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Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


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Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

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In this article, learn the top three reasons why brands can win big time on screen.

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Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Alexis Tawater-Tiedemann | Hollywood Branded

Alexis is originally from Atlanta, Georgia, and studied music business and journalism at the University of Georgia. After graduating, she moved out west to Los Angeles to pursue a career in entertainment. She loves the Rolling Stones, Biggie Smalls, and Lana Del Rey as well as traveling, camping, and anything written by Chuck Palahniuk. She is a newcomer to the city as well as the industry, but her natural love of everything film, music, and television makes this job fascinating to and perfect for her.

Recent Posts

How Matthew McConaughey Increased Sales for Lincoln

Posted by Alexis Tawater-Tiedemann on October 18, 2017 at 9:58 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy

Matthew McConaughey Created A Lasting Impression In Lincoln Ads

Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog post, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for lincoln through this celebrity endorsment, and  how it has impacted the brand.

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Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

Posted by Alexis Tawater-Tiedemann on October 13, 2017 at 9:40 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content, Digital Marketing

America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True

SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still incredibly relevant.

For as long as the show has been around, it has been making parodies of pop culture, celebrities and of course advertising. In this blog, Hollywood Branded looks at the top 5 times SNL Product Placement parody of popular advertisements and how it leads to massive brand recognition.

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Snapchat Debuts New "World Lenses" With Huge Brand Sponsorship Potential

Posted by Alexis Tawater-Tiedemann on October 11, 2017 at 2:01 PM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing

How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded

Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.

Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential. 

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Spike Rebrands As Paramount With Original Cable Series

Posted by Alexis Tawater-Tiedemann on October 9, 2017 at 9:49 AM

TOPICS | Creative Content, Digital Marketing

How Spike TV Is Rebranding And Fighting For Cable Viewers

Okay, at this point we all know that streaming services are coming full force after cable networks. And by now, you've likely noticed that many people are "cutting the cable" in favor of a streaming service or a bundle of them, as has been a recent trend. And the quality of content from streaming services is phenomenal.  This year alone, HBO led the Emmy's with 29 wins, Netflix followed closely with 20, and Hulu took home the top prize for A Handmaid's Tale.

However, broadcast and cable networks aren't ready to go down without a fight. Many, like NBC and FX have been bouncing back with great shows. Others are rebranding their entire network, and preparing to release some killer original cable content. In this blog, Hollywood Branded looks at how Spike is fighting cord cutters with their recent rebranding as Paramount Networks and the original cable series they will be releasing as they fight for viewership.

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Facebook 'Watch' With Live Video & Original Digital Content Launch

Posted by Alexis Tawater-Tiedemann on October 4, 2017 at 9:56 AM

TOPICS | Social Media Strategy

How Facebook Is Innovating To Follow Trends And Create Content

It seems Facebook is taking a page from Snapchat's book with their new "Watch" feature that allows users to access Facebook Live as well as content created originally for the platform. While it is still in its early phases, this certainly opens up the platform to continue following trends set by others like Snapchat and Instagram.

With two original series and the ability for users to create content, this could turn into big money for brands and Facebook alike. And new show opportunities for great product placement exposure.   In this blog, Hollywood Branded looks into Facebook's "Watch" with live video and original digital content launch that accompanies it.  

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How UPS Took Celebrity Branding Partnerships To The Next Level

Posted by Alexis Tawater-Tiedemann on October 2, 2017 at 10:57 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing

Taylor Swift Branded UPS Trucks Cause Double Takes

Unless faced with no access to the internet or social media, most know by now that Taylor Swift's new album will be released in November - and she has adapted a new bad girl persona to go with it. In her words, "The old Taylor is dead."  And one brand is supporting her full throttle.

Launching ahead of her new album release, UPS trucks branded with her Reputation album cover have been delivering packages all over the U.S. and in a unique twist, will be the exclusive delivery method for her new album to her fans. In this blog, Hollywood Branded looks at the celebrity branding partnership between Taylor Swift and UPS and the benefits to both.

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New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing

The Stranger Things Star Recreates Iconic Converse Moments

Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.

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4 Social Media Platforms You Should Use - That Your Brand Probably Isn't

Posted by Alexis Tawater-Tiedemann on September 25, 2017 at 10:52 AM

TOPICS | Social Media Strategy, Digital Marketing

These Lesser Known Platforms Boost Your Social Media Marketing 

Most brand marketers understand the importance of social media giants such as Facebook, Instagram and Snapchat. However, there are tons of other platforms out there that can help you reach audiences your brand may not be able to target on the major social media networks.

In fact, if you have niche demographics to target, there are quite a few social platforms that speak directly to very specific audiences.  In this blog post, Hollywood Branded takes a look at 4 social media platforms you should use that most brand marketers may not know about.

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How Do Women Like To View Branded Content? [Infographic]

Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM

TOPICS | Celebrity Initiative, Creative Content

The Way Women Prefer To See Original Content Created By Brands

In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog post, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.

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Game Of Thrones New Celebrity Ad Campaign For Dolce & Gabbana

Posted by Alexis Tawater-Tiedemann on September 18, 2017 at 9:41 AM

TOPICS | Celebrity Initiative, Digital Marketing

How This Season's Most Talked About Characters Take Over Latest Ads

Game of Thrones is not just a television show, but a phenomenon. The series has reached insane heights, with some episodes garnering up to 25 million viewers. This is Super Bowl sized TV.  And as the story reaches its apex this season with only one season to go, two of its biggest stars, Jon Snow and Emilia Clarke have become two of the most talked about people on the internet.

Brands know this, and the luxury brand Dolce & Gabbana has built their latest ad campaign around their star power. In this blog, Hollywood Branded looks at the newest Game of Thrones celebrity ad campaign for Dolce & Gabbana featuring Kit Harington and Emilia Clarke.

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Spotify & Hulu Team Up To Bring Affordable Subscription Streaming To Students

Posted by Alexis Tawater-Tiedemann on September 12, 2017 at 7:03 AM

How Streaming Giants Will Be Offer A Bundle Package For Just $5

If you've ever been a student, you know. From heating Ramen on a hot plate to squeezing that very last drop out of your toothpaste to searching high and low for a used copy of that $200 book, every cent counts. However, students are a big part of the demographic that streaming services cater to - and with no money, that equals no subscriptions.

However, Spotify and Hulu, two of the biggest streaming companies right now, are out to change that. One a music streaming service and the other a video streaming service, they've combined forces to offer students a bundle for an amazing deal. In this blog, Hollywood Branded looks at the new strategic partnership offering affordable subscription streaming by Hulu and Spotify.

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5 Ways How To Spot Fake Instagram Followers: Part 2

Posted by Alexis Tawater-Tiedemann on September 6, 2017 at 7:41 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers

Why Knowing Is Valuable For Brand Marketers

It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched.

Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.

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Popular Songs In Commercials: Walmart, Hyundai & Samsung

Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

TOPICS | Public Relations, Creative Content, Digital Marketing

How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 

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How To Launch A Brand Through Product Placement: Kingsman & Old Forester

Posted by Alexis Tawater-Tiedemann on August 30, 2017 at 10:46 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

How Old Forester Is Working With The Film To Sell Their New Bourbon

When the original Kingsman: The Secret Service premiered in 2014, it became a huge surprise hit and an instant cult favorite. And its sequel is set to be even bigger, adding tons of massive names like Jeff Bridges, Julianne Moore and even Elton John to their cast. 

While there was plenty of product placement in the first film, and most assuredly will be in the sequel, one brand integration has caught our eye as particularly interesting. In this blog, Hollywood Branded looks at Old Forester's use of Kingsman and how to launch a brand through product placement. 

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Katy Perry Product Placement, Social Influencers & Celebs: Unpacking 'Swish Swish'

Posted by Alexis Tawater-Tiedemann on August 28, 2017 at 9:24 AM

TOPICS | Celebrity Initiative

How The Pop Star Queen Capitalizes On The Hilarity Of The Internet & Fellow Celebs

Katy Perry hasn't exactly gotten super positive hype for her most recent album release, including singles that debuted to so-so reception and an extremely awkward, very confusing SNL performance. However her latest music video might make up for the shaky start by channeling something her audience loves - the internet.

In the music video, Perry uses fellow celebrities, social influencers and internet jokes to poke fun of herself (and throw a little shade towards Taylor Swift)... and it seems to redeem her odd couple of months. In this blog, Hollywood Branded breaks down all that we see in the Katy Perry Product Placement filled music video packed with social influencers and celebrities, and why it works.   

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5 Daily Tips To Make Your Instagram Story Social Media Marketing Pop

Posted by Alexis Tawater-Tiedemann on August 24, 2017 at 7:47 AM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing

How To Make Sure Your Instagram Stories Are On Track

There is yet another social media platform that brands need to be aware of, as it stands to hold a major key to the future of influencer marketing.  And it's not truly a 'new' platform - but more so something somewhat new you can do with the current #1 social media platform, Instagram.

What is it?  The Instagram story.  While extremely similar to Snapchat stories, the Instagram platform offers some unique twists - and is incredibly beneficial to brands.  And it reaches a tremendously larger audience than Snapchat.  In this blog, Hollywood Branded counts down 5 tips for brand marketers to help improve and stay on top of their Instagram story social media marketing strategy.

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Take Advantage of Product Placement - IKEA Game Of Thrones Product Placement

Posted by Alexis Tawater-Tiedemann on August 16, 2017 at 7:51 AM

TOPICS | Celebrity Initiative, Creative Content

How The Furniture Brand Ended Up In The Show - And The Internet Lost It

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Mickey On Demand: Disney Announces New Streaming Service

Posted by Alexis Tawater-Tiedemann on August 11, 2017 at 7:42 AM

How The Media Giant Plans To Take On SVOD

Nowadays, streaming video on demand has completely taken over the media market. From Netflix to Amazon to HBO Now, users are cutting the cords and turning to SVOD. Now, Disney, one of the oldest and largest media conglomerates (with one of the largest media catalogs) in the world is breaking off from Netflix to start their own subscription service. 

This break off is big news for both the streaming and entertainment worlds.  And means even more changes to our viewing habits in the upcoming years.   In this blog, Hollywood Branded looks at Disney's new streaming service and how it will affect the future of streaming video on demand. 

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What Is Amazon's New Social Media Platform & Why Does It Matter?

Posted by Alexis Tawater-Tiedemann on August 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing

How "Spark" May - Or May Not - Change Social Media & Online Shopping

Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.

Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work.  In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.

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Sofia Vergara Launches New Celebrity Brand For A Great Cause

Posted by Alexis Tawater-Tiedemann on August 7, 2017 at 6:58 PM

TOPICS | Celebrity Initiative, Digital Marketing

How The Modern Family Star Plans To Both Clothe & Empower Women

Sofia Vergara is one of the most well-known faces in Hollywood right now. Best known for her sexy but goofy character Gloria on the hit TV comedy Modern Family, Vergara is also the face of Pantene hair care. However, her latest endeavor is a powerful move for the budding entrepreneur.

EBY, her new underwear delivery service that officially begins in September, will function similar to services like BirchBox and Fabletics, but with one major difference - a percentage of sales will go to a non-profit organization that invests in women entrepreneurs all over the world. In this blog, Hollywood Branded looks at how Sofia Vergara launches new celebrity brand for a great cause with EBY's new underwear delivery service.

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Celebrity Endorsement Ads: Pizza Hut, Trojan & Sprite

Posted by Alexis Tawater-Tiedemann on August 3, 2017 at 7:36 AM

TOPICS | Celebrity Initiative, Social Influencers

How Funny Stars Can Sell You Anything

Celebrity endorsements can take all different forms, and celebrity endorsement ads come in all shapes, sized and colors. However, one of the most tried and true methods for these ads is simple: have funny celebrities do what they do best - make their audience laugh.

And some brands and their creative agencies do it really really well.  In this blog, Hollywood Branded looks at the latest celebrity endorsement ads that make us laugh, featuring Kristen Wiig, Lil Dicky and Vince Staples.

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Female WWE Stars Get Their Own Barbies In Mattel Strategic Partnership

Posted by Alexis Tawater-Tiedemann on August 1, 2017 at 9:29 AM

TOPICS | Celebrity Initiative, Public Relations

How Mattel Created A Line Based On Female Wrestlers

Perhaps it was the success of GLOW on Netflix, or maybe it is simply the rise of female empowerment in our current culture, as reflected by ads like GE's Mille Dresselhaus masterpieceBut whatever it may be, the female superstars of WWE are now getting their own line of barbie dolls - and it's awesome.

In fact - it's an entirely new world for Barbie and changes the iconic image beloved by girls everyone to a very different type of athletic woman.  In this blog, Hollywood Branded looks at the strategic partnership between the WWE and Mattel and how it led to a line of wrestler Barbies.

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Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers

How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

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Apple & The Rock Team Up For A Siri Celebrity Endorsement

Posted by Alexis Tawater-Tiedemann on July 26, 2017 at 6:43 AM

TOPICS | Celebrity Initiative, Creative Content

How The Ultra-Busy Superstar Uses Apple's Leading Lady To Stay Organized

Dwayne "The Rock" Johnson is one of the busiest men in Hollywood. From constantly filming movies (he currently has four films in post-production, including Jumanji), to starring in his hit TV show Ballers, to even (possibly) preparing to run for President of the United States of America, the man rarely sits still.

Apple uses this to show the organizational skills of their always-improving assistant Siri, who lives inside your Apple device. In this blog, Hollywood Branded looks Apple's new celebrity endorsement of Siri by The Rock.

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Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

TOPICS | Celebrity Initiative, Creative Content, Social Influencers

How The Sultry Pop Queen And Sprint Teamed Up

Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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