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Why Is Product Placement Important?

Posted by Stacy Jones on May 25, 2022 at 8:30 AM

What Makes Product Placement So Special?  

Do you know how much brands pay for product placement? It's one of the most asked questions people email me about every day.  If you hang in for the read, you'll shortly find out. It's far less than you likely think. Product placement (if you do it right) is the gift that keeps on giving - a hidden gem of a marketing tool that a majority of global brands use to build brand awareness. What makes it such a mecca of branding opportunity is that series, films, and music videos are not one-hit wonders as content platforms and provide a phenomenally long-ranging life for the brand to be included within.

These productions air for years, or even decades, reaching audiences around the globe. And it just never goes away. The content is initially released by the distribution partner, whether that be theatrical, on a broadcast network, a cable station, on a streaming platform, or digitally. In this blog, Hollywood Branded shares the true importance of product placement. 

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Topics: Marketing Best Practices, Product Placement & Branded Content, Basics

Fridays Are For The Girls

Posted by Nikki Fife on May 25, 2022 at 8:30 AM

Hayley Kiyoko’s Music Video Release 

Teasers for music videos have very much become something that every artist thinks about before releasing new work. With the power of the internet and marketing driving the music world these days, the combination of social posts and release strategies are one and the same. Then throw in a celebrity relationship AND Bachelor Nation? Now that's some good PR.

Musicians have long employed celebrity cameos in music videos for publicity, and Hayley Kiyoki's video for "For the Girls" is no exception. In this blog, Hollywood Branded discusses singer Hayley Kiyoko's newest video and the teasers that were used to market the highly-anticipated release.

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Topics: Public Relations, Digital Marketing, Social Influencers, General Entertainment, Celebrities

Is Controversy On TV A Secret Marketing Tool?

Posted by Jesse Seo on May 23, 2022 at 8:30 AM

Social Causes And Their Impact On Your Brand

It’s common knowledge that bringing social causes to a TV series can be a useful marketing technique and have an impact on the brand. However, the question remains - how effective is it?  Does this form of social-goodness product placement work?

The answer is a resounding yes. There are numerous cases that support the fact that these types of social awareness focal topics drive conversations and media coverage.  In this blog, Hollywood Branded discusses an example of how social causes can impact TV series storylines and drive massive awareness and exposure.

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Topics: Product Placement & Branded Content

The Growth Of Streaming And Shopping

Posted by Sarah Kistler on May 20, 2022 at 8:30 AM

Adapting To Reach More Consumers

Social media platforms have been given an opening to increase their reach and popularity as a result of COVID. But long before, YouTube was already moving towards the future. With a history of livestreams, it only made sense for YouTube to take their experience a step further and cover Coachella.

As the success of Twitch, recognition of Instagram Live, and popularity of TikTok Live have shown, people enjoy consuming live content. YouTube has effectively demonstrated over the years how a brand can capitalize on its current assets to create a noteworthy partnership. In this blog, Hollywood Branded discusses YouTube's activation with Coachella and how brands can learn from it.

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Topics: Music, Music Festival And Concerts

How To Gain The Highest ROI

Posted by Alexa Mancilla on May 19, 2022 at 8:30 AM

Break Through The Digital Space 

While it may seem like a simple feat to gain high ROIs, it can prove difficult to gain - and keep - consistently high ROIs. While it may take time for your brand to consistently see a profit, utilizing some of this week's podcast guest's tips will ensure that your brand can start to make key differences in the journey to gain high ROIs. 

Building brand awareness and enhancing user experience are only some of the ways to increase ROI, and Kenny Gray is here to share many more ways to increase ROI. In this blog, Hollywood Branded shares how to gain the highest ROI in order to break through the digital space. 

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Topics: Podcast Interviews, Podcast, HB Podcast

Posing for Pride: A Look into LGBTQ+ Representation

Posted by Esperanza Gilchrist on May 18, 2022 at 8:30 AM

Acknowledging the Beginnings 

As Pride month approaches, it is important to acknowledge just how Pride came to be. We wouldn’t have a Pride month to celebrate had it not been for the Stonewall Riots in 1969. Marsha P. Johnson, a Black transgender woman, threw the first rocks during the Stonewall Riots and is the reason we are able to celebrate our freedom of love today. 

The FX hit series Pose challenges stereotypical gender and race representations around transgender and POC identity, all while ultimately reflecting a diverse writer's room. In this blog, Hollywood Branded explores how the centralization of Afro-Latinx and Black transgender women in Pose reframes the transgender experience of the 1980s - in a much more nuanced and praised manifestation than other media inclusions of transgender identity. 

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Topics: Pride, Representation Matters, LGBTQ, pose

A Deep Dive Into Celebrity-Owned Brands

Posted by Stacy Jones on May 17, 2022 at 8:30 AM

RDJ Will Be There For You...

Robert Downey Jr. just made Courtney Cox’s day and, in the process, did something that many brands hope can be replicated for their own celebrity endorsement campaigns. Downey took to his Instagram and created an over-the-top unboxing social influencer event that shouted from the rooftops that he is a raving fan of Cox’s Homecourt product line of “home beauty” cleaning products. 

What, say you, is a 'home beauty product"? Seemingly, the answer is: "fine fragrance-infused, skincare-inspired, sustainable beauty products for the home." Ok. Cool Sounds lovely. It's a new spin. It seems to fit well into the trending world of "The Home Edit" and Marie Kondo's tidiness. In this blog, Hollywood Branded explores the wide world of celebrity-owned brands. 

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Topics: Celebrity Initiative, Strategic Partnerships, Celebrity Endorsements, Celebrities

Tips And Tricks On How To Land A Job In Entertainment Marketing

Posted by Chelsea Collins on May 16, 2022 at 8:30 AM

How To Break Into This Industry

At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.

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Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Influencers, Product Placement & Branded Content

The Best Brand Activations at Coachella 2022

Posted by Alexa Mancilla, Alyssa Carswell, and Sarah Kistler on May 13, 2022 at 8:30 AM

Brand Activations Are King At Coachella 

In case you were unaware, the official kick-off to music festival season happened three weeks ago. Colloquially known as music's most important festival, the Coachella Valley Music and Arts Festival took place on the second and third weekends of April. 

Attended by hundreds of thousands and talked about for weeks after the fact, Coachella is both a music fan and a brand's best friend. Not only can fans around the world experience sets from some of the biggest names in music, but they can also experience unforgettable brand activations throughout the festival. In this blog, Hollywood Branded shares the best brand activations at Coachella 2022. 

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Topics: Strategic Partnerships, Event Activations, Music, Music Festival And Concerts, Brand Activations

Build Your Brand Around Your Best Customers

Posted by Alexa Mancilla on May 12, 2022 at 8:30 AM

Who Are Your Best Customers? 

If you run your own company, you know that without customers, you, quite literally, would not have a brand without your customers. However, some brands don't know how to properly market themselves to their customers. 

In one of our recent podcast episodes, we are joined by the creative director of Brand3, Orsolya Herbein. She shares her experience and tips with marketing your brand to specific customers and properly allocating marketing dollars to these tactics. In this blog, Hollywood Branded shares how to build your brand around your best customers. 

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Topics: Podcast Interviews, Podcast, HB Podcast

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