It's an age old question much - and hotly - debated: is there any such thing as bad PR? Obviously in the world of movie making, if a brand is seen in a negative light, our immediate answer is yes. Negative is no good.
But what about when the on screen depiction is good - even great - but the production itself isn't quite reaching the stellar box office success everyone initially expected it to be? Does that mean it was a bomb of a partnership? In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by Larry P. Vellequette of Automotive News on how a feature film partnership weighs on the brand's image.
From The Article...
"Even box office bombs can be valuable, and efficient tools for marketers and the products that are placed in them," says Stacy Jones, CEO of Hollywood Branded, an entertainment marketing agency near Los Angeles.
In this case, "Ram is getting into eyeballs without having to pay the incremental media dollar," Jones said. "Not only do you have the theatrical run, but then a film like this goes to streaming video, video on demand ... and Ram is there for the life of that product."
Jones said product placements in films offer brands a way to stand out in a crowded marketplace, especially as streaming services and digital video recorders limit the reach of traditional TV commercials.
"There is a lot of value there, even if the film is a horrible bomb," Jones said. "As a marketer, you can hit a segment audience, target a specific consumer demographic" with a product placement in a genre film.
Said Jones: "Now Ram has something that differentiates itself."
Read the article here!
The Leverage and Reach Of A Hollywood Movie
Today, we are in an unprecedented crowded marketplace. Consumers are marketed to every moment of the day, nonstop. A Hollywood movie - regardless of it being a a big box office action film, a romantic comedy or an indie sleeper hit - builds a fan base. And when a brand is interwoven into the scenes of that film property, it gets noticed. Big time. And lives forever.
And that relationship gets taken off the big screen and into the memories of a fan base that no ad can reach at the same level.
Get Your Brand On Screen
Have you ever wondered how a comprehensive product placement program works? Or do you want to know how to create a promotional partnership strategy with a movie partner? This video will answer all of your questions as it shows the steps and processes taken by Hollywood Branded that lead to your brand increasing both consumer engagement and sales!