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    Top Brand Partnerships With Bohemian Rhapsody

    Posted by Jessica Moore on November 9, 2018 at 9:41 AM

    Campaigns That Prove They Are The Champions

    With Oscar season on the horizon Hollywood has begun to roll out their potential nomination flicks in anticipation as we've entered November, and Bohemian Rhapsody is no different. After having been in talks for almost a decade, amidst cast, crew, and script changes, the wait is finally over, and the long-time, highly anticipated Freddie Mercury and Co. biopic held a big weekend opening in its debut.

    Along with every movie comes a slew of co-promotions and partnerships, but which brands stood out amongst the rest? In this blog, Hollywood Branded explores the diverse and unique campaigns to come from the top brand partnerships with Bohemian Rhapsody...



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    Topics: Product Placement & Branded Content

    The Legal Side of Influencer Marketing And Mistakes To Avoid

    Posted by Greg Smith on November 7, 2018 at 10:58 AM

    The Price of Influence

    There's a lot more involved than just choosing that perfect influencer and figuring out what they're going to do for you. In fact, not just consumers- but even brands and influencers would be surprised to learn about the ways and methods that your brand can be legally protected when working with a social influencer.

    Recently the CEO of Hollywood Branded, Stacy Jones sat down with Sharon Tourek of Tourek Law to discuss this topic for our Marketing Mistakes podcast. In this blog post, Hollywood Branded examines the legal side of influencer marketing and the mistakes Sharon Tourek's legal advice can protect your brand from accidentally making.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

    The Increasing Trend Of Political Branding

    Posted by Greg Smith on November 6, 2018 at 10:47 AM

    Brands Rock The Boat With Calls To Vote

    Regardless of where you stand on the political spectrum we can definitely all agree that times are now more overtly political than ever before. While avoiding politics was previously a standard tactic in branding, we’re seeing an increasing shift away from this practice, specifically in this most recent 2018 election.

    In fact, brands of many different industries and sectors have begun using their platform to address political issues in both partisan and nonpartisan efforts. In this blog post, Hollywood Branded examines the growing trend of brands using political messaging as a part of their marketing strategy.



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    Topics: Public Relations

    How To #29: How Much Does Product Placement Cost

    Posted by Stacy Jones on November 5, 2018 at 10:50 AM

    The Most Asked Question Of Our Agency - How Much To Budget

    The one question our agency can count on to hear at least once a day from a brand inquiry is... so how much does it cost.  And quite frankly, that's a hard question to give an instant answer to. It is not like there is a schedule out there even similar to a network's media rate card that defines cost A, B or C.  And there are so many variables that have to be considered that it makes each brand's inquiry completely unique.

    And there is no way to compare apples to oranges as far as content partnerships go - because each is unique in its content creator team, distributor limitations, cast allowances and of course, storyline.  But I'm willing to give it a shot! In this blog, Hollywood Branded shares some generalizations on how much product placement costs - from single one offs to comprehensive programs.



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    Topics: Marketing Best Practices, Product Placement & Branded Content

    Top 5 Celebrity Endorsements

    Posted by Chloe Wang on November 2, 2018 at 5:01 PM

    Dwayne Johnson Tops Rankings For Celebrity Endorsement Among Actors

    Did you know there's a way to rank how successful a celebrity endorsement is in quantifiable metrics? Spotted, a data and research provider focused on the celebrity endorsement space, recently ranked actors with brand partnership from the best to the worst based on the success of their campaigns.

    Interestingly, the result shows that the average age among the best was 40, while the worst was only 28, suggesting that consumers trust older actors more than younger ones. In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner.



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    Topics: Celebrity Initiative

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