Quick Answer
Hollywood Branded's Stacy Jones discusses the steps how brands use music video product placement to increase sales and gain brand awareness affordably.
Marketing Mistakes (+ How To Avoid Them) Podcast Series
Join Stacy Jones, CEO and founder of Los Angeles entertainment agency Hollywood Branded, on this podcast. Learn from her 20 years of experience as she shares top-notch advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand's overall consumer engagement and, most importantly, your sales. In this Marketing Mistakes podcast episode, Stacy talks about how brands use music video product placement to increase sales, gain brand awareness, and reach millions of people, affordably.
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Why We Love Music Video Product Placement
Music video partnerships are one of our agency's favorite ways for brands to see really fast consumer engagement, social chatter, and website traffic. And sales.
So why do we love them so much?
Music videos are super fast compared to TV show or feature film content partnerships. With a music video, your brand may be seen around the world in less than two weeks. For a TV show, it's more like three to six months, or even more. And a feature film is going to take at least a year or two to end up in theaters.
And production? Shooting a music video takes hours or a day. Maybe a couple of days... a TV show? At least a week. And a film? Three months. It makes the waiting game so much shorter, and a brand is better able to get something on screen that is still in stores to be sold.
Another Reason Music Video Product Placement Rocks
Music videos are also SO MUCH CHEAPER than ANY other type of content partnership in Hollywood. Opportunities range from $10,000 to $250,000+ in most scenarios. The bigger the artist, the higher the cost, and those costs CAN soar to 7 figures for some of the biggest names out there. Especially if additional retail components, an exclusive video debut, or social media overlays are added.
7 figures? I can hear you gasp across the computer airwaves. It's not going to be that rate for the majority of partnerships. In fact, it's really pretty rare. And those 7-figure artists are going to yield the brand hundreds of millions of eyeballs - driving the cost per thousand down to a respectable level that is still lower than what a TV ad would cost for the same audience.
Even smaller brands can take advantage of music video brand partnerships. Emerging artists are often more flexible and open to working with a brand - and willing to do additional social media, so you get that 'celebrity influencer' add-on component.
And there is literally an artist for every type of brand and its demo. Take your pick. Country. Rap. EDM. Hip Hop. Alternative. Rock... even brands with older demos have some great music video product placement opportunities well worth exploring.
What? You Still Need Another Reason To Do Music Video Product Placement!
Music videos also operate very differently than most other branded content opportunities in TV and film. Yes - your brand CAN get guarantees, to a degree. Realistically, if a scene doesn't work out, whether it's TV, film, or music, it's going to get cut and not make the final edit. But with music, there is typically a minimum guarantee of seconds on screen for logo exposure - something TV and film never offer.
Music videos are also usually so short that what is storyboarded is pretty much what makes it to the digital player. And that is golden. It means you KNOW your brand is in the scene, as long as the scene isn't cut for some strange awkwardness.
And if you still need yet another reason we love music video partnerships... music videos cross all borders. Music is the language of the world. It needs no translation. And there are no distributor issues, with rare exceptions in countries whose governments limit the internet. Even in those countries, fans who are interested usually find a way to watch that artist's music video.
Ready To Grow Your Sales Using Music Video Product Placement?
So let's talk about more reasons why you should consider - or even reconsider - a marketing platform with one of the highest returns on investment available in the world of entertainment marketing, and, dare I say, advertising in general.
Check out the 9 steps we've broken down to help you bring your brand awareness to the next level by leveraging the music industry. Along with the podcast, take a read of our other music blogs, where we discuss how brand sales increase through music lyric product placement.
Or read our blog on how brands leverage music videos for brand awareness.
Next Steps
Interested in more information on how product placement can drive sales in music marketing? Check out similar blog topics our staff has written:
- Top 10 Steps To Create A Successful Music Video Partnership
- The Rise of Advertainment in the Music Industry
- One Of The Best Ways To Engage Millennials Is Music
- The Benefits of Music Festivals For Brand Marketing Opportunities To Millennials
- How to Leverage Music Videos for Branded Content Partnerships
The Marketing Mistakes (+ How To Avoid Them) Weekly Podcast
Want to learn more about how product placement magic happens, what celebrity event activations exist, or how influencer partnerships help your sales? Visit HollywoodBranded.com to access free content and learn which key tactics best fit your brand.
You'll find surveys, webinars, daily blogs, e-books, and guides, all created to make sure you have access to the best possible marketing practices. Don't forget to join Stacy Jones for our next podcast conversation on Marketing Mistakes (+ How To Avoid Them) and learn how to start making that entertainment marketing magic happen for your brand!
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