Yet Another Social Networking Site To Add To Your To-Do's
Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It's free to download the app and free to send messages using it.
And it has become HUGELY popular in a very short space of time, especially with millennials. And for brand managers wondering if this is yet ANOTHER platform they should be leveraging, the answer is a resounding YES! In this blog Hollywood Branded lists 10 reasons why your brand should be on Snapchat.
They’re using THAT to advertise?
Why would you advertise on Snapchat if it only lasts 24 hours...there are no links to click…I can’t even figure out how to add a friend...what is this thing with filters!!!!!! All these thoughts race through marketer's minds when told to add YET ANOTHER social media network site to manage.
The world of advertising is changing, and advertising to millenials is crucial because they are every brand's future consumer. And the best way that is being proven over and over again on a daily basis is that social media networks help engage and garner a loyal fan base of these millennials.
Since its release in 2012, Snapchat has been growing in popularity amongst brands and individuals alike. With almost 200M users, it is fast approaching the scale of some of the more established social networks like Facebook, Instagram and Twitter.
So Why Should YOUR BRAND Be On SnapChat?
On any given day, Snapchat reaches 41% of all 18 to 34 year olds in the United States.
THAT IS PURE CRAZINESS. WHY AREN'T YOU THERE YET!!!
Creating brand awareness on snapchat can be really beneficial. Below are 10 reasons why you should create a Snapchat account for your brand.
1. Snapchat allows you to make your content personal
Having your brand’s content feel real and personal will connect your viewer to your brand on a higher level than a staged instagram photo level.
2. Brand awareness...you can now make geotags for special events
Snapchat now lets you personalize filters for special events. This is a great opportunity for brands who are having events and their attendees can use the Snap filter creating brand awareness.
3. People want to relate to an influencer or brand which will convert them into buyers
Consumers look up to influencers. If an influencer posts about your brand on snapchat it’s more of a personal level which might have a consumer engage with your brand on another level.
4. You can make your consumers feel special by giving them a first look at products exclusive contests
Post “you see it first” snaps. Let your snapchatters feel like they have an in.
5. A platform that doesn’t define you internally
Most of the time Posting to Facebook/Twitter/ and Instagram all surrounds a common theme and branding. What if your company decides to rebrand and go in a totally different direction? You still have all that content living on the internet. With Snapchat you can go off brand a little if you wanted to test some new things out!
6. Snapchat users are your future consumers
Snapchatters primarily range from 13-34 years old. These are your future consumers and future influencers. Even if your brand usually goes for an older audience, advertising to millenials in beneficial because these are your consumers for your future success!
7. Less pressure! You don’t get likes/comments so you can really be true to who you are
Without the pressure of getting a certain number of likes and comments and sticking to what you always post you can think outside of the box a bit!
8. Shows company culture
This can be attractive to your future employees. Creating great company culture on Snapchat will attract some of the newest and greatest innovators that will contribute to your company’s success.
9. Keeps viewers attention as it can only be 10 seconds
Millennials are all about convenience. Keeping short and sweet Snapchats allows your company to keep your viewers attention!
10. Become a featured brand
Snap Ads begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. You can also give Snapchatters the choice to swipe up and see more, just like they do elsewhere on Snapchat. Swiping up reveals extended content like a long form video, article, app install ad, or mobile website. The swipe-up rate for Snap Ads is 5x higher than the average click-through rate on comparable platforms.
Life After 24 Hours
It’s easy to think Snapchat isn’t worth your while because it only lasts for 24 hours but it’s about the bigger picture and the overall snapchat impression that will turn your viewers into consumers! Snapchat shares some success stories on their page for those that are interested.
Are you interested in learning more on how your brand can work with social media influencers? Download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.