Marketing Mistakes (And How to Avoid Them) Podcast Series
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The Advantage Of Getting Your Brand On Talk Shows
If you are a brand targeting women, one of the best ways to build consumer awareness is through daytime talk shows. We all recognize that talk shows do well with the 55+ demographic. But did you know that statistic shows that daytime talk show viewers have a high concentration from 25 to 54 years old women, with a household income of $70k and with niche household incomes ranging over six figures.
And let's talk about speed. Most TV and film integration opportunities take WEEKS to shoot and MONTHS AND MONTHS to air. A year later and your segment may still not have aired if in a film. And usually it's at least 3 to 6 months for TV. But not with talk shows. Talk shows shoot and air typically the same day or within two weeks, resulting in one of the fastest on-air turnaround options for a brand to get exposure. Immediately.
Then of course beyond the obvious on-air integration exposure, these brand partnerships result in impactful social media and PR content assets due to the perceived celebrity endorsement by show hosts like Ellen DeGeneres, Kelly Ripa, Jimmy Kimmel, Wendy Williams or Steve Harvey.
That's the power of entertainment! Talk shows even generate extra ordinary sales and create chatter online, but if a brand manager doesn’t put a plan in place or have the education and knowledge of what options exist, then the impact is degraded.
How Much Does it Cost To Be On A Talk Show?
Well, it really depends. Talk shows have different rate depending on...
- Daytime talk shows - Unless you can convince the show YOU are the next great thing and they will be missing out, know it will typically be around the $25k to $75k range for daytime shows for audience giveaways and a messaging point or two, $150k for a fuller segment and up to $500k + + + fore more developed segments. Want to add some consumer contests, retail social media or multiple episodes? Plan on a higher budget.
- Night time talk shows - If the night time talk show will even consider your brand - they typically only work with TV advertisers willing to spend multiple millions of dollars in ad support for the integration. And then there is the mid six to seven figure integration cost you need to additionally budget for.
- Trade Out Opportunities - If you aren't working with an agency and manage to find the right people to direclty work with, you may find FREE options exist when the production truly needs your brand ... or more specifically, if they need at least a couple of hundred to five hundred of your products priced at $150+ for an audience giveaway. Why do talk shows do audience giveaways? Well... it gets the audience to be excited to be on the show. Or in some cases, just MORE excited. And there is always a holiday to celebrate... like the 12 Days of Giveaways on Ellen or any of the other talk shows who all celebrate with gifting. Just know that an agency partner is going to help you get more for your money or trade.
The Infographic On 9 Steps How To Get Your Brand On Talk Shows
For more information about the price tag, check out the infographic Hollywood Branded's team created for you!
Download The TV Show Integration Infographic Here
The Marketing Mistakes (And How To Avoid Them) Weekly Podcast
Want to learn more how product placement magic happens, what celebrity event activations exist or ways influencer partnerships help your sales? Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand.
You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices. Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them and learn how to start making that entertainment marketing magic happen for your brand!
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