Why? Well, because a micro-influencer, who posts a photo on their social media account is perceived to be more realistic than compared to a “celebrity-influencer” who you automatically think is posting things as a paid collaboration. No, the biggest isn't always the best option for every brand. In this blog, Hollywood Branded discusses why brands can benefit from micro-influencers who have higher engagement than other larger social influencers.
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Topics: Social Influencers
It’s a new decade people, and even James Bond is feeling it! Said to be the “wokest” of all the franchises, No Time To Die finds Bond married, drinking nonalcoholic beer, driving a part electric Aston Martin, and wearing corduroy. It is safe to say this is not your father’s James Bond, and the film’s promotional partnerships reflect that.
While some kept with tradition, there were some that really shook it up! In this blog, Hollywood Branded takes a look at the top brand partnerships found in James Bond: No Time To Die.
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Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Creative Content, Product Placement & Branded Content
While it is impossible to be well versed on every topic and strategy that can improve bottom line results, that doesn't mean that those areas can't have a strategic and successful approach. For a lot of business owners, growth is one of those areas that often goes overlooked.
Recently, our CEO sat down with an award-winning entrepreneur who educates, inspires and coaches business teams on growth strategies. In this blog, Hollywood Branded learns how to build a dream team in your business, from the expertise of Clay Clark, founder of The ThriveTime Show!
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Topics: Business Advice, Podcast Interviews
If you have an Instagram, Facebook, or Amazon account you might have encountered ads that are alarmingly similar to something you have only mentioned or searched once. At times it seems like a crazy coincidence, but it actually because these websites follow your activity very closely to deliver ads you are more likely to click on.
Targeted advertising has become a topic of controversy as many believe it is a violation of privacy and that it should be illegal for businesses to cyber-stalk them. However, from a theoretical standpoint it could be mutually beneficial to both businesses and consumers. In this blog, Hollywood Branded delves into targeted advertising techniques and why they are effective.
Read MoreTopics: Social Media Strategy, Social Influencers
One of our favorite go-to brand partnerships for our clients is talk shows and entertainment news programming. Why? Because they get the brand on air just so gosh-darn fast, and with amplified exposure – often including verbal mentions, messaging and product beauty shots.
We’ve done not dozens but hundreds of talk and news show partnerships over the years, and found there to be both positive and negatives that brands need to know about. In this blog, Hollywood Branded shares 7 ways how brands can leverage talk shows and news programming for brand partnerships no matter the size of your company or brand category.
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There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion. Article after article have been written to support this myth - but the truth lies outside what you may read.
While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond? In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.
Read MoreTopics: Marketing Best Practices, Product Placement & Branded Content
2019 was a phenomenal year of press for Hollywood Branded, where I had the pleasure of speaking with over 45 media outlets about all things pop culture. As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.
That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off. But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales. In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q4 2019 including The New York Times, CGTN TV, Association of National Advertisers Magazine, Business Insider, and UK's The Grocer. Let's take a walk down memory lane...
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Topics: Celebrity Initiative, Product Placement & Branded Content
When things don’t go as planned, businesses typically do one of two things- change their approach or throw in the towel. Companies who are able to adapt and make the most of change are usually the most successful and highly admired, but it's easier said than done.
Recently, our CEO sat down with someone who owned a real estate investment company during the market crash last decade, and we’re excited to share where he is now! In this blog, Hollywood Branded learns how to think outside the box and adapt to changing times with Jeff Pulvino, co-founder and CEO of Boost Media Group.
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Topics: Business Advice, Podcast Interviews
It's time your brand made the leap from thinking broadcast TV is the end-all-be-all. It just isn't, unless you want to shell out massive amounts of ad dollars. The new players on the block that are building up steam - and interest from Madison & Vine, as well as brands around the globe, are the SVOD platforms. Netflix, Amazon, Crackle, Hulu all offer something that many of the networks just can't offer. Massive eyeballs and great content.
Not driven by brands who advertise and who sign off on the content being over the top PC and brand-friendly... these shows are garnering audiences because they do the exact opposite. They don't cater to the advertiser. And that's why brands can win big. In this blog, Hollywood Branded provides insight into the power of the new streaming TV content, and why your brand needs to embrace Netflix content.
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