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    The Power Of Influence In Youtube Endorsements

    Posted by Anya Salmen on March 8, 2019 at 11:00 AM

    Why Brands Partner With Youtube Influencers

    Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product. 

    As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with Youtube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in Youtube endorsements and why they work so effectively.  



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    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    Boosting Authority And Influence Through Social Media

    Posted by Greg Smith on March 7, 2019 at 9:30 AM

    Insta-Influence

    In 2019, there's no denying the need for a brand to have a strong presence in social media but it can be daunting to and some smaller brands may not know where to begin. The task of effectively utilizing social media poses a lot of questions that agencies can help you with but you still need to have an idea of what you're looking to achieve before you open that door.

    Leveraging social media to position your brand for success is not an easy feat but it is truly rewarding in today's social climate. In this blog post, Hollywood Branded examines the best practices for positioning yourself as an expert through social media from the experience of UpMyInfluence's Josh Elledge.



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    Topics: Social Media Strategy, Digital Marketing, Podcast Interviews

    Case Study: How A Non Profit Leveraged Branded Content

    Posted by Greg Smith on March 6, 2019 at 10:00 AM

    How Planned Parenthood Partnered With The Handmaid's Tale

     

    When it comes to marketing, the options an organization can chose to pursue are boundless. As we've all seen, for many non-profit organizations it's not uncommon to use a shock value in marketing to grab your attention and emphasize the importance of the issue at hand. Similarly, the popular drama “The Handmaid’s Tale” recently became the focal point of political heat in an advertisement rejected by Hulu.

    Planned Parenthood's advertising chose to incorporate the dystopian Hulu series, which depicts a world in which fertile women are forced to become child-bearing servants, as a pointed commentary on the Supreme Court nomination of Brett Kavanaugh and the effect it could have on a woman’s choice. In this blog, Hollywood Branded examines the potential pitfalls of controversial marketing techniques and creative ways to draw attention to them.



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    Automated Marketing Strategies With Magnus Unemyr

    Posted by Greg Smith on March 5, 2019 at 12:06 PM

    AI In Today's Market

    When we hear words like "artificial intelligence" and "automation," smaller brands and business owners may become uncomfortable with the daunting and futuristic ring to these words. But if you look at the way that various brands have been marketed to you (for several years now), it's actually just a very common component of most marketing departments in our current climate.

    Recently our CEO Stacy Jones sat down and spoke with an expert in automation who demystified the inner workings and method to successful automated marketing. In this blog post, Hollywood Branded examines the best practices for automated marketing from the expertise and experience of Magnus Unemyr



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    Topics: Digital Marketing, Podcast Interviews

    How Matthew McConaughey Increased Sales for Lincoln

    Posted by Alexis Tawater-Tiedemann on March 4, 2019 at 10:00 AM

    Matthew McConaughey Created A Lasting Impression In Lincoln Ads

    Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for Lincoln through this celebrity endorsment, and  how it has impacted the brand.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

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