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    Alexis Tawater-Tiedemann

    Alexis Tawater-Tiedemann
    Alexis is originally from Atlanta, Georgia, and studied music business and journalism at the University of Georgia. After graduating, she moved out west to Los Angeles to pursue a career in entertainment. She loves the Rolling Stones, Biggie Smalls, and Lana Del Rey as well as traveling, camping, and anything written by Chuck Palahniuk. She is a newcomer to the city as well as the industry, but her natural love of everything film, music, and television makes this job fascinating to and perfect for her.

    Recent Posts

    How Matthew McConaughey Increased Sales for Lincoln

    Posted by Alexis Tawater-Tiedemann on October 18, 2017 at 9:58 AM

    Matthew McConaughey Created A Lasting Impression In Lincoln Ads

    Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for lincoln through this celebrity endorsment, and  how it has impacted the brand.



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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

    Posted by Alexis Tawater-Tiedemann on October 13, 2017 at 9:40 AM

    America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True

    SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still incredibly relevant.

    For as long as the show has been around, it has been making parodies of pop culture, celebrities and of course advertising. In this blog, Hollywood Branded looks at the top 5 times SNL Product Placement parody of popular advertisements and how it leads to massive brand recognition.



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    Topics: Creative Content, Digital Marketing, Celebrity Initiative, Strategic Partnerships

    Snapchat Debuts New "World Lenses" With Huge Brand Sponsorship Potential

    Posted by Alexis Tawater-Tiedemann on October 11, 2017 at 2:01 PM

    How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded

    Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.

    Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential. 



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    Topics: Creative Content, Digital Marketing, Social Media Strategy

    Spike Rebrands As Paramount With Original Cable Series

    Posted by Alexis Tawater-Tiedemann on October 9, 2017 at 9:49 AM

    How Spike TV Is Rebranding And Fighting For Cable Viewers

    Okay, at this point we all know that streaming services are coming full force after cable networks. And by now, you've likely noticed that many people are "cutting the cable" in favor of a streaming service or a bundle of them, as has been a recent trend. And the quality of content from streaming services is phenomenal.  This year alone, HBO led the Emmy's with 29 wins, Netflix followed closely with 20, and Hulu took home the top prize for A Handmaid's Tale.

    However, broadcast and cable networks aren't ready to go down without a fight. Many, like NBC and FX have been bouncing back with great shows. Others are rebranding their entire network, and preparing to release some killer original cable content. In this blog, Hollywood Branded looks at how Spike is fighting cord cutters with their recent rebranding as Paramount Networks and the original cable series they will be releasing as they fight for viewership.



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    Topics: Creative Content, Digital Marketing

    Facebook 'Watch' With Live Video & Original Digital Content Launch

    Posted by Alexis Tawater-Tiedemann on October 4, 2017 at 9:56 AM

    How Facebook Is Innovating To Follow Trends And Create Content

    It seems Facebook is taking a page from Snapchat's book with their new "Watch" feature that allows users to access Facebook Live as well as content created originally for the platform. While it is still in its early phases, this certainly opens up the platform to continue following trends set by others like Snapchat and Instagram.

    With two original series and the ability for users to create content, this could turn into big money for brands and Facebook alike. And new show opportunities for great product placement exposure. In this blog, Hollywood Branded looks into Facebook's "Watch" with live video and original digital content launch that accompanies it.  



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    Topics: Social Media Strategy

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