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    Case Study: Product Placement in Midsommar

    Posted by Greg Smith on July 12, 2019 at 9:00 AM

    Brands That Bear Witness To The Midsommar Ceremony

    The role of product placement has always been and will probably always be a hot button issue. It is synonymous with new cars in action films, iconic candy in family classics and more recently instant breakfast on Stranger Things. While many brands are skeptical of becoming a part of horror films for fear of a negative association, the genre has actually proven to actually be as beneficial for brands as any other in film.

    In Ari Aster's latest release, we see that while product placement is not heavily incorporated into the film, it is arguably crucial to the framing and storytelling. In this blog post, Hollywood Branded examines the product placement of the film Midsommar, and how it contributed to the story.

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    Topics: Product Placement & Branded Content

    Why This Real Housewives Product Placement Bombed

    Posted by Chelsea Collins on July 11, 2019 at 9:35 AM

    When Product Placement Goes Wrong

    It’s the product placement nobody asked for and nobody liked… Bravo’s Real Housewives of New York partnered with Universal’s comedy, The Hustle. The intention, of course, was to use the infectious personalities of reality drama to drive box office traffic.

    However, what they got instead was a lot of Twitter traffic, and not the good kind. In this blog, Hollywood Branded digs into why this Real Housewives product placement went horribly wrong, and how brands can avoid a similar fate in the future.

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    Topics: Product Placement & Branded Content

    Representation Of Diversity In Hollywood Casting

    Posted by Jesse Seo on July 10, 2019 at 9:00 AM

    Rihanna Creates A Strong Foundation For Makeup in Marketing

    It’s no surprise that representation in media is imperative and has helped in the advancement of the success of an outlet. Whether it be in a day time television program, a box office film, or even a beauty campaign; having the proper representation that connects with a target audience is important for engagement.

    The burning question is how can having a wide range of representation of a group of people really help to advertise? Well, the answer is simple, people want to see people who look like them on screen. Being able to diversify what is seen on a television screen while simultaneously growing a larger number of consumers for a product is a double positive. In this blog, Hollywood Branded explores how representation of diversity in Hollywood casting has proven successful results in the box office.

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    Topics: Celebrity Initiative

    Talking Talk Show Integrations

    Posted by Heather Armel on July 9, 2019 at 9:00 AM

    Behind The Scenes Of Brand Partnerships

    It's no secret that various forms of brand integrations are located throughout media nowadays, and we've all seen talk shows incorporate brands through their prizes or in a segment of the show. In order for this relationship to be beneficial for both the talk show and the brand, a lot of planning and coordination has to takes place prior to the director saying "action!" 

    Our CEO Stacy Jones recently sat down with an industry expert who's handled hundreds of integrations on television. In this blog, Hollywood Branded explores the fascinating world of talk show integrations with Courtney Jackson of the Emmy-Award winning Steve Harvey Talk Show.

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    Topics: Strategic Partnerships, Business Advice, Podcast Interviews

    How To Get Your Team To Blog

    Posted by Stacy Jones on July 8, 2019 at 9:07 AM

    Pulling Teeth Could Be More Fun (But We've Made It Easy)

    Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

    But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.

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    Topics: Social Media Strategy, Inbound Marketing