The Top 5 Women of the World Wide Web
A new era is upon us. Celebrities aren't just coming from TV shows and the silver screen; internet celebrities are becoming as recognizable and influential as, if not more than, traditional celebrities. And according to USC Professor Jeetendr Sehdev and his studies, female influencers, especially, carry a lot of influence.
Whether lifestyle, fashionista, businesswoman, or mom - female influencers typically have more engagement and bigger brand deals, and greatly outnumber male influencers. In this blog, Hollywood Branded looks at the top five female social influencers: who they are, what they do, why they are so famous, and just how far their reach is.
Estee Lalonde is the poster girl for moving abroad and making a successful life for yourself in a new strange country. She packed up her things and moved to London ten years ago, and has steadily grown her social media following since. She regularly shares insights into her life on her Instagram and through vlogs on YouTube and even recently started her own podcast, The Estée Lalonde show, where she chats with other influencers about their careers, pop culture, politics, and more.
Estée's posts vary from looks into her travels, to snapshots into her daily life, to even sneak peeks of her wildly successful jewelry line! Lalonde has built an empire for herself, inspiring hundreds of thousands along the way. Her perfectly curated (but still natural) social media accounts are a surefire way to open your brand up to new consumers.
- Instagram: 712k
- YouTube: 1.12 million
- Twitter: 234.4k
Meghan Rienks is a 27-year-old actress, Youtuber, and blogger with over 2 million followers on Youtube (even after having her account hacked last year!). All of her social media accounts are real glimpses into her life - she doesn't shy away from sharing the not-so-pretty moments in her life, and because of this, she has gained a huge (and loyal) fanbase. With this fanbase came some amazing opportunities for her, including multiple roles in movies and even her own Food Network show!
Reinks' following and open and honest demeanor make her the perfect influencer to partner with; her honesty makes her followers trust her with whatever product she is promoting!
- Instagram: 1.1 million
- YouTube: 2.3 million
- Twitter: 543k
- Instagram: 1.1 million
British beauty and lifestyle blogger Louise Pentland is seemingly unstoppable. As if it wasn't impressive enough for her to have 2.3 million subscribers (and counting!), Louise is also a New York Times bestselling author AND a UN Change Ambassador!
Louise's social media accounts give followers an intimate look into her life (her most popular video is one where she details her home birthing experience), which makes followers feel much more connected to her. These connections that her posts foster helps bring a sense of trust and comfort to her followers, making her another amazing influencer to partner with!
- Instagram: 2.5 million
- YouTube: 2.3 million
- Twitter: 1.9 million
Fitness influencer Michelle Lewin has cemented herself as the queen of fitness on Instagram. With over 3 million followers, her own fitness clothing brand, and a patented at-home workout kit of her own invention, Lewin is. unstoppable.
She has inspired millions to be their best selves by working out and eating healthy while still having fun and taking time to rest and relax. Her inspiring posts and helpful workout videos are great ways to get your product in front of millions of followers who want to better themselves, making her another amazing influencer to work with!
- Instagram: 3.4 million
- Facebook: 535k
- Twitter: 385k
New York-based fashion and lifestyle blogger Chiara Ferragni is no stranger to brand partnerships. From modeling for Guess to partnering with Chanel, Ferragni has made a name for herself in both the fashion and influencer world.
A trailblazer in her own right, Ferragni was the first blogger to be featured on the cover of Vogue and has continued to break barriers throughout her career, inspiring millions along the way. Her effortless style and stunning posts give followers something to look forward to each time they log onto Instagram and also give brands the perfect person to partner with if they want aesthetically pleasing high-quality campaigns.
- Instagram: 22.4 million
- YouTube: 157k
- Twitter: 555.6k
Christina, better known as "Tinx" on TikTok and Instagram, is a writer and content creator. Her claim to fame is her "Rich Mom" series on TikTok, in which she pokes fun at the culture of wealthy white moms in LA, New York, and London. She also loves sharing celebrity gossip and reviewing TV shows and movies, and is now taking viewers along on her wellness journey.
While her following isn't the largest of the group, she is constantly gaining new followers with her Amazon lists and fashion tips. Her first "Rich Mom" TikTok garnered 1 million views and helped catapult her to fame!
- Instagram: 137k
- TikTok: 977.2k
- Twitter: 4k
Julie Sariñana is a fashion blogger and designer. She started her blog, Sincerely Jules, in 2009, and steadily gained a following since. Her easy-to-follow style tips and stunning travel shots have been shared by publications like Glamour, Elle, and Teen Vogue.
She is touted as an "OG influencer," since she got her start before Instagram became the home to many influencers, and has since gained 5.5 million followers on Instagram, millions of monthly readers on her blog, and a capsule collection for Target, as well as a myriad of brand partnerships.
- Instagram: 5.7 million
- Pinterest: 35.3k
- Twitter: 55.9k
Andrea Russett is a YouTube, Instagram, and TikTok influencer with millions of followers on each platform. She got her start on YouTube 10 years ago, when she was only 13, under the handle "GETTOxFABxFOREVERR."
She started steadily gaining followers as her YouTube career continued, where subscribers loved her vlogs fashion tips, which were both relatable and funny, making followers feel like they were watching a close friend share their life.
Andrea now has 2.5 million subscribers on YouTube and 4.7 million followers on Instagram, where she still shares snapshots into her life, as well as chronicles her career in the music industry.
- Instagram: 4.7 million
- TikTok: 1.5 million
- Twitter: 7.1 million
Nikkie De Jager
Nikkie De Jager is a beauty influencer who has made a name for herself with her YouTube channel, NikkieTutorials. With 13.8 million subscribers and an average of 2 million views per video, Nikkie has cemented herself as one of the most well-known beauty YouTubers on the site.
As a freelance makeup artist, Nikkie gained a following from her video titled "The Power of Makeup," in which she showcased how makeup can change the way you look, but emphasized the importance of accepting yourself - flaws and all.
Nikkie's positive outlook on life, paired with her stellar makeup knowledge, has made her an amazing influencer and a massive success when it comes to influencer marketing. She has worked with brands such as Too Faced Cosmetics and Orfa Cosmetics and is now the global artistry advisor for Marc Jacobs.
- Instagram: 14.5 million
- TikTok: 2.9 million
- Twitter: 2.2 million
Negin Mirsalehi is a fashion and lifestyle blogger with a massive social reach and an even larger resume of brand partnerships. With 6.3 million followers on Instagram (and another 61.7k followers on her dog's Instagram,) Mirsalehi has made herself indispensable in the world of influencer marketing.
Not only has Mirsalehi worked with brands like Kiehl's, Revolve, Victoria's Secret, and Dior, but she has also started (and funded) her own haircare brand, Gisou, which brought in $3 million in sales in 2017. Despite being in the industry for years, Mirsalehi stays humble and relatable, constantly bringing her followers back for more with every post.
- Instagram: 6.3 million
- TikTok: 856.6k
- YouTube: 495k
How Social Influencers Can Help Your Brand
These leading ladies of the internet celebrity era that make up our top 5 female social influencers are recognized across the board by millennials and continue to grow in fame and popularity, breaking into mainstream media like film and television.
Note: This blog post has been updated as of April 19, 2021.
Want to learn more about social media influencers? Check out these blogs below!
- How Celebrities & Influencers Use OnlyFans
- NCAA College Athletes As Influencers
- Marketing From An Influencer's Perspective
- The Top Food Influencers and Branded Partnerships
- The Importance Of Aligning Your Brand With The Right Social
Are you interested in learning more on how your brand can work with social media influencers? Download our infographic that provides case studies, rates, and strategies for success when creating a social media influencer program.