A Deep Dive Into the Kardashian-Jenner Empire


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From TV Stars To Business Moguls

Keeping Up With the Kardashians might be over, but the money keeps flowing for this famous family. Kylie Jenner's Kylie Cosmetics has revolutionized the beauty industry with its popular lip kits and skincare products, while Kim Kardashian's KKW Beauty and Skims shapewear lines have cemented her status as a savvy entrepreneur. Kendall Jenner has made her mark in the fashion world as a top model and the face of numerous high-end brands, and Khloe Kardashian's Good American denim line promotes body positivity and inclusivity.

Despite the end of their reality TV show, the Kardashian-Jenner clan continues to dominate various industries with their entrepreneurial ventures. In this article, Hollywood Branded pulls back the curtain into the ever-evolving world of Kardashian-Jenner businesses, revealing the triumphs, the stumbles, and the financial savvy behind their seemingly endless success.

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From Reality Stars to Retail Royalty

The Kardashians first burst onto our screens in the mid-2000s with their reality show Keeping Up With the Kardashians. What started as a glimpse into the lives of a blended family in Los Angeles, has become a pop culture phenomenon, spawning countless memes, fashion trends, and yes, a multi-billion-dollar business empire. Kris Jenner, the ultimate "momager," has expertly guided her daughters and son to entrepreneurial success, with ventures spanning fashion, beauty, wellness, and even tech. Let's take a deep dive into the ever-evolving world of Kardashian-Jenner businesses, both the triumphs and the occasional stumbles.DASH

Photo Credit: Screen Rant

Fashionably Forward

The Kardashian love affair with fashion began way back in 2006 with the launch of DASH, a boutique co-founded by Kim, Kourtney, and Khloe. Featured prominently on Keeping Up With the Kardashians, DASH became a pop culture destination, attracting fans eager to snag a piece of the Kardashian style. The success of DASH even inspired its own spin-off show, Dash Dolls, which delved into the lives of the boutique's staff. While DASH closed its doors in 2018, it marked the beginning of the family's foray into the fashion industry.

Kendall and Kylie Jenner, the younger half-sisters, also dipped their toes into the fashion pool with Kendall + Kylie, a clothing line launched in collaboration with PacSun in 2012. The brand offered trendy pieces at accessible prices, perfectly capturing the style of the social media-savvy Jenner sisters. However, Kendall + Kylie seems to be on a quiet hiatus, with minimal updates in recent years.

Kylie Cosmetics

Photo Credit: WWD

Beauty Bosses

The Kardashian-Jenners have a knack for identifying and capitalizing on beauty trends. In 2015, Kylie Jenner, then a rising social media star, launched Kylie Cosmetics with a limited-edition line of Lip Kits. The frenzy surrounding these matte liquid lipsticks and matching liners was unlike anything the beauty industry had seen before. Kylie Cosmetics exploded in popularity, solidifying Kylie's status as a beauty mogul and reportedly making her the youngest self-made billionaire (a title that was later revoked by Forbes).

Khloe Kardashian wasn't to be outdone. In 2016, she launched Good American, a size-inclusive denim brand that disrupted the fashion industry. Good American offered a wide range of styles and sizes that catered to women of all body shapes, a refreshing change from the limited options available at the time. Today, Good American is a major player in the denim market, expanding its offerings to include swimwear, activewear, and other apparel.

Kim Kardashian, the queen of reinvention, has had her own share of beauty ventures. Her first foray, KKW Beauty, launched in 2017 with a focus on contour kits. The brand expanded into lipsticks, eyeshadows, and body makeup, but ultimately faced criticism for its high price point and lack of innovation. In 2021, Kim rebranded KKW Beauty as SKKN By Kim, offering a more streamlined skincare line.

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Kendall Jenner

Photo Credit: Mezcal Buzz

Beyond Beauty

The Kardashian-Jenner empire extends far beyond the realm of beauty. Kourtney Kardashian, known for her focus on wellness and health, launched Poosh in 2019. This website serves as a platform for Kourtney to share her tips on fashion, beauty, wellness, and lifestyle. Poosh has been compared to Gwyneth Paltrow's Goop, and even featured a hilarious candle collaboration between Kourtney and Paltrow named "This Smells Like My Pooshy."

Kris Jenner, the ultimate family manager, isn't just about managing her daughters' careers. In 2021, she teamed up with Emma Grede (a frequent collaborator with the Kardashians) and Chrissy Teigen to launch Safely, a line of plant-powered cleaning and self-care products. While Teigen later stepped away from the brand, Kris continues to be a driving force behind Safely.

The thirst for tequila is real, and Kendall Jenner capitalized on that in 2021 with the launch of her own brand, 818 Tequila. This award-winning tequila comes in three varieties - Blanco, Anejo, and Reposado - and has become a favorite amongst celebrities and fans alike.

Even Rob Kardashian, often the most private member of the family, has tried his hand at entrepreneurship. In 2013, he launched Arthur George, a sock line that catered to men. While the brand's social media presence has been dormant for a while, Arthur George socks are still available to purchase on the Arthur George website. Reviews mention their comfort and style, and highlight designs ranging from fun prints and bold colors to classic solids. Whether Arthur George makes a social media comeback or stays under the radar, it seems there's still a market for Rob Kardashian's signature sock line.

Built to Last?

Love them or hate them, there's no denying their influence on pop culture and entrepreneurship. One thing's for certain: Kris Jenner's "momager" skills are unparalleled, and her children have a knack for taking trends and turning them into profit. Whether it's Kylie's billion-dollar beauty brand or Kendall's award-winning tequila, the Kardashians know how to build a brand and keep it relevant. Who knows what ventures they'll cook up next? One thing's for sure: we'll all be watching (and maybe even buying) to find out.

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