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3 Brands Show How To Market Mobile Apps Using Influencers

Posted by Stacy Jones on March 8, 2017 at 9:24 AM


The Importance Of Marketing Your App Non Traditionally

One of the most important factors in determining whether or not an app will be successful is how it’s marketed to the public. Future users want to see how an app will enhance their lifestyle rather than take away from it. Sure, one could use a variety of traditional advertising strategies to get their app in front of the public and hope that people want to download it. But that’s boring. And doesn’t work so well with millennials. 

There is one proven strategy that has provided a way for companies to organically market their app to highly engaged audiences - influencer marketing. In this blog, Hollywood Branded explores how three (3) brands market mobile apps using influencers. 


How 3 Brands Have Used Influencers to Market Their Mobile App.png


Marketing A Game App

Company: Bejeweled

Goal: Wildly popular gaming company, Bejeweled, wanted to put together an influencer campaign to grow its user base, increase brand engagement and inspire social media users to download their app. To do this, Bejeweled partnered with some of Instagram’s most popular personalities to run a campaign under the branded hashtag #shinyplace

Strategy: Bejeweled began the campaign by creating two witty YouTube videos that showcased users trying to escape a state of wearisome and find their #shinyplace by playing the game. In addition to the YouTube videos, Bejeweled partnered with several high-reach influencers to spread word about the campaign and inspire their followers to post a photo of them playing Bejeweled and reaching their #shinyplace.

Results:

  • Bejeweled climbed from 454th to 135th on Apple’s top US iPhone games chart
  • Bejeweled climbed from 702nd to 182nd on Apple’s top US app chart

Marketing A Rental Car App

Company: Avis

Goal: Rental car company, Avis, looked to influencer marketing to help launch their brand new mobile application. Using the hashtag #AvisNow, Avis wanted to run a campaign that helped demonstrate how easy renting a car can be through their app. In doing this, Avis set out to showcase how the Avis app integrates seamlessly into one’s travel experience.

Strategy: Avis partnered with 9 different influencers who all had a similar audience base to their target market. These influencers included travel photographers and experts -- all of which who were great digital storytellers. Each one of the influencers posted their own unique style of content showcasing their usage of the app (photos, videos, travel tips/blogs, etc). 

Results:

  • 933K Reach
  • 2K Engagements
  • 3M Impressions

Marketing A Social App

Company: Skype

Goal: Communication company, Skype, called on influencer marketing to effectively demonstrate the functionality of its mobile app and encourage mobile users to download and use it.

Strategy: Skype partnered with YouTube personality Remi Ashten to create a video that demonstrates the Skype mobile application and how it’s able to be used to call multiple friends at once. The video follows Remi while on vacation in Oahu, Hawaii during which she uses the Skype app multiple times to call her friends back home.

Results:

  • 68M Reach
  • 203K Engagement
  • 2K Impressions

Learning To Use Social Influencers... Better

When first getting started, working with influencers can be a bit tedious; but, with a sound plan, patience and diligent execution, you will surely reap the benefits that influencer marketing has to offer. Read our blog on 4 proven steps to successfully launch mobile apps using influencers.

Are You Interested In Learning More About How You Can Market Your App Using Influencers? Check out the Only Guide To Social Influencers you will ever need, where we discuss best marketing practices to get influencers to market your brand for you.

The Only Guide You Need To Hire Social Influencers E-Book

Topics: Celebrity Initiative, Social Media Strategy

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

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Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

How To Connect Your Brand With Social Influencers