When a brand chooses a current athlete as their celebrity endorser, great care must be taken to make sure the strategy does not alienate fans of opposing teams. Sports rivalries and loyalties are strong, especially when it comes to NFL fans.
Campbell’s Chunky Soup’s “Mama’s Boy” campaign breaks through the barriers of team allegiance by calling upon a greater commonality of fans and consumers – family. In this blog, Hollywood Branded looks at how Campbell’s Chunky Soup’s “Mama’s Boy” campaign has leveraged NFL stars as spokespeople in promoting their brand nationally without alienating fans of rival teams.
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Topics: Celebrity Initiative
There are two main approaches to paying for marketing expenses as the owner or operator of a hospitality venue. You can outsource the campaign to an agency in one all-inclusive expense or, you could handle your own marketing needs in-house.
Generally, we think it’s best to use a mix of these two techniques – generating an initial momentum boost with the help of an agency and at the same time learning to leverage and run your social media and other long-term marketing goals. But once you start paying for the labor, energy, and other resources that are necessary to facilitate the operation of an ongoing marketing effort, you’ll inevitably look for ways to reduce costs in this department. In this blog, Hollywood Branded provides 6 tips to optimize marketing expenditure and reduce expenses as a hospitality venue - including social influencers.
Read MoreTopics: Social Influencers
Everyone who serves in the United States Armed Forces is a hero. These Hollywood stars whose faces we recognize instantly and whose names have become legendary remind us that there were many in the country willing to put their life on the line for their nation.
Whether they were drafted or recruited, or whether they achieved stardom before or after their service, they are icons as both celebrities and veterans. In this blog, Hollywood Branded takes a moment to recognize Hollywood stars who served in the United States Armed Forces.
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Topics: Celebrity Initiative
The final battle between the Resistance and the First Order hasn't even started, but the blitz of brand promotions is in full swing. Lucasfilm released the list of brands partnering with the studio for Star Wars: The Rise of Skywalker in early October with a barrage of new names that includes Bose, Porsche, and United Airlines - to name a few.
New brands mean opportunities for fresh product placement integrations that fans have yet to see. In this blog, Hollywood Branded takes a look at the brands that have partnered with Star Wars: The Rise of Skywalker, and how they plan to prepare audiences to be transported to a galaxy far, far, away…
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Topics: Strategic Partnerships
If you've ever looked for advice as a leader or a business owner, then you know that there is a plethora of strategies and advice available at your fingertips. Seemingly, this is great, but it can also make it hard to decide a plan of action when there is so much to chose from. It's no surprise that many business owners can feel like they are just spinning their wheels and are unsure of what to prioritize.
Recently, our CEO Stacy Jones sat sown with a business consultant who helps business owners get the tools they need to navigate uncertainty while remaining aligned with your biggest business goals and initiatives. In this blog, Hollywood Branded learns how to be an effective leader of a successful business from the advice of Jen McFarland, the CEO of Women Conquer Business.
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Topics: Business Advice, Podcast Interviews
I recently was interviewed by the Association of National Advertisers' writer David Ward, where he discusses the benefits of product placement in the article Product Placement Landing Stronger Marketing Punch. You can gain access through a free account on the ANA website - definitely check it out as it is not only very in-depth, but he also interviewed our clients FLIR and Coffee Beanery on their program's successes and why product placement matters to their companies.
One of the topics that I am going to dig into at a greater depth is how product placement has changed. In this blog, Hollywood Branded provides insight into what some of the biggest changes in product placement have been in recent years, and why they matter, and how this marketing practice is growing.
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Building a diversified brand involves creating different ways to represent your company and products in an aesthetically pleasing manner. Most people are aware of the basic branding types that are used in business, including logos, slogans, product packaging, and shop location design.
However, there are actually many other ways to promote brand awareness and establish your company as a widely known authority within its industry. In this blog, Hollywood Branded provides 4 branding diversification tips for tech startups to allow them to stand out visually and socially revamp business outreach efforts.
Read MoreTopics: Social Influencers
Entertainment marketing has strong crossover to public relations (PR) campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy. There are countless times when we have activated a campaign and built a PR program to support it.
Why? Well if you have something on screen, you need to start bringing it to as many other places as possible. It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life. In this blog, Hollywood Branded discusses the importance of having a PR plan in place for your brand - either to support other initiatives or as a stand alone plan.
Read MoreTopics: Public Relations, Marketing Best Practices
The following eyewear companies have been successful while inviting celebrities to create their own lines within their brands. The relationships that these celebrities have with their respective brands show not only how these partnerships are organic, but also how cost affordable they are for consumers.
Making these specific product lines reasonably priced, allows consumers, to feel as though they can easily relate to the celebrity and their fashion. In this blog, Hollywood Branded explores the trending relationship between celebrities and eyewear brands.
Read MoreTopics: Social Influencers
Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program. My response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes me that EVERY brand doesn't pursue this affordable celebrity marketing platform.
Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs - that they have created entire teams to support the programs. And yet it is a somewhat elusive-to-many marketing practice to many brand marketers. In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.
Read MoreTopics: Marketing Best Practices, Product Placement & Branded Content
