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A Video Guide To The Basics Of How Product Placement Works

Posted by Hollywood Branded Inc. on April 9, 2017 at 9:20 AM

The Behind The Scenes Secrets

Our agency gets asked ona daily basis about the ins and outs of how to make a product placement program work.  To help with the explanation, we've created two short animated videos which answer most questions brands have about how this marketing practice works, what brand categories it works for, and the results brand marketers typically see.

So grab a box of popcorn and your favorite movie candies, take a seat and get ready to learn!  In this blog, Hollywood Branded shares a video guide to the basics of how product placement works to engage consumers - and drive new business sales!

How It Works & What It Is Videos.png

Is Product Placement Right For Your Brand? 

You will learn:

  1. What Product Placement Is
  2. Types of Placement options
  3. Why Brand Marketers Use This Marketing Tactic
  4. What Brand Categories It Works For
  5. Where Opportunities ExisIn Content
  6. Cost Factors You Should Consider
  7. And The Steps To Make It Work For You!

And More!



 Understand How Your Product Placement Program Works

Additionally, make sure you watch our animated video "How It Work to learn even more!  Click the image below!


So what did you think of it?  Let us know your feedback!!

Product Placement & Promotions 101 Guide

We have a really insightful (trust us, we aren't patting ourselves on the back... it really is great!) overview for brand managers who are SERIOUS about being interested in product placement for their brand.  So click below, download it and take a read... you'll be more than ready to answer any questions your team throws at you at your next meeting when you approach them with the idea of using Product Placement to create higher consumer engagement and differentiation from competition!

Product Placement & Co-Promotions 101 Guide

And Then What?

Sign up for our weekly podcast where we discuss the in's and outs of product placement, celebrity endorsements, influencer marketing, event activations and more!

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Topics: Branded Content & Integration, Strategic Partnerships

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.