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    Decoding The Illusion Of Bots In Influencer Marketing

    Posted by Greg Smith on April 16, 2019 at 9:00 AM

    Bots And Your Brand

    We hear about bots all the time. They're on every social platform and can influence not only our perception of literally anything - politics, brands, music, art etc. Artists can now use bots to reach out to fans and ask them to stream music when it releases, thus impacting the charts when their album drops.

    Knowing that bots can create such a deceptive image of information, it's important for brands to know how influencers can use them to inflate the perception of their reach. In this blog, Hollywood Branded examines how to decode the illusion of bots in influencer marketing from the expertise of Sylo's Brett Garfinkel.

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    Topics: Digital Marketing, Social Influencers, Podcast Topic

    The Top 10 Brand Mentions In Sex And The City

    Posted by Stacy Jones on April 15, 2019 at 9:00 AM

    Sex And The City Is Brand Heaven

    Samantha, Charlotte, Miranda and Carrie embody the life of luxury. Four successful women living, partying, working and dating in arguably the most fashionable city in the world leaves plenty of room for amazing product placement. Not only is Sex And The City the number one HBO comedy of all time, but it is wildly popular among the elite of television, winning 7 Emmy Awards, 8 Golden Globes, and 3 Screen Actors Guild Awards.

    It went on to spawn two feature films as well, and transormed the way the world saw young professional women in New York. In this blog post, Hollywood Branded takes a look at the top ten brands mentioned by name in Sex And The City and why they were so important to the show.

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    Topics: Product Placement & Branded Content

    Netflix's Crazy Popularity Boost Across Europe

    Posted by Chelsea Collins on April 12, 2019 at 10:30 AM

    Streaming Across The Pond

    Netflix has forever changed the way America watches television, and over the past two years they’ve started to cause that same disruption across Europe. According to The Hollywood Reporter, analysts predict that of Netflix’s 137 million subscribers, 30 to 40 million of them are in Europe, and they’re planning for an additional 15 to 20 million over the next five years, dramatically outpacing the subscription boom they experienced in the US.

    Their plan is simple. Dominate the market by creating as much original content as possible. The streaming giant is dedicating $1 billion to European content, including the addition of 153 new European originals in 2019 (compare this to the 81 originals in 2018). In this blog, Hollywood Branded examines how Netflix is expanding into Europe and what that means for international marketing efforts.

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    Topics: Product Placement & Branded Content

    Managing Agency Relationships With Brands

    Posted by Greg Smith on April 11, 2019 at 9:00 AM

    A Third Party Makes A Better Party

    A strange relationship exists between brands and agencies where they need each other but don't always understand the nature of the other. For this reason, a lot of partnerships between the two can easily go south if expectations are not properly managed.

    For this reason both parties can benefit from a neutral third party who understands how agencies work and can assess their progress if the brand is unable to see the full picture. In this blog post, Hollywood Branded examines how brands can benefit from a consultant dedicated to managing agency relationships from the expertise and experience of Suzanne Brown.

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    Topics: Business Advice, Podcast Interviews

    Anime Licensing: Hulu And Funimation's Market Domination

    Posted by Dumisa Moyo on April 10, 2019 at 11:00 AM

    Thanks To Michael B. Jordan...Anime Is Cool Now (?) 

    Log onto your favorite social media channel. After a few swipes of the wrist (and a few wasted hours), you’ll most likely stumble upon trivial and mysteriously Japanese memes featuring various characters from anime. Thanks to praise from celebrities like Michael B. Jordan, Keanu Reeves, and even Jaimie Lee Curtis, anime has been able to garner the attention that longtime fans have always claimed its deserved.

    Online distributors Amazon Prime, Netflix, and Hulu have all been gunning to serve this often forgotten market through their own respective means, but it seems like Hulu has officially gained the upper-hand. By acquiring the Sony owned major animation studio Funimation, Hulu now has an anime producing powerhouse partnered with its streaming service. In this blog, Hollywood Branded will explore how Hulu and Funimation plan to take over the Anime market.

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    Topics: Creative Content