2016 Election: How Rock The Vote Got Millennials To The Polls


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How The Organization Is Using Star Power & Social Media To Get Young People To Vote

Rock The Vote has been around for over 15 years and has one goal in mind: to get the younger generation to cast their ballot. From celebrity spokespeople to grassroots and social media marketing, the organization has found massive success.

The 2016 election has been one of the most tumultuous in modern history, being one of the most controversial as well as one of the first fought primarily on social media. And this election has also been one of the most successful for Rock The Vote - they have registered 1.5 million voters this election. In this blog, Hollywood Branded takes a look at how Rock The Vote uses celebrities, social media and grassroots marketing to get young people to the polls for the 2016 election.

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Rock The Vote Has Long Encouraged Young People To Vote

Since 1990, Rock The Vote has addressed the issue of a younger generation not showing up at the polls on election day. From a skimpy Madonna wrapped in an American flag, to LL Cool J urging young adults that their vote counts, Rock The Vote has successfully used celebrities over the years to get their message out. Regardless of party affiliation.

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And they don't just address Presidential elections - during the 2014 midterm elections, they released this star studded video to encourage young adults to #TurnOutForWhat and show up to the polls for any of the myriad of causes. It featured everyone from Lil Jon to Lena Dunham, Fred Armisen to Whoopi Goldberg and so many more.

The 2016 Election

This year, more than ever before, Rock The Vote has teamed up with celebrities to encourage the youth of our nation to head out to the polls and cast their ballot.

Big stars like Kylie Jenner, Pharrell, Will.I.Am and Rosario Dawson have all been a part of Rock The Vote's campaign and encouraged millennials to vote.

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The organization even teamed up with superstar Katy Perry (with a cameo from Joel McHale) to release this hilarious video featuring a less-than-clothed Perry showing up to vote. Remind you of any other celeb who shed their clothes for Rock The Vote in the name of voting? (Here's looking at you Madonna)

There has been no shortage of celebrities connecting with millennials through Rock The Vote and it must be working - over 1.5 million people have registered to vote through the organization.

Election FM

Celebrity faces aren't the only thing Rock The Vote is using to encourage people to vote. Through it's innovative app Election FM, RTV has teamed up with popular artists to release music that can only be heard if the person is voting.

Want to hear exclusive new music from Watsky and Adam Vida, the Head and the Heart and Local Natives? Well go vote!

The app, which uses Google Maps technology to see when users are at their polling place, allows voters to unlock exclusive music via their phones while they wait in line.

This interactive technology is a brilliant way for the organization to encourage young voters to make an effort on election day, and have their say in the 2016 election.

Celebrity Opinions Make A Big Impact

Celebrities are looked to for everything - clothing and beauty trends, music taste and even where to vacation. And politics are no different! For a full list on what celebrities endorse which candidates, check out our blog post on Celebrity Endorsements And Political Candidates.

Before you spend another dollar on traditional advertising, consider how you can leverage the power of celebrities as part of your marketing campaigns. Our video provides answers to combat common advertising challenges marketers face daily!

Learn how entertainment marketing engages consumers