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    Stacy Jones

    Stacy Jones
    Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
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    Recent Posts

    How To #11 - Six Steps To Safeguard Celebrity Endorsement

    Posted by Stacy Jones on August 6, 2018 at 10:47 AM

    Get Your Investment's Worth

    When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur.  Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.

    Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success.  In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.



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    Topics: Celebrity Initiative, Marketing Best Practices

    5 Fake Brands On TV That You Won't Find In Real Life

    Posted by Stacy Jones on August 1, 2018 at 10:30 AM

    They Use Fake Brands On TV?

    Because brands are so present in our everyday lives, movies and TV shows have no choice but to acknowledge their presence. However, not every show is looking to give a shout-out to Pepsi every time a character is drinking a soda, so they create their own brand alternative of Pepsi. 

    And sometimes these brands seem just so real... that you might go online and google to find out where you can purchase them. And be a little surprised to find out... they only exist on screen, and they are fake-outs.  In this blog, Hollywood Branded shares five fake brands on TV that you won't find in real life.   



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    Topics: Product Placement & Branded Content

    The Brand Partners Of The Mission Impossible Franchise [Infographic]

    Posted by Stacy Jones on July 23, 2018 at 9:34 AM

    Mission:  Product Placement

    Box office action films, especially spy capers, are a mecca for luxury and high tech brand partnerships.  The storylines provide seamless showcase opportunities, the typical associated cast are mega A-list actors, and the international audiences provide a global platform to launch co-branded media campaigns.  What more could a brand desire!

    And one of the most time-tested, popular and brand friendly of these films is the Mission Impossible franchise.  In this blog, Hollywood Branded shares an infographic our team created on the brand partnerships of Mission Impossible through the decades.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare

    Posted by Stacy Jones on July 19, 2018 at 2:36 PM

    Brand Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare

    So what do you do as a brand if your entire image is wrapped around one individual... and the partnership goes wrong? Do you put your head down like an ostrich and try to weather the storm ... or do you start looking for different eggs to put in your basket, and grab onto other properties and individuals who can help give you a quick brand lift while sharing your message of brand beliefs which (hopefully) counter those of whatever happened that went wrong.

    Such is the case of Papa John's at this moment in time. In this blog, Hollywood Branded discusses what brands like Papa John’s can do to recover from a PR nightmare caused by its own self-created celebrity persona, and brand founder. 



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    Topics: Strategic Partnerships, Public Relations, Product Placement & Branded Content, Business Advice

    5 Celebrities Who Sell Brands With Their Voices

    Posted by Stacy Jones on July 16, 2018 at 8:51 AM

    We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

    Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

    And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.



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    Topics: Celebrity Initiative, Strategic Partnerships, Creative Content

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