<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT
free entertainment marketing consultation


Stay Connected!
FB T LI pinterest IG g+

info@hollywoodBranded.com | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release

How Do Women Like To View Branded Content? [Infographic]

Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM


The Way Women Prefer To See Original Content Created By Brands

In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog post, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.


Branded Content Ad Age Infographic Blog (1).png


Inside The Survey

Within the survey, it was revealed that women prefer their branded content to be genuine and relatable. When asked when women enjoyed branded content, 56% picked authenticity as a reason, 56% picked creativity as a reason, and 53% liked storytelling. However only 3% said they liked political content.

It also revealed that while social media is still the main source of sponsored content for viewers, which platform is defined by age group. While Gen X prefers Facebook, Gen Z uses Instagram and Snapchat.

All of this information is great to know for brand marketers. You know your sponsored content has the ability to market to women and this survey tells you just how.


The Infographic

This infographic from AdWeek breaks down Influenster's survey, showing us just how women of each generation enjoy and digest branded content.

adweek-infographic-influenster-survey.jpg


How Can Your Brand Benefit From Sponsored Content & Influencers?

Are you interested in learning more on how your brand can work with social media influencers? Check out our blog about 4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot and download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.

The Only Guide You Need To Hire Social Influencers E-Book

Topics: Branded Content & Integration, Celebrity Initiative, Creative Content

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site


Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

How To Connect Your Brand With Social Influencers
the cost of doing entertainment marketing