The Recipe On How to Content Market To Baby Boomers


Table Of Contents


A Little History On Why Product Placement Works

To all baby boomers, have you ever wondered what the secret recipe for content marketing is? Well, let me tell you, it works for every age ranging from the cool Gen Z to the wise Baby Boomers eager to jump in! Remember James Dean and how he used to comb his hair? That iconic comb appeared in "Rebel Without A Cause" and sales of Ace combs skyrocketed. And let's not forget how cigarettes became the "cool kid" thing when he starred in "Giant" in 1956. 

That's the power of product placement, intentional or not, it's impacted countless brands across various categories over the years. But when you add in messaging and provide a glimpse into the brand, that's when the magic really happens - and sales can soar! So let's get those marketing campaigns rolling and watch those sales numbers climb! In this blog, Hollywood Branded shares the recipe on how to leverage product placement and use influencers for content marketing to attract baby boomers.

The Recipe for Content Marketing For Baby Boomers-1

Don't Underestimate 

Baby Boomers may be getting up there in age, but they've still got it! These folks grew up during the golden age of television, so they know a thing or two about marketing and advertising. With their wealth of life experience, they've got plenty of stories to tell and insights to share. Plus, they're still active and engaged in the world around them, so don't think for a second that they're not up to date on the latest trends and technologies.

So if you're looking to reach a mature and savvy audience, don't overlook the Baby Boomers! They're a force to be reckoned with, and they just might surprise you with their knowledge, creativity, and passion for great content. We have created a list of TV outlets we believe are essential to put your brand in to capture the attention of Baby Boomers. 

#1 Morning & Daytime Talk Shows

The View

The most obvious option to gain MEGA viewers’ attention is through Morning & Daytime talk shows – The View, Good Morning American, Today Show, The Ellen Degeneres Show, The Doctors, and/ or Live with Kelly & Ryan. The audiences of these talk shows are mainly women 55 and older. 

With talk shows, there are numerous ways to control messaging, feature product on screen, or even have the hosts have a conversation about the brand. A brand’s spokesperson can often be part of the segment, and help build in Calls To Action, sweepstakes, or social interactions within the brand segments. 

New call-to-action

#2 Early Evening Entertainment News

Extra Giveaway

Early entertainment shows can be a great content marketing strategy for targeting Baby Boomers because this generation has a strong nostalgia for classic TV programs from their youth. By featuring clips or references to popular shows from the 50s, 60s, and 70s, brands can tap into the emotions and memories of this generation, creating a strong connection and building trust with potential customers.

Additionally, many Baby Boomers have retired or are nearing retirement age, which means they have more free time to watch TV and engage with content that resonates with them. By leveraging early entertainment shows in content marketing, brands have an opportunity to capture the attention of this demographic and create a lasting impression.

#3 Local And Regional News Programming

Local and Regional News

Local and regional news programming is a goldmine. This generation grew up with the morning paper and the evening news being a staple in their daily routine. You would be surprised, but they are still very much interested in staying up-to-date with the current events in their community and beyond. By tapping into this interest and creating content that is relevant to them, businesses have the opportunity to engage with this demographic in a meaningful way.

In addition, local and regional news programming often covers topics that are of particular interest to Baby Boomers, such as, healthcare, retirement, and finance.

By creating content that aligns with these topics and sharing it on local news platforms, businesses can establish themselves as a trusted resource for this generation. So, if you're looking for a fun and effective way to connect with Baby Boomers, consider using local and regional news programming as a content marketing strategy. Trust me, they'll appreciate the effort and you'll reap the rewards!

#4 Regional Lifestyle Programs


Regional lifestyle programs are the way to go if you're looking for affordable content that caters to the 55+ crowd. These shows are like the local news, but with a fun and personal touch that will keep you engaged. Whether you're a night owl, an early riser, or a Saturday morning warrior, you'll find plenty of programming to suit your interests.

Now, don't think that these shows are just for the ladies - oh no, there's something for the fellas too! If you're into sports, you'll love the golf shows and other programs that cater to the male demographic. So, what are you waiting for? Tune in to regional lifestyle programs and discover a world of entertainment that's tailor-made just for you!

#5 Game Shows

Let's make a deal

Photo Credit:

Who's ready to play a game of marketing? Did you know that game shows are some of the most popular TV programs during the early evening and daytime slots?

They especially have a particularly strong following among the 55+ demographic. Shows like The Price is Right, Let's Make a Deal, Wheel of Fortune, and Who Wants to Be a Millionaire present a perfect opportunity to integrate your brand into the mix. With options like featuring your brand message or even sponsoring a category for an entire week, the possibilities are endless! So what are you waiting for? Let's make a deal and get your brand in the game!

#6 Scripted TV

Scripted TV Watching

The magic of television! By incorporating your brand into a storyline, you can create a buzz and generate interest among viewers. But be warned, this can be the most expensive option and with the show writers having creative control, your message may not be completely what you want. You'll likely only get product usage and logo exposure, with no direct calls to action for purchases.

For scripted content, network TV shows may be out of reach due to their massive multi-million dollar media buys, but cable TV shows offer better control over storylines and prices. If you're willing to be patient, feature films are another option, but keep in mind that it can take 12-18 months before your product hits the big screen.

#7 Blogger Campaign

blog campaign

Baby Boomers are getting connected every day and always looking for interesting content to engage with. By creating a blog campaign that specifically targets Baby Boomers, your company can generate a buzz around the brand in a fun and engaging way.

By writing a campaign, you are able to tailor to the interests and preferences of this generation and share it through your own channels, helping reach a wider audience. Plus, Boomers are more likely to trust the content that is created by someone they feel a connection with. This builds brand loyalty. 

With the right strategy and approach, you can create engaging content that resonates with this demographic and drives real results for your business!

#8 Celebrity Endorsements

Celebrity Campaign

Yep! Celebrity endorsements. You would be shocked that if you partner up with celebs for social media shout-outs on Instagram or Tik Tok, Baby Boomers will attract to you right away. 

Another option is influencer marketing. Having a celebrity serve as an influencer for your brand, will create lots of buzz and generate interest among the generation. For an even bigger impact, brands can create comprehensive campaigns that incorporate print, TV, and digital media featuring the celebrity's likeness. 

#9 Podcasts

Podcast are making their way back. They're the latest frontier in the wild, wild west of marketing, and they can be a powerful tool for building your brand and reaching a new audience. With podcasts, you can build successful programs that reach thousands of listeners, all while having organic and engaging conversations built right into each episode.

But like any new technology, there are bound to be a few bumps in the road. That's why our founder, Stacy Jones, created the podcast, Marketing Mistakes and How to Avoid Them, to help navigate through the ups and downs of the marketing industry and how to avoid mistakes in the exciting marketing channel! 

Marketing Mistakes How To Avoid Them Podcast

Ready To Start Marketing To Baby Boomers Through TV?

Baby Boomers typically have time to immerse themselves in content, and nowadays with so much content available that specifically targets them, they will jump all over it. Don't wait, and start inputting your brand in the outlets above. If you are interested in more ways how to attract  Baby Boomers, check out these blogs: 

Want to stay in the know with all things pop culture? Look no further than our Hot in Hollywood newsletter! Each week, we compile a list of the most talked-about moments in the entertainment industry, all for you to enjoy!

New call-to-action