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We're all searching for the secret to successfully achieve all our hopes and dreams, whether it's in our professional or personal lives (or both). Turns out it's simple! Just change your mindset. Of course, that's easier said than done. So, how do you flip the switch?
In our recent podcast episode, Stacy sits down with Amira Alvarez, founder and CEO of The Unstoppable Woman. Amira dives into the moment she decided to pivot her life and discovered the secret to success. In this blog, Hollywood Branded discusses how to reshape your own mindset and achieve your goals in business and in life.
Amira is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields achieve their dreams and goals in record time. As someone who has made a quantum leap from barely making 6-figures to making $700k in one year, then onto 7-figures, Amira knows what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to.
She uses these strategies to help her high-achieving clients go for their "I'm-possible" dreams and achieve them in record time, whether that be reaching that million-dollar mark, building a business empire, or making an impact in the arts, entertainment, or sports.
Amira has helped thousands of women to break free of limitations and be unstoppable in pursuit of a life they are proud to have lived. She’s also the host of The Unstoppable Woman.
Question: How did you get here today? What made you this coach of all these people whose lives you've helped transform?
Answer: Well, first and foremost, I had to go through the transformation myself. I had to go through the fire and figure out how to become someone who wasn't afraid to live a fuller life. Now that might seem pretty darn obvious; don't we all want more? Don't we all want growth? Don't we all have big dreams and goals? Isn't that kind of obvious? And I think the answer is "yes, and..." There are places where we unconsciously stop, and we keep playing at the same level.
So when I was starting out, I had a goal of building a business. I had a previous business, moved across the country, closed that business, moved across the country, started a new business. And I was building it, and I had some big goals and dreams, and yet I was struck by what I think a lot of people get struck by, which is limitation. Not having enough time, not feeling like they can keep up with all the things, wanting to do more but somehow being stuck in the weeds, and feeling that sense of exhaustion and burnout. And, you know, for a positive can-do attitude person, you don't want to look at that. You see yourself as capable. You see yourself as confident. You see yourself as someone who has always been able to achieve. And yet I found myself working really hard, making incremental progress, but not exponential progress. Realizing that I was already working the sort of ten, twelve-hour, sixteen-hour days; whatever day it was, that day it was a lot, and I was like this doesn't scale. I can't double my income by doubling my work hours, like that just doesn't work. Although I had lots of innovations and creativity and ideas, my biggest tool, and I think this goes for a lot of people, it's just work harder. Like I must be missing something; I just need to work harder. And I kept doing that, and that's a recipe for exhaustion, lack of satisfaction, not being fulfilled in your life, always feeling like you're behind the eight ball, and like you just can't get ahead. I remember distinctly the thought that would cycle through my head is like, "Why can't I just get ahead?" And it was because I was just doing this like, "get one more thing done."
Your to do list will never stop, and that's good. Now my perspective is that's a good thing because that means I have ideas, and there's creativity, and I'm growing, and I'm doing more. But I was run by a lot of fear. Think about why our to do list runs us. It can come from fear, or it can come from desire. And desire is like, I want to create, I want to become more, I want to do more, I want to achieve more so that I can experience more and give more. All of that. The fear comes from the other shoes about to drop if I don't get this thing done. Okay, someone's gonna be upset at me, I'm not going to get paid, the project is gonna come crashing down, my reputation is at stake, like all of that stuff, is fear-driven. And quite frankly, I was really fear-driven for much of my life. Unbeknownst to me. It was just the norm. It was just how I had been brought up. And I mean, no one said be driven by fear, but that's what was pervasive, and I think it's pervasive in our culture to be driven that way, and we get limited and trapped in a belief structure that keeps us playing that out again and again and again. And I don't care whether we're talking about your marketing initiatives, your business in general, how you do sales, or whether it's outside of your career and it's in your relationships, or your health, or whatever. You're playing on a pattern again and again and again, and you get trapped in being that same person who's driven by the same things and limited by the same beliefs. And I really had to break through that to get to the next level.
Question: So you had this wake-up call; you had this moment, and you revolutionized your life. And now I bet that you've learned a lot as you shared with us, and you're helping other people. What are some of the mistakes that you see people making besides not setting goals high enough and stopping themselves along the way?
Answer: You have to just start. You just have to put yourself on the field of play. You have to to to start and get the feedback. Without the feedback, you can't course correct. And you have to be someone who's resilient enough and has enough internal self-image authority to be able to receive that feedback and not let it destroy you. Not let it be all of you, okay? You have to keep moving forward, and I think this is one of the things that stops a lot of people.
The other thing that I want to share around marketing that I think is important and something that I've really learned. So this is personal to me. I grew a seven-figure business as a solo entrepreneur. I might have had one VA at the time. Okay, so one virtual assistant. But it was really just a one-woman show, and I did that through personal relationships and personal connections. And it was, you know, money comes from source through people.
Okay, you need to have relationships with people, and I think that even when you do these big sort of marketing campaigns, it comes through your relationships with other people. Who's the person on the other side, not just the client, but the person who's gonna help you create the opportunity, like, take the opportunity to make it fine form. And we're in different businesses, but whether you're in my business or your business, or someone else's business, you need other people, which means you need to be in relationships with other people.
Now, here's the rub: most people are afraid of f'ing up their relationships because, just quick pop psychology, when they were young, love, safety, and belonging, came through their relationships with their parents. If they f'ed up, made a mistake, and their parents got upset, the love, the flow of love got shut down. Now as a parent, you don't think you're shutting down that love, but you can feel that energetic cut when someone's upset at you. Okay, we all know what that feels like...when you're able to show up truly as yourself and not be in fear about the relationship, be going to hell in a handbasket, you get to have real conversations with people that are true and intimate, and whether it's one-on-one or one-to-many, people are craving intimacy. They're craving being seen and being heard. And I think that's where the best marketing lies is when someone really feels seen and heard, whether it's one-to-one or at scale, if you're able to not be, um, not pretending to be something you're not, and not being in fear, people can resonate with that. They feel it, and then they're like, "Oh! I can land here. I can connect with this person," and then they can feel seen, and they feel heard, and then they tend to buy because they want that. We crave being connected.
Question: What are some of the small steps you can take to actually put this mindset into action on a day-to-day basis? What are the simple steps that you can take to help ease your way on that path?
Answer: Making a mistake is going to happen. Making multiple mistakes is going to happen. Now you can have a goal of excellence, and then you have to be resilient when you make a mistake. So, here's a little nugget. You want to make decisions. And decisions about everything. Decisions about how you spend your time, decisions about how you spend your money, decisions about the thoughts you think and the feelings that you have; what you're available for, what you're not available for. Decisions on everything. You want to make decisions from the place you want to be, not from the place you are now. So if you want to be a business owner who has a team who writes the newsletters, if you want to be a business owner who lets the water, you know, bounce off the duck's back, right? Like is easygoing but understand's how to improve upon the process, you have to see yourself as that person.
Let's say you're producing a campaign of some sort. Okay, and you've never done it before. It's at a much higher level than you've ever worked before. You have to start seeing yourself as someone who works at that level already. Okay, you want to achieve this, but you've never done it before. You have to start seeing yourself as someone who works at that level and start making decisions from that place, not from the place you are currently. So you have to use your imagination to see what would Stacy do. Whoever this model is in your mind, who's doing it at a higher level than the way you're doing it? What would they do? What kind of decision would they make and start making decisions from that place. So, then, you think, would someone who's running a multi-million dollar campaign flip out about an email and mistake and spend three days ruminating on it instead of doing the next thing? No. Okay, that is a waste to freakin energy and time. We all know that. Okay. So you can't allow yourself to be someone who does that. You have to, like, make a different decision.
Question: So what would be your words of advice to our listeners today who are inspired and maybe not sure where to get started?
Answer: In terms of changing their mindset and stepping up, I think self-awareness is the first step. So one of the best things that I did was I stopped believing my own stories, okay, about why I was justified in whatever outcomes that I was getting. Because that just kept me trapped in the same playing on the same level. Same story. And what I wanted was I wanted different outcomes. I wanted a different outcome in my relationships. I wanted a different outcome in how I looked. I wanted a different outcome in how much money I made. I wanted a different outcome about how good I felt in my life. And I had to have a level of awareness around that. And so one of the first things I did was get really honest about the results that I was getting, and I took an inventory of what am I not available for anymore. Like, what am I tolerating right now in my results that I don't want? And I had to get really honest about that...I got really honest about the results that I was getting. And then, I did it on the granular. Because when you look at the results that you're getting, your first cause, you're creating those results. Then you can back engineer it, and you can recognize, oh, I'm the one that's doing that. What would I have to do differently? And so I did it on the big level, and then I would break it down into the smaller things...you're one hundred percent responsible for your outcomes. When you start taking personal responsibility, things start really changing.
Amira has so much great information from her experience in coaching women (and men!) about changing their mindsets to improve not only their businesses but their life. Check out the podcast below to learn more about improving the way you think and reap the rewards!
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