How Business Brands Can Excel At Influencer Marketing

Influencer marketing continues to prove itself to be successful time and time again for many different brands. From fashion to travel, tech to pets, influencer marketing has provided consumer facing brands with a pathway to authentically interact with a highly targeted and engaged audience. But, can this same strategy be used for those that aren’t consumer facing? For the brands that don’t have elaborate public marketing campaigns? Yes, indeed it can. By keeping one thing in mind.

That the types of influencers used for a B2B campaign may be slightly different than those of a B2C campaign. In this blog, Hollywood Branded explores which influencers to use for a B2B influencer campaign and how to leverage those relationships.

Welcome...To Hollywood Branded's Influencer Marketing School

With influencer marketing being THE buzz word in all of advertising and marketing today, our team decided to take our massive amount of knowledge and help marketers develop some truly deep insight into how to avoid mistakes, while building powerful influencer partnerships.  We created a course specifically for brand and agency marketers, as well as those planning on working for brands and their agencies, to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so.

Get ready to learn a ton of how-to's and the tips and tricks of our trade, as you advance your influencer marketing game!  In this blog post, Hollywood Branded provides a glimpse into the launch of our Influencer Marketing School, and how your brand or agency can benefit.

The Newest Marketing High: Cannabis Celebrity & Social Influencers  

The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships. In this blog, Hollywood Branded discusses how cannabis brands have used Influencer Marketing and Celebrity Influencers to advertise, and shares our infographic on cannabis influencer partnerships.

Looking After The Health Of Your Consumers And Your Brand 

The time, attention, and effort that individual consumers are willing to put into taking care of their health and wellness seems to have jumped dramatically within the past decade. Instagram is constantly cluttered with up-and-coming brands that are promising the next best product to take care of your body and mind, and prevent long-term diseases. With the plethora of health and wellness products at a consumer’s disposal, brands may be wondering what they can do to make themselves standout. 

It’s not a lost cause, and in fact, there are multiple ways brands can really help make themselves stand out from competitors. In this blog, Hollywood Branded shares 5 tips for social media marketing in the wellness industry, to help brands up their social media game to engage consumers and drive purchase behavior.

Instagram Is a Growing Platform

Successful Instagram pages are based on inspiration, driven by photo and video content that captures the true essence of a brand.  But there is actually an art to creating a page that consumers want to view.  There is an enormous opportunity to grab attention (and engagement!) on the platform, as the users are  50 times more engaged in their feeds compared to Facebook users. And it’s not a platform that is going to go away.

Instagram is steadily growing and gaining more and more users every year, and has become a phenomenal channel for companies to market their brand. It’s an effective and affordable way to organically reach out to both existing and new customers. But there are some tricks to leveraging the platform to its fullest. In this blog, Hollywood Branded provides 9 tips to organically market your brand on Instagram to increase follower engagement.