The Rise of Romy Mars: the Internet Can't Get Enough
The digital age has introduced us to many viral moments, but few have sparked intrigue like Romy Mars. The daughter of director Sofia Coppola and Phoenix frontman Thomas Mars, and granddaughter of filmmaking legend Francis Ford Coppola, Romy has recently captured the attention of Hollywood and the internet alike, this time, entirely on her own terms.
Her humor, sense of style, musical debut, and general refusal to conform to Hollywood standards have made her a Gen Z icon in the making. In this article, Hollywood Branded explores how Romy Mars is fast becoming a new kind of celebrity, why brands are lining up to work with her, and the type of opportunity she represents for celebrity brand marketing.
Who is Romy Mars?
At just 17 years old, Romy Mars has emerged from the shadow of her famous family with something incredibly rare in celebrity culture: authenticity. The world first met her in 2023 when she uploaded a now-deleted TikTok story showcasing herself trying to charter a helicopter with her dad’s credit card. This act of rebellion instantly piqued the public’s interest, providing a rare inside look into the life of A-lister children. With this, Romy became an overnight sensation.
But it wasn’t just the viral moment. Romy’s deadpan delivery, unique aesthetic, and mystique about her lifestyle made her stand out in a space crowded with overly polished influencers. People seem to love the fact that she doesn’t appear to be performing, which the public, especially Gen Z, has recognized and loved.
Photo Credit: YouTube
The perfect storm: Talent, Timing, and Nepotism
There’s no denying that nepo babies dominate headlines, but not all are embraced. What makes Romy different? She represents the intersection of legacy and modern influence. Her mother is the director of Marie Antoinette and Lost in Translation, her father fronts the indie band Phoenix, and her grandfather directed The Godfather. But Romy isn’t just living off their names, she’s also carving out her own identity in music, fashion, and digital culture.
Her recent single, A-Lister, is equal parts tongue-in-cheek commentary and synth-pop. She’s not pretending to be an underdog. Instead, she’s self-aware, almost poking fun at her privileged position while still offering real creative value. It’s a new kind of fame, one where self-deprecating humor, raw honesty, and Gen Z sensibility meet heritage and privilege.
Photo Credit: Cosmopolitan
chanel and romy mars
Chanel was among the first major fashion houses to recognize Romy Mars’ brand potential. Their collaboration is a perfect case study in strategic celebrity alignment. Romy has appeared at Chanel runway shows and brand events alongside her mom, exuding a natural coolness that doesn’t feel rehearsed. She’s not a curated fashion influencer with product hauls and try-on videos. She shows up, wears what she wants, and exudes effortless elegance.
This matters deeply for brands like Chanel, which aims to stay culturally relevant without sacrificing its elite positioning. In Romy, Chanel found someone who merges tradition with youth culture. She brings indie-cool to luxury branding. And most importantly, she does it without overexposure, preserving the allure of Chanel and exclusivity that brands alike pride themselves on.
Photo Credit: W Magazine
Opportunities for marketing
While her most publicized brand partnership to date is with Chanel, insiders speculate she’s already in discussions for additional music/fashion crossover campaigns. And with her growing visibility, it's only a matter of time before brands across multiple industries come calling.
For brands looking to work with young celebrity talent, Romy Mars is a safe bet with bold returns. She has cultural capital, that family name, and online momentum, but she’s still niche enough to feel like a discovery. That’s marketing gold.
Photo Credit: People Magazine
The future of romy mars and partnerships
Romy Mars is the prototype of a new kind of celebrity influencer, one who knows the game, plays it with a wink, and brings real cultural capital to the table. For marketers and brand strategists, she represents the sweet spot between elite and approachable, classic and contemporary.
In a media landscape dominated by fleeting trends, Romy offers something more sustainable: interest. Her ability to engage both online and offline, through music, fashion, and unfiltered personality, makes her a powerful tool for brand partnerships in 2025 and beyond.
Photo Credit: Variety
Eager To Learn More?
If you're interested in diving into how Hollywood's latest and greatest can serve as powerful marketing partners, we've got more blogs for you to check out.
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