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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Stacy Jones | Hollywood Branded

Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.

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Recent Posts

Why Hasn't Your Your Brand Partnered With Netflix Content Yet?

Posted by Stacy Jones on November 9, 2017 at 6:35 AM

TOPICS | Product Placement & Branded Content


You Are Really Missing Out On Eyeballs Then...

It's time your brand made the leap from thinking broadcast TV is the end-all-be-all.  It just isn't, unless you want to shell out massive amounts of ad dollars.  The new players on the block that are building up steam - and interest from Madison & Vine, as well as brands around the globe, are the SVOD platforms.  Netflix, Amazon, Crackle, Hulu all offer something that many of the networks just can't offer.  Massive eyeballs and great content.

Not driven by brands who advertise and who sign off on the content being over the top PC and brand-friendly... these shows are garnering audiences because they do the exact opposite.  They don't cater to the advertiser.  And that's why brands can win big.  In this blog post Hollywood Branded provides insight into the power of the new streaming TV content, and why your brand needs to embrace Netflix content.

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HB In The News - Luxury Entertainment Marketing

Posted by Stacy Jones on November 8, 2017 at 4:58 PM

TOPICS | Social Media Strategy, Social Influencers

How Luxury Brands Can Better Harness Celebrity And Entertainment

For luxury brands, celebrities have always been a natural go-to source for partnerships.  The two compliment one another, allowing aspiration drivers to be shared between the two.  And luxury brand entertainment marketing, utilizing product placement, celebrity endorsements and event activation is only growing as a marketing practice.

Hollywood Branded was recently interviewed by Sarah Jones about current entertainment marketing trends for luxury brands, for the report Entertainment Marketing - Luxury Memo Special Report by Luxury Daily.   In this blog, Hollywood Branded shares additional insight into luxury brand entertainment marketing for product placement and celebrity partnerships.

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How To #19: 6 Ways Scary Content Increases Sales

Posted by Stacy Jones on October 31, 2017 at 12:21 PM

TOPICS | Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

 


A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures.  In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

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Largest TV Audiences For Product Placement Targeting Adults 18-49

Posted by Stacy Jones on October 27, 2017 at 5:41 PM


TV Shows For Your Brand To Consider

Network primetime TV has become a very hard place for brand marketers to find a solid product placement home in.  Unless you are a brand with mega advertising dollars, it can be almost impossible to get on screen branding exposure without ad sales removing your logo.

And even when you do get on that show - there is no longer a guarantee that anyone is even tuning in, due to the fragmented viewership that has pulled so many away to Netflix, Amazon or other streaming on demand options.  In this blog, to help your brand figure out where to concentrate time and money, Hollywood Branded has prepared a list of the largest TV audiences for Product Placement targeting Adults 18-49.  

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A Day In The Life At Hollywood Branded

Posted by Stacy Jones on October 26, 2017 at 12:15 PM

TOPICS | Celebrity Initiative, Social Influencers


Reading Scripts, Watching TV and Going On Set Visits

We love how busy we are at Hollywood Branded - and no day is ever the same.  But there are some standard day-to-day activities we do on a consistent weekly basis.  To shed a little light for future employees and interns(and those who are just curious), we've created a behind the scenes look at what life is like at Hollywood Branded.

After all, there aren't that many jobs that pay you to read scripts, watch TV shows and movies, and scan the internet and social media to keep up on the latest celebrity gossip.  In this blog, Hollywood Branded shares a behind the scenes look at the daily activities our team does to create successful campaigns for our clients.

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Stacy Jones on October 24, 2017 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices


Better Than A Direct Response Ad

I've been working with brands and partnering them with celebrities for twenty years, and in the last two years our team has seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) In this blog post, Hollywood Branded provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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HB In The News - Marketing Drive's Article On How Brands Leverage Snapchat

Posted by Stacy Jones on October 23, 2017 at 10:01 AM

TOPICS | Social Media Strategy, Social Influencers

How A Media Outlet Is Winning At Snapchat

With so many social media platforms competing for eyeballs and engagement, it can be really hard for brand managers to know where to spend not only money, but significant amounts of time by their team.

Hollywood Branded was recently interviewed by Shane Schick about current Snapchat trends, for the article "How National Geographic Grew Its Snapchat Audience By 3M In 3 Months" for Marketing Dive.   In this blog, Hollywood Branded shares more insight into Snapchat's social media platform, how brands leverage Snapchat, and some best industry case studies.

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Hollywood Branded In The News - Yahoo Lifestyle Celebrity Engagements And Mistakes

Posted by Stacy Jones on October 19, 2017 at 8:02 AM

TOPICS | Celebrity Initiative


Princes, Actresses and Comedy Kings

Our agency has a specific niche focus on matching brands with Hollywood content and celebrity influencers, which has allowed our team to additionally develop a point of view on celebrities and how they manage their own brands.  Because in reality - that is what a celebrity is - a marketable brand that that either content owners or brands pay to help engage consumers. 

And sometimes celebrities embrace and purposely step into the limelight, and at others shy away providing limited information at their own leisure in an attempt to control the media.  In this post, Hollywood Branded shares two recent interviews we had with Yahoo Lifestyle writer Carly Milne, on Prince Harry and Megan Markle's future engagement, and Kevin Hart's fall from grace and recovery plan.

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5 Ways Brand Marketers Secure Product Placement To Increase Sales

Posted by Stacy Jones on October 16, 2017 at 11:11 AM

Why Brands Secure Product Placement

When developing a product placement strategy to increase sales or raise brand awareness, it is important for the brand to figure out what their goals are. Ask yourself, what do you want? Is it a single brand integration that will be supported by co-branded media, a retail campaign PR and social media? Or, is the idea to create a number of strong product placements to engage consumers and assist with brand awareness and sales.

Knowing your goal will drive the overall options to leverage for exposure.  In this blog post, Hollywood Branded shares 5 ways brand marketers can secure product placement to increase sales.

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7 Steps To Increase Brand Sales With A Product Placement Company

Posted by Stacy Jones on October 12, 2017 at 12:29 PM


Optimizing (Not Guaranteeing) Product Placement Opportunities

When working on product placement integration people often ask us what the best ways are to make sure success is GUARANTEED.  But things happen. Final edits can preclude a scene from being included.  A camera angle can be just a little off.  The brand's label could be turned away from the camera. 

Sometimes it's going to be beyond your control.  But there are ways you can help make success happen.  In this blog, Hollywood Branded shares 7 steps to increase brand sales with a product placement company or for brands doing it themselves.

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How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

Posted by Stacy Jones on October 10, 2017 at 6:40 AM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales Through Influencers

Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

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Why Franchise Films And Book Spinoffs Create Great Brand Partnerships

Posted by Stacy Jones on September 29, 2017 at 3:07 PM

Franchise Films Are Proven Hits

When a brand is looking for a feature film to partner with, whether for paid brand integration or to co-brand media, they are hoping for a guarantee that the film will be a success. The fact is, in the world of film, there are literally no guarantees. A film that one may predict to be a sure-success – based on a director at the helm, or an A-list cast – can often prove not to be.

This is why brands are so attracted to book-to-film and franchise films: Proven box office numbers exist, and a fan base is already established.  In this blog post, Hollywood Branded discusses why franchise films and book spinoffs create great brand partnerships.

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Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

Posted by Stacy Jones on September 22, 2017 at 1:26 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 

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Graphics Cheat Sheet For Brand Marketers

Posted by Stacy Jones on September 11, 2017 at 9:11 AM

TOPICS | Public Relations, Social Media Strategy, Creative Content

Your Social Media Needs Images

We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.

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Podcast EP 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Posted by Stacy Jones on September 8, 2017 at 8:49 AM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy shares 9 steps how to get your brand on talk shows along with an infographic to make it easy. 

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Mistake #24: Not Realizing The Importance of Public Relations For Your Brand

Posted by Stacy Jones on September 7, 2017 at 7:45 AM

TOPICS | Public Relations, Marketing Best Practices


Why We Believe PR Is Important As A Marketing Agency

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life.  In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.

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Podcast Ep 22: 9 Steps How Brands Use Music Video Product Placement To Increase Sales

Posted by Stacy Jones on September 1, 2017 at 8:53 AM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy talks about how brands use music video product placement to increase sales, gain brand awareness, and reach millions of people, affordably.

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Protect Your Brand From Negative Celebrity Endorsement Deals

Posted by Stacy Jones on August 29, 2017 at 4:19 PM

TOPICS | Celebrity Initiative, Strategic Partnerships

The Celebrity Impact

Celebrities are sales drivers who strongly influence consumer engagement.  Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  In this blog, Hollywood Branded discusses how to protect your brand from negative celebrity endorsement deals.

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How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

Posted by Stacy Jones on August 25, 2017 at 7:21 AM

TOPICS | Strategic Partnerships, Marketing Best Practices

A Consumer Engagement Tactic That Is Often Misunderstood

With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog post Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.

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An Inside Look At Indie Films And Brand Partnerships

Posted by Stacy Jones on August 22, 2017 at 6:30 AM

TOPICS | Strategic Partnerships


The Assumption About Indy Film Brand Partnerships

Independent film producers call our agency on an almost daily basis, under the impression that numerous brands are just waiting to open their pocket books to finance feature films -- brand shows up onscreen and, Abracadabra! Money in the production’s pocket.

While this impression is certainly not supported by fact, despite what the media often implies, corporate brand partnerships with independent feature films can indeed help a production gain a foothold to additional financing they may not have otherwise had. And it can be a fantastic partnership opportunity for the brand.  At a minimum, a brand partnership can provide significant production savings to help lower the production's cost bottom line.  In this blog, Hollywood Branded takes a look at what makes an indie film product placement a great partnership opportunity for a brand.

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Rihanna's Celebrity Jewelry Endorsement For Chopard

Posted by Stacy Jones on August 18, 2017 at 8:19 AM

TOPICS | Celebrity Initiative


The Collaboration Between Fine Jewelry And Music Artist

This summer, Rihanna launched a partnership with fine jewelery designer Chopard to develop her own line sold by the jeweler. This is a major step forward in the industry from the traditional roles of red carpet styling.  And a partnershp that is getting a lot of PR attention.

With a mega star like Rihanna, who has a massive following, Chopard stands to not only gain immediate sales, but a brilliant future marketing hold on millennials who may not quite have the money yet - but will aspire to purchase the brand when they one day do.  In this blog post, Hollywood Branded provides insight as to what makes celebrity partnerships with luxury brands work, using the collaboration between Rihanna's celebrity jewelery endorsement for Chopard as a case study.

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How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

Posted by Stacy Jones on August 15, 2017 at 8:30 AM

TOPICS | Social Media Strategy, Marketing Best Practices


The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales.  In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

Read More

Podcast Ep 21: Mobile Phone Product Placement Case Study

Posted by Stacy Jones on August 4, 2017 at 2:16 PM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones reveals the secrets to success in this mobile phone product placement case study and provides an infographic with more detail.  

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Podcast Ep 20: Cracking 15 Steps To Get Celebrity Social Influencer Brand Buy In [Infographic]

Posted by Stacy Jones on July 21, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, overview Hollywood Branded's CEO Stacy Jones shares 15 tips (and an infographic) to get celebrity social media influencers to not only buy in to your pitch, but want to become a major supporter of your brand.  

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Podcast Eps 19: How Entertainment Marketing Is Different Than Advertising [Infographic]

Posted by Stacy Jones on July 14, 2017 at 8:06 AM

TOPICS | Strategic Partnerships, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses how entertainment marketing is different than advertising or public relations, and shares an infographic on how brands can benefit massively from it.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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