Influencers Are Making Moves in Hollywood
Social media stars are shaking up Hollywood, proving they’re more than just online creators. Noah Beck’s move from TikTok to his leading role in Sidelined: The QB and Me highlights how influencers are making waves in traditional entertainment. These digital creators bring massive followings and fresh energy, reshaping how the industry works.
This shift shows how the entertainment industry is evolving to embrace talent from social media's dynamic world. In this article, Hollywood Branded explores how Noah Beck and other influencers are shaping the future of entertainment and redefining Hollywood roles.
from TikTok sensation to leading man
Noah Beck’s rise to fame began in 2020 with his fun and engaging 60-second TikTok videos, filled with dance moves, humor, and athletic flair, capturing the hearts of millions. With his all-American charm and dedication to connecting with fans, he quickly gained over 30 million followers on TikTok and millions more across other platforms.
Fast forward to 2024, Noah Beck transitions into acting with his first lead role in Sidelined: The QB and Me, a teen romance about a high school quarterback and a dancer navigating their post-graduation plans and falling in love. Beck's performance highlights his evolution from TikTok star to someone dedicated to building a serious acting career.
Now streaming on Tubi, the movie has captured significant attention for its touching storyline and Beck’s compelling portrayal.
Photo Credit: IMDb
The Influencer-to-Hollywood Pipeline
Noah Beck isn’t the only influencer making the jump from TikTok to traditional media. He’s part of a growing wave of social media stars redefining success in Hollywood:
- Charli D’Amelio: With 155.7M TikTok followers, rose to fame through her viral dance videos, starred in her own TV show The D’Amelio Show.
Photo Credit: Getty Images/Allure
- Addison Rae: Another TikTok sensation with 88.6M followers, made her acting debut in Netflix’s He’s All That.
Photo Credit: Carin Backoff/ Rolling Stone/ Carin Backoff
- Loren Gray: A singer-songwriter with 53.5M followers, recently transitioned into acting with her debut role in Netflix’s Incoming.
Photo Credit: icönik
Why Productions Should Consider Influencers
Social media influencers have transformed the entertainment industry, becoming an undeniable force in modern casting decisions. With their massive followings, influencers bring unique advantages to productions:
- Built-In Audience: Influencers have loyal fanbases numbering in the millions. Casting them can ensure that productions start with an engaged audience, boosting initial viewership and generating organic excitement.
- Broader Audience Reach: Influencers connect with diverse demographics, often spanning multiple regions and age groups. Their ability to reach beyond traditional audiences makes them ideal for productions aiming to broaden their appeal.
- Social Media as a Promotional Powerhouse: By using their platforms, influencers can amplify a production’s visibility without the need for extensive advertising budgets. Their organic posts and interactions often feel more authentic than traditional promotional efforts.
Photo Credit: Variety/Vincent Mui
fresh faces in entertainment
Many influencers bring a fresh perspective to the entertainment world. Platforms such as TikTok provide a valuable space for productions to discover untapped talent. These creators often display versatility, creativity, and an ability to captivate audiences, showing how they can contribute to modern entertainment.
Photo Credit: Vanity Fair/ Vincent Mui
the future of influencer led-entertainment
Noah Beck’s breakout role in Sidelined: The QB and Me is just the beginning. As Hollywood continues to evolve, the entertainment industry will likely see even more influencers transitioning from social media to Hollywood, taking on bigger roles in acting, music, and beyond. For Beck, this is a chance to build up his acting career in Hollywood and show that he’s ready to take on more roles in the future.
If his performance in Sidelined is any indication, Beck is well on his way to carving out a long and successful career in the industry-and he’s inspiring countless other influencers to dream big and aim high.
Photo Credit: Getty Images/J-14
Eager To Learn More?
Want to stay in the know with all things pop culture? Look no further than our Hot in Hollywood newsletter! Each week, we compile a list of the most talked-about moments in the entertainment industry, all for you to enjoy!
