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Podcast EP 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Stacy Jones | September 8, 2017 at 8:49 AM
Stacy Jones

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales. In this Marketing Mistakes podcast episodes, Stacy shares 9 steps how to get your brand on talk shows along with an infographic to make it easy. 




Get The Podcast Transcript

Visit our podcast page to download the full transcript!  


The Advantage Of Getting Your Brand On Talk Shows

If you are a brand targeting women, one of the best ways to build consumer awareness is through daytime talk shows.  We all recognize that talk shows do well with the 55+ demographic.  But did you know that statistic shows that daytime talk show viewers have a high concentration from 25 to 54 years old women, with a household income of $70k and with niche household incomes ranging over six figures.

And let's talk about speed.  Most TV and film integration opportunities take WEEKS to shoot and MONTHS AND MONTHS to air.  A year later and your segment may still not have aired if in a film.  And usually it's at least 3 to 6 months for TV.  But not with talk shows.  Talk shows shoot and air typically the same day or within two weeks, resulting in one of the fastest on-air turnaround options for a brand to get exposure. Immediately.

Then of course beyond the obvious on-air integration exposure, these brand partnerships result in impactful social media and PR content assets due to the perceived celebrity endorsement by show hosts like Ellen DeGeneres, Kelly Ripa, Jimmy Kimmel, Wendy Williams or Steve Harvey.

That's the power of entertainment! Talk shows even generate extra ordinary sales and create chatter online, but if a brand manager doesn’t put a plan in place or have the education and knowledge of what options exist, then the impact is degraded.

Talk Show Opportunities On TV


How Much Does it Cost To Be On A Talk Show?

Well, it really depends. Talk shows have different rate depending on...

  • Daytime talk shows - Unless you can convince the show YOU are the next great thing and they will be missing out, know it will typically be around the $25k to $75k range for daytime shows for audience giveaways and a messaging point or two, $150k for a fuller segment and up to $500k + + + fore more developed segments.  Want to add some consumer contests, retail social media or multiple episodes?  Plan on a higher budget.
  • Night time talk shows - If the night time talk show will even consider your brand - they typically only work with TV advertisers willing to spend multiple millions of dollars in ad support for the integration.  And then there is the mid six to seven figure integration cost you need to additionally budget for. 
  • Trade Out Opportunities - If you aren't working with an agency and manage to find the right people to direclty work with, you may find FREE options exist when the production truly needs your brand ... or more specifically, if they need at least a couple of hundred to five hundred of your products priced at $150+ for an audience giveaway.  Why do talk shows do audience giveaways?  Well... it gets the audience to be excited to be on the show.  Or in some cases, just MORE excited.  And there is always a holiday to celebrate... like the 12 Days of Giveaways on Ellen or any of the other talk shows who all celebrate with gifting. Just know that an agency partner is going to help you get more for your money or trade.

The Infographic On 9 Steps How To Get Your Brand On Talk Shows

For more information about the price tag, check out the infographic Hollywood Branded's team created for you!

9 Way To Get Your Brand on A Talk Show Infographic Hollywood Branded i.png

Download The TV Show Integration Infographic Here


The Marketing Mistakes (And How To Avoid Them) Weekly Podcast

Want to learn more how product placement magic happens, what celebrity event activations exist or ways influencer partnerships help your sales?  Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. 

You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices.  Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them and learn how to  start making that entertainment marketing magic happen for your brand!   

Click here or below to access our Podcast and sign up for the RSS feed!

influencer marketing mistakes podcast


 

Topics: Marketing Best Practices, strategy

Stacy Jones

Written by Stacy Jones

Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.