Podcast Episode 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Marketing Mistakes (+ How To Avoid Them) Podcast Series

Join Stacy Jones, CEO and founder of Los Angeles entertainment agency Hollywood Branded, on this podcast. Learn from her 20 years of experience as she shares top-notch advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand's overall consumer engagement and, most importantly, your sales. In this Marketing Mistakes podcast episode, Stacy shares 9 steps to get your brand on talk shows, along with an infographic to make it easy.

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The Advantage Of Getting Your Brand On Talk Shows

If you are a brand targeting women, one of the best ways to build consumer awareness is through daytime talk shows. We all recognize that talk shows do well with the 55+ demographic. But did you know that daytime talk show viewers are also highly concentrated among women 25 to 54 years old, with a household income of $70k and niche segments with household incomes over six figures?

And let's talk about speed. Most TV and film integration opportunities take WEEKS to shoot and MONTHS AND MONTHS to air. A year later, your segment may still not have aired if it's in a film. And it's usually at least 3 to 6 months for TV. But not with talk shows. Talk shows typically shoot and air the same day or within two weeks, making them one of the fastest on-air turnaround options for a brand to get exposure. Immediately.

Then, beyond the obvious on-air integration exposure, these brand partnerships produce impactful social media and PR content assets thanks to the perceived celebrity endorsement from show hosts like Ellen DeGeneres, Kelly Ripa, Jimmy Kimmel, Wendy Williams, or Steve Harvey.

That's the power of entertainment! Talk shows can generate extraordinary sales and create chatter online, but if a brand manager doesn't put a plan in place or doesn't know what options exist, the impact is diminished.

How Much Does it Cost To Be On A Talk Show?

Well, it really depends. Talk shows have different rates depending on...

• Daytime talk shows - Unless you can convince the show that YOU are the next great thing and they will be missing out, expect it to typically be in the $25k to $75k range for audience giveaways and a messaging point or two, $150k for a fuller segment, and up to $500k + + + for more developed segments. Want to add consumer contests, retail, social media, or multiple episodes? Plan on a higher budget.
• Nighttime talk shows - That's if the nighttime talk show will even consider your brand. They typically only work with TV advertisers willing to spend multiple millions of dollars in ad support for the integration. And then there is the mid-six to seven-figure integration cost you need to budget for on top of that.
• Trade-out opportunities - If you aren't working with an agency and manage to find the right people to work with directly, you may find FREE options when the production truly needs your brand... or, more specifically, when they need a couple of hundred to five hundred of your products priced at $150+ for an audience giveaway. Why do talk shows do audience giveaways? Well... it gets the audience excited to be on the show. Or in some cases, just MORE excited. And there is always a holiday to celebrate... like the 12 Days of Giveaways on Ellen or any of the other talk shows that celebrate with gifting. Just know that an agency partner is going to help you get more for your money or trade.

The Infographic On 9 Steps How To Get Your Brand On Talk Shows

For more information about the price tag, check out the infographic Hollywood Branded's team created for you!

Want to go deeper? Read How To #15: 9 Steps To Successfully Plan A Talk Show Integration and 7 Types of Talk Show & News Brand Partnerships For Companies Of All Sizes.

The Marketing Mistakes (+ How To Avoid Them) Weekly Podcast

Want to learn more about how product placement magic happens, what celebrity event activations exist, or how influencer partnerships help your sales? Visit HollywoodBranded.com to access free content and learn which key tactics best fit your brand.

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