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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    The Top 10 Brand Mentions In Sex And The City

    Posted by Stacy Jones on April 15, 2019 at 9:00 AM

    Sex And The City Is Brand Heaven

    Samantha, Charlotte, Miranda and Carrie embody the life of luxury. Four successful women living, partying, working and dating in arguably the most fashionable city in the world leaves plenty of room for amazing product placement. Not only is Sex And The City the number one HBO comedy of all time, but it is wildly popular among the elite of television, winning 7 Emmy Awards, 8 Golden Globes, and 3 Screen Actors Guild Awards.

    It went on to spawn two feature films as well, and transormed the way the world saw young professional women in New York. In this blog post, Hollywood Branded takes a look at the top ten brands mentioned by name in Sex And The City and why they were so important to the show.



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    Topics: Product Placement & Branded Content

    How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

    Posted by Stacy Jones on April 8, 2019 at 10:05 AM

    The Question Asked By Brands & Agencies Alike

    75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

    And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page. In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.



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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    Toy Story Effect: How Film's Product Placement Increased Sales Of Toys

    Posted by Stacy Jones on April 1, 2019 at 4:15 PM
     

    Entertainment Content Has Long Been Considered A Major Sales Tool

    Entertainment content is considered a major sales tool for toy brands, and one of the films that has the biggest impact on toys in recent years is the Toy Story franchise, the first computer animated film in Hollywood. Kids everywhere watched and wanted to join the lives of Woody, Buzz and the Toy Story gang.  Having released 3 Toy Story films to date (with a 4th coming out this year), Disney and Pixar have made some of the film's featured toys household names to younger generations.  From Etch-A-Sketch, Slinky to Mr. Potato Head, Generation X's favorite toys have been introduced to children all over the world.
     
    In fact, one of these toys was actually out of business when the first Toy Story came out in 1995 by director John Lasseter.  And demand brought the toy (and jobs) back! In this blog, Hollywood Branded takes a look at how Toy Story product placement increased sales of toys.


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    Topics: Strategic Partnerships, Product Placement & Branded Content

    How To #15: 9 Steps To Successfully Plan A Talk Show Integration

    Posted by Stacy Jones on March 25, 2019 at 12:07 PM

    Making Sales Happen With Talk Shows

    National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

    However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing. In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!



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    Topics: Marketing Best Practices, Product Placement & Branded Content

    James Bond Product Placement: The Definitive Timeline Of Brands In Bond

    Posted by Stacy Jones on March 18, 2019 at 9:30 AM
     

    Why 007 Has Been The King Of Product Placement Through The Decades

    Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

    One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content