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A Look At Hollywood Branded In The Media Talking Product Placement (Q4 2019)

Posted by Stacy Jones on January 10, 2020 at 6:30 AM

A Year Of PR For Our Agency - Q4

2019 was a phenomenal year of press for Hollywood Branded, where I had the pleasure of speaking with over 45 media outlets about all things pop culture.  As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies. 

That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off.  But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales. In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q4 2019 including The New York Times, CGTN TV, Association of National Advertisers Magazine, Business Insider, and UK's The Grocer.  Let's take a walk down memory lane...


Hollywood Branded In The 2019 News Q4 (1)


The New York Times 12.16.2019

Netflix Is Ad Free, But It Isn't Brand Free

I spoke with Tiffany Hsu about how brands can better leverage product placement, and what platforms like Netflix are doing to create better brand partnerships.

Read the article here


CGTN TV 12.16.19

Stacy Jones Discusses K-Pop Industry Post Celebrity Deaths

I was interviewed by Roee Ruttenberg on the impact of pressure the K-Pop music industry has on celebrities and their careers. 

Watch the interview here


The Grocer (UK) 10.18.19

Can Product Placement Evolve In 2019?

I spoke with writer Megan Tatum on the differences between product placement in the UK and the US, and how brands can better leverage content to cast themselves as on screen stars.

Read the article here


Association Of National Advertisers (ANA) 10.12.2019

Product Placement Landing Stronger Marketing Punch

I spoke with David Ward on how brands create product placement programs, and two of our clients, Coffee Beanery and FLIR also provided feedback on the success of their programs and the value they receive. 

Read the article here


Business Insider 09.03.19

The Marketer's Guide To Netflix: 3 Ways Brands Can Work With Its Original Shows, Despite Their Lack of Commercials

I spoke with Ashley Rodriguez on how product placement works, and opportunities with streaming platforms that brand marketers should be planning for.

Read more here


Let Hollywood Branded Help You Up Your Pop Culture Game!

You can check out more interviews with our agency through the years on our press page at this link

While we absolutely love the press interviews we receive, we also create a lot of content through our daily blog and our weekly podcast.  Make sure you sign up to stay up to date with innovative marketing opportunities, and learn how to better leverage the pop culture world! You can sign up for our podcast below.

influencer marketing mistakes podcast

Topics: Celebrity Initiative, Product Placement & Branded Content, In Action